VIA president and CEO Wenchi Chen is calling on companies to bury the USB 2.0 connectivity technology.

"Our message to partners is if together we can make this [USB 2.0] disappear, the better it will be for us," he said as part of his speech to launch VIA's C3 processor at the Computex tradeshow in Taiwan.

"It is confusing for customers and end users," he continued but admitted VIA was putting a bit of effort into supporting USB 2.0, just in case.

Chen thought there was still a chance to make IEEE 1394 (aka FireWire, aka iLink) the connectivity standard, and he doesn't think much of Bluetooth either. "We don't think that is the right solution - it needs to be simplified," he said. ®

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