Articles about seo

Bloke fesses up: I forged judge's signature to strip stuff from Google search

It may have seemed like a good idea at the time – treating a judge's takedown order as a Photoshop template that could be modified as needed to demand that Google remove any unwanted information. But on Friday, Michael Arnstein, 40, of Kailua, Hawaii, pled guilty to conspiring to forge a US federal judge's signature to erase …
Thomas Claburn, 18 Sep 2017
FTC scam lawsuit

Manchester firm shut down for pretending to be Google

A Brit biz masquerading as Google to "sell" a free business listing service has wound up in the High Court. Manchester-based Movette falsely represented itself as Google when selling its service to manage the online "Google My Business" listings of its customers. The company was incorporated in September 2013 and charged a …
Kat Hall, 9 Aug 2017
Bodybuilder, image by jumpingsack via Shutterstock

Let's go ARM wrestling with an SEO link spammer

Many times a week we get emails from SEO link spamming bunnies asking us to add links to Reg stories, often many years old. We always say no - and mark as spam. Some get it hilariously wrong: here is an example from today’s mail-bag, inspired by our August 2016 article entitled "Little ARMs pump 2,048-bit muscles in training …
Drew Cullen, 10 Jan 2017

Google still faces legal spat with SEO biz that claimed it was wiped from web

Analysis An attempt by Google to get a competition case against it thrown out on free speech grounds was itself thrown out this week. The case [PDF], e-ventures LLC vs Google, working its way through a Florida District Court, has received little attention so far. It's noteworthy mainly because it's the first time an SEO (search engine …
Andrew Orlowski, 20 May 2016

This headline will, in part, cost pepper-spraying University of California, Davis $175k

The University of California, Davis has spent $175,000 on search engine optimization (SEO) and online reputation management – to hide an embarrassing incident in which students were pepper-sprayed on campus. The massive bill has come to light this week after the Sacramento Bee filed information requests on the university's …
Kieren McCarthy, 14 Apr 2016
Don Draper is Sad

UK.gov watchdog growls at firms that pass off advertorials as real opinions

The UK.gov's Competition and Markets Authority (CMA) is tackling undisclosed advertising in online articles and blogs through a new investigation into murky marketing practices in the world of sponsored content. A CMA’s investigation found two marketing companies, Starcom Mediavest and TAN Media, arranged for endorsements in …
John Leyden, 4 Apr 2016
Kelvin-Newman-Brighton-SEO-vs2_648

My parents don't know I'm in SEO. They think I play piano in a brothel

Comment Search Engine Optimisation is desperately seeking respectability, with “creativity” being the main buzzword at the industry’s big get-together – with the dark arts of “black hat” SEO scarcely being mentioned. More than 1,700 search engine optimisers and digital marketers gathered last Friday (18 September) in the UK seaside …
Ollie Wilson, 21 Sep 2015
hand holdin retro telephone

Google accuses SEO biz Local Lighthouse of false claims, robo-calls

Google has taken exception to SEO outfit Local Lighthouse that apparently wrongly implied it has an affiliation with The Chocolate Factory. The American web goliath has taken legal action against the smaller biz in the northern district of California, alleging Local Lighthouse uses nuisance calls to sell its services. Google …
Simon Rockman, 17 Sep 2015

Google swears blind it doesn't give SEO advantage to new internet dot-words

Analysis For the third time in three years, Google has reiterated its position that it will not give a search ranking advantage to domain names with new internet top-level domains. In a post to its Webmaster Central Blog, the search engine giant has posted and answered six questions over how it handles top-level domains. Most of the …
Kieren McCarthy, 21 Jul 2015

Link farmers bust Google search algos

Sophos threat hunter Dmitry Samosseiko says internet lowlife are implanting hundreds of thousands of malicious PDF files a day on compromised websites to build a new cloaking system that foils Google's search algorithm analysis. Samosseiko says the blackhat search engine optimisation method applies old keyword-stuffing and …
Darren Pauli, 9 Jul 2015
Bots

Google swears no search leg up for new dot-word sites: We drill into claims

Google has reiterated its claim that there is no inherent advantage to new top-level domains – such as .london or .book – when it comes to topping search rankings. The position, posted on Google+ by the web giant's trends analyst John Mueller, more or less restates what Google SEO head honcho Matt Cutts insisted more than a …
Kieren McCarthy, 18 Dec 2014
gTLD graphic

Wanna buy a dot-word? If you want a .pizza the action, now's a chance

Roundup Everyone loves pizza. Even though the industry is responsible for cluttering millions of people's mailboxes with flyers, you'll still take a look and think about ordering one. Well, expect to see one minor change in those flyers from now on – the addition of new .pizza domain names – thanks to the launch of the internet …
Kieren McCarthy, 11 Dec 2014

How to hit the top of Google's rankings: 'Use a new dot-thing gTLD'

If you want to get higher up Google's search rankings, it turns out that using a new dot-thing domain – such as .guru or .ninja – may give you the edge. Two recent studies into the impact of new generic top-level domains (gTLDs) have claimed that, far from Google's official position, using the right domain ending can bump you …
Kieren McCarthy, 22 Oct 2014
Gary McKinnon at Infosec

Pentagon hacker McKinnon reinvents himself as SEO guru

Former hacker and US extradition target Gary McKinnon has found a new career as a search engine optimisation expert. McKinnon - who successfully fought a 10-year campaign against extradition to the US over charges he hacked into Pentagon systems - has launched Small SEO, which specialises in making sure small businesses appear …
John Leyden, 31 Jul 2014
Bots

Four fake Google haxbots hit YOUR WEBSITE every day

One in every 24 Googlebots is a imitation spam-flinging denial of service villain that masquerades as Mountain View to sneak past web perimeter defences, according to security chaps at Incapsula. Villains spawn the "evil twins" to hack and crack legitimate websites and form what amounted to the third most-popular type of DDoS …
Darren Pauli, 25 Jul 2014

Lyrics upstart Rap Genius blacklisted by Google for Justin Bieber SEO scam

Online lyrics site Rap Genius has been slapped down by Google after admitting trying to boost its search rankings by exchanging promotional tweets for hyperlinks from bloggers. On December 23, the lyrics site posted on Facebook that it was beginning a "Rap Genius blog affiliate" program. Blogger John Marbach got in touch and …
Iain Thomson, 26 Dec 2013
The Sting

Firms fined $350,000 after yogurt sting uncovers review rigging

A year-long investigation by New York prosecutors has found 19 local businesses guilty of faking reviews on sites such as Google and Yelp, a practice that has now earned them over $350,000 in fines and penalties. As part of "Operation Clean Turf," investigators from the office of the New York Attorney General posed as yogurt …
Iain Thomson, 24 Sep 2013
The Register breaking news

Ask Google this impossible question, get web filth as a reward

An odd bug in Google's search algorithms appears to be benefiting XXX-rated websites. Searches for impossible pages - such as the contradictory search term -4^(1/4) which means "Find me pages containing a 1 next to a 4, but which do not contain a 4 - return web-page results liberally sprinkled with links to online grumble …
John Leyden, 14 Feb 2013

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