Articles about doubleclick

A crying child

Oracle grasses up Google to Brussels over user 'super profiles'

The European Commission has confirmed that it will probe competition concerns over Google's decision to allow personal user data in its silos to co-mingle, to create "super profiles". Until last June, Google explicitly stated that behavioural data from its giant DoubleClick ad network would not be merged with a user's Google …
Andrew Orlowski, 25 Jan 2017
Cookie Monster

Google turns cookie monster on AdSense, DoubleClick clients

Google has warned its AdSense and DoubleClick customers to sort out their cookie tracking policies before the European Commission gets pissy with them. In a blog post published on Monday (July 27) by Jason Woloz, the Chocolate Factory’s security and privacy programme manager for display and video ads, the search monster said …
Jennifer Baker, 30 Jul 2015

Google DoubleClick goes TITSUP. ENJOY your AD-FREE WORLD!

Updated Publishers across the web are seeing a huge surge in site load speeds, after Google's DoubleClick ad tech collapsed within the past hour. At time of writing, Google was yet to respond to The Register's request for comment. But its servers have clearly suffered a major meltdown. Readers who don't use ad-blockers because they …
Kelly Fiveash, 12 Nov 2014
Facebook logo

Atlas plugged: Facebook hooks ads to profiles, smears 'em over the web

Facebook has relaunched its Atlas advertising network to take on ad-slinger-in-chief Google. The social network said its revamped platform will allow companies to monitor how their ads are turning – or not turning – into actual sales across devices. Normally, Facebook tracks logged-in people across the web by detecting when …
Shaun Nichols, 30 Sep 2014

Google coughs up $17m to end Safari STALKER COOKIE brouhaha

Google has settled its US legal woes over allowing third-party tracking of Safari users without their knowledge and consent for the relatively paltry amount of $17m, to be shared among 37 states and the District of Columbia – aka Washington DC. The settlement [PDF] states that between June 1, 2011, and February 15, 2012 Google …
Iain Thomson, 19 Nov 2013
The Register breaking news

MongoDB daddy: My baby beats Google BigTable

After a decade as chief technology officer at DoubleClick – the internet ad giant he cofounded in 1995 – Dwight Merriman set out to build a "platform cloud" along the lines of Google App Engine or Microsoft Azure. But this was before people called them platform clouds, before anyone knew about App Engine or Azure. It was late …
Cade Metz, 25 May 2011
The Register breaking news

Google stashes $500m for fines

Google has set aside $500m to settle the investigation into its advertising practices by US regulators. The Department of Justice is examining allegations that Google's advertising practices are anti-competitve. The Chocolate Factory made 97 per cent of its revenue from advertising in the first three months of 2011. The …
John Oates, 11 May 2011
The Register breaking news

Opera man muscles into Apple mobile ad kingdom

When Apple launched its iAd platform, says Mahi de Silva, it barred all third-party advertising services from accessing the platform's mobile ad network. That included de Silva's own AdMarvel, the mobile-ad exchange owned by browser-maker Opera Software. But according to the AdMarvel CEO, multiple big-name publishers told Apple …
Cade Metz, 2 Mar 2011
The Register breaking news

Ad networks owned by Google, Microsoft serve malware

Two of the world's biggest ad serving networks – one owned by Google and the other by Microsoft – have been caught delivering booby-trapped banner ads that infect computers with malware without any action required on the part of the end user. The ads on Google's DoubleClick and Microsoft's rad.msn.com contained heavily …
Dan Goodin, 13 Dec 2010
The Register breaking news

Promoted tweet scheme ripe for abuse

Miscreants are highly likely to take advantage of Twitter's move towards making money through ad-supported micro-blogging updates, security watchers warn. Twitter co-founder Biz Stone announced on Tuesday that the micro-blogging service would begin selling advertising to select firms through a newly-established Promoted Tweet …
John Leyden, 14 Apr 2010
The Register breaking news

Google unveils one ad server to rule them all

Google has unveiled a new ad serving platform for internet publishers, merging the platform it acquired from DoubleClick in 2008 with its native Google Ad Manager. Mountain View will now offer a single ad serving platform known as DoubleClick for Publishers, or DFP. "We see an opportunity to improve ad serving even further by …
Cade Metz, 23 Feb 2010
The Register breaking news

Google behavioral ad targeter is a Smart Ass

Google is handling its interest-based advertising behavioral ad targeting from a custom-built ad server known internally as Smart Ass, or smart ad serving system. According to a former Google employee, the system was under development as far back as 2006, and a second person with knowledge of the server says it was deployed …
Cade Metz, 2 Feb 2010
The Register breaking news

Google tracking cookie spans AdSense, DoubleClick

Yes, Google is using the same tracking cookie across both its AdSense and DoubleClick online ad contraptions. This allows the Mountain View ad giant to collect your surfing habits as you move from AdSense partner sites to sites using DoubleClick's ad management platform - although the company indicates that at least in some …
Cade Metz, 4 Jun 2009
The Register breaking news

Google data center takes leak on God's green earth

Google is under investigation by the US Environmental Protection Agency after one of its data centers allegedly leaked refrigerant onto God's green earth. The Mountain View Chocolate Factory admitted the investigation in its latest quarterly SEC filing. But it was careful to lay the blame on DoubleClick, the giant advertising …
Cade Metz, 7 May 2009
The Register breaking news

Google behavioral ads tap DoubleClick eyeball

So, Google is now using your surf history to tailor online ads to your particular online interests. It's a rather creepy thought, but that's not the problem. The problem is that Google won't say how much of your surf history it's capturing - or how long it plans on keeping this potentially ginormous data hoard. When Google …
Cade Metz, 23 Mar 2009
The Register breaking news

Google plays musical chairs with affiliate ad networks

Google has bagged one affiliate network in favor of another. At the end of August, the world's largest ad broker will discontinue its AdSense Referrals program, the affiliate network it launched back in March 2007. Now that Larry and Serg own ad behemoth DoubleClick, they'll do the affiliate thing through DoubleClick's …
Cade Metz, 1 Jul 2008
The Register breaking news

EU Google-DoubleClick probe calls for Google-DoubleClick probe

After investigating Google's bid to buy DoubleClick, EU antitrust regulators have decided to investigate it again. The European Commission originally promised a ruling on Google's proposed $3.1bn purchase on October 26. Then it delayed things a bit, promising a decision would arrive today. And today, as reported by The Wall …
Cade Metz, 13 Nov 2007
The Register breaking news

EU stretches Google-DoubleClick inquiry

The European Commission has decided to drag out its investigation of Google's proposed DoubleClick purchase. Today, according to Reuters, the EU regulator extended the inquiry's deadline from October 26 all the way to November 13. So it's time to edit your calendars. Google agreed to purchase the online ad firm in April for $3 …
Cade Metz, 22 Oct 2007

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