Articles about asa

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ASA slaps Ebuyer AGAIN - this time for ignoring regulator

Toothless ad regulator the Advertising Standards Authority has put online souk Ebuyer on the naughty step again for using misleading advertising – the seventh complaint upheld against the company roughly three years. However, it seems Ebuyer is so bored of the gummy watchdog it has simply ceased responding to its enquiries. …
Kat Hall, 17 Dec 2014
Tongue

ASA raps vloggers over undisclosed ads

The Advertising Standards Authority has rapped the knuckles of video bloggers for making it unclear when they’re actually recommending something and when they’ve been paid to hawk it to unsuspecting YouTubers. Vloggers, as we’re apparently meant to call them now, are big business these days with stars like Blighty’s Zoella …

GiffGaff spanked for clumsy attempt at mum-and-dad-humping humour

Vid GiffGaff has been admonished by the UK's advertising watchdog, after a publicity stunt backfired for being too fruity. The mobile network posted a video on Twitter that read: "The situations in our new videos are, well, awkward." The tweet also carried the NSFW (not safe for work) hashtag. The Advertising Standards Authority …
Kelly Fiveash, 19 Nov 2014
TalkTalk YouView set top box launch

TalkTalk's 'unbeatable signal strength' and 'fastest Wi-Fi tech' FIBS silenced by ad watchdog

TalkTalk is the latest ISP to be rapped by the UK's advertising watchdog for telling porkies about its broadband service. The budget telco was admonished by the Advertising Standards Authority for failing to substantiate claims it made about its network. TalkTalk made the following outlandish assertion in a circular advert …
Kelly Fiveash, 12 Nov 2014

Virgin Media DOUBLE-PUNCHED by BSkyB AND BT over ad fibs

Virgin Media has been placed on the naughty step by the UK's advertising watchdog following two separate complaints from rival telcos BSkyB and BT. The cable company was berated by BSkyB for misleadingly implying that Sky Sports had been included in Virgin Media's advertised price for its "Big Kahuna Bundle". Broadcasting …
Kelly Fiveash, 15 Oct 2014

What's the nature of your emergency, Vodafone?

Vodafone has been chided for misleading customers with a telly ad that wrongly implied that the majority of Blighty's emergency services' staff personally subscribed to the mobile operator. Britain's ad watchdog agreed with three out of four complaints submitted by the parent company of rival O2 - Telefonica UK. The TV …
Kelly Fiveash, 13 Aug 2014

BT slapped down by BSkyB over O2 broadband 'switch off' porkies

A BT direct mail advertising campaign spectacularly backfired on the telco after it claimed BSkyB would switch off O2 users' broadband. Sky bought the consumer broadband and fixed-line biz of Telefónica UK-owned O2 in March last year. The telecoms giant had claimed in a shouty flyer posted through Brits' letterboxes that …
Kelly Fiveash, 9 Jul 2014
A fresh horse dump

TalkTalk whips BT with riding crop over sport fibs in telly ad

Budget telco TalkTalk - whose boss Dido Harding probably knows a thing or two about sportsmanship having once competed as a jockey - has successfully challenged a BT advert for misleading television viewers. The Advertising Standards Authority upheld the company's complaint against an ad for BT Sport that featured presenter …
Kelly Fiveash, 11 Jun 2014

Rival BT sics ad watchdog on EE: ASA growls at 'most reliable broadband' claim

BT has successfully shot down EE's claim in a direct mail ad that it offered "Britain's most reliable broadband for staying connected". The telecoms giant convinced Blighty's advertising watchdog that EE had misled customers in three different ways. BT argued to the Advertising Standards Authority that EE had failed to …
Kelly Fiveash, 21 May 2014
Speaking Clock

BT fibre 'availability checker' looks into FAR-OFF FUTURE. Again

One-time national telco BT misled customers with unsubstantiated claims regarding its broadband download speeds, the UK's advertising watchdog has ruled today. The company slipped up, the Advertising Standards Authority said, by misleading potential subscribers who used its BT.com website to look up whether its fibre optic …
Kelly Fiveash, 7 May 2014

Ads bandog berates Virgin Media in BSkyB broadband bumf bust-up

Virgin Media was successfully muzzled by rival BSkyB today – for failing to adequately explain the basis of a savings claim it made in a direct mail, and for omitting material that showed the differences between competing services. The UK's ad watchdog upheld two of three complaints submitted by BSkyB in which it moaned about …
Kelly Fiveash, 30 Apr 2014

TalkTalk's catch-up telly fib silenced by ad watchdog

Budget telco TalkTalk has been barked at by the Advertising Standards Authority after the company wrongly suggested that a whole host of TV channels were available via its catch-up service. Two complainants griped to the watchdog about a telly ad they said had misled them by implying that content on television services was …
Kelly Fiveash, 23 Apr 2014
Crying girl being comforted by a woman

UK IT supplier placed on ASA naughty step over 'misleading' HDD ad

Aria Technology has received a telling-off from the Advertising Standards Agency for failing to respond to a complaint about a hard drive promotion which the toothless watchdog deemed to be "misleading". The Manchester-based reseller was put on the ASA naughty step over a "500 GB Seagate Barracuda SATA III Hard Drive - Clean …
Paul Kunert, 22 Jan 2014

Virgin Media's 'little(ish)' book of deals contained BIG FIBS, rules ad watchdog

Virgin Media has been walloped by Britain's advertising watchdog for failing to clearly explain that a half-price deal it was flogging did not apply to line rental. A complaint about a direct mailing promotion that came loaded with a "little(ish) book" of offers was upheld by the Advertising Standards Authority, which …
Kelly Fiveash, 22 Jan 2014

Virgin Media spanked by ad watchdog over 'in your neighbourhood' fibs

Virgin Media is on the naughty step with the UK's advertising watchdog, after wrongly claiming in two separate circulars that its broadband service was available in areas where the ad was posted through people's letterboxes. Two complainants successfully refuted the telco's fibs, after taking their gripes to the Advertising …
Kelly Fiveash, 8 Jan 2014
Sky HD box

Sky rapped over PREMATURE SEXY CONDOM ad

The Advertising Standards Authority has ordered Sky to be more careful with its telly scheduling after it showed a racy condom advert just after a kids' film. A viewer wrote to the ASA to complain about the Durex ad, which was shown directly after Ice Age 4 at 9.32pm on Sky Movies Premiere. The concerned telly lover was …
Jasper Hamill, 18 Dec 2013
Sliced Bread

BT jabbed by ad watchdog AGAIN over fibre deployment fibs

BT has been caught fibbing to Manchester residents, after the telecoms giant wrongly claimed that its fibre optic Infinity product was already available throughout the city. The Advertising Standards Authority ruled today that BT had misled customers with a poster ad that shouted: "MANCHESTER BUSINESSES. IT'S ARRIVED". A …
Kelly Fiveash, 13 Nov 2013
Derisive laugh

BT's mobe interference claim laughed off air by ad watchdog

BT misled consumers with a TV ad that wrongly claimed that mobile phones and radios caused interference with wireless networks, the Advertising Standards Authority has ruled. A voice-over in BT's commercial crowed that such devices, alongside other household gadgets, caused "no end" of disruption to Wi-Fi internet connections …
Kelly Fiveash, 24 Oct 2013

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