Articles about advertising

Crypto crackdown: Google bans ads for unregulated currencies

Google has joined the Bitcoin-hating bandwagon with a ban on ads for cryptocurrencies and initial coin offerings from June. The move was announced today as part of an update to its financial services policy to crack down on unregulated products. This will mean companies can no longer serve ads for "cryptocurrencies and …
Rebecca Hill, 14 Mar 2018
Ads on Times Square. Photo by Allen G via Shutterstock editorial use only

Google ad blocks itself with DoubleClick snafu

Google's ad service DoubleClick for Publishers has been experiencing problems since at least 1000 Pacific Time (1700 UTC) on Tuesday. DoubleClick for Publishers allows those running websites to sell ad space (inventory) and manage ad campaigns by logging who clicks on which advertisement. "We're investigating reports of an …
Thomas Claburn, 13 Mar 2018

French competition watchdog aims probe at 'overwhelming' ad power of Google and Facebook

France's national competition regulator has decided that Google and Facebook hold "overwhelming" market power in digital advertising and are considering a formal investigation. A preliminary probe by the Autorité de la Concurrence, which lasted two years, quizzed over 100 participants in the digital ad market, discovering that …
Copper wire

Copper feel, fibre it ain't: Ads regulator could face court for playing hard and fast with definitions

CityFibre has applied to take the Advertising Standards Authority's to court over its decision to approve the continued use of the term "fibre" to describe services delivered over copper-based networks. Last year the ASA found it was "not materially misleading" for ISPs to describe copper hybrid services as "fibre broadband …
Kat Hall, 5 Mar 2018

Use ad blockers? Mine some Monero to get access to news, says US site

US website has decided that if people want to block its ads, they should pay in another way - by allowing the biz to use their computing power to mine for cryptocurrency. On visiting Salon’s site, users with an ad blocker are greeted with a message that asks them to either disable the kit or allow the site “to use …
Rebecca Hill, 21 Feb 2018
A picture of a US mail box

Facebook's big solution to combating election ad fraud: Snail mail

In the face of increasing public pressure to address election fraud, Facebook has come up with a novel way to check who's buying advertising on its site – snail mail. As the Zuckerborg's shine rapidly fades, and governments and users wake up to the effects it has had on society, the firm is engaged in a battle to prove it can …
Rebecca Hill, 19 Feb 2018

*Wakes up in Chrome's post-adblockalyptic landscape* Wow, hardly anything's changed!

You read it here first: the much-feared Chrome adblockalypse is likely be a soaking wet squib – with many kinds of digital irritant permitted. As we noted back in December, you need to read the fine print of the industry trade group's standards to know this, though. The Coalition for Better Ads, which includes ad duopoly …
Andrew Orlowski, 19 Feb 2018
Possibly zombie woman holds laptop as blood runs down face in post apocalyptic future...

Chrome adblockalypse will 'accelerate Google-Facebook duopoly'

Analysis Google's own ad-blocking initiative was introduced yesterday via its Chrome browser. Ad folk mag The Drum calls it a "hatchet" for publishers. Online media trade site Digiday agrees, finding publishers glumly resigned to the move. We found broad agreement that it's going to be web content producers, not the ad industry, that …
Andrew Orlowski, 16 Feb 2018

From tomorrow, Google Chrome will block crud ads. Here's how it'll work

Starting tomorrow, Google, which makes most of its money from online advertising, will begin blocking egregious ads in its Chrome browser under limited circumstances – though it would really rather not. The reason, explained Chrome veep Rahul Roy-Chowdhury in a blog post on Tuesday, is that some ads suck. "It’s clear that …
Thomas Claburn, 14 Feb 2018

Who wants dynamic dancing animations and code in their emails? Everyone! says Google

Having last year axed its scanning of Gmail messages after years of withering privacy criticism, Google has decided to court controversy again in this area. Now it is extending its much-loved Accelerated Mobile Pages (AMP) technology to email inboxes. In a blog post on Tuesday, Gmail product manager Aakash Sahney announced …
Thomas Claburn, 13 Feb 2018

Facebook gets Weed-whacked: Unilever exec may axe ads over social network's toxic posts

In a highly unusual public rebuke, monster-company Unilever gave Facebook both barrels over its "toxic content" – and threatened to pull its advertising from the antisocial network. Speaking today at the Interactive Advertising Bureau’s annual leadership meeting in Palm Desert, California, Unilever's chief marketing officer …
Kieren McCarthy, 12 Feb 2018
an elf with his back t the camera waits for a subway train

ASA tells Poundland and its teabagging elf: Enough with the smutty social ninja sh*t

The UK's gummy-mouthed Advertising Standards Agency has given Poundland a gentle spank over a series of smutty tweets and posts on Facebook published over the Xmas period. The budget store positioned toy character Elfie at the centre of the double entendre laden #ElfBehavingBad* campaign, eliciting complaints from 85 people …
Paul Kunert, 7 Feb 2018
Edible Arrangements store

Basket case lawsuit: Fancy fruit florists flail Google over rotten ads, demand $200m damages

Google is being sued for more than $200m (£143m) by makers of fruit bouquets – because the web giant unfairly prioritized competitors' wares over their arty produce in search results, allegedly. Edible Arrangements – which specializes in crafting and delivering baskets of fruit cut to look like flowers – claimed that when …
Shaun Nichols, 7 Feb 2018
Bitcoin ban

Suspicion of villainy leads Facebook to ban cryptocoin ads

Facebook has banned ads for cryptocurrencies from its platform, on suspicion that plenty of them will be placed by scammers. A new Clause 29 in the "Prohibited Content" section of its Advertising Policies says: "Ads must not promote financial products and services that are frequently associated with misleading or deceptive …
Simon Sharwood, 31 Jan 2018

Firefox to emit ‘occasional sponsored story’ in ads test

Some users who bravely test betas of Mozilla’s Firefox browser will soon also test an “occasional sponsored story” as the browser-maker tries to re-invent web ads. This story starts with Mozilla’s February 2017 acquisition of web-clipping app Pocket. Pocket let users bookmark content they like, then sync that list of sites …
Simon Sharwood, 29 Jan 2018

Google slaps mute button on stupid ads that nag you to buy stuff you just looked at

Google says it will allow netizens to block nuisance "reminder" adverts that follow them around across websites. The Mountain View advertising giant said the new feature, launching first on its own sites and in Android apps, will let users rid themselves ads that prod people about products they had previously viewed. You know …
Shaun Nichols, 26 Jan 2018
Confiant image of JavaScript fingerprinting code

Maverick internet cop Chrome 64 breaks rules to thwart malvert scum

The largest malvertising campaign in 2017 involved 28 fake ad agencies, which were used to generate about one billion ad views across 62 per cent of ad-supported websites, according to publishing security biz Confiant. By malvertising, we mean ads that try to trick people into installing fake Adobe Flash updates, bogus …
Thomas Claburn, 24 Jan 2018
Facebook's Mark Zuckerberg, speaking at the 2015 F8 conference

Social network smacks back: Accusers say it helps recruiters target age-groups in job ads

Public interest publisher ProPublica has once again accused Facebook of misbehaviour, but this time Mark Zuckerberg's ad-farm is pushing back. ProPublica previously rattled The Social Network by demonstrating how advertisers were targeting “Jew-haters” in their Facebook ad profiling. That led to a rare bout of Zuckerbergian …

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