Articles about Violin Memory

Chief marketeer walks at Violin Memory

Updated Violin Memory has lost its chief marketing officer on the cusp of a major product launch. Eric Herzog has resigned to go to a Fortune 500-class large competitor to Violin for what has been described as an "amazing" amount of money. Herzog joined Violin from EMC in March 2014, and worked on the startup's marketing, with social …
Chris Mellor, 05 Feb 2015

DSSD hires ex-Violin player as hardware engineering veep

EMC’s flash racking developer DSSD has hired an ex-Violin Memory guy to be its veep of hardware engineering, EMC has now confirmed to The Register. The all-flash array startup has now hired Kevin Rowett, who was SVP of engineering and an advisor to Violin Memory from the beginning of 2010 to October 2013. He joined DSSD this …
Chris Mellor, 14 Sep 2015

Oh Jeez, not now! Activist investor threatens Violin Memory

Violin Memory’s board is under attack from the Clinton Group, an activist investor wanting to have talks about “a number of topics germane to creating shareholder value”, meaning an asset or company sale. Apparently it’s been a shareholder for almost two years and has been pushing for talks for some time. Violin’s board has …
Chris Mellor, 31 Jul 2015

DSSD says Violin's right: SSD format is WRONG for flash memory

Analysis The SSD format is wrong for flash memory storage arrays. That is the message from DSSD, EMC’s rack-scale, shared flash array development. The Register has seen pictures of DSSD’s flash modules and these are not disk bay form factor SSDs. Rather, they resemble Violin Memory VIMM – Violin In-Line Memory Modules – instead. Pure …
Chris Mellor, 07 Sep 2015

Violin Memory thinks it'll boost sales by copying face cream giants

Comment The Grateful Dead concert was only the start to a sustained, brand-led marketing effort by Violin Memory, which aims to rewrite the rules of tech product marketing. Techy speeds and feeds and flashy tactical positioning statements will be subsumed into a disciplined, co-ordinated and orchestrated marketing campaign led by Amy …
Chris Mellor, 27 Jul 2015

Violin Memory hires ex-Egnyter to add heat to global channel sales

Flash storage biz Violin Memory is hoping to pump up its channel sales volume by recruiting an ex-Egnyte channel sales VP to replace a guy who went to HGST. Jeff Nollette joins from Egnyte, where he spent seven months as its VP for Channels, helping to build a channel for that company's file sync and share product. Before that …
Chris Mellor, 04 Dec 2014
Broke - empty pockets

Violin Memory's strings snap as losses DOUBLE from last quarter

Violin Memory's fourth fiscal 2015 quarter revenues sucked. Its statement put it plainly enough: "Fourth quarter fiscal 2015 revenue was $20.5m, six per cent lower sequentially compared to $21.7m reported in the third quarter of fiscal 2015, and 27 per cent lower compared to $28.0m reported in the fourth quarter of fiscal year …
Chris Mellor, 06 Mar 2015
Stradivarius violin reproduction

Violin Memory FINALLY writes dedupe and compression into its latest Concerto

Violin Memory has fixed a gaping hole in its data management feature set by adding deduplication and compression to its Concerto memory array controller product. This will cut its effective cost/GB figures to new lows, and strengthens its competitive hand against other all-flash array vendors – such as EMX XtremIO, IBM …
Chris Mellor, 19 Aug 2014

Violin playing marketing Love songs with new CMO

All-flash array maker Violin has finally got over chief marketeer Eric Herzog's abrupt departure on the eve of a massive product announcement, and has appointed a new CMO, Amy Love. According to her LinkedIn entry, she comes to Violin via BizEthos, with a spell at NetApp prior to that, joining in May 2011. At NetApp she was VP …
Chris Mellor, 24 Apr 2015
Stradivarius violin reproduction

Violin Memory axes 100 staff, mulls fate of PCIe flash card biz

Violin Memory is laying off staff and hopes to sell its PCIe flash card business as new-broom CEO Kevin DeNuccio tries to get the storage biz profitable. DeNuccio is dismantling the excesses of the Basile era of Violin Memory and retrenching and refocussing the business on its core market: all-flash arrays. The strategic …
Chris Mellor, 21 Feb 2014
Violin Memory 3200 Memory Array

Violin Memory gets flash new marketeer... from EMC of all places

There's faith for you: an EMC marketing veep, Eric Herzog, has jumped ship to join recovering/struggling flash array Violin Memory as its chief marketing officer. Herzog reports to brand shining new CEO Kevin DeNuccio, who is reshaping the company after a tumultuous period which included the ousting of CEO Don Basile, what's …
Chris Mellor, 04 Mar 2014

Buyout... WHAT buyout? Violin Memory appoints new CEO

Violin Memory has appointed Kevin DeNuccio as its new CEO, to take over from the departed Don Basile, and has enabled interim CEO Howard Bain III to return to his board chairman role. DeNuccio, 54, “brings to Violin more than 25 years of executive and board experience building, managing and growing leading technology businesses …
Chris Mellor, 03 Feb 2014
Miss Piggy

Violin's breakeven within reach, but revenues still falling

It's like looking at a drawing of an iceberg when you know the bulk of it is under water; Violin Memory's revenues and net income I mean. Look at all that red ink below the profit waterline! Violin_revs_to_Q2_fy2016 Violin Memory's revenue and net income history In its latest, second, fiscal 2016 quarter Violin's revenues …
Chris Mellor, 28 Aug 2015
Don Basile

What is Violin Memory's sacked CEO still doing on their board?

Comment Don Basile, the terminated CEO of Violin Memory, still sits on Violin's board of directors. Unlike Dixon Doll who resigned from his COO position and vacated the board as well, Basile has decided not to resign from the board. A Violin statement said: "Violin can confirm that Don Basile is still on the board.” According to …
Chris Mellor, 09 Jan 2014
Cook, via Shutterstock

Comparing Avere and Violin – one's overlooked, the other's overcooked

Comment Sitting at my desk early today I thought a couple of thoughts: Avere was getting overlooked while Violin Memory is in danger of getting overcooked – one company almost ignored and the other facing intense scrutiny. Why? Avere’s relative invisibility It's been a glorious spring and summer for storage news and that means that …
Chris Mellor, 17 Aug 2015

Violin Memory fiddles with board, adds new director – music to Clinton Group's ears?

Violin Memory has announced a new board director and expanded the board from seven to eight seats to do so. The Clinton Group, the activist investor that's been yelling at Violin to sell itself, is now on-board and on-message. The new director is Vic Mahadevan, the ex-NetApp chief strategy officer. The canned quotes are full of …
Chris Mellor, 14 Apr 2014

Roll up, roll up for Oracle database flash tune-up – Violin

Comment Violin Memory has developed software to tell you how tune Oracle databases to run faster on its arrays, and is making it available through a lead-generation exercise where you (pretty much) qualify yourself. Its Oracle Performance Analysis Service (O-PAS) is free to end-users and resellers and generates reports which identify " …
Chris Mellor, 11 Dec 2014
Violin Memory VIMM

Violin posts yet more crappy results as it swaps out sales veep

Violin's revenues underwhelmed in its latest quarter as sales execution issues and a collapse in older product sales contributed to another big loss. Revenues in the first quarter of fiscal 2016 were a depressing $12.1m, 41 per cent lower than Q4 of fiscal 2015 and 33 per cent lower than the $18.1m reported in the first quarter …
Chris Mellor, 08 Jun 2015

3D TLC VIMMs could play Violin's music

Comment Before we talk about 3D TLC VIMMs possibly coming to Violin Memory, let’s talk about network storage. It developed for a reason you know, I was reminded by Violin Memory CTO and co-founder Jon Bennet. Servers and storage develop at different rates and people (naturally) don’t want to get stuck with new servers hobbled by slow …
Chris Mellor, 19 Feb 2015
Don Basile CEO of Violin Memory

We're not talking, so PAH: Violin Memory's big dogs blank sacked CEO

Violin Memory’s terminated CEO and unwanted board member Don Basile cannot be dismissed from the board – but has been excluded from all operational matters concerning Violin. He’s in a form of internal exile, as it were, because the board has created an executive committee formed of all the board members except Basile, The …
Chris Mellor, 13 Jan 2014
Photo of the Starship Enterprise's sick bay

PCIe flash card world reshuffled: Violin Memory flogs Velocity

Violin Memory is recovering in sickbay after the flash array company amputated its PCIe card business through a sale announced today and flagged up its drooping revenues in the second half of its fiscal year. Revenues for its first financial 2015 quarter, which finished on 30 April, were $18.1m, 27 per cent down on the same …
Chris Mellor, 30 May 2014

Violin Memory falls through basement in first day of trading

Violin Memory's hotly-anticipated IPO fizzled on the first day of trading. The flash-array company had raised some $162m by selling its shares at $9, but on the first day of trading the stock opened below $8 and fell from there. The stock closed at $7.02 on Friday, down 22 percent. Violin Memory has posted a loss for the last …
Jack Clark, 27 Sep 2013
Europe outline map

Violin Memory shuffles out 'half-price' PCIe flash cards to eager tech channel

Blocks and Files Companies with good products can screw up in Europe through inappropriate strategies for the technology channel which sells their products and head-office bureaucracy. A case in point is Violin Memory, at least according to sources in the channel, although they say the situation is improving. Stephen Rose joined Violin Memory in …
Chris Mellor, 13 Jun 2013

Violin Memory is winning flash-supply race – Quadragon™ rivals

The storage world keeps hearing how Violin Memory leads the flash array supplier race. Here's some concrete proof, courtesy of numbercruncher 451 Research. IDC's quarterly storage tracker doesn't yet reveal flash array vendor use. Absent that, TheInfoPro (a service by 451 Research) ran a storage study survey from which we …
Chris Mellor, 04 Oct 2013

Hybrid array startup Tegile plucks CMO from Violin

Hybrid array startup Tegile has hired a chief marketeer from the ranks of Violin Memory. Tegile is one of the three leading hybrid array suppliers, alongside Nimble Storage and Tintri. Narayan Venkat comes from a VP Product management and marketing role at Violin, which welcomed Eric Herzog in March this year. Herzog had moved …
Chris Mellor, 18 Jul 2014
The Lengberg compared with a 1950's longline bra. Pic: University of Innsbruck

Violin offers pay-as-you-GROW pricing on its Flashing WFA blades

The recovering one-time all-flash array market leader Violin Memory has announced a pay-as-you-grow pricing model and four extra Windows Flash Array (WFA) configs. Violin’s WFA is a 6000-series product running Windows Storage Server 2012 R2 on its two blade servers, which connects to an SQL Server 2014 box and provides fast …
Chris Mellor, 16 Jul 2014

Disk is dead, screeches Violin – and here's how it might happen

Analysis And in a flash, disk is dead. Well, actually, not that fast. But flash array flogger Violin Memory is convinced disk is dying in the data centre, killed by a series of NAND acronyms: 2D MLC, 3D TLC and, the final blow, 3D QLC. Is this view realistic? Even remotely realistic? It starts from a pair of observations by Violin …
Chris Mellor, 17 Jun 2015
Don Basile CEO of Violin Memory

Jumping pack flash: Violin Memory's software CTO ducks out

Enterprise flash storage bigwig Violin Memory’s chief software technical officer Jonathan Goldick is now its ex-CTO. Not only does the company have to look for a replacement, it also has its hands full batting away sueballs from investors in the wake of a stock plunge on news of its $34m loss. They claim that they were not …
Chris Mellor, 12 Dec 2013
Violin VIMM

Violin strings up cheaper instrument: 17.5TB flash box for $100k + change

Violin Memory has built a 6000-series entry-level all-flash array, calling it the 6100. The upstart hopes it will land some punches in the larger mid-market than its high-performance enterprise base. The 6100 uses the same 19nm MLC flash chips as the 6200, and has three capacity points: 17.5TB, 26TB and 35TB. The 6200 runs up to …
Chris Mellor, 07 Aug 2014

Violin fiddlings revealed: Two new flashy boxen, but what's this chart?

Violin Memory is back on a level playing field with all other all-flash array suppliers. It's launching two new flash array systems with integrated data services through its Concerto operating system and Symphony management software upgrades. It's also adding 40Gbit Ethernet connectivity. The pitch is that Violin now has the …
Chris Mellor, 17 Feb 2015

Violin investor: Broken-stringed firm has had FIVE buyout offers

Violin Memory, the troubled top dog in the all-flash array market, has received up to five buy-the-company offers, according to an activist investor pushing for a sale. Gregory Taxin is president of the Clinton Group which is prodding Violin to shop itself after its disappointing IPO and firing of CEO Don Basile. Media outlet …
Chris Mellor, 30 Jan 2014
WFA schematic

Violin, Microsoft slip Windows, SQL Server, apps, flash into box

Violin Memory has turned its converged server-storage 6000-series flash array into an engine for SQL Server which is capable of putting data directly into an app server's memory – thanks to a little help from Microsoft. The 6000-series all-flash array runs Windows Storage Server 2012 R2 on two integral blade servers. It connects …
Chris Mellor, 22 Apr 2014
management strategy3

What, another one? Violin appoints its third EMEA boss this year

Whoosh! It leaves you dizzy, the rate at which Violin Memory installs and then replaces its EMEA bosses. The latest incumbent is Mick Bradley. He is announced as the EMEA MD, promoted from the VP Operations slot and now listed on Violin's management webpage. The prior incumbent, Stephen Rose, was senior veep for EMEA and Latin …
Chris Mellor, 20 Nov 2013

GridIron gobbled up by Violin Memory

All-flash array startup Violin Memory has bought GridIron Systems, a startup supplying the TurboCharger SAN accelerating flash cache. Violin supplies shared 6000-series all-flash arrays to enterprises and the public sector as well as having single server PCIe-connected appliances and Fujitsu resells its array. It filed for an …
Chris Mellor, 18 Jan 2013

Violin Memory in SECRET $2bn FLOAT PLAN, whisper snitches

Flash array start-up Violin Memory has filed for an initial public offering* worth up to $2bn, according to Bloomberg, which quoted two undisclosed sources. The report says three banks are involved: JPMorgan Chase, Deutsche Bank, and Bank America Corp. Violin Memory is led by CEO Don Basile, formerly the CEO of Fusion-io, which …
Chris Mellor, 17 Oct 2012

Violin CEO gazes at red-smeared accounts: Firm posts $149m loss

Incoming CEO Kevin DeNuccio has presided over Violin Memory's first quarterly results since assuming the hot seat and painted a real poor picture. The only way is up, right? It's traditional; an incoming CEO rescuing a troubled firm clears out all the lousy items on the first earnings call to help make subsequent ones look good …
Chris Mellor, 07 Mar 2014

Flash biz Violin plays for $162m shower of notes - will rivals drown it out?

Flash array startup Violin Memory wants to raise $162m in a stock-market debut, according to paperwork filed for its IPO. Earlier this month rival Pure Storage received $150m in a funding round, which may or may not be significant in Violin's pricing calculations. Other recent big-bucks flash-array news this month has included …
Chris Mellor, 17 Sep 2013
SQL Server 2014

Violin array comes with new SQL sauce

Violin Memory's Steve Willson gave part of the game away on March 24, with a TechNet UK blog post: Violin's new array runs SQL 2014 in memory. Willson wrote: SQL 2014's new in-memory computing takes several leaps forward in performance and control. Application designers can now control what data is permanently staged in memory …
Chris Mellor, 11 Apr 2014
Easter Egg

Violin plays storage world like a fiddle, 140 characters at a time

Violin Memory's flash array fightback starts with a present from the Easter bunny: a whole new array. Violin, you will recall, lost CEO Don Basile after its IPO was followed by deepening losses and falling share prices. Incoming CEO Kevin DeNuccio has stabilised the ship, refocussed engineering and recruited new executives, one …
Chris Mellor, 11 Apr 2014
Violin array flash cards

Don't fret: Flash array fiddler Violin sees revenue rise, losses dip

Violin has recorded rising revenues and lessening losses for its third quarter as the new CEO gets the flash array company barking louder in the data centre flash array dogfight. Violin_Q3fy2015_800 Kevin DeNuccio took hold of the CEO reins at Violin in February and the company has just reported results for its third fiscal …
Chris Mellor, 25 Nov 2014

Violin: Don't weep for Tier 1 storage... it'll soon be flashtastic

Comment Flash will replace all enterprise tier 1 storage, and shared arrays will prevail over server-side SANs, while network latency remains a solvable computer science problem, argues Violin Memory CEO Kevin DeNuccio. The market and technology shocks waves of cloud, virtualisation and flash are coming Violin's way, with the all-flash …
Chris Mellor, 20 Oct 2014
Plane crash

Thanks for the memories, but I'm off: Violin COO Dixon Doll hits eject

Violin Memory's chief operating officer Dixon Doll has left the storage biz just weeks after its CEO Don Basile was fired. The company terminated its chief exec in December following a disastrous quarter: Violin's financial results recorded losses outgrowing revenue and its post-IPO share price down two thirds or so. Now the COO …
Chris Mellor, 02 Jan 2014
Don Basile CEO of Violin Memory

Sceptical markets snub Violin Memory: Can the flashy biz bounce back?

Comment Violin's IPO was a right debacle: investors judged the stock was worth a fifth less than the valuation of the bankers backing the public offering. What are they seeing that the bankers didn't? The days of easy flash array pickings are coming to a close. Listen hard and you can hear the screeches in the wind from the iron gates …
Chris Mellor, 30 Sep 2013

Violin: We know VDI scares you, biz boss... But what if it was cheap?

Flash array biz Violin Memory claims it has found the lowest cost virtual desktops in the industry in Atlantis Computing. It's partnering with Atlantis Computing to deliver its ILIO virtual desktop infrastructure (VDI) software running on Violin's flash arrays and says this provides the lowest total cost of ownership for virtual …
Chris Mellor, 19 Jul 2013
Violin Market fit

Orchestral manoeuvres in the dark: Violin restrings its instrument

We can see the intended shape of Violin as it emerges fresh and shining from its refit, but we've yet to hear it played. What will be the next move of Violin's brand new CEO, Kevin DeNuccio? DeNuccio has been restringing Violin, cutting and restructuring the organisation's engineering and go-to-market, with more emphasis on …
Chris Mellor, 13 Mar 2014
Dell EquaLogic blade array internals

Dell's having a fiddle with Violin Memory - but will it flash the cash?

Blocks and Files Last week was all about the flash - with Plextor, Violin Memory, EMC, Samsung and Seagate all involved in the action. But what do you think about Dell making its dalliance with Violin Memory into something a little more permanent? Cello Bow Let's construct a staircase and see where it takes us. Step 1: In November 2012, Dell' …
Chris Mellor, 11 Mar 2013
Violin_to Q2_Fy2015

All-flash array shipper Violin plays concerto after re-stringing

+Comment Violin CEO Kevin DeNuccio has cut the flash array shipper's losses to a fraction of what they were in their previous results, and grown revenue over the previous quarter. It’s still lower than a year ago, but a landmark for all that. Violin is no longer on the road to perdition. Growth should also accelerate as the new products …
Chris Mellor, 28 Aug 2014
Don Basile

Violin cuts strings with CEO: Don Basile axed post-IPOcalypse

Violin Memory has fired its CEO Don Basile as the company's shares slumped more than 60 per cent following its IPO and horrendous quarterly financial results. According to a blunt statement from the storage biz, its board, led by chairman Howard Bain, decided "to terminate Donald Basile as chief executive officer". Bain is now …
Chris Mellor, 16 Dec 2013
Stradivarius violin reproduction

Violin's arrays play in Concerto - but they can't hit the dedupe notes yet

In a major architectural extension Violin Memory has revealed its new Concerto 7000 array. This uses Violin's existing 6200 hardware and gives it a separate high-availability controller front end, with software to provide business continuity, data management and protection features - but not deduplication. Let’s just recap …
Chris Mellor, 24 Jun 2014

Fujitsu to resell Violin 6000-series memory arrays

Exclusive Fujitsu has signed a deal to resell Violin Memory 6000-series networked flash arrays. El Reg storage desk understands from a well-placed source that Fujitsu has a tripartite strategy for solid-state storage: It will use flash drives and caching in its Eternus storage arrays in a very fast data vault. Fusion-io PCIe flash …
Chris Mellor, 26 Oct 2012