Articles about Tim Ayling

Flooding market with cheap antivirus kit isn't going to help ANYONE

There has been a lot of talk in information security circles over the past few weeks about the revelations of advanced persistent cyber attacks on several big name US newspapers including the Wall Street Journal and The New York Times. The attacks, which are suspected to have been launched by Chinese hackers, were highly …
Tim Ayling, 18 Mar 2013

Channel players hit the pub for Christmas... it's been a long year

Well, it’s nearly over. For a lot of us 2012 has been a tough old annus horribilis. Continued economic uncertainty at home and abroad has made life particularly difficult for some resellers and software vendors, and the slightly pessimistic forecast is that things are going to improve only very slowly next year. Of course …
Tim Ayling, 23 Nov 2012

Resellers and cloud providers need to play dating game

Cloud computing is one of the most over-used terms in the technology industry today, yet ironically when it comes to the channel, it’s one of the least understood areas of IT. While the vendor community is literally falling over itself to promote all the products and services that can be delivered as-a-service, channel …
Tim Ayling, 14 Sep 2012

Reselling in the recession: Make the CIO your best buddy

We all know times are pretty tough economically at the moment and the channel is no different from anywhere else. This climate has forced new ways of thinking and improved strategies for coping with industry-wide spending constraints. Increasingly, to be successful, channel partners need to have conversations with the Chief …
Tim Ayling, 20 Aug 2012
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The drive to zero: How to retain margin the race to the bottom

Margins are important to the channel. Many resellers live or die by them – but there is of course much more to running a successful channel business than this simple metric alone. Unfortunately, many in the information security space have been sucked into a downwards spiral which threatens to ruin those channel partners who try …
Tim Ayling, 13 Jul 2012

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