Articles about Surface

Finally, with W10, Microsoft’s device strategy makes sense

Analysis Microsoft stubbornly refuses to let go of making hardware, but now the reasons why CEO Satya Nadella has not followed his clear instinct to ditch devices (except Xbox) are becoming clearer. We have analysed many times why Microsoft should not make smartphones and tablets, mainly because of conflicts of interest with the OEM …
Wireless Watch, 28 Oct 2015
Microsoft Surface 3 Windows 8.1 tablet

We snubbed Microsoft's Surface Pro wooing, says Lenovo exec

Canalys Channels Forum Lenovo snubbed “competitor” Microsoft’s advances when it was asked to sell the Surface Pro slab, the PC maker’s chief operating officer has claimed. Both HP and Dell were hired as global resellers for Microsoft’s enterprise tab-cum-notebook last month, selling the hardware wrapped in a services blanket, much to the annoyance …
Paul Kunert, 15 Oct 2015
The puppets from Team America: World Police gather at a bar for drinks.

Team Microsoft: Device Police... 'Are you pumped? I'm pumped'

Analysis “Someone out there must have a family,” Panos Panay remarked yesterday, surveying his audience of potato-shaped gadget bloggers. An optimistic view, I thought. Panay was presenting Microsoft’s Devices event in New York, an event designed to get bloggers’ juices running. And boy, it did. Years ago, I was in a MacWorld audience …

Microsoft, the VW family sedan of IT, wants to be tech's new Rolls-Royce

Analysis If there's one message that stands out from Microsoft's big device day launch on Tuesday it's this: stop thinking about Redmond as the cheap option, because it wants to be seen as the premium brand. For years Microsoft has sold itself as the dominant ecosystem for computing that won't cost you too much. The device day focus, …
Iain Thomson, 7 Oct 2015
Windows 10

'One Windows' crunch time: Microsoft tempts with glittery new devices

Microsoft is announcing new Windows 10 devices at an event in New York today. This is crunch time for the “One Windows” strategy, the idea that presenting developers with something like a single platform across many device types will stimulate a strong ecosystem of applications. The company is expected to announce a range of …
Tim Anderson, 6 Oct 2015
storm_warning_648

HP brands Surface distie deal a 'storm in a glass of water'

An HP exec has branded the firm’s decision to sell Microsoft’s fondler in competition to its own portfolio as "a storm in a glass of water". Both HP and Dell are set to peddle the Surface Pro 3 via their direct sales forces and online – a move some channel partners described as confusing and a cause of potential portfolio …
Paul Kunert, 10 Sep 2015
Confused computer keyboard

HP and Dell flogging Surface Pro direct? No issues THERE. NONE AT ALL

HP and Dell – cunningly assisted by Microsoft – have hatched a brilliant plan in which they will compete against their own products, not to mention the channel types who sell them, by flogging Redmond's Surface Pro 3 direct. At the worldwide partner knees up in June, Microsoft confirmed it was opening the gates to allow …
Paul Kunert, 9 Sep 2015
Whack-a-mole

BONK! BONK! Windows 10 whack-a-mole – Microsoft still fixing bugs

Microsoft is still trying to crush the remaining bugs in its latest and supposedly greatest operating system. Build 10240, which was released to the Windows Insider program two weeks ago, is widely considered to be the "release to manufacturing" (RTM) build, even though Redmond itself says the RTM concept doesn't apply in its …
Neil McAllister, 28 Jul 2015
Microsoft's Surface Hub

Microsoft's Surface Hub mega-slab DELAYED 'cause you demanded it

Microsoft has run into a few hurdles in its manufacturing process for its Surface Hub wall-mounted touchscreen and as a result, it now says it won't be able to ship them when it initially thought it could. Redmond started taking preorders for the digital whiteboards on July 1, and in June it said it expected to start shipping …
Neil McAllister, 13 Jul 2015
Microsoft Surface 3 Windows 8.1 tablet

Microsoft's Surface 3 is sweet – but I wouldn't tickle my nads with it

Review There’s a commuter who gets off the train where I live who has a tablet down his trousers. Call it the middle-class version of builder’s crack or the male equivalent of the inappropriate G-string, it peeks out over the top of his chinos. Microsoft Surface 3 Windows 8.1 tablet Intel inside: Microsoft's Surface 3 Windows 8.1 …
Gavin Clarke, 18 May 2015
Snipping the ribbon to open a new Microsoft Authorized Reseller

'Nokia store? I dunno no Nokia store. This here's a Microsoft Reseller'

The gradual winding-down of Nokia as a consumer electronics brand continues, with Nokia retail stores and Care repair centres worldwide now morphing into Microsoft sales outlets. "Nokia retail stores will be called Microsoft Authorized Resellers and will showcase a range of Microsoft experiences and products including Lumia, …
Neil McAllister, 14 May 2015
Man writing a letter

Welcome to the family ... Microsoft licks nib of Surface pen maker N-trig

Microsoft has scooped up Surface Pro 3 pen maker N-trig, after partnering with the outfit for several years. Rumours that Redmond had bought the PC and tab digi pen vendor first, er, surfaced in February. On Friday, Microsoft finally confirmed the buyout of N-trig, which makes the pen tech for the software giant's Surface Pro …
Kelly Fiveash, 2 May 2015
Surface 3 in red

Microsoft dumps ARM for Atom with cut-price Surface 3 fondleslab

Pic + vid Microsoft's brief flirtation with ARM-powered Windows RT tablets looks to be over: the Redmond giant has unveiled its latest fondleslab, the Surface 3, which is a dinky Atom-powered slate running a full version of Windows on Intel hardware. Up until this latest tablet, Surfaces have sported ARM-compatible processors, and …
Iain Thomson, 31 Mar 2015
Microsoft Surface Pro 3

Surface Pro 3 update has so much new stuff for sysadmins, we can't fit it all in one headline

Microsoft has released a significant new firmware update for Surface Pro 3 fondleslabs, the second to arrive this month. As explained in a blog post by Redmond's JC Hornbeck, the latest update to the Surface Pro 3's Unified Extensible Firmware Interface (UEFI) adds new features for enterprise customers but only minor …
Neil McAllister, 27 Mar 2015
Microsoft Surface Pro 3

Microsoft loves Surface pen maker N-trig so much it bought it – report

Microsoft has reportedly gobbled up N-trig, makers of digital pen technology for PCs and tablets, for an undisclosed sum. The sale of the Kfar Saba, Israel–based firm was reported by the Israeli business daily Globes, citing sources who valued the deal at around $200m. N-trig makes the pen tech for Microsoft's Surface Pro 3 …
Neil McAllister, 12 Feb 2015
management regulation7

RIP Windows RT: Microsoft murders ARM Surface, Nokia tablets

Microsoft has quietly pulled the plug on the last device to ship running Windows RT, casting doubt on the future of Redmond's ARM fondleslab OS. The software giant confirmed on Wednesday to The Register that it has stopped manufacturing the Nokia Lumia 2520, a 10.1-inch Windows RT tablet with a quad-core ARM processor, an HD …
iPad Psycho image

Windows is TAKING the TABLET market... what's left of it, anyway

Just as demand seriously cools for tab tech, with all of the major makers reporting shrinking sales, there’s a certain little-known upstart in Redmond that is gradually making some progress against the giants. You guessed it: Microsoft is actually boosting tab shipments, albeit off a comparatively small installed base, with …
Paul Kunert, 3 Feb 2015
Nokia Lumia 830 group

What's that, Microsoft? Yep, a Lumia and Surface SALES BOOM

Microsoft shipped a record number of Lumia smartphones in the final quarter of calendar year 2014, as Surface revenue finally started to make an impression. Microsoft reported that 10.5 million Lumias shipped, the most in a quarter, on the strength of low-cost devices. However, to put that in perspective, Samsung sold over 78 …
Andrew Orlowski, 27 Jan 2015

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