Articles about Peter O'neill

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Social media and the channel marketing Fear Factor

Are your favourite vendors helping you to market successfully? We just published a report for our clients where we highlight best practices in marketing enablement, based on a series of interviews with 10 channel partner marketing executives. The majority of these were companies with over $10bn in revenues - so they could …
Peter O'Neill, 4 Jan 2013

Missed the cloud bandwagon?

There continues to be a cacophony of marketing noise from technology vendors about their cloud strategies. While the announcements sometimes include messaging for their channel, many partners are still unsure of their future role in the industry. The Cloud and Technology Transformation Alliance (CCTA) reported that its survey …
Peter O'Neill, 23 Nov 2012
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Tech disties and telcos lock horns in cloud death match

The friction and competitiveness between IT distributors and the telecommunications vendors in the new cloud-based world is becoming apparent. While working on some research about the cloud-driven evolution of tech wholesalers, Forrester Research interviewed many tech vendors and distributors in the last months, and curiously …
Peter O'Neill, 28 Aug 2012
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Product-led campaigns just don't work for vendors or resellers

Nobody really cares about product feature differentiation anymore - feeds and speeds just don't cut the mustard. But the battle among tech vendor marketers to configure their programmes and content to this new engagement model has now really heated up. Their marketing content now needs to be compelling to business buyers as …
Peter O'Neill, 30 Jul 2012

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