Articles about Online Advertising

The Register breaking news

AOL slaps on 'online Nielsen ratings' to lure advertising fat cats

AOL hopes to steal a march on its online competitors in the US over the next few weeks, when it shows off its use of metrics – which are the closest Nielsen can get to comparing the results of online video based ad campaigns with TV campaigns. AOL has announced the use of this new model, which uses the Nielsen gross rating point …
Faultline, 22 Apr 2012
The Child Catcher

Google hatching YouTube Kiddie Vids – report

Google is about to enter the lucrative revenue stream of advertising to children, with the Chocolate Factory set to reportedly announce a YouTube app for kids. YouTube executive Malik Ducard will unveil YouTube Kids on Monday at the entertainment industry event Kidscreen Summit, according to The Wall Street Journal. A source …
Kat Hall, 20 Feb 2015
The Register breaking news

Google on advertising-funded cesspools: We don't like them either

Did you know that Lexus marketing money has wound up in the hands of a bestiality video website? I certainly didn't either, and it's a sure bet that Toyota Motor Company, which owns the Lexus brand, didn't mean that to happen. But it's just one striking example of how multinational companies help fund the web's darker side. …
Andrew Orlowski, 30 May 2013
Zombie rising from the grave

Ad agency Turn turns off Verizon's zombie cookies

Online advertising agency Turn has promised to stop using repurposed Verizon undeletable cookies to track people's online habits and sell them stuff. For the last couple of years Verizon has been injecting a "unique identifier token header" (UIDH) into HTTP requests sent by customers online. It then sells that data to …
Iain Thomson, 21 Jan 2015
The Register breaking news

Online advertising isn't creepy enough

Open ... and Shut Privacy advocates endlessly worry that online advertising companies track your every move in order to serve you creepily well-targeted ads. They needn't bother. After all, when was the last time this hyper-invasive tracking of your online behavior actually resulted in you getting a deal on something you really wanted? And it is …
Matt Asay, 02 Mar 2012

Want to be the hottest thing since Melrose Place? Get these Lycos patents

Dial-up era icon Lycos has finally gotten around to selling off its patents. The erstwhile search engine of the Clinton administration has embarked on a campaign to sell off its intellectual property holdings in an attempt to generate some revenue. The company has hired a consulting firm called Propeller(y) to help flog its …
Shaun Nichols, 21 May 2015
Google UK office logos

>Ring, ring< Hey Wall St. Yeah, it's Google. Yeah, bad news again, fellas

Google missed analysts' earnings estimates for the sixth quarter in a row on Thursday, despite the fact that its actual performance for the three months ending on March 31 was more than respectable. As usual, one has to wonder whether Wall Street isn't being just a bit over-optimistic about the online ad-slinger's prospects. …
Neil McAllister, 23 Apr 2015
bug on keyboard

Senate slams ad servers for security failings

The US Senate has issued a report calling for the online advertising industry to improve its security against malware attacks, and for lawmakers to legislate tougher penalties should it fail to do so. The Committee on Homeland Security and Governmental Affairs said that the advertising landscape as it now exists "makes it …
Shaun Nichols, 15 May 2014
The Register breaking news

UK firms splash even more cash on online ads

Despite eurozone woes, volatile markets and double-dip recession fears, online advertising continues to climb in the UK, according to a report on the first half of 2011. The UK's online ad spend grew 13.5 per cent to £2.26bn, the Internet Advertising Bureau (IAB) said, adding that digital advertising now accounted for a record …
The Register breaking news

Australia online ad spend reaches A$2.65bn

Australian online advertising recorded its biggest ever spend in the last quarter, peaking at $A627.75m, a 22 per cent increase from the Q4, 2009. Total online advertising expenditure for 2010 was $A2.265bn, according to the IAB Australia Online Advertising Expenditure Report (OAER). IAB Australia says the market is on track to …
Zombie rising from the grave

PROOF the undead STALK Verizon users: Admen caught using 'perma-cookie'

Researchers have spotted an advertising agency using Verizon’s indestructible cookies to silently track people across the internet. Back in 2012, Verizon started injecting a "unique identifier token header" (UIDH) into each HTTP request sent through its mobile data network; these identifiers are unique to each subscriber and …
Iain Thomson, 15 Jan 2015

US Senate to probe the Obama-Google love-in

The US Senate’s subcommittee on antitrust and competition will investigate why President Obama’s political appointees at the top of the FTC closed an investigation into Google. The American watchdog's own staff found sufficient evidence of wrongdoing to merit a prosecution – specifically, evidence of Google abusing its dominance …
Andrew Orlowski, 03 Apr 2015
channel

OFT to probe online advertising, pricing tactics

Consumer protection watchdog the Office of Fair Trading (OFT) will investigate online pricing tactics and internet advertising techniques that mislead consumers, it has said. It will also probe price comparison sites and behavioural advertising. The OFT, which polices the behaviour of businesses on behalf of consumers, may …
OUT-LAW.COM, 20 Aug 2009

Cryptolocker flogged on YouTube

Cryptolocker is being flogged over YouTube by vxers who have bought advertising space, researchers Vadim Kotov and Rahul Kashyap have found. The researchers made the discovery while monitoring YouTube and website banners for instances where malware writers had actually purchased space to foist their wares on unpatched web users …
Darren Pauli, 20 Aug 2014
Racecar

Google has tested its speedy QUIC internet protocol on YOU – and the early results are in

Google says its homegrown QUIC networking protocol can speed up web browsing – enough so that it's planning to propose it to the IETF standards body to make it part of the next-generation internet. The online advertising giant has been quietly working on QUIC since 2013, after successfully having its work on the SPDY protocol …
Neil McAllister, 17 Apr 2015

Video thrills the Google ad star: Susan Wojcicki becomes YouTube chief

Google's chief ad slinger Susan Wojcicki is the new boss of its video-sharing website YouTube. The company's senior veep confirmed on her Google+ page on Wednesday that she had changed lanes within Mountain View. She said she would be spending the next few weeks elbow-deep in YouTube's "ecosystem". Wojcicki will no doubt be …
Kelly Fiveash, 06 Feb 2014
An alternative Yahoo! logo, courtesy of a Flickr user

CryptoWall! crooks! 'turn! to! Yahoo! ads! to! spread! ransomware!'

Crooks are using Yahoo!'s advertising network to infect PCs with the CryptoWall ransomware, it's claimed. Windows software nasty CryptoWall encrypts a victim's files using an OpenSSL-generated key pair before demanding a ransom to decrypt the data. It communicates with its masters using RC4-encrypted messages to command servers …
John Leyden, 11 Aug 2014

Google's revenues swell yet again, yet big earnings elude it

Google continued to mint money in the second quarter of its fiscal 2014, with revenues booming compared to the year-ago period, yet its earnings still managed to disappoint eager Wall Street analysts who were expecting even greater returns. This quarter, the online ad-slinger posted revenues of $16.0bn, which soundly beat the …
Neil McAllister, 18 Jul 2014
Google sign outside Mountain View headquarters

Hi, Fi: Google JOWL-SLAPS mobile bigguns with $20/mo wireless service

Google has confirmed it will square up to the mobile carrier world with its own service – "Project Fi" – although for the time being this will be a limited pilot program. Fi, which was murmured about by the Wall Street Journal and others this year, is the Chocolate Factory's attempt to shake up the world of mobile data, much as …
Neil McAllister, 22 Apr 2015
cookies_eyes_privacy evercookies flash cookies

Microsoft drops Do Not Track default from Internet Explorer

Microsoft has reversed its position on the contentious Do Not Track (DNT) browser feature, saying Internet Explorer will no longer send DNT signals to websites by default. "Put simply, we are updating our approach to DNT to eliminate any misunderstanding about whether our chosen implementation will comply with the W3C standard …
Neil McAllister, 03 Apr 2015

Canada says Google broke law by snooping health info to serve ads

An investigation into Google's online advertising practices by Canadian regulators has found that the Chocolate Factory served ads based on users' sensitive health-related information, in violation of the country's privacy laws. "Most Canadians consider health information to be extremely sensitive," Chantal Bernier, Canada's …
Neil McAllister, 16 Jan 2014

EXPOSED: Google, Obama caught doing it once a week

Google and the White House manage to hook up more than the majority of married couples, having met up once a week for the past five years. That's the latest indicator of the powerful internet giant's worrying cosy relationship with the Obama administration, pulled from logs requested by the Wall Street Journal. The disclosure …
Kieren McCarthy, 25 Mar 2015

Privacy warriors lob sueball at Facebook buyout of WhatsApp

Privacy groups have filed with the US Federal Trade Commission to try to block Facebook's $19bn acquisition of WhatsApp until the social network comes clean on how it's going to use the personal data of the messaging service's 450 million users. Non-profit groups the Electronic Privacy Information Centre and the Centre for …

Twitter hires Google ad exec: Microblogging? We've heard of it

Twitter has poached a Google ad exec to be its head of retail, as it expands its business in preparation for its IPO. JJ Hirschle used to direct media and entertainment advertising for the Chocolate Factory, but will now sell ads to retail companies for Twitter, Bloomberg reported. As is typical of a company about to go public …
Facebook WhatsApp

WhatsApp founder: Privacy WON'T vanish under Facebook

WhatsApp founder Jan Koum has insisted that his messaging service's privacy policies will stay the same after it's slurped by Facebook, while lamenting "baseless, unfounded and irresponsible" reports about how the social network may use users' data. "I want to make sure you understand how deeply I value the principle of private …

Malware+pr0n surge follows police op to kill illicit streaming sites

City of London Police are claiming credit for the suspension of 40 ad-funded websites that provided unauthorised access to copyright-protected content – but may have caused a rise in the number of web ads carrying malware or promoting pornography. Operation Creative has resulted in the suspension of 40 national and international …
John Leyden, 10 Dec 2013
The Register breaking news

Online advertising could net BBC £105m

The BBC is considering supplementing its income with advertising, this time on the international version of its website. The corporation estimates that it could earn between £48m and £105m annually in advertising revenues, depending on how aggressively the advertising were to be placed. BBC executives must be rubbing their …
Lucy Sherriff, 31 Oct 2006
Mozilla Firefox Fox sitting down

Bada-Bing! Mozilla flips Firefox to YAHOO! for search

Mozilla will make Yahoo! the default search engine for Firefox in the US, ending its decade-long pact with Google. The new deal affects the open-source browser on the desktop and on mobile devices. Lest we forget, Yahoo! Search is powered by ... Microsoft Bing. Terms of the new search deal were not disclosed, but the …
Neil McAllister, 20 Nov 2014
Evil Android

Google burns promise of 'no big banner ads'. Don't Be Evil next?

Google is toying with the idea of allowing big banner ads to run at the top of its search results pages - in a move that apparently breaks an eight-year-old promise. The Mountain View web goliath is, we're told, "running a very limited, US-only test" of the billboards. A Google spokesman confirmed to the AFP news agency today …
Kelly Fiveash, 24 Oct 2013
Admiral Ackbar

Google to startup kids: Pssst, try our CLOUD ... the first $100K is FREE

Google is offering startups a cool $100,000 in credit if they're willing to power their apps using the Chocolate Factory's cloud services, rather than the competition's. The online advertising giant launched the new program, dubbed Google Cloud Platform for Startups, at its Google for Entrepreneurs Partner Summit in Mountain …
Neil McAllister, 12 Sep 2014

What kind of generation doesn't stick it to the Man, but to Taylor Swift instead?

Interview David Lowery is a mathematician, musician (Cracker, Camper Van Beethoven), songwriter and producer. He also teaches business at the University of Georgia. "Congratulations!," Lowery wrote two years ago in a widely read post — "your generation is the first in history to rebel by unsticking it to the man and instead sticking it to …
Team Register, 11 Nov 2014
Targeted Spam

Spam drops as legit biz dumps mass email ads: Only the dodgy remain

Spam email was down in volume last year, but junk mail messages still comprise two in three items of electronic communication sent over the interwebs. Kaspersky Lab reports the portion of spam in email flows was as high as 69.6 per cent in 2013 – which is 2.5 percentage points lower than 2012. The biggest sources of spam were …
John Leyden, 24 Jan 2014

Murdoch to Europe: Inflict MORE PAIN on Google, please

Rupert Murdoch's minions have written to the European Commissioner for Competition Joaquín Almunia, urging him to mete out stern punishment to Google in the ongoing search market dominance probe. The minion in question is News Corp Chief Executive Robert Thomson and his urgings are detailed in a letter he sent to Almunia last …
Simon Sharwood, 18 Sep 2014
The Register breaking news

OFT leaves online ad snoopers to regulate themselves

The Office of Fair Trading believes the online behavioural advertising industry is quite able to regulate itself, despite some concerns about user profiling and adaptive pricing based on postcodes. It said the Internet Advertising Bureau's approach to self-regulation goes some way to dealing with consumer concerns, although the …
John Oates, 25 May 2010
troll

Judge: Google owes patent troll a 1.36% cut of AdWords' BEELLIONS

Patent-holding company Vringo has won a legal victory against Google that could net it hundreds of millions of dollars per year in ongoing royalties from the Chocolate Factory's AdWords online advertising system. According to court documents [PDF] obtained by The Register, Judge Raymond Jackson of the US District Court of the …
Neil McAllister, 29 Jan 2014
big droplets falling from rain cloud

Qubole rains down analytic insights from Hadoop cloud

Comment A whole new generation of storage software application startups focussed on Big Data is growing furiously in front of our eyes. Engineers involved with Google, Facebook and other big data-using, web-scale services pioneers have seen that where Facebook, Google and others lead enterprises are going to have to follow. Relational …
Chris Mellor, 19 Jan 2015
The Register breaking news

ASA goes online to swing stick at new media advertisers

From 1 March 2011 the Advertising Standards Agency will be taking over responsibility for the regulation of online marketing communications, and this week they launched a cross-media ad campaign (outdoor, radio, press, online) to make sure you know about the change. The campaign, running up until 27 February will inform …
Jane Fae , 19 Jan 2011
The Register breaking news

Google gobbles HALF of world's mobile ad cash

Over half the $8.8 billion dollars advertisers spent on mobile ads last year went to Google, along with a third of all internet ads. The $4.61bn Google raked in from mobile ads that year represented 52.36 percent of the total worldwide spend, eMarketer reported on Thursday, putting the search company far ahead of rivals such as …
Jack Clark, 13 Jun 2013
The Register breaking news

Phorm takes a bullet for the advertising industry

The unlikely image of Phorm boss Kent Ertugrul as some kind of John the Baptist of behavioural targeting was conjured yesterday as advertising industry leaders pondered the future of online advertising. "I think from a media owner perspective it was good that Phorm drew the sting for everybody else," Microsoft Advertising sales …
John Lettice, 09 Oct 2009
The Register breaking news

Online ads need standards

Online advertising methods and terminology should be standardised to help advertisers and publishers navigate the complex internet advertising process, US trade body the Interactive Advertising Bureau (IAB) has said. The IAB has published a set of guidelines that it wants advertising networks and exchanges to follow to help …
OUT-LAW.COM, 29 Jun 2010
Google sign outside Mountain View headquarters

Google's ad-slinging juggernaut gobbles more BEEELLIONS in revenue

Updated Google turned in another impressive earnings report on Thursday, with the giant ad-slinger's revenues reaching record highs both for the fourth quarter and for fiscal 2013. Total revenues for the three months ending on December 31 were $16.86bn, a 17 per cent hike from the year-ago period. And ignoring the impact of the Motorola …
Neil McAllister, 30 Jan 2014
Angry Birds Rio

Angry anti-NSA hackers pwn Angry Birds site after GCHQ data slurp

Anti-NSA hackers defaced ‪Rovio's official Angry Birds website ‬on Tuesday night as a reprisal against revelations that GCHQ and the NSA were feasting on data leaked from the popular smartphone game. Spying Birds: Angry Birds defaced by irritated hackers. Angrybirds.com became "Spying Birds" as a result of the defacement (Zone …
John Leyden, 29 Jan 2014
Facebook WhatsApp

Facebook, WhatsApp sit on cold steel table as Euro Commish ponders painful probe

Rivals of Facebook and WhatsApp have been asked to complete a whopping 88 multiple-choice, multi-part questions that range from the blindingly obvious – “To the best of your knowledge, do users use more than one social networking service?" – to the vague and indefinable – “Please provide any recent examples of consumers …
Jennifer Baker, 02 Sep 2014

Snowden latest: NSA stalks the human race using Google, ad cookies

The already strained relationship between Google and the NSA has got a little bit worse, after claims in the latest Snowden leak that intelligence agencies are using the Chocolate Factory's cookies to track targets. Documents seen by the Washington Post show that the NSA and the British snoops at GCHQ have found a way to …
Iain Thomson, 12 Dec 2013
eyeofSauron

Do Not Track W3C murder plot fails by handful of votes

The privacy-enhancing Do Not Track standard is wobbling badly after barely surviving a no-confidence vote by the W3C consortium. Held among World Wide Web Committee (W3C) working group members, the vote against drafting a Do-Not-Track (DNT) standard was narrowly defeated by a majority of just five. W3C members working on the …
Gavin Clarke, 28 Oct 2013

Google's latest ad push gives LONE LAWMAKER the creeps

Google faces little opposition to its plans to plaster ads with user profile names and photos since it announced the move late last week. A lone lawmaker in the US has expressed concern about Google's upcoming changes to its terms of service, which will be implemented on 11 November. Senator Ed Markey penned a letter to the …
Kelly Fiveash, 15 Oct 2013
Woman looks immensely happy while staring into blank screen of unplugged monitor

PARTY TIME! MIT slips $100 to each student ... in Bitcoin

Students at the Massachusetts Institute of Technology will each be handed $100 of Bitcoin in a bid to create a crypto-currency economy within the university. The scheme was dreamed up by Jeremy Rubin, 19, a second-year undergraduate, and Daniel Elitzer, an MBA student at the university's Sloan School of Management. To finance …
Jasper Hamill, 30 Apr 2014
cookies_eyes_privacy evercookies flash cookies

Ad man: Mozilla 'radicals' and 'extremists' want to wreck internet economy

Updated Randall Rothenberg, president and CEO of industry group the Interactive Advertising Bureau (IAB), thinks the Mozilla Foundation's policy on third-party cookies is way out of line, and he's taken to the web with a 4,000-word screed essay to make his case. It was in February that Mozilla first said that a future version of its …
Neil McAllister, 17 Jul 2013
captcha

Loathed wiggly-word CAPTCHAs morph into 'fun' click-'n'-drag games

A UK startup is trying to make a game out of solving CAPTCHAs*, the ubiquitous but sometimes irritating challenges designed to make sure that a human, rather than a 'bot, is registering for an online service. CAPTCHAs typically oblige website visitors to type out distorted words presented in images to prove that they are human …
John Leyden, 16 Oct 2013

Google shares surf ad-destroying mobile tsunami to RECORD HIGH

The shift to mobile gadgets is eating into advertising revenue worldwide – but that hasn't stopped ad giant Google reporting whopping sales of $14.89bn, driving its shares to a record high. The web advert-slinger today reported its earnings for the third quarter of 2013, and showed growth in key lines of its business. The …
Jack Clark, 17 Oct 2013