Articles about Online Advertising

Choke on it! Brit police squeeze pirate site advertising money trail

The intercepting of advertisements served on dodgy pirate sites has begun to choke their revenue by 70 per cent, according to the City of London police, vindicating the policy of following the “money trail”, rather than an individual infringer, said the police and trade groups. Tactics include harassing the seedy ad networks …
Andrew Orlowski, 17 Aug 2015

Google makes admen pay for fake YouTube views, claims research

Google has been accused of charging advertisers for YouTube clicks against adverts even when some of those ads have not actually been viewed by a human, according to a study. The paper – Understanding the detection of fake view fraud in Video Content Portals (PDF) – by a group of European researchers evaluated the performance …
Kat Hall, 24 Sep 2015
The Register breaking news

AOL slaps on 'online Nielsen ratings' to lure advertising fat cats

AOL hopes to steal a march on its online competitors in the US over the next few weeks, when it shows off its use of metrics – which are the closest Nielsen can get to comparing the results of online video based ad campaigns with TV campaigns. AOL has announced the use of this new model, which uses the Nielsen gross rating point …
Faultline, 22 Apr 2012

Ad slingers beware! Google raises Red Screen of malware Dearth

Watch out dodgy ad slingers and news sites; Google is expanding its 'last line of defence' Chrome feature to brand all security-slacker ad networks as unsafe. The Chocolate Factory will, over coming weeks, expand its Safe Browsing feature such that it throws an ominous Red Screen™ in front of ad networks it says have poor …
Darren Pauli, 17 Jul 2015

EU Commish demands proof of Google's evil from rivals, customers

It’s the anti-trust case that keeps on giving. The European Commission has sent out yet more questionnaires to Google's rivals to ask about the Chocolate Factory’s alleged anti-competitive behaviour. As always, the Commish refused to confirm on the record any details of the ongoing case, but a source close to the investigation …
Jennifer Baker, 24 Aug 2015
The Register breaking news

Online advertising isn't creepy enough

Open ... and Shut Privacy advocates endlessly worry that online advertising companies track your every move in order to serve you creepily well-targeted ads. They needn't bother. After all, when was the last time this hyper-invasive tracking of your online behavior actually resulted in you getting a deal on something you really wanted? And it is …
Matt Asay, 02 Mar 2012
The Register breaking news

Google on advertising-funded cesspools: We don't like them either

Did you know that Lexus marketing money has wound up in the hands of a bestiality video website? I certainly didn't either, and it's a sure bet that Toyota Motor Company, which owns the Lexus brand, didn't mean that to happen. But it's just one striking example of how multinational companies help fund the web's darker side. …
Andrew Orlowski, 30 May 2013
The Child Catcher

Google hatching YouTube Kiddie Vids – report

Google is about to enter the lucrative revenue stream of advertising to children, with the Chocolate Factory set to reportedly announce a YouTube app for kids. YouTube executive Malik Ducard will unveil YouTube Kids on Monday at the entertainment industry event Kidscreen Summit, according to The Wall Street Journal. A source …
Kat Hall, 20 Feb 2015
Zombie rising from the grave

Ad agency Turn turns off Verizon's zombie cookies

Online advertising agency Turn has promised to stop using repurposed Verizon undeletable cookies to track people's online habits and sell them stuff. For the last couple of years Verizon has been injecting a "unique identifier token header" (UIDH) into HTTP requests sent by customers online. It then sells that data to …
Iain Thomson, 21 Jan 2015

Want to be the hottest thing since Melrose Place? Get these Lycos patents

Dial-up era icon Lycos has finally gotten around to selling off its patents. The erstwhile search engine of the Clinton administration has embarked on a campaign to sell off its intellectual property holdings in an attempt to generate some revenue. The company has hired a consulting firm called Propeller(y) to help flog its …
Shaun Nichols, 21 May 2015

Q. How much did Google just spend applying political pressure in the US? A. $4.6 million

Moneybags Google has topped the list of tech-giant political lobbyists again, spending $4.62m in the past three months alone in Washington DC and elbowing its way into an enormous range of issues. That's according to a declaration filed by Google that companies are legally obliged to submit to US Congress. The multimillion- …
Kieren McCarthy, 24 Jul 2015
Google UK office logos

>Ring, ring< Hey Wall St. Yeah, it's Google. Yeah, bad news again, fellas

Google missed analysts' earnings estimates for the sixth quarter in a row on Thursday, despite the fact that its actual performance for the three months ending on March 31 was more than respectable. As usual, one has to wonder whether Wall Street isn't being just a bit over-optimistic about the online ad-slinger's prospects. …
Neil McAllister, 23 Apr 2015
Satya Nadella

Axed-ya Nadella swings blade through the forest of Microsoft again

In Microsoft CEO Satya Nadella's latest move to dismantle the legacy of his predecessor, Steve Ballmer, the software giant has announced that it's changing its financial reporting structure ... again. The last time Redmond reorganized how it reports its earnings to investors was in the summer of 2013. Ballmer would step aside …
Neil McAllister, 28 Sep 2015
How silicon roundabout will look

No Silicon Roundabout U-Bend U-Turn: Build that peninsula boys

Following a period of consultation, Transport for London has published a report showing that a significant proportion of the 1,300 people who expressed an opinion thought the idea of converting London's so-called Silicon Roundabout into a U-Bend incorporating a "peninsula" was A Good Thing. Under the plan, the amount of space …
Simon Rockman, 11 Jun 2015
bug on keyboard

Senate slams ad servers for security failings

The US Senate has issued a report calling for the online advertising industry to improve its security against malware attacks, and for lawmakers to legislate tougher penalties should it fail to do so. The Committee on Homeland Security and Governmental Affairs said that the advertising landscape as it now exists "makes it …
Shaun Nichols, 15 May 2014

Hey, Spotify! Why do you internet companies hate competition?

Guest opinion Last year Spotify hired a former political strategist in the Obama administration and some of Pandora’s lobbyists to protect its untenable and money-losing business model. I predict that the end goal of these efforts will leave artists and songwriters worse off. The ex-Obama hand is called Jonathan Prince. Spotify’s lobbying …
David Lowery, 15 Jul 2015
The Register breaking news

UK firms splash even more cash on online ads

Despite eurozone woes, volatile markets and double-dip recession fears, online advertising continues to climb in the UK, according to a report on the first half of 2011. The UK's online ad spend grew 13.5 per cent to £2.26bn, the Internet Advertising Bureau (IAB) said, adding that digital advertising now accounted for a record …
The Register breaking news

Australia online ad spend reaches A$2.65bn

Australian online advertising recorded its biggest ever spend in the last quarter, peaking at $A627.75m, a 22 per cent increase from the Q4, 2009. Total online advertising expenditure for 2010 was $A2.265bn, according to the IAB Australia Online Advertising Expenditure Report (OAER). IAB Australia says the market is on track to …
Tony Hall, BBC Director General. Pic: BBC

Grinning BBC boss blows raspberry at, eyes up buffet

The BBC has blown a raspberry at both the Minister of Fun and the Chancellor, who want a smaller and more focused BBC, by setting out plans to embiggen itself. The media giant’s new strategy, which has a pre-election feel to it, sees the Corporation expanding furiously in all directions while threatening to close down iconic …
Andrew Orlowski, 07 Sep 2015

OFT to probe online advertising, pricing tactics

Consumer protection watchdog the Office of Fair Trading (OFT) will investigate online pricing tactics and internet advertising techniques that mislead consumers, it has said. It will also probe price comparison sites and behavioural advertising. The OFT, which polices the behaviour of businesses on behalf of consumers, may …
OUT-LAW.COM, 20 Aug 2009

Malware menaces poison ads as Google, Yahoo! look away

Feature Online advertising has become an increasingly potent threat to end-user security on the internet. More hackers than ever are targeting the internet's money engine, using it as a powerful attack vector to hide exploits and compromise huge numbers of victims. Malvertising, as poisoned ads are known, is as deadly as it is diverse …
Darren Pauli, 27 Aug 2015
Zombie rising from the grave

PROOF the undead STALK Verizon users: Admen caught using 'perma-cookie'

Researchers have spotted an advertising agency using Verizon’s indestructible cookies to silently track people across the internet. Back in 2012, Verizon started injecting a "unique identifier token header" (UIDH) into each HTTP request sent through its mobile data network; these identifiers are unique to each subscriber and …
Iain Thomson, 15 Jan 2015
Steve Ballmer. Pic:  Aanjhan Ranganathan

Ballmer's billion-dollar blunders: When he gambled Microsoft's money and lost

Analysis Less than two years into Satya Nadella's tenure as CEO of Microsoft, he's already had to report a lossmaking quarter. It's only the second time that's happened in the software giant's three decades as a public company, and the $8.44bn write-off Redmond posted earlier this week is the largest in its history. Don't blame Nadella …
Neil McAllister, 27 Jul 2015

US Senate to probe the Obama-Google love-in

The US Senate’s subcommittee on antitrust and competition will investigate why President Obama’s political appointees at the top of the FTC closed an investigation into Google. The American watchdog's own staff found sufficient evidence of wrongdoing to merit a prosecution – specifically, evidence of Google abusing its dominance …
Andrew Orlowski, 03 Apr 2015

Network Solutions' 30-day refund has a catch: It'll keep up to 30%

Network Solutions has been scolded by the US Federal Trade Commission (FTC) for misleading consumers over a "30-day money back guarantee" that wasn't quite what it seemed. The domain flogger and web hosting company has offered the "guarantee" since 2008 on its hosting deals, which range from $120 to $350 per year. But on a …
Kieren McCarthy, 26 Jun 2015

Cryptolocker flogged on YouTube

Cryptolocker is being flogged over YouTube by vxers who have bought advertising space, researchers Vadim Kotov and Rahul Kashyap have found. The researchers made the discovery while monitoring YouTube and website banners for instances where malware writers had actually purchased space to foist their wares on unpatched web users …
Darren Pauli, 20 Aug 2014

Video thrills the Google ad star: Susan Wojcicki becomes YouTube chief

Google's chief ad slinger Susan Wojcicki is the new boss of its video-sharing website YouTube. The company's senior veep confirmed on her Google+ page on Wednesday that she had changed lanes within Mountain View. She said she would be spending the next few weeks elbow-deep in YouTube's "ecosystem". Wojcicki will no doubt be …
Kelly Fiveash, 06 Feb 2014
An alternative Yahoo! logo, courtesy of a Flickr user

CryptoWall! crooks! 'turn! to! Yahoo! ads! to! spread! ransomware!'

Crooks are using Yahoo!'s advertising network to infect PCs with the CryptoWall ransomware, it's claimed. Windows software nasty CryptoWall encrypts a victim's files using an OpenSSL-generated key pair before demanding a ransom to decrypt the data. It communicates with its masters using RC4-encrypted messages to command …
John Leyden, 11 Aug 2014

Google's revenues swell yet again, yet big earnings elude it

Google continued to mint money in the second quarter of its fiscal 2014, with revenues booming compared to the year-ago period, yet its earnings still managed to disappoint eager Wall Street analysts who were expecting even greater returns. This quarter, the online ad-slinger posted revenues of $16.0bn, which soundly beat the …
Neil McAllister, 18 Jul 2014

Google has tested its speedy QUIC internet protocol on YOU – and the early results are in

Google says its homegrown QUIC networking protocol can speed up web browsing – enough so that it's planning to propose it to the IETF standards body to make it part of the next-generation internet. The online advertising giant has been quietly working on QUIC since 2013, after successfully having its work on the SPDY protocol …
Neil McAllister, 17 Apr 2015
Google sign outside Mountain View headquarters

Hi, Fi: Google JOWL-SLAPS mobile bigguns with $20/mo wireless service

Google has confirmed it will square up to the mobile carrier world with its own service – "Project Fi" – although for the time being this will be a limited pilot program. Fi, which was murmured about by the Wall Street Journal and others this year, is the Chocolate Factory's attempt to shake up the world of mobile data, much as …
Neil McAllister, 22 Apr 2015

Canada says Google broke law by snooping health info to serve ads

An investigation into Google's online advertising practices by Canadian regulators has found that the Chocolate Factory served ads based on users' sensitive health-related information, in violation of the country's privacy laws. "Most Canadians consider health information to be extremely sensitive," Chantal Bernier, Canada's …
Neil McAllister, 16 Jan 2014
cookies_eyes_privacy evercookies flash cookies

Microsoft drops Do Not Track default from Internet Explorer

Microsoft has reversed its position on the contentious Do Not Track (DNT) browser feature, saying Internet Explorer will no longer send DNT signals to websites by default. "Put simply, we are updating our approach to DNT to eliminate any misunderstanding about whether our chosen implementation will comply with the W3C standard …
Neil McAllister, 03 Apr 2015
The Register breaking news

Online advertising could net BBC £105m

The BBC is considering supplementing its income with advertising, this time on the international version of its website. The corporation estimates that it could earn between £48m and £105m annually in advertising revenues, depending on how aggressively the advertising were to be placed. BBC executives must be rubbing their …
Lucy Sherriff, 31 Oct 2006

EXPOSED: Google, Obama caught doing it once a week

Google and the White House manage to hook up more than the majority of married couples, having met up once a week for the past five years. That's the latest indicator of the powerful internet giant's worrying cosy relationship with the Obama administration, pulled from logs requested by the Wall Street Journal. The disclosure …
Kieren McCarthy, 25 Mar 2015

Privacy warriors lob sueball at Facebook buyout of WhatsApp

Privacy groups have filed with the US Federal Trade Commission to try to block Facebook's $19bn acquisition of WhatsApp until the social network comes clean on how it's going to use the personal data of the messaging service's 450 million users. Non-profit groups the Electronic Privacy Information Centre and the Centre for …
The Register breaking news

OFT leaves online ad snoopers to regulate themselves

The Office of Fair Trading believes the online behavioural advertising industry is quite able to regulate itself, despite some concerns about user profiling and adaptive pricing based on postcodes. It said the Internet Advertising Bureau's approach to self-regulation goes some way to dealing with consumer concerns, although the …
John Oates, 25 May 2010

Twitter hires Google ad exec: Microblogging? We've heard of it

Twitter has poached a Google ad exec to be its head of retail, as it expands its business in preparation for its IPO. JJ Hirschle used to direct media and entertainment advertising for the Chocolate Factory, but will now sell ads to retail companies for Twitter, Bloomberg reported. As is typical of a company about to go public …

Malware+pr0n surge follows police op to kill illicit streaming sites

City of London Police are claiming credit for the suspension of 40 ad-funded websites that provided unauthorised access to copyright-protected content – but may have caused a rise in the number of web ads carrying malware or promoting pornography. Operation Creative has resulted in the suspension of 40 national and international …
John Leyden, 10 Dec 2013
Facebook WhatsApp

WhatsApp founder: Privacy WON'T vanish under Facebook

WhatsApp founder Jan Koum has insisted that his messaging service's privacy policies will stay the same after it's slurped by Facebook, while lamenting "baseless, unfounded and irresponsible" reports about how the social network may use users' data. "I want to make sure you understand how deeply I value the principle of private …
The Register breaking news

Phorm takes a bullet for the advertising industry

The unlikely image of Phorm boss Kent Ertugrul as some kind of John the Baptist of behavioural targeting was conjured yesterday as advertising industry leaders pondered the future of online advertising. "I think from a media owner perspective it was good that Phorm drew the sting for everybody else," Microsoft Advertising sales …
John Lettice, 09 Oct 2009
The Register breaking news

ASA goes online to swing stick at new media advertisers

From 1 March 2011 the Advertising Standards Agency will be taking over responsibility for the regulation of online marketing communications, and this week they launched a cross-media ad campaign (outdoor, radio, press, online) to make sure you know about the change. The campaign, running up until 27 February will inform …
Jane Fae , 19 Jan 2011
The Register breaking news

Online ads need standards

Online advertising methods and terminology should be standardised to help advertisers and publishers navigate the complex internet advertising process, US trade body the Interactive Advertising Bureau (IAB) has said. The IAB has published a set of guidelines that it wants advertising networks and exchanges to follow to help …
OUT-LAW.COM, 29 Jun 2010
Evil Android

Google burns promise of 'no big banner ads'. Don't Be Evil next?

Google is toying with the idea of allowing big banner ads to run at the top of its search results pages - in a move that apparently breaks an eight-year-old promise. The Mountain View web goliath is, we're told, "running a very limited, US-only test" of the billboards. A Google spokesman confirmed to the AFP news agency today …
Kelly Fiveash, 24 Oct 2013
Mozilla Firefox Fox sitting down

Bada-Bing! Mozilla flips Firefox to YAHOO! for search

Mozilla will make Yahoo! the default search engine for Firefox in the US, ending its decade-long pact with Google. The new deal affects the open-source browser on the desktop and on mobile devices. Lest we forget, Yahoo! Search is powered by ... Microsoft Bing. Terms of the new search deal were not disclosed, but the …
Neil McAllister, 20 Nov 2014
Targeted Spam

Spam drops as legit biz dumps mass email ads: Only the dodgy remain

Spam email was down in volume last year, but junk mail messages still comprise two in three items of electronic communication sent over the interwebs. Kaspersky Lab reports the portion of spam in email flows was as high as 69.6 per cent in 2013 – which is 2.5 percentage points lower than 2012. The biggest sources of spam were …
John Leyden, 24 Jan 2014
Admiral Ackbar

Google to startup kids: Pssst, try our CLOUD ... the first $100K is FREE

Google is offering startups a cool $100,000 in credit if they're willing to power their apps using the Chocolate Factory's cloud services, rather than the competition's. The online advertising giant launched the new program, dubbed Google Cloud Platform for Startups, at its Google for Entrepreneurs Partner Summit in Mountain …
Neil McAllister, 12 Sep 2014

Murdoch to Europe: Inflict MORE PAIN on Google, please

Rupert Murdoch's minions have written to the European Commissioner for Competition Joaquín Almunia, urging him to mete out stern punishment to Google in the ongoing search market dominance probe. The minion in question is News Corp Chief Executive Robert Thomson and his urgings are detailed in a letter he sent to Almunia last …
Simon Sharwood, 18 Sep 2014

What kind of generation doesn't stick it to the Man, but to Taylor Swift instead?

Interview David Lowery is a mathematician, musician (Cracker, Camper Van Beethoven), songwriter and producer. He also teaches business at the University of Georgia. "Congratulations!," Lowery wrote two years ago in a widely read post — "your generation is the first in history to rebel by unsticking it to the man and instead sticking it to …
Team Register, 11 Nov 2014
The Register breaking news

Google gobbles HALF of world's mobile ad cash

Over half the $8.8 billion dollars advertisers spent on mobile ads last year went to Google, along with a third of all internet ads. The $4.61bn Google raked in from mobile ads that year represented 52.36 percent of the total worldwide spend, eMarketer reported on Thursday, putting the search company far ahead of rivals such as …
Jack Clark, 13 Jun 2013