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Articles about Online Advertising

The Register breaking news

AOL slaps on 'online Nielsen ratings' to lure advertising fat cats

AOL hopes to steal a march on its online competitors in the US over the next few weeks, when it shows off its use of metrics – which are the closest Nielsen can get to comparing the results of online video based ad campaigns with TV campaigns. AOL has announced the use of this new model, which uses the Nielsen gross rating point …
Faultline, 22 Apr 2012
The Register breaking news

Google on advertising-funded cesspools: We don't like them either

Did you know that Lexus marketing money has wound up in the hands of a bestiality video website? I certainly didn't either, and it's a sure bet that Toyota Motor Company, which owns the Lexus brand, didn't mean that to happen. But it's just one striking example of how multinational companies help fund the web's darker side. …
Andrew Orlowski, 30 May 2013
The Register breaking news

Online advertising isn't creepy enough

Privacy advocates endlessly worry that online advertising companies track your every move in order to serve you creepily well-targeted ads. They needn't bother. After all, when was the last time this hyper-invasive tracking of your online behavior actually resulted in you getting a deal on something you really wanted? And it is …
Matt Asay, 02 Mar 2012
bug on keyboard

Senate slams ad servers for security failings

The US Senate has issued a report calling for the online advertising industry to improve its security against malware attacks, and for lawmakers to legislate tougher penalties should it fail to do so. The Committee on Homeland Security and Governmental Affairs said that the advertising landscape as it now exists "makes it …
Shaun Nichols, 15 May 2014

Google's revenues swell yet again, yet big earnings elude it

Google continued to mint money in the second quarter of its fiscal 2014, with revenues booming compared to the year-ago period, yet its earnings still managed to disappoint eager Wall Street analysts who were expecting even greater returns. This quarter, the online ad-slinger posted revenues of $16.0bn, which soundly beat the …
Neil McAllister, 18 Jul 2014
The Register breaking news

UK firms splash even more cash on online ads

Despite eurozone woes, volatile markets and double-dip recession fears, online advertising continues to climb in the UK, according to a report on the first half of 2011. The UK's online ad spend grew 13.5 per cent to £2.26bn, the Internet Advertising Bureau (IAB) said, adding that digital advertising now accounted for a record …

Video thrills the Google ad star: Susan Wojcicki becomes YouTube chief

Google's chief ad slinger Susan Wojcicki is the new boss of its video-sharing website YouTube. The company's senior veep confirmed on her Google+ page on Wednesday that she had changed lanes within Mountain View. She said she would be spending the next few weeks elbow-deep in YouTube's "ecosystem". Wojcicki will no doubt be …
Kelly Fiveash, 06 Feb 2014
The Register breaking news

Australia online ad spend reaches A$2.65bn

Australian online advertising recorded its biggest ever spend in the last quarter, peaking at $A627.75m, a 22 per cent increase from the Q4, 2009. Total online advertising expenditure for 2010 was $A2.265bn, according to the IAB Australia Online Advertising Expenditure Report (OAER). IAB Australia says the market is on track to …

Canada says Google broke law by snooping health info to serve ads

An investigation into Google's online advertising practices by Canadian regulators has found that the Chocolate Factory served ads based on users' sensitive health-related information, in violation of the country's privacy laws. "Most Canadians consider health information to be extremely sensitive," Chantal Bernier, Canada's …
Neil McAllister, 16 Jan 2014

Privacy warriors lob sueball at Facebook buyout of WhatsApp

Privacy groups have filed with the US Federal Trade Commission to try to block Facebook's $19bn acquisition of WhatsApp until the social network comes clean on how it's going to use the personal data of the messaging service's 450 million users. Non-profit groups the Electronic Privacy Information Centre and the Centre for …
channel

OFT to probe online advertising, pricing tactics

Consumer protection watchdog the Office of Fair Trading (OFT) will investigate online pricing tactics and internet advertising techniques that mislead consumers, it has said. It will also probe price comparison sites and behavioural advertising. The OFT, which polices the behaviour of businesses on behalf of consumers, may …
OUT-LAW.COM, 20 Aug 2009
Facebook WhatsApp

WhatsApp founder: Privacy WON'T vanish under Facebook

WhatsApp founder Jan Koum has insisted that his messaging service's privacy policies will stay the same after it's slurped by Facebook, while lamenting "baseless, unfounded and irresponsible" reports about how the social network may use users' data. "I want to make sure you understand how deeply I value the principle of private …

Twitter hires Google ad exec: Microblogging? We've heard of it

Twitter has poached a Google ad exec to be its head of retail, as it expands its business in preparation for its IPO. JJ Hirschle used to direct media and entertainment advertising for the Chocolate Factory, but will now sell ads to retail companies for Twitter, Bloomberg reported. As is typical of a company about to go public …

Malware+pr0n surge follows police op to kill illicit streaming sites

City of London Police are claiming credit for the suspension of 40 ad-funded websites that provided unauthorised access to copyright-protected content – but may have caused a rise in the number of web ads carrying malware or promoting pornography. Operation Creative has resulted in the suspension of 40 national and international …
John Leyden, 10 Dec 2013
Targeted Spam

Spam drops as legit biz dumps mass email ads: Only the dodgy remain

Spam email was down in volume last year, but junk mail messages still comprise two in three items of electronic communication sent over the interwebs. Kaspersky Lab reports the portion of spam in email flows was as high as 69.6 per cent in 2013 – which is 2.5 percentage points lower than 2012. The biggest sources of spam were …
John Leyden, 24 Jan 2014
Evil Android

Google burns promise of 'no big banner ads'. Don't Be Evil next?

Google is toying with the idea of allowing big banner ads to run at the top of its search results pages - in a move that apparently breaks an eight-year-old promise. The Mountain View web goliath is, we're told, "running a very limited, US-only test" of the billboards. A Google spokesman confirmed to the AFP news agency today …
Kelly Fiveash, 24 Oct 2013
troll

Judge: Google owes patent troll a 1.36% cut of AdWords' BEELLIONS

Patent-holding company Vringo has won a legal victory against Google that could net it hundreds of millions of dollars per year in ongoing royalties from the Chocolate Factory's AdWords online advertising system. According to court documents [PDF] obtained by The Register, Judge Raymond Jackson of the US District Court of the …
Neil McAllister, 29 Jan 2014
The Register breaking news

Google gobbles HALF of world's mobile ad cash

Over half the $8.8 billion dollars advertisers spent on mobile ads last year went to Google, along with a third of all internet ads. The $4.61bn Google raked in from mobile ads that year represented 52.36 percent of the total worldwide spend, eMarketer reported on Thursday, putting the search company far ahead of rivals such as …
Jack Clark, 13 Jun 2013
Google sign outside Mountain View headquarters

Google's ad-slinging juggernaut gobbles more BEEELLIONS in revenue

Google turned in another impressive earnings report on Thursday, with the giant ad-slinger's revenues reaching record highs both for the fourth quarter and for fiscal 2013. Total revenues for the three months ending on December 31 were $16.86bn, a 17 per cent hike from the year-ago period. And ignoring the impact of the Motorola …
Neil McAllister, 30 Jan 2014
Angry Birds Rio

Angry anti-NSA hackers pwn Angry Birds site after GCHQ data slurp

Anti-NSA hackers defaced ‪Rovio's official Angry Birds website ‬on Tuesday night as a reprisal against revelations that GCHQ and the NSA were feasting on data leaked from the popular smartphone game. Spying Birds: Angry Birds defaced by irritated hackers. Angrybirds.com became "Spying Birds" as a result of the defacement (Zone …
John Leyden, 29 Jan 2014

Snowden latest: NSA stalks the human race using Google, ad cookies

The already strained relationship between Google and the NSA has got a little bit worse, after claims in the latest Snowden leak that intelligence agencies are using the Chocolate Factory's cookies to track targets. Documents seen by the Washington Post show that the NSA and the British snoops at GCHQ have found a way to …
Iain Thomson, 12 Dec 2013
Happy woman at a computer

PARTY TIME! MIT slips $100 to each student ... in Bitcoin

Students at the Massachusetts Institute of Technology will each be handed $100 of Bitcoin in a bid to create a crypto-currency economy within the university. The scheme was dreamed up by Jeremy Rubin, 19, a second-year undergraduate, and Daniel Elitzer, an MBA student at the university's Sloan School of Management. To finance …
Jasper Hamill, 30 Apr 2014
eyeofSauron

Do Not Track W3C murder plot fails by handful of votes

The privacy-enhancing Do Not Track standard is wobbling badly after barely surviving a no-confidence vote by the W3C consortium. Held among World Wide Web Committee (W3C) working group members, the vote against drafting a Do-Not-Track (DNT) standard was narrowly defeated by a majority of just five. W3C members working on the …
Gavin Clarke, 28 Oct 2013

Google's latest ad push gives LONE LAWMAKER the creeps

Google faces little opposition to its plans to plaster ads with user profile names and photos since it announced the move late last week. A lone lawmaker in the US has expressed concern about Google's upcoming changes to its terms of service, which will be implemented on 11 November. Senator Ed Markey penned a letter to the …
Kelly Fiveash, 15 Oct 2013
The Register breaking news

OFT leaves online ad snoopers to regulate themselves

The Office of Fair Trading believes the online behavioural advertising industry is quite able to regulate itself, despite some concerns about user profiling and adaptive pricing based on postcodes. It said the Internet Advertising Bureau's approach to self-regulation goes some way to dealing with consumer concerns, although the …
John Oates, 25 May 2010
The Register breaking news

ASA goes online to swing stick at new media advertisers

From 1 March 2011 the Advertising Standards Agency will be taking over responsibility for the regulation of online marketing communications, and this week they launched a cross-media ad campaign (outdoor, radio, press, online) to make sure you know about the change. The campaign, running up until 27 February will inform …
Jane Fae Ozimek, 19 Jan 2011
captcha

Loathed wiggly-word CAPTCHAs morph into 'fun' click-'n'-drag games

A UK startup is trying to make a game out of solving CAPTCHAs*, the ubiquitous but sometimes irritating challenges designed to make sure that a human, rather than a 'bot, is registering for an online service. CAPTCHAs typically oblige website visitors to type out distorted words presented in images to prove that they are human …
John Leyden, 16 Oct 2013

Google shares surf ad-destroying mobile tsunami to RECORD HIGH

The shift to mobile gadgets is eating into advertising revenue worldwide – but that hasn't stopped ad giant Google reporting whopping sales of $14.89bn, driving its shares to a record high. The web advert-slinger today reported its earnings for the third quarter of 2013, and showed growth in key lines of its business. The …
Jack Clark, 17 Oct 2013
cookies_eyes_privacy evercookies flash cookies

Ad man: Mozilla 'radicals' and 'extremists' want to wreck internet economy

Randall Rothenberg, president and CEO of industry group the Interactive Advertising Bureau (IAB), thinks the Mozilla Foundation's policy on third-party cookies is way out of line, and he's taken to the web with a 4,000-word screed essay to make his case. It was in February that Mozilla first said that a future version of its …
Neil McAllister, 17 Jul 2013
 photo by kudomomo http://www.flickr.com/photos/kudumomo/

Facebook preps ad network to TARGET YOU WHERE YOU LIVE

Competition for mobile advertising dollars is set to intensify as Facebook joins Google, Apple and Twitter by launching a mobile ad network that generates revenue when users access apps outside its domain. At the same time Facebook is also planning to expand into location-based mobile advertising after preparing the ground with …
Faultline, 28 Apr 2014
Photo of Google Glass version 2

Google lets wannabe Glass Explorers ADMIRE THEMSELVES in their own mirrors

Interested in Google Glass but worried that you'll look like a dork wearing it? The Chocolate Factory is testing out a new pilot program to help ease your mind. Reddit user "clide" says he was recently selected to participate in an at-home trial in which he was allowed to try on a few different styles of the high-tech specs …
Neil McAllister, 18 Apr 2014
management regulation2

Startup CEO Chahal fired for domestic violence incident

Self-described “die hard entrepreneur” Gurbaksh Chahal, founder of two online advertising startups and recently CEO and chair of soon-to-list digital marketing outfit RadiumOne, has been fired after becoming the subject of intense pressure from online activists after being fined for domestic violence. This chapter in Chahal's …
Simon Sharwood, 28 Apr 2014
The Register breaking news

Online ads need standards

Online advertising methods and terminology should be standardised to help advertisers and publishers navigate the complex internet advertising process, US trade body the Interactive Advertising Bureau (IAB) has said. The IAB has published a set of guidelines that it wants advertising networks and exchanges to follow to help …
OUT-LAW.COM, 29 Jun 2010
The Register breaking news

Online advertising could net BBC £105m

The BBC is considering supplementing its income with advertising, this time on the international version of its website. The corporation estimates that it could earn between £48m and £105m annually in advertising revenues, depending on how aggressively the advertising were to be placed. BBC executives must be rubbing their …
Lucy Sherriff, 31 Oct 2006
The Register breaking news

Phorm takes a bullet for the advertising industry

The unlikely image of Phorm boss Kent Ertugrul as some kind of John the Baptist of behavioural targeting was conjured yesterday as advertising industry leaders pondered the future of online advertising. "I think from a media owner perspective it was good that Phorm drew the sting for everybody else," Microsoft Advertising sales …
John Lettice, 09 Oct 2009

Instagram: You'll LOVE our 'enjoyable' new feature. Yes, it's adverts

Photo-sharing Facebook subsidiary Instagram has announced that it will soon start serving ads to its US users, including photos and videos. "We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business," a company spokesperson wrote in a blog post on Thursday. Facebook …
Neil McAllister, 04 Oct 2013
Happy child at Christmas with a tablet

Only iPhone fondling rose at Xmas: Were non-Apple fans in a turkey coma?

Apple was the only smartphone manufacturer whose handsets saw an increase in usage in the US and Canada during the just-ended holiday season – though only a minor one. But its fortunes declined in the tablet market, where Amazon and Microsoft led the usage-gain pack. These conclusions aren't based on hard sales numbers – it will …
Rik Myslewski, 02 Jan 2014
Confused computer keyboard

Microsoft exec: I don't know HOW our market share sunk

Microsoft's global channel chief has struggled to find the words to explain why his company has not snared the intelligent devices market in the same way as it has done with PCs, admitting "there's work to do". According to tech market beanie Canalys, Microsoft operating systems ran 93 per cent of traditional PC clients in 2013 …
Paul Kunert, 21 Mar 2014
cookies_eyes_privacy evercookies flash cookies

Microsoft wants to 'move beyond' the Cookie Monster

Microsoft has confirmed a report that it is looking into replacing cookies, which underpin the global online advertising business, with its own technology that would store all that valuable user information on Redmond's own servers. Sources within the company told AdAge that Redmond is in the early stages of developing a …
Iain Thomson, 11 Oct 2013
 photo by kudomomo http://www.flickr.com/photos/kudumomo/

Sponsored Stories ruck: Zuck chucks 15 bucks at ad photo suck schmucks

Facebook will dish out $15 to lucky users in a court-approved $20m settlement over "sponsored stories" - the little ads that surprised netizens by using their names and photos. US District Judge Richard Seeborg gave the final green light to the offer to end a lawsuit against the online flyers, which automatically hoovered up …

Microsoft takes a $6.2bn bath with aQuantive web ads write-down

Microsoft has taken a $6.2bn hit by writing down the value of aQuantive - the mega acquisition Steve Ballmer boasted would transform his company into an online advertising biz. The Windows software giant suffered the financial blow in its fourth fiscal quarter, which closed at the end of June and the results of which are due to …
Gavin Clarke, 03 Jul 2012
The Register breaking news

Admen's suggested tweaks to Do Not Track filed straight into the bin

Web standards chiefs have snubbed an ad industry attempt to water down efforts to prevent people from being tracked across the internet. The World Wide Web Consortium (W3C) is drawing up a specification that will set out how web browsers can instruct online advertising networks and other websites not to stalk people as they move …
Gavin Clarke, 17 Jul 2013

Chrome for the slurp-weary: Cookie-binning Aviator browser arrives

Security developers have released a stripped-down privacy-friendly browser, Aviator, based on the open source browser core Chromium as used by Google Chrome. WhiteHat Security's Aviator browser has built-in functionality designed to block ads and tracking by default. In addition, Flash and Java are click-to-play, a configuration …
John Leyden, 23 Oct 2013
Barnes and Noble Nook HD+

Can't beat the Nexus 7? Join it: Nook tablet gets Google Play store

Tablet maker and bookseller Barnes & Noble is to add Google’s digital shop front, Play, to its Android-based Nook HD and Nook HD+ slates. To date, the two tablets, which run Android but keep it buried under B&N’s own UI, have sold film, music and ebook content through the company’s own virtual outlets. Software too has come …
Tony Smith, 03 May 2013
Yahoo! CEO Marissa Mayer and CFO Ken Goldman

Yahoo!'s Mayer turns in another stable quarter, yet sales disappoint

Yahoo!'s earnings for the its second quarter of 2013 roughly matched analysts' expectations, and CEO Marissa Meyer says she's "encouraged" by the company's performance. Revenue, however, continues to be a problem for the troubled firm. It's been one year since Mayer was tapped for the top spot at Yahoo!, and to her credit a lot …
Neil McAllister, 16 Jul 2013
Nest Labs' The Nest

Google's Nest gobble: Soon ALL your HOME are BELONG to US

Google’s proposed $3.2bn purchase of Nest Labs, a maker of internet-connected round-the-home devices, shows that the online advertising giant considers the Internet of Things a serious proposition. A very serious proposition. It’s easy to be dismissive of the move. Nest is best known for an internet-enabled thermostat and a …
Tony Smith, 15 Jan 2014
The Register breaking news

Google says ad blockers will save online ads

Google - the world's largest online ad broker - sees no reason to worry about the addition of ad-blocking extensions to its Chrome browser. Online advertisers will ensure their ads aren't too annoying, the company says, and netizens will ultimately realize that online advertising is a good thing. "We think about this a lot at …
Cade Metz, 16 Dec 2009

Three BILLION people now potential nodes for the transfer of cat videos

By the end of this year 40 per cent of the world will be on the internet, with 30 per cent of today's youth never knowing a world without IP. That's according to the International Telecommunications Union (ITU) which, when it's not secretly plotting for control of cyberspace, counts up some figures and bundles them into an …
Bill Ray, 07 Oct 2013
The Register breaking news

Yahoo! Nectar deal to link online ads to offline buys

Shoppers will have internet adverts displayed to them based on their offline shopping habits in a new scheme being developed by internet publisher Yahoo! and customer loyalty scheme Nectar. The two companies will link their databases in a bid to better target consumers with relevant adverts and to improve the tracking of ads' …
OUT-LAW.COM, 15 Feb 2010
The Register breaking news

Advertisers slam Microsoft over 'Do not track' decision

Microsoft's decision to enable the "Do not track" feature by default in Internet Explorer 10 should please privacy advocates, but it has sparked condemnation from the online advertising industry. Microsoft made the announcement on IE10 with the release of the (probably) final beta for Windows 8 on Thursday, and Brendon Lynch, …
Iain Thomson, 01 Jun 2012