Articles about Oliver Ahrens

Acer parachutes cofounder Huang in as new chairman

The board of directors at troubled device maker Acer have again elected a key figure from the past to help it get "back to success", the company confirmed following today's Annual General Meeting. Co-founder and general secretary of the Transformation Committee George Huang is to replace the firm's other co-founder, Stan Shih, …
Paul Kunert, 18 Jun 2014
management strategy2

Acer UK seeks new overlord for Blighty tentacle

Neil Marshall, the Brit Acer brought home to clean up its British business, has bagged a promotion. An internal candidate will be lined up to replace him as he moves further up the ladder. Staff in Blighty were told this week that Acer UK managing director Marshall is rising to regional director for northern Europe, an area that …
Paul Kunert, 04 Oct 2013
management management

Son of Stan made president of Acer's cloud and notebook biz

Stan Shih, the man who founded Acer and returned late last year to stem the losses and rebuild the organisation has elevated his eldest son to overlord of slabs and cloudy wares. A company spokesman confirmed that as part of a wider management re-shuffle, Maverick Shih (for it is he) is now president of the Build Your Own Cloud …
Paul Kunert, 28 Jan 2014
Acer Aspire S3 Ultrabook

Acer bigwig sees gloomy future for Ultrabooks in Europe

Acer has downgraded sales forecasts for Ultrabooks as the relatively hefty price tag and smaller screen size continues to limit adoption in Europe. The PC maker had expected the super skinny platform to comprise between 25 and 35 per cent of total notebook sales globally by the end of this year. "Overall the Ultrabook segment …
Paul Kunert, 26 Jun 2012
Microsoft Surface RT - open

Acer is the latest maker to delay plans for a Windows RT fondletop

Acer has postponed the release of its Windows RT tab on the channels say so as it waits to see how market adoption rates develop. The Taiwanese giant had planned to push out its version around February next year but EMEA president Oliver Ahrens confirmed the date has slipped by a couple of months. "We talk to channel partners …
Paul Kunert, 31 Oct 2012
Microsoft Surface tablets

Acer big cheese: Microsoft Surface sales will be 'superficial'

Microsoft Surface tablets Microsoft Surface: No competitive threat, says Acer Acer EMEA boss Oliver Ahrens has brushed aside Microsoft's foray into the tablet market, dismissing the Surface as a competitive threat. Last week the covers were lifted off the Surface, a 10.6 inch devices, based on ARM and Intel platforms. " …
Paul Kunert, 25 Jun 2012
channel

Acer eyes 'untapped' rural China as West snaps purse shut

World number four PC-maker Acer is focusing on the folk still buying computers and hoping to grow its China sales by 20 to 25 per cent next year. The Taiwanese firm set up a strategic alliance with Founder Technology last year for that Chinese company to use its trademark on the mainland in an effort to boost its presence there …

Will Santa be working overtime to shift Win 8 kit? No. Yes! Maybe

Cash-strapped punters are unlikely to dig deep for a premium-priced Windows 8 PC this Christmas, says Gartner. The bean counter reckons sales into UK channels will be flattish in the fourth quarter compared to the same period a year ago when the market slumped by a fifth - the worst decline in half a decade. Clearly Gartner, …
Paul Kunert, 09 Nov 2012

Acer EMEA boss: PC crash hit us like a coal mine GAS BLAST

Acer's channel-cramming strategy that left it with a pile of unsold PCs almost visible from space was "terribly wrong", a top boss has admitted. EMEA president Oliver Ahrens, who led Acer China while Europe's inventory mountain grew, told The Channel the hardware vendor has learned its lesson after consumer demand swerved …
Paul Kunert, 17 Jul 2012
channel

Acer execs play musical chairs

Acer is shuffling the chairs on its exec deck with EMEA president Walter Deppeler moving to become chief marketing officer, and head of the China operations Oliver Ahrens replacing him. Long-serving exec Deppeler will also lead global marketing and branding, assuming the responsibilities of Gianpiero Morbello who left in the …
Paul Kunert, 27 Oct 2011
Microsoft Surface tablets

Microsoft Surface slate: Acer, resellers predict a riot

Microsoft has scored two own goals by getting into the hardware game with Surface, the software giant's design for a laptop that thinks it's a tablet: long-standing PC manufacturers are alienated, and there is growing disquiet in the channel over Redmond's decision to sell the lap slab direct. The Pegatron-built Surface slate …
Paul Kunert, 07 Aug 2012
channel

Acer first PC vendor to confirm price hike

Acer has become the first major PC vendor to confirm a price rise in response to flooding in Thailand, which it says has led to a 20 per cent hike in the cost of disk drives. This comes just days after Acer described the outlook for HDD supplies as uncertain, while rivals firms agreed drive component prices would head north, and …
Paul Kunert, 28 Oct 2011
The Register breaking news

'Backing out of a failed update really ought to be a trivial matter...'

QuotW This was the week when there was an almighty tech disaster at RBS and Natwest that froze millions out of their bank accounts. Stories abounded of houses lost because sales hadn't gone through, people stuck in prison because their bail hadn't been paid and legions of folks just plain old p***ed off because they couldn't put their …