Feeds

Articles about Neil Marshall

management strategy2

Acer UK seeks new overlord for Blighty tentacle

Neil Marshall, the Brit Acer brought home to clean up its British business, has bagged a promotion. An internal candidate will be lined up to replace him as he moves further up the ladder. Staff in Blighty were told this week that Acer UK managing director Marshall is rising to regional director for northern Europe, an area that …
Paul Kunert, 04 Oct 2013
management management4

Acer names Marco Andresen as UK boss... yes, you read that right

Hardware giant Acer is keeping the UK MD's role in the family with Marco Grieco Wang Andresen, currently chief of the operation in Sweden, set to place, er, one cheek in the hot seat from next month. As revealed by El Chan last week, the current boss, Neil Marshall, is set to become director for northern Europe - but will share …
Paul Kunert, 07 Oct 2013
Fight sticker

Toys fly from prams as HP rivals stoke FUD fires on its split

It's handbags at dawn in the PC market as rivals round on HP in a bid to sow the seeds of fear, uncertainty and doubt regarding the corporation’s plan to split the business in two. As world + dog knows, the Palo Alto titan is to create HP Inc to house its computer and printing businesses, and Hewlett Packard Enterprise to sell …
Paul Kunert, 09 Oct 2014

Biz PC market's looking healthy – but is it just an XPocalypse bounce?

PC suppliers are pondering if the mini recovery in commercial IT spending is sustainable or just a Windows XPocalypse-related flash in the pan. Under the shadow of Microsoft ending support for the 13-year-old OS, sales of business desktops spiked 26 per cent in Q4 2013, year on year, and sales into the channel improved in this …
Paul Kunert, 10 Apr 2014

Thought the PC market couldn't get any worse? HAH! Think again

Any PC makers dreaming of a sales rebound this year are picking up the pieces of that shattered aspiration: beancounters at IDC reckon the number of computers shipped will be worse than first feared. The statisticians believe the market in Western Europe will decline 16.3 per cent to just shy of 47 million units in 2013, …
Paul Kunert, 28 Aug 2013
homeless man with sign

Acer UK disties expect big things of new boss

Distributors have backed incoming Acer UK boss Neil Marshall to turn the ailing operation around and confine the channel-stuffing saga to history. As revealed first by El Reg, Marshall was parachuted into the UK organisation after previous incumbent Bobby Watkins was shown the door following a staggering drop in sales. An …
Paul Kunert, 01 Dec 2011
channel

Acer bids to raise prices after levelling inventory mountain

Acer has said it expects ASPs to continue to climb this year as the market shifts to ultrabooks – even as the vendor finally levels the inventory mountain that bedevilled it last year. The shock discovery of "abnormalities" in inventory stored in freight forwarders' warehouses led to a massive shakeup at the firm. A "sales …
Joe Fay, 25 Jan 2012
arrow pointing up

Acer UK boss Watkins quits

Acer UK boss Bobby Watkins has quit after a string of disastrous quarters in which the firm's sales collapsed, The Register can reveal. It is understood that Acer veteran Neil Marshall, currently director of global sales and marketing transformation, will be picking up the reins. Channel sources reckon that Watkins resigned as …
Paul Kunert, 25 Oct 2011
arrow pointing up

Acer unleashes account managers on corporate customers

Acer will capitalise on its Olympics prominence this year by ratcheting up its SMB channel and setting an end-user sales team on the UK's biggest companies. The vendor will launch a revamped partner portal in the next few months as it looks to strengthen its contacts: about 2,000 dealers will target the SMB space and up the …
Joe Fay, 25 Jan 2012

PC-makers hope for Windows 8 hero to sweep up sales

In the current tight economic climate, manufacturers of PCs and laptops are eagerly looking forward to the arrival of Windows 8 to rescue their sales. It's worked before: the launch of Windows 7 in 2009 got off to a galloping start, more than doubling equivalent sales of Vista two years earlier. A few corporates even advanced …
Chris Bidmead, 06 Jun 2012
channel

Acer execs play musical chairs

Acer is shuffling the chairs on its exec deck with EMEA president Walter Deppeler moving to become chief marketing officer, and head of the China operations Oliver Ahrens replacing him. Long-serving exec Deppeler will also lead global marketing and branding, assuming the responsibilities of Gianpiero Morbello who left in the …
Paul Kunert, 27 Oct 2011
hands waving dollar bills in the air

Acer CEO: No more 'cheap and unprofitable' products

Acer is plotting a return to profits that partly rests on the success of the ultrabook after revealing it is close to completing its operational and management overhaul. The Taiwanese giant posted losses for the past two consecutive quarters as it dealt with an inventory crisis caused by a consumer spending freeze made worse by …
Paul Kunert, 07 Dec 2011
globalisation

Massive PC shortages to hit this Xmas

PC shortages will likely dampen retail sales this Christmas as a result of the shortfall in hard drive production caused by killer flooding in Thailand. Analysts claimed this week that 48 million fewer disks will be shipped this quarter, but had reckoned the PC supply chain has sufficient stocks to see it through to next year. …
Paul Kunert, 04 Nov 2011