Articles about Mobile Advertising

Telefonica inks deal with mobile ads platform: Find your customer? There's an API for that

Spanish telco Telefonica has looked to Brainstorm Mobile to supply it with a platform to roll out its global marketing strategy. The Brainstorm platform is also behind Weve, which is the UK consortium of mobile operators working in mobile marketing. By working directly with Brainstorm, Telefonica can use the service outside the …
Simon Rockman, 11 Jul 2014

Invisible app ads slug smartmobes with 2GB of daily downloads

Invisible rogue mobile apps are wasting petabytes of data a day through an advertising hijacking technique researchers say could inflict US$1 billion in damages this year. Some 5000 malicious Android and iOS apps are hiding the rapidly-reloading ads from users and will continue to operate even if the apps are not in use. That …
Darren Pauli, 27 Jul 2015
Dead PC

PEAK PC: 'Most' Google web searches 'come from mobiles' in US

The majority of Google web searches in America, and a few other nations, now come from phones and tablets – outpacing PCs for the first time, we're told. According to NetMarketShare, Google owned a 92.22 per cent chunk of the global search engine market for mobiles and slabs, and 65.73 per cent of the desktop search market, in …
Iain Thomson, 05 May 2015
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Facebook is raking in so much filthy lucre, it can't spend it fast enough

Facebook beat estimates on both revenue and earnings for the second quarter of its fiscal 2015, but investors seemed taken aback by the social network's soaring spending. The firm reported revenue of $4.04bn for the three months ending on June 30, which was up 38.9 per cent from the same period a year ago. Its earnings were …
Neil McAllister, 29 Jul 2015
The Register breaking news

Brits obey mobile ads, says mobile ad biz

Nearly half of punters polled in a survey reckon mobile ads are influencing their purchasing decisions, and 63 per cent have bought stuff on their phones - says the company supplying the ads. That's according to InMobi, which describes itself as "the largest independent mobile advertising network". It asked a thousand Brits if …
Bill Ray, 14 Aug 2012
cookies_eyes_privacy evercookies flash cookies

Verizon: FINE OK, you can now rid your life of our stalker supercookies

Verizon has finally got around to giving its subscribers the option to opt out of its controversial supercookie tracking program. Customers can find the switch in their My Verizon account settings, or by calling the toll-free number (866) 211-0874. "Verizon Wireless provides customers the ability to opt-out of our advertising …
Shaun Nichols, 31 Mar 2015
The Register breaking news

Google gobbles HALF of world's mobile ad cash

Over half the $8.8 billion dollars advertisers spent on mobile ads last year went to Google, along with a third of all internet ads. The $4.61bn Google raked in from mobile ads that year represented 52.36 percent of the total worldwide spend, eMarketer reported on Thursday, putting the search company far ahead of rivals such as …
Jack Clark, 13 Jun 2013

Red-stained Opera wants someone to hug it and whisper: 'No more pain, no more tears'

Opera Software has announced a 45 per cent revenue boost for its second quarter of financial year 2015 while hinting at a possible buyout, but didn't draw much attention to its $3m losses. Chairman Sverre Munck said on Wednesday that “the board has seen an interest in different alliances and cooperations with Opera over the …
Jennifer Baker, 12 Aug 2015
The Register breaking news

Web firms drool as ballgazer spies $11bn mobile ad spend in 2013

Web giants, telcos, media companies and a host of mobile start-ups will be salivating over today's Gartner forecast that predicts a heady doubling of global mobile advertising spend in the next three years. Mobile advertising revenue worldwide will rise 16 per cent in 2013, from $9.6bn in 2012 to $11.2bn in 2013, predicts the …
Anna Leach, 17 Jan 2013

Ads! People! love! ads! in! their! apps! Please! use! ours! cries! Yahoo!

Yahoo! has released a set of tools allowing smartphone apps to use the web giant's Bing-powered search engine and serve up ads. The Purple Palace said its Mobile Developer Suite can be used to display Yahoo!'s Gemini marketplace and BrightRoll video ads (no, me neither). The suite bundles the Yahoo! App Publishing and App …
Shaun Nichols, 20 Feb 2015
Stanley Kubrick's The Shining

Yahoo! reverses! reversal! FLIPS! profit! into! loss!

Yahoo! has reported a $22m loss for its second quarter, as CEO Marissa Mayer tries to buy market share off Google and Facebook. For the same period last year, the ad business booked a $270m profit, so the quarter represents a slump of nearly $300m. The loss, which Reuters briefly described as a “lower-than-expected profit” …

GoDaddy buys 200,000 domains for $28.1m – that's $140 a piece

GoDaddy has bought the entire domain-name portfolio of mobile advertising company Marchex for $28.1m (£18.67m). With 200,000 domain names in the deal, more than three-quarters of them dot-coms, that equates to $140 (£93) per name. GoDaddy intends to put them all up for sale on its NameFind website, and examples include: Analyzed …
Kieren McCarthy, 22 Apr 2015
Facebook WhatsApp

Facebook profits plunge by a fifth as buyouts soak up Zuck's cash

Profits at global ad platform Facebook plunged by 20 per cent on the year to $512m (£341m) for the company's first quarter, as it shelled out vast amounts of cash in pursuit of world domination. Costs and expenses for the first quarter of 2015 were $2.61bn (£1.74bn), an increase of 83 per cent from the first quarter of 2014. …
Kat Hall, 23 Apr 2015
Shaun of the Dead

Super-cookie crumbles: Verizon vows to kill off hated zombie stalkers

Verizon has backed down over its fingerprinting of subscribers using so-called immortal "super cookies." In 2012, the US mobile telco started injecting unique identifying headers (UIDHs) into every HTTP request users made to websites via the Verizon network. This allowed sneaky ad agencies to recognize people as they moved from …
Iain Thomson, 30 Jan 2015

Zuck on THIS: Mobile users propel Facebook to RECORD earnings

Facebook posted strong results for the second quarter of its fiscal 2013 on Wednesday, showing impressive growth in its advertising and payments businesses and earnings that soundly beat analysts' expectations. Revenue for the quarter was $1.81bn, a 53 per cent increase over the year-ago quarter. Of that total, 88 per cent (or $ …
Neil McAllister, 24 Jul 2013
The Register breaking news

Tacky mobile ad networks could kill publishing, survey shows

As if they haven't got enough to worry about: magazines and newspapers are seeing audiences migrate to mobile, but the advertising revenues they need to keep their publications running just aren't following. Traditionally, advertising eventually catches up with where the audience is – but on mobile, it hasn't. The anxiety is …
Andrew Orlowski, 24 Sep 2012
Newspapers

Whither the PC? Mobes, slabs drive majority of traffic for top news sites

Most of the top news websites get more traffic from handheld gadgets than desktop computers – a not-so-shocking result that serves to underline the soaring sales of phones, and possibly the emergence of today's clickbaity 30-second-attention-span media. The figures come from Pew Research and ComScore, and apparently show that …
Shaun Nichols, 30 Apr 2015

Verizon Wireless token tracker triggers tech transparency tempest

Verizon Wireless is monitoring users' mobile internet traffic, using a token slapped onto web requests, to facilitate targeted advertising even if a user has opted out. The unique identifier token header (UIDH) was launched two years ago, and has caused an uproar in tech circles after it was re-discovered Thursday by Electronic …
Darren Pauli, 27 Oct 2014
The Register breaking news

Mobile kingpins to marketing mavens: Bonking is brilliant, wanna try?

Vodafone, O2 and EE sent their respective CEOs to Ronnie Scott's Jazz Club this morning, hoping to seduce the UK's advertising industry with the promise of SMS and banner deliveries across networks, with bonking to follow. The event was part of Advertising Week Europe, and the operators were pushing their cross-network …
Bill Ray, 20 Mar 2013
Nokia

Nokia gets into mobile advertising

Nokia continues its path towards being a consumer-service provider with its acquisition of Enpocket, a specialist in the delivery of targeted mobile advertising. Enpocket is a leader in mobile advertising, using technologies such as MMS, WAP, and streaming video services to get the message out to mobile phones. Most of its …
Bill Ray, 17 Sep 2007
The Register breaking news

Google offers up new mobile usage interface to attract ad loot

The Mobile Marketing Association and Google have again gathered smartphone usage, from 40 countries this time, and provided a snazzy interface capable of generating comparison charts of XLS files on demand. The Our Mobile Planet data follows on from the work the companies did in 2011, but adds another 10 countries as well as …
Bill Ray, 17 May 2012
The Register breaking news

Amazon shops for mobile ad slinger to gobble – report

Amazon is apparently scoping out mobile ad companies with a view to boosting the ad revenue from its Kindle Fire as well as pushing adverts into its web properties. The news comes from Ad Age, which has been talking to the ever-present "people familiar with the talks" and reports that although Amazon hasn't fixed on Jumptap, it …
Bill Ray, 29 May 2012

Twitter swallows BEHAVIOURAL AD firm TapCommerce

Twitter plans to buy mobile behavioural ad outfit TapCommerce for an undisclosed sum. It's the micro-blogging site's latest strategy to attempt to turn around a profit at the company, which floated on to Wall Street late last year. Twitter said in a blog post that TapCommerce was "a leader in mobile retargeting and re- …
Kelly Fiveash, 01 Jul 2014
Facebook WhatsApp

Facebook shares flutter as firm reports user growth slowing

Facebook's shares dropped 10 percent on the news that it is planning to spend more on roughly the same number of users next year. However, after hours trading pulled the social media monster's price back up to around $80 per share following the third-quarter results announcements. CFO Dave Wehner said the company was planning …
Kieren McCarthy, 28 Oct 2014
TwitterIPO

Feathers fly as Twitter squawks of record sales but slow user growth

Twitter outperformed analysts' revenue estimates again this quarter, but investors, dismayed by another quarter of deep losses and slowing user growth, battered the company's stock anyway following its third-quarter 2014 earnings report. The microblogging service posted a record $361.27m in revenue for the three months ending on …
Neil McAllister, 27 Oct 2014
Don Draper is sad

We told you jailbreaking your iThing was dangerous

Chinese malware has infected more than 75,000 iPhones and hijacked some 22 million advertisements and stealing revenue from developers on the iOS jailbreak community, virus prober Axelle Apvrille says. The AdThief malware relied on the Cydia Substrate extension present only on jailbroken Apple devices to hijack advertising bucks …
Darren Pauli, 13 Aug 2014
TwitterIPO

Twitter shares balloon on another quarter of ho-hum results

Despite continued growth, Twitter's earnings report for the second quarter of its fiscal 2014 didn't look much better than the first quarter's results, with the company still bleeding money even as it continues to ramp up its advertising and user-engagement efforts. Twitter's earnings beat analysts' estimates at $0.02 per …
Neil McAllister, 29 Jul 2014
The Register breaking news

Facebook beats analyst estimates, talks up mobile plans

Mobile was the big topic for Facebook during its second quarter as a public company, and execs spent much of their Q3 earnings call on Tuesday trying to convince analysts and investors that the social network has a strong future beyond the desktop. "I think our opportunity on mobile is the most misunderstood aspect of Facebook …
Neil McAllister, 24 Oct 2012
The Register breaking news

Google 'uniquely positioned' for move to mobile internet

Google might have lost billions in stock valuation owing to a printer's mistake early on Thursday morning, but CEO Larry Page was in optimistic mood at the company's scheduled quarterly earning call. "We've had a really strong quarter and I'm really happy with our business," he told analysts. "Google's been operating for 14 …
Iain Thomson, 19 Oct 2012
Baidu Logo

Baidu income soars but mobile success will take years

Chinese search giant Baidu said Q3 net income jumped 60 per cent year-on-year, but also gave Facebook-watchers something to ponder by saying it will take two years before its mobile business is firing on all cylinders. Baidu is the dominant player in China's domestic market, where it accounts for about three quarters of all …
Phil Muncaster, 31 Oct 2012
The Register breaking news

UK's pay-by-bonk mobile network threesome wins EU approval

The UK operator consortium to create a single electronic wallet will not impede competition, the EU has decided – though Three, Google and PayPal may beg to differ. The consortium, which notably excludes the UK's smallest network operator, is intended to create a one-stop specification for distributors of electronic currency in …
Bill Ray, 05 Sep 2012
The Register breaking news

Google patents mobile ads that sense noise, temp, light

Google wants to deliver adverts based on the environment around people, as well as their behavioural profile, and has filed for a patent on the concept. The premise of US patent 8,138,930 is that a phone, or other device, can detect a lot more than the current location of the user, it often knows the local temperature as well as …
Bill Ray, 23 Mar 2012
The Register breaking news

Mobile ads wither in January

Australian smartphone adoption is booming, yet the mobile ad market took a serious dive in January. According to a report from global ad network InMobi, Australian mobile ad impressions dropped by 18 per cent in January compared to October 2010. Globally, the InMobi mobile advertising network served 31.6 billion impressions in …
The Register breaking news

Google pushes out pretty mobile stats interface

Ever wondered how many internet-using young men in Denmark watch TV while using their smartphone? No? Oh. Well, anyway, now you can find out, thanks to a new survey and analysis service from Google. The data comes from Ipsos, and was gathered using online polls and personal interviews, but it’s the presentation and quantity of …
Bill Ray, 03 Nov 2011
The Register breaking news

Mobile Active stung for Bieber fraud fever

Mobile ringtone and gaming provider Mobile Active has been busted by the Australian Competition and Consumer Commission for false and misleading advertising practices from two of its subsidiaries Global One Mobile Entertainment and 6G. A Federal Court has forced the company to pay fines totaling AUS$225,000 for the offences …

Ofcom sees RISE OF THE MACHINE-to-machine cell comms

The number of machine-to-machine (M2M) mobile data connections in the UK increased by nine per cent last year on 2012 figures, UK communications regulator Ofcom has reported. In its annual communications market report (429-page/4.10MB PDF), the regulator said 5.6 million M2M mobile data connections were made in the year ending …
OUT-LAW.COM, 11 Aug 2014
Yahoo! CEO Marissa Mayer

Marissa! Mayer! ends! 21! month! dry! spell! as! Yahoo! sales! grow!

Yahoo! is living in hope of a financial resurgence as the company logged a rare uptick in revenues. The Purple Palace said its third-quarter GAAP revenues rose one per cent over the same period last year to $1.148bn, up from $1.139bn in 2013. This marks the first time in seven quarters the firm was able to increase GAAP revenues …
Shaun Nichols, 21 Oct 2014
The Register breaking news

UK ad-slingers spent TWICE as much smearing sales-bluster on mobes in 2012

The amount of cash splurged on mobile advertising in Blighty more than doubled last year to £526m, as the global recession continues to have little effect on the eagerness of marketers to fill folks' every screen with ads. According to beancounters at PriceWaterhouseCoopers, who totted up the numbers for the Internet Advertising …
The Register breaking news

Google now owns location advertising

Google has been awarded a patent on advertisements targeted by location, which bodes badly for any competitor without its own patent stack. The patent, which was filed in 2004 and awarded last week (and spotted by Venture Beat), covers "determining and/or using location information in an ad system". It seems pretty comprehensive …
Bill Ray, 02 Mar 2010
The Register breaking news

Location-based advertising grows up

Analysis Mobile advertising is huge, and only getting bigger; but can advertisers gather information without appearing creepy ... and should they bother when customers are so willing to share? Last month O2 started delivering adverts to opted-in customers based on their location - supplementing information volunteered by customers with …
Bill Ray, 24 Nov 2010
The Register breaking news

Softbank bets $US200m on mobile ad network

The world’s largest indie mobile advertising network InMobi has received a $US200 million cash infusion from Japan’s Softbank. The transaction represents one of the biggest venture capital deals of the year and eclipses all mobile VC investments. InMobi, which launched in 2007, claims it can currently serve ads on 340 million …
President Putin on horseback

‘Whatever happened to Vladimir Putin?’ and other crap New Year prophesies

Something for the Weekend, Sir? Cross my palm with bitcoin, dearies, and I shall tell your fortune. Why not? Everyone else is doing it. Blogs, press releases and fashion celebrity know-nothings seem compelled to share their trend-spotting tips for the year, under the sneaky guise of making shit up. To gauge how useless these annual predictions can be, for a …
Alistair Dabbs, 17 Jan 2015
TwitterIPO

Twitter investors squawk as user growth, income disappoint again

Twitter reported first-quarter revenue growth of 119 per cent over the year-ago period, but profitability continues to elude the microblogging network and it still isn't gaining new users as fast as investors would like. Revenues for three months ending on March 31 were $250.49m, more than double what they were for the same …
Neil McAllister, 29 Apr 2014
The Register breaking news

Giant ad company (Google) offers tool assessing worth of ads

Google has launched a new calculator to let advertisers work out if their mobile spots are worth the money, complete with whizzing graphics and condescending video to explain the idea. Called "The Full Value Of Mobile" the calculator takes in the results from Google's Click Type Report, which can be generated from the AdWords …
Bill Ray, 30 Mar 2013
The Register breaking news

Mnet shares mobile smarts with LA

Adelaide-founded mobile development company Mnet has opened its first US office in Los Angeles to build on its existing mobile advertising business with Yahoo! and work on new mobile and multi-channel solutions. The move marks a significant evolution for the company which was launched in 2001 as a hybrid project between carriers …
The Register breaking news

Opera swallows mobile ad manager

Opera Software has bought up mobile ad broker AdMarvel, joining Apple and Google in the rush to push advertising onto our mobile phones. Financial details of the deal haven't been revealed, but Opera will take complete control of California-based AdMarvel with a view to carving itself a space in mobile-advertising, before Apple …
Bill Ray, 20 Jan 2010
The Register breaking news

Apple to splurge $275m on mobile ad broker

Apple is reportedly about to buy ad broker Quattro Wireless for $275m - a third of what Google hopes the regulator will let it pay for competing service AdMob. The details come from All Things Digital, which reports that an announcement could come later today on Apple's coughing up for the ad broker. The deal will include the …
Bill Ray, 05 Jan 2010
 photo by kudomomo http://www.flickr.com/photos/kudumomo/

Facebook preps ad network to TARGET YOU WHERE YOU LIVE

Competition for mobile advertising dollars is set to intensify as Facebook joins Google, Apple and Twitter by launching a mobile ad network that generates revenue when users access apps outside its domain. At the same time Facebook is also planning to expand into location-based mobile advertising after preparing the ground with …
Faultline, 28 Apr 2014
The Register breaking news

So, Twitter. 200m twits. How will you make your first billion? Oh, ads.

Microblogging website Twitter is all set to tweet its way into billion-dollar revenues in the next two years, apparently thanks to its growing mobile ad revenue. Beancounters at market research firm eMarketer now estimate that Twitter will earn $582.8m in global ad revenue this year, $950m next year and then break the billion- …
The Register breaking news

Mobile operators combine to flog customer data

The UK's mobile operators have agreed to pool and sell customer data in an attempt to stimulate the mobile advertising sector. Announcing the move at Mobile World Congress in Barcelona, the GSM Association, whose members include 3, O2, Orange, T-Mobile and Vodafone, said it had created a "measurement process for mobile browsing …