Articles about Mobile Advertising

SOURCE: http://www.sxc.hu/photo/959469

Amazon tells mobe devs: Bring your app-strokers to us, we'll look after you

Amazon will kick back six per cent of sales to developers selling real products within their mobile apps, as the online retailer extends the Associate programme already used by websites. Amazon Associates pays commission to sites which direct shoppers to the online behemoth's site. In 2008 a report from Stanford University …
Bill Ray, 28 Aug 2013
The Register breaking news

Google gobbles HALF of world's mobile ad cash

Over half the $8.8 billion dollars advertisers spent on mobile ads last year went to Google, along with a third of all internet ads. The $4.61bn Google raked in from mobile ads that year represented 52.36 percent of the total worldwide spend, eMarketer reported on Thursday, putting the search company far ahead of rivals such …
Jack Clark, 13 Jun 2013
The Register breaking news

Web firms drool as ballgazer spies $11bn mobile ad spend in 2013

Web giants, telcos, media companies and a host of mobile start-ups will be salivating over today's Gartner forecast that predicts a heady doubling of global mobile advertising spend in the next three years. Mobile advertising revenue worldwide will rise 16 per cent in 2013, from $9.6bn in 2012 to $11.2bn in 2013, predicts the …
Anna Leach, 17 Jan 2013

A lesser-known new feature in iOS 6: It's tracking you everywhere

Apple has enabled user tracking of its customers once again, with the recently released iOS 6 enabling advertisers to see which apps users have run, and which adverts they've seen – all for the benefit of the users, of course. The feature wasn't highlighted by Apple at the launch of iOS 6, as Business Insider points out in its …
Bill Ray, 17 Oct 2012
The Register breaking news

Brits obey mobile ads, says mobile ad biz

Nearly half of punters polled in a survey reckon mobile ads are influencing their purchasing decisions, and 63 per cent have bought stuff on their phones - says the company supplying the ads. That's according to InMobi, which describes itself as "the largest independent mobile advertising network". It asked a thousand Brits if …
Bill Ray, 14 Aug 2012
The Register breaking news

Amazon shops for mobile ad slinger to gobble – report

Amazon is apparently scoping out mobile ad companies with a view to boosting the ad revenue from its Kindle Fire as well as pushing adverts into its web properties. The news comes from Ad Age, which has been talking to the ever-present "people familiar with the talks" and reports that although Amazon hasn't fixed on Jumptap, …
Bill Ray, 29 May 2012
The Register breaking news

Google offers up new mobile usage interface to attract ad loot

The Mobile Marketing Association and Google have again gathered smartphone usage, from 40 countries this time, and provided a snazzy interface capable of generating comparison charts of XLS files on demand. The Our Mobile Planet data follows on from the work the companies did in 2011, but adds another 10 countries as well as …
Bill Ray, 17 May 2012
The Register breaking news

Mobile Active stung for Bieber fraud fever

Mobile ringtone and gaming provider Mobile Active has been busted by the Australian Competition and Consumer Commission for false and misleading advertising practices from two of its subsidiaries Global One Mobile Entertainment and 6G. A Federal Court has forced the company to pay fines totaling AUS$225,000 for the offences …
The Register breaking news

Mobile ads wither in January

Australian smartphone adoption is booming, yet the mobile ad market took a serious dive in January. According to a report from global ad network InMobi, Australian mobile ad impressions dropped by 18 per cent in January compared to October 2010. Globally, the InMobi mobile advertising network served 31.6 billion impressions in …
The Register breaking news

iPhone lead in ad revenue generation slipping away

Android users are seeing almost as many adverts as iPhone users, in Europe at least, and that is despite Apple customers seeing more than a billion adverts in January from independent ad network InMobi alone. Android is gaining ground fast, with InMobi reporting that it delivered nearly 750 million adverts to European Android …
Bill Ray, 9 Mar 2011
The Register breaking news

M&S signs up to O2 location grab

High street stalwart Marks & Spencer has joined the O2 More service, pushing out free smoothies to O2 customers passing by their doors. O2 added location-based messaging to the opt-in service last October, offering to push SMS and MMS messages out to customers based on their location, which now includes being near an M&S …
Bill Ray, 17 Jan 2011
The Register breaking news

Location-based advertising grows up

Analysis Mobile advertising is huge, and only getting bigger; but can advertisers gather information without appearing creepy ... and should they bother when customers are so willing to share? Last month O2 started delivering adverts to opted-in customers based on their location - supplementing information volunteered by customers with …
Bill Ray, 24 Nov 2010
The Register breaking news

Android is turning a profit for Google

Eric Schmidt, Google CEO, reckons that Android is making money for the search giant, and claims it has already covered the cost of its development in increased advertising revenue. The detail comes in a fawning article about the open-source OS from Newsweek, covering how Android was developed by one man with a vision (Andy …
Bill Ray, 5 Oct 2010
The Register breaking news

Nokia gets into analytics

Nokia is to buy analytics service Motally, providing the technology to measure precisely how few people are using Nokia phones these days. Motally isn't a large company - eight people based in San Francisco - but its technology is designed to be embedded in mobile applications to collect demographic and usage data, which Nokia …
Bill Ray, 20 Aug 2010
The Register breaking news

Apple crushes Quattro as RIM hot-wires own ads vehicle

As Apple shuts down Quattro Wireless in favour of its own advertising platform iAds, it seems that RIM is looking to make a similar move into mobile advertising. Quattro Wireless was in the business of embedding adverts into mobile applications and web sites, but was bought by Apple in January to provide intelligence for Apple …
Bill Ray, 20 Aug 2010
The Register breaking news

16-year-old makes £1m selling ads

A 16-year-old kid from Northants has made his first million selling discount software and embedding ads in mobile applications, and aims to be making a hundred times that. While most of us were experimenting with recreational drugs* and getting shot down in flames by the opposite sex, Christian Owens was negotiating limited- …
Bill Ray, 13 Aug 2010
globalisation

Smartphones to outsell PCs by 2012

Morgan Stanley reckons online advertising is worth $50bn a year in America alone, and that smartphones will rapidly become the platform of choice. According to the analyst's Internet Trends report smartphones will outsell feature phones next year, but the crystal ball-gazing comes with a plethora of facts and figures about …
Bill Ray, 8 Jun 2010
The Register breaking news

Orange serves up Monkey's brains to advertisers

Updated Orange has launched a new advertising platform, aimed at advertisers wanting to exploit customers on its Monkey tariff, using technology inherited from Blyk. "Orange Shots" is based on the platform developed by Blyk for the latter's advertising-supported free-calls service, the UK part of which was hosted by Orange until it …
Bill Ray, 26 Jan 2010

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