Articles about Mobile Advertising

October proves to be the cruellest month for Twitter staff as 350 more laid off

Twitter today confirmed recent press reports that it is reducing headcount by 9 per cent – about 350 people – in an attempt to become profitable in 2017. The company generated $616m in revenues in Q3 2016 yet still managed to chalk up $515m in costs and an operating loss of $78m. So what exactly does the company that no one …
Drew Cullen, 27 Oct 2016

Vivaldi's tweaky grinders fire out another release: Add themes, security

The Vivaldi browser continues its rapid progress its third release in four months. The new binary largely contains bug fixes, with theme support the biggest new feature. In addition to the eight default themes you can add your own. Version 1.3 adds more mouse gestures – there are now more than 90 browser actions available …
Andrew Orlowski, 12 Aug 2016
A burning dumpster

Dying! Yahoo! writes! off! half! of! the! $1bn! it! paid! for! Tumblr!

Yahoo! fell short of already-low expectations as the shriveling internet icon continues to limp towards its impending sale. CEO Marissa Mayer had no update on the Purple Palace's quest for a buyer, but said the company was still working on the sale of its core business. "In addition to our efforts to improve the operating …
Shaun Nichols, 19 Jul 2016
Binoculars

FTC dings InMobi ad network for tracking world+dog

The US Federal Trade Commission (FTC) says that mobile advertising giant InMobi will pay $950K to settle charges that it tracked "hundreds of millions" of people around the world. The US trade body agreed to the fine as part of a settlement deal that will also include InMobi deleting any information it collected on children, …
Shaun Nichols, 22 Jun 2016

Why does an Android keyboard need to see your camera and log files – and why does it phone home to China?

Updated Security biz Pentest is sounding alarms after it found an Android app it says has been downloaded 50 millions times despite being "little more than malware." UK-based Pentest said a whitepaper study [PDF] of the popular Flash Keyboard found that the Android app is "abusing" OS permissions, inserting potentially malicious ads, …
Shaun Nichols, 07 Jun 2016

One ad-free day: Three UK to block adverts across network in June

Mobile operator Three is pushing ahead with plans to block ads on its network in the UK during a one-day trial next month. Sam Barker, an analyst at Juniper Research, said other operators are likely to follow suit. "Although the operators are likely to push this as a consumer-focused benefit, the reality is that the operators …
Kat Hall, 26 May 2016
Zuckerberg

Back up the trucks for Zuck's bucks: Facebook revenues up 52 per cent

Facebook says skyrocketing advertising bucks are behind a huge jump in revenues and income this year. For the first quarter of its fiscal 2016 year, the House of Zuck reported: Revenues of $5.4bn were up 52 per cent from last year's $3.5bn. Net income of $1.5bn was a 195 per cent increase from a reported $512m in last year' …
Shaun Nichols, 27 Apr 2016

Mobe and Wi-Fi firms flog your location data to commercial firms, claim reports

Two reports by privacy campaigners into mobile and Wi-Fi services' location tracking activities have revealed practices of questionable legality and security. The studies found that “at best, companies are fulfilling the minimal legal requirements, and at worst could breaking the law and breaching our right to privacy.” The …
Oric-1 advert

Ad-slinger Opera adds ad-blocking tech to its browser

Ad slinger Opera is to add ad blocking to its eponymous web browser – but the company insists there isn’t a conflict. The Opera Mediaworks advertising business contributes 75 per cent of Opera ASA’s overall revenue, and it’s a booming business, up 40 per cent year on year to $145.5m. The Opera board has recommended that it …
Andrew Orlowski, 10 Mar 2016

ADpocalypse NOW: Three raises the stakes

Analysis It’s WAR. CK Hutchison’s Three network will become the first UK mobile operator to block ads, threatening to undermine the $100bn mobile ad business, and app developers and publishers who depend on them. Three confirmed to us that apps will be starved of ads once the blocking is turned on. Although Three is the smallest of …
Andrew Orlowski, 19 Feb 2016

Offers? Opera's board likes Qihoo, says shareholders should too

Opera's board has recommended its shareholders accept a Chinese consortium's buyout offer of $1.2bn, about 53 per cent above where it has recently been trading. According to an email sent to shareholders by Opera's board, board members are unanimously in favour of the deal. If completed, the buyout would see Opera gain access …

Opera Jon's sparkling Vivaldi proves the browser isn't dead

The new browser by Opera founder and ex-CEO Jon von Tetzchner is available as a beta today, after ten months in preview. You can grab it for Windows, Mac and Linux – and he’s promised that a mobile version will follow. The pioneering Norwegian company he founded laid off hundreds of browser developers, as it began to focus on …
Andrew Orlowski, 03 Nov 2015
android_money_648

Google stock buy-back: You'll groan when you realize where that $5,099,019,513.59 figure came from

Internet advertising giant Google is still banking boatloads of ad cash, and plans to buy back billions in stock. The Mountain View goliath said its mobile advertising revenues were particularly strong over the previous three months, as it saw gains in the number of clicks on banners. Here are the top GAAP stats and facts …
Shaun Nichols, 22 Oct 2015
AOL logos

Verizon now owns AOL, so AOL now owns your web browsing habits, other personal info

US telco giant Verizon has given notice it will be providing information on its subscribers to AOL for targeted advertising. A notice in Verizon's privacy policy warns users that beginning next month, information such as device information, addresses and whereabouts, and browsing habits, will be given to AOL so it can sling …
Shaun Nichols, 07 Oct 2015

Mobile advertising DDoS JavaScript drip serves site with 4.5bn hits

CloudFlare has turned up an unusual form of denial-of-service attack: mobile advertisements that are pumping out around 275,000 HTTP requests per second. The cloud outfit didn't name the victim, but said the Layer 7 HTTP floods hitting the target is the latest example of a once-theoretical attack turning up in the real world …
Darren Pauli, 28 Sep 2015

Red-stained Opera wants someone to hug it and whisper: 'No more pain, no more tears'

Opera Software has announced a 45 per cent revenue boost for its second quarter of financial year 2015 while hinting at a possible buyout, but didn't draw much attention to its $3m losses. Chairman Sverre Munck said on Wednesday that “the board has seen an interest in different alliances and cooperations with Opera over the …
Jennifer Baker, 12 Aug 2015
facebook_shock_648

Facebook is raking in so much filthy lucre, it can't spend it fast enough

Facebook beat estimates on both revenue and earnings for the second quarter of its fiscal 2015, but investors seemed taken aback by the social network's soaring spending. The firm reported revenue of $4.04bn for the three months ending on June 30, which was up 38.9 per cent from the same period a year ago. Its earnings were …
Neil McAllister, 29 Jul 2015

Invisible app ads slug smartmobes with 2GB of daily downloads

Invisible rogue mobile apps are wasting petabytes of data a day through an advertising hijacking technique researchers say could inflict US$1 billion in damages this year. Some 5000 malicious Android and iOS apps are hiding the rapidly-reloading ads from users and will continue to operate even if the apps are not in use. That …
Darren Pauli, 27 Jul 2015
Stanley Kubrick's The Shining

Yahoo! reverses! reversal! FLIPS! profit! into! loss!

Yahoo! has reported a $22m loss for its second quarter, as CEO Marissa Mayer tries to buy market share off Google and Facebook. For the same period last year, the ad business booked a $270m profit, so the quarter represents a slump of nearly $300m. The loss, which Reuters briefly described as a “lower-than-expected profit” …
Dead PC

PEAK PC: 'Most' Google web searches 'come from mobiles' in US

The majority of Google web searches in America, and a few other nations, now come from phones and tablets – outpacing PCs for the first time, we're told. According to NetMarketShare, Google owned a 92.22 per cent chunk of the global search engine market for mobiles and slabs, and 65.73 per cent of the desktop search market, in …
Iain Thomson, 05 May 2015
Newspapers

Whither the PC? Mobes, slabs drive majority of traffic for top news sites

Most of the top news websites get more traffic from handheld gadgets than desktop computers – a not-so-shocking result that serves to underline the soaring sales of phones, and possibly the emergence of today's clickbaity 30-second-attention-span media. The figures come from Pew Research and ComScore, and apparently show that …
Shaun Nichols, 30 Apr 2015
Facebook WhatsApp

Facebook profits plunge by a fifth as buyouts soak up Zuck's cash

Profits at global ad platform Facebook plunged by 20 per cent on the year to $512m (£341m) for the company's first quarter, as it shelled out vast amounts of cash in pursuit of world domination. Costs and expenses for the first quarter of 2015 were $2.61bn (£1.74bn), an increase of 83 per cent from the first quarter of 2014. …
Kat Hall, 23 Apr 2015

GoDaddy buys 200,000 domains for $28.1m – that's $140 a piece

GoDaddy has bought the entire domain-name portfolio of mobile advertising company Marchex for $28.1m (£18.67m). With 200,000 domain names in the deal, more than three-quarters of them dot-coms, that equates to $140 (£93) per name. GoDaddy intends to put them all up for sale on its NameFind website, and examples include: …
Kieren McCarthy, 22 Apr 2015
cookies_eyes_privacy evercookies flash cookies

Verizon: FINE OK, you can now rid your life of our stalker supercookies

Verizon has finally got around to giving its subscribers the option to opt out of its controversial supercookie tracking program. Customers can find the switch in their My Verizon account settings, or by calling the toll-free number (866) 211-0874. "Verizon Wireless provides customers the ability to opt-out of our advertising …
Shaun Nichols, 31 Mar 2015

Ads! People! love! ads! in! their! apps! Please! use! ours! cries! Yahoo!

Yahoo! has released a set of tools allowing smartphone apps to use the web giant's Bing-powered search engine and serve up ads. The Purple Palace said its Mobile Developer Suite can be used to display Yahoo!'s Gemini marketplace and BrightRoll video ads (no, me neither). The suite bundles the Yahoo! App Publishing and App …
Shaun Nichols, 20 Feb 2015
Shaun of the Dead

Super-cookie crumbles: Verizon vows to kill off hated zombie stalkers

Verizon has backed down over its fingerprinting of subscribers using so-called immortal "super cookies." In 2012, the US mobile telco started injecting unique identifying headers (UIDHs) into every HTTP request users made to websites via the Verizon network. This allowed sneaky ad agencies to recognize people as they moved from …
Iain Thomson, 30 Jan 2015
President Putin on horseback

‘Whatever happened to Vladimir Putin?’ and other crap New Year prophesies

Something for the Weekend, Sir? Cross my palm with bitcoin, dearies, and I shall tell your fortune. Why not? Everyone else is doing it. Blogs, press releases and fashion celebrity know-nothings seem compelled to share their trend-spotting tips for the year, under the sneaky guise of making shit up. To gauge how useless these annual predictions can be, for a …
Alistair Dabbs, 17 Jan 2015
Facebook WhatsApp

Facebook shares flutter as firm reports user growth slowing

Facebook's shares dropped 10 percent on the news that it is planning to spend more on roughly the same number of users next year. However, after hours trading pulled the social media monster's price back up to around $80 per share following the third-quarter results announcements. CFO Dave Wehner said the company was planning …
Kieren McCarthy, 28 Oct 2014
TwitterIPO

Feathers fly as Twitter squawks of record sales but slow user growth

Twitter outperformed analysts' revenue estimates again this quarter, but investors, dismayed by another quarter of deep losses and slowing user growth, battered the company's stock anyway following its third-quarter 2014 earnings report. The microblogging service posted a record $361.27m in revenue for the three months ending …
Neil McAllister, 27 Oct 2014

Verizon Wireless token tracker triggers tech transparency tempest

Verizon Wireless is monitoring users' mobile internet traffic, using a token slapped onto web requests, to facilitate targeted advertising even if a user has opted out. The unique identifier token header (UIDH) was launched two years ago, and has caused an uproar in tech circles after it was re-discovered Thursday by …
Darren Pauli, 27 Oct 2014
Yahoo! CEO Marissa Mayer

Marissa! Mayer! ends! 21! month! dry! spell! as! Yahoo! sales! grow!

Yahoo! is living in hope of a financial resurgence as the company logged a rare uptick in revenues. The Purple Palace said its third-quarter GAAP revenues rose one per cent over the same period last year to $1.148bn, up from $1.139bn in 2013. This marks the first time in seven quarters the firm was able to increase GAAP …
Shaun Nichols, 21 Oct 2014
Don Draper is sad

We told you jailbreaking your iThing was dangerous

Chinese malware has infected more than 75,000 iPhones and hijacked some 22 million advertisements and stealing revenue from developers on the iOS jailbreak community, virus prober Axelle Apvrille says. The AdThief malware relied on the Cydia Substrate extension present only on jailbroken Apple devices to hijack advertising …
Darren Pauli, 13 Aug 2014

Ofcom sees RISE OF THE MACHINE-to-machine cell comms

The number of machine-to-machine (M2M) mobile data connections in the UK increased by nine per cent last year on 2012 figures, UK communications regulator Ofcom has reported. In its annual communications market report (429-page/4.10MB PDF), the regulator said 5.6 million M2M mobile data connections were made in the year ending …
OUT-LAW.COM, 11 Aug 2014
TwitterIPO

Twitter shares balloon on another quarter of ho-hum results

Despite continued growth, Twitter's earnings report for the second quarter of its fiscal 2014 didn't look much better than the first quarter's results, with the company still bleeding money even as it continues to ramp up its advertising and user-engagement efforts. Twitter's earnings beat analysts' estimates at $0.02 per …
Neil McAllister, 29 Jul 2014

Telefonica inks deal with mobile ads platform: Find your customer? There's an API for that

Spanish telco Telefonica has looked to Brainstorm Mobile to supply it with a platform to roll out its global marketing strategy. The Brainstorm platform is also behind Weve, which is the UK consortium of mobile operators working in mobile marketing. By working directly with Brainstorm, Telefonica can use the service outside …
Simon Rockman, 11 Jul 2014

Twitter swallows BEHAVIOURAL AD firm TapCommerce

Twitter plans to buy mobile behavioural ad outfit TapCommerce for an undisclosed sum. It's the micro-blogging site's latest strategy to attempt to turn around a profit at the company, which floated on to Wall Street late last year. Twitter said in a blog post that TapCommerce was "a leader in mobile retargeting and re- …
Kelly Fiveash, 01 Jul 2014
TwitterIPO

Twitter investors squawk as user growth, income disappoint again

Twitter reported first-quarter revenue growth of 119 per cent over the year-ago period, but profitability continues to elude the microblogging network and it still isn't gaining new users as fast as investors would like. Revenues for three months ending on March 31 were $250.49m, more than double what they were for the same …
Neil McAllister, 29 Apr 2014
 photo by kudomomo http://www.flickr.com/photos/kudumomo/

Facebook preps ad network to TARGET YOU WHERE YOU LIVE

Competition for mobile advertising dollars is set to intensify as Facebook joins Google, Apple and Twitter by launching a mobile ad network that generates revenue when users access apps outside its domain. At the same time Facebook is also planning to expand into location-based mobile advertising after preparing the ground …
Faultline, 28 Apr 2014

Bill Gates again world's richest, tops in US for 20th straight year

Bill Gates has regained his title as World's Richest Human, and has also been named the US's wealthiest person for the 20th consecutive year. According to Forbes' annual survey of the 400 top members of the silk-stockinged class, Gates elbowed Mexican telecom magnate Carlos Slim off the summit of Mt. Moola, posting a net worth …
Rik Myslewski, 16 Sep 2013
SOURCE: http://www.sxc.hu/photo/959469

Amazon tells mobe devs: Bring your app-strokers to us, we'll look after you

Amazon will kick back six per cent of sales to developers selling real products within their mobile apps, as the online retailer extends the Associate programme already used by websites. Amazon Associates pays commission to sites which direct shoppers to the online behemoth's site. In 2008 a report from Stanford University …
Bill Ray, 28 Aug 2013

Zuck on THIS: Mobile users propel Facebook to RECORD earnings

Facebook posted strong results for the second quarter of its fiscal 2013 on Wednesday, showing impressive growth in its advertising and payments businesses and earnings that soundly beat analysts' expectations. Revenue for the quarter was $1.81bn, a 53 per cent increase over the year-ago quarter. Of that total, 88 per cent (or …
Neil McAllister, 24 Jul 2013
The Register breaking news

Google gobbles HALF of world's mobile ad cash

Over half the $8.8 billion dollars advertisers spent on mobile ads last year went to Google, along with a third of all internet ads. The $4.61bn Google raked in from mobile ads that year represented 52.36 percent of the total worldwide spend, eMarketer reported on Thursday, putting the search company far ahead of rivals such …
Jack Clark, 13 Jun 2013
The Register breaking news

UK ad-slingers spent TWICE as much smearing sales-bluster on mobes in 2012

The amount of cash splurged on mobile advertising in Blighty more than doubled last year to £526m, as the global recession continues to have little effect on the eagerness of marketers to fill folks' every screen with ads. According to beancounters at PriceWaterhouseCoopers, who totted up the numbers for the Internet …
The Register breaking news

Facebook VOICE is what telco barons should fear - not a Zuckermobe

Analysis Facebook disappointed anyone expecting the unveiling of a "Facebook phone" last week - including me. But device manufacturers and mobile operators should watch their backs: it's barely the start of what the social-networking website can achieve. As a thought experiment, put yourself in Facebook boss Mark Zuckerberg's Adidas …
Andrew Orlowski, 08 Apr 2013
The Register breaking news

So, Twitter. 200m twits. How will you make your first billion? Oh, ads.

Microblogging website Twitter is all set to tweet its way into billion-dollar revenues in the next two years, apparently thanks to its growing mobile ad revenue. Beancounters at market research firm eMarketer now estimate that Twitter will earn $582.8m in global ad revenue this year, $950m next year and then break the billion- …
The Register breaking news

Giant ad company (Google) offers tool assessing worth of ads

Google has launched a new calculator to let advertisers work out if their mobile spots are worth the money, complete with whizzing graphics and condescending video to explain the idea. Called "The Full Value Of Mobile" the calculator takes in the results from Google's Click Type Report, which can be generated from the AdWords …
Bill Ray, 30 Mar 2013
The Register breaking news

Mobile kingpins to marketing mavens: Bonking is brilliant, wanna try?

Vodafone, O2 and EE sent their respective CEOs to Ronnie Scott's Jazz Club this morning, hoping to seduce the UK's advertising industry with the promise of SMS and banner deliveries across networks, with bonking to follow. The event was part of Advertising Week Europe, and the operators were pushing their cross-network …
Bill Ray, 20 Mar 2013
The Register breaking news

Facebook reports revenues up 40% but Wall Street says 'meh'

Mark Zuckerberg must be tearing at his hoodie after Facebook's shares dipped following the release of what are, on the face of it, very respectable quarterly results for his company. Revenues for Facebook's fourth quarter of fiscal 2012 stand at $1.585bn, up 40 per cent on this time last year, with advertising up 41 per cent …
Iain Thomson, 31 Jan 2013
The Register breaking news

Web firms drool as ballgazer spies $11bn mobile ad spend in 2013

Web giants, telcos, media companies and a host of mobile start-ups will be salivating over today's Gartner forecast that predicts a heady doubling of global mobile advertising spend in the next three years. Mobile advertising revenue worldwide will rise 16 per cent in 2013, from $9.6bn in 2012 to $11.2bn in 2013, predicts the …
Anna Leach, 17 Jan 2013
The chinese characters for China as used in the new .中国  domain

Google scoffs down Chinese domain name takeaway

Google may have a love-hate relationship with China, but local reports suggest it still sees huge potential in the People’s Republic, claiming that it recently snapped up 18 key domain names under the internationalised suffix ‘.中国’. Internet oversight body ICANN has been pushing its Internationalised Domain Names (IDNs) project …
Phil Muncaster, 02 Nov 2012