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Articles about Mobile Advertising

Telefonica inks deal with mobile ads platform: Find your customer? There's an API for that

Spanish telco Telefonica has looked to Brainstorm Mobile to supply it with a platform to roll out its global marketing strategy. The Brainstorm platform is also behind Weve, which is the UK consortium of mobile operators working in mobile marketing. By working directly with Brainstorm, Telefonica can use the service outside the …
Simon Rockman, 11 Jul 2014
The Register breaking news

Google gobbles HALF of world's mobile ad cash

Over half the $8.8 billion dollars advertisers spent on mobile ads last year went to Google, along with a third of all internet ads. The $4.61bn Google raked in from mobile ads that year represented 52.36 percent of the total worldwide spend, eMarketer reported on Thursday, putting the search company far ahead of rivals such as …
Jack Clark, 13 Jun 2013
The Register breaking news

Brits obey mobile ads, says mobile ad biz

Nearly half of punters polled in a survey reckon mobile ads are influencing their purchasing decisions, and 63 per cent have bought stuff on their phones - says the company supplying the ads. That's according to InMobi, which describes itself as "the largest independent mobile advertising network". It asked a thousand Brits if …
Bill Ray, 14 Aug 2012

Zuck on THIS: Mobile users propel Facebook to RECORD earnings

Facebook posted strong results for the second quarter of its fiscal 2013 on Wednesday, showing impressive growth in its advertising and payments businesses and earnings that soundly beat analysts' expectations. Revenue for the quarter was $1.81bn, a 53 per cent increase over the year-ago quarter. Of that total, 88 per cent (or $ …
Neil McAllister, 24 Jul 2013
The Register breaking news

Web firms drool as ballgazer spies $11bn mobile ad spend in 2013

Web giants, telcos, media companies and a host of mobile start-ups will be salivating over today's Gartner forecast that predicts a heady doubling of global mobile advertising spend in the next three years. Mobile advertising revenue worldwide will rise 16 per cent in 2013, from $9.6bn in 2012 to $11.2bn in 2013, predicts the …
Anna Leach, 17 Jan 2013
The Register breaking news

Tacky mobile ad networks could kill publishing, survey shows

As if they haven't got enough to worry about: magazines and newspapers are seeing audiences migrate to mobile, but the advertising revenues they need to keep their publications running just aren't following. Traditionally, advertising eventually catches up with where the audience is – but on mobile, it hasn't. The anxiety is …
Andrew Orlowski, 24 Sep 2012

Twitter swallows BEHAVIOURAL AD firm TapCommerce

Twitter plans to buy mobile behavioural ad outfit TapCommerce for an undisclosed sum. It's the micro-blogging site's latest strategy to attempt to turn around a profit at the company, which floated on to Wall Street late last year. Twitter said in a blog post that TapCommerce was "a leader in mobile retargeting and re- …
Kelly Fiveash, 01 Jul 2014
Don Draper is sad

We told you jailbreaking your iThing was dangerous

Chinese malware has infected more than 75,000 iPhones and hijacked some 22 million advertisements and stealing revenue from developers on the iOS jailbreak community, virus prober Axelle Apvrille says. The AdThief malware relied on the Cydia Substrate extension present only on jailbroken Apple devices to hijack advertising bucks …
Darren Pauli, 13 Aug 2014
The Register breaking news

Mobile kingpins to marketing mavens: Bonking is brilliant, wanna try?

Vodafone, O2 and EE sent their respective CEOs to Ronnie Scott's Jazz Club this morning, hoping to seduce the UK's advertising industry with the promise of SMS and banner deliveries across networks, with bonking to follow. The event was part of Advertising Week Europe, and the operators were pushing their cross-network …
Bill Ray, 20 Mar 2013
TwitterIPO

Twitter shares balloon on another quarter of ho-hum results

Despite continued growth, Twitter's earnings report for the second quarter of its fiscal 2014 didn't look much better than the first quarter's results, with the company still bleeding money even as it continues to ramp up its advertising and user-engagement efforts. Twitter's earnings beat analysts' estimates at $0.02 per …
Neil McAllister, 29 Jul 2014
The Register breaking news

Google offers up new mobile usage interface to attract ad loot

The Mobile Marketing Association and Google have again gathered smartphone usage, from 40 countries this time, and provided a snazzy interface capable of generating comparison charts of XLS files on demand. The Our Mobile Planet data follows on from the work the companies did in 2011, but adds another 10 countries as well as …
Bill Ray, 17 May 2012
The Register breaking news

Amazon shops for mobile ad slinger to gobble – report

Amazon is apparently scoping out mobile ad companies with a view to boosting the ad revenue from its Kindle Fire as well as pushing adverts into its web properties. The news comes from Ad Age, which has been talking to the ever-present "people familiar with the talks" and reports that although Amazon hasn't fixed on Jumptap, it …
Bill Ray, 29 May 2012

Ofcom sees RISE OF THE MACHINE-to-machine cell comms

The number of machine-to-machine (M2M) mobile data connections in the UK increased by nine per cent last year on 2012 figures, UK communications regulator Ofcom has reported. In its annual communications market report (429-page/4.10MB PDF), the regulator said 5.6 million M2M mobile data connections were made in the year ending …
OUT-LAW.COM, 11 Aug 2014
The Register breaking news

Facebook beats analyst estimates, talks up mobile plans

Mobile was the big topic for Facebook during its second quarter as a public company, and execs spent much of their Q3 earnings call on Tuesday trying to convince analysts and investors that the social network has a strong future beyond the desktop. "I think our opportunity on mobile is the most misunderstood aspect of Facebook …
Neil McAllister, 24 Oct 2012
The Register breaking news

Google 'uniquely positioned' for move to mobile internet

Google might have lost billions in stock valuation owing to a printer's mistake early on Thursday morning, but CEO Larry Page was in optimistic mood at the company's scheduled quarterly earning call. "We've had a really strong quarter and I'm really happy with our business," he told analysts. "Google's been operating for 14 …
Iain Thomson, 19 Oct 2012
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Baidu income soars but mobile success will take years

Chinese search giant Baidu said Q3 net income jumped 60 per cent year-on-year, but also gave Facebook-watchers something to ponder by saying it will take two years before its mobile business is firing on all cylinders. Baidu is the dominant player in China's domestic market, where it accounts for about three quarters of all …
Phil Muncaster, 31 Oct 2012
The Register breaking news

UK's pay-by-bonk mobile network threesome wins EU approval

The UK operator consortium to create a single electronic wallet will not impede competition, the EU has decided – though Three, Google and PayPal may beg to differ. The consortium, which notably excludes the UK's smallest network operator, is intended to create a one-stop specification for distributors of electronic currency in …
Bill Ray, 05 Sep 2012
Nokia

Nokia gets into mobile advertising

Nokia continues its path towards being a consumer-service provider with its acquisition of Enpocket, a specialist in the delivery of targeted mobile advertising. Enpocket is a leader in mobile advertising, using technologies such as MMS, WAP, and streaming video services to get the message out to mobile phones. Most of its …
Bill Ray, 17 Sep 2007
TwitterIPO

Twitter investors squawk as user growth, income disappoint again

Twitter reported first-quarter revenue growth of 119 per cent over the year-ago period, but profitability continues to elude the microblogging network and it still isn't gaining new users as fast as investors would like. Revenues for three months ending on March 31 were $250.49m, more than double what they were for the same …
Neil McAllister, 29 Apr 2014
The Register breaking news

Google patents mobile ads that sense noise, temp, light

Google wants to deliver adverts based on the environment around people, as well as their behavioural profile, and has filed for a patent on the concept. The premise of US patent 8,138,930 is that a phone, or other device, can detect a lot more than the current location of the user, it often knows the local temperature as well as …
Bill Ray, 23 Mar 2012
The Register breaking news

UK ad-slingers spent TWICE as much smearing sales-bluster on mobes in 2012

The amount of cash splurged on mobile advertising in Blighty more than doubled last year to £526m, as the global recession continues to have little effect on the eagerness of marketers to fill folks' every screen with ads. According to beancounters at PriceWaterhouseCoopers, who totted up the numbers for the Internet Advertising …
The Register breaking news

Google pushes out pretty mobile stats interface

Ever wondered how many internet-using young men in Denmark watch TV while using their smartphone? No? Oh. Well, anyway, now you can find out, thanks to a new survey and analysis service from Google. The data comes from Ipsos, and was gathered using online polls and personal interviews, but it’s the presentation and quantity of …
Bill Ray, 03 Nov 2011
The Register breaking news

Mobile ads wither in January

Australian smartphone adoption is booming, yet the mobile ad market took a serious dive in January. According to a report from global ad network InMobi, Australian mobile ad impressions dropped by 18 per cent in January compared to October 2010. Globally, the InMobi mobile advertising network served 31.6 billion impressions in …
 photo by kudomomo http://www.flickr.com/photos/kudumomo/

Facebook preps ad network to TARGET YOU WHERE YOU LIVE

Competition for mobile advertising dollars is set to intensify as Facebook joins Google, Apple and Twitter by launching a mobile ad network that generates revenue when users access apps outside its domain. At the same time Facebook is also planning to expand into location-based mobile advertising after preparing the ground with …
Faultline, 28 Apr 2014
The Register breaking news

Giant ad company (Google) offers tool assessing worth of ads

Google has launched a new calculator to let advertisers work out if their mobile spots are worth the money, complete with whizzing graphics and condescending video to explain the idea. Called "The Full Value Of Mobile" the calculator takes in the results from Google's Click Type Report, which can be generated from the AdWords …
Bill Ray, 30 Mar 2013
The Register breaking news

Mobile Active stung for Bieber fraud fever

Mobile ringtone and gaming provider Mobile Active has been busted by the Australian Competition and Consumer Commission for false and misleading advertising practices from two of its subsidiaries Global One Mobile Entertainment and 6G. A Federal Court has forced the company to pay fines totaling AUS$225,000 for the offences …
The Register breaking news

Softbank bets $US200m on mobile ad network

The world’s largest indie mobile advertising network InMobi has received a $US200 million cash infusion from Japan’s Softbank. The transaction represents one of the biggest venture capital deals of the year and eclipses all mobile VC investments. InMobi, which launched in 2007, claims it can currently serve ads on 340 million …
The Register breaking news

Location-based advertising grows up

Mobile advertising is huge, and only getting bigger; but can advertisers gather information without appearing creepy ... and should they bother when customers are so willing to share? Last month O2 started delivering adverts to opted-in customers based on their location - supplementing information volunteered by customers with …
Bill Ray, 24 Nov 2010
The Register breaking news

So, Twitter. 200m twits. How will you make your first billion? Oh, ads.

Microblogging website Twitter is all set to tweet its way into billion-dollar revenues in the next two years, apparently thanks to its growing mobile ad revenue. Beancounters at market research firm eMarketer now estimate that Twitter will earn $582.8m in global ad revenue this year, $950m next year and then break the billion- …
The Register breaking news

Google now owns location advertising

Google has been awarded a patent on advertisements targeted by location, which bodes badly for any competitor without its own patent stack. The patent, which was filed in 2004 and awarded last week (and spotted by Venture Beat), covers "determining and/or using location information in an ad system". It seems pretty comprehensive …
Bill Ray, 02 Mar 2010
The Register breaking news

Mnet shares mobile smarts with LA

Adelaide-founded mobile development company Mnet has opened its first US office in Los Angeles to build on its existing mobile advertising business with Yahoo! and work on new mobile and multi-channel solutions. The move marks a significant evolution for the company which was launched in 2001 as a hybrid project between carriers …
The Register breaking news

Opera swallows mobile ad manager

Opera Software has bought up mobile ad broker AdMarvel, joining Apple and Google in the rush to push advertising onto our mobile phones. Financial details of the deal haven't been revealed, but Opera will take complete control of California-based AdMarvel with a view to carving itself a space in mobile-advertising, before Apple …
Bill Ray, 20 Jan 2010
SOURCE: http://www.sxc.hu/photo/959469

Amazon tells mobe devs: Bring your app-strokers to us, we'll look after you

Amazon will kick back six per cent of sales to developers selling real products within their mobile apps, as the online retailer extends the Associate programme already used by websites. Amazon Associates pays commission to sites which direct shoppers to the online behemoth's site. In 2008 a report from Stanford University …
Bill Ray, 28 Aug 2013
The Register breaking news

Apple to splurge $275m on mobile ad broker

Apple is reportedly about to buy ad broker Quattro Wireless for $275m - a third of what Google hopes the regulator will let it pay for competing service AdMob. The details come from All Things Digital, which reports that an announcement could come later today on Apple's coughing up for the ad broker. The deal will include the …
Bill Ray, 05 Jan 2010
The Register breaking news

Operators turn UK bonking consortium into Google-killer

The UK's central clearing house for mobile advertising now has a name, and a logo. But you won't find any mention of NFC, despite that being the original intention of the consortium before its rebrand as Weve, a business-to-business service "primarily aimed at advertisers looking to engage in mobile commerce". Project Oscar – …
Bill Ray, 29 Oct 2012
The Register breaking news

Google adds 'nuclear' AdWords to 'explosive' AdMob

Ad giant Google has opened up its AdWords system to mobile devices by slotting the network into its AdMob mobile app advertising platform. This means that the company's 1-million-strong ad partners can now run campaigns on 350 million smartphones and fondleslabs running hundreds of thousands of apps within its mobile network for …
Kelly Fiveash, 08 Jun 2012
The Register breaking news

Facebook reports revenues up 40% but Wall Street says 'meh'

Mark Zuckerberg must be tearing at his hoodie after Facebook's shares dipped following the release of what are, on the face of it, very respectable quarterly results for his company. Revenues for Facebook's fourth quarter of fiscal 2012 stand at $1.585bn, up 40 per cent on this time last year, with advertising up 41 per cent and …
Iain Thomson, 31 Jan 2013
The Register breaking news

FTC rallies lawyers over Google mobile ad pact

The Federal Trade Commission has put together a team of lawyers for a possible antitrust challenge to Google's proposed $750m takeover of mobile advertising outfit AdMob, according to a report citing people familiar with the matter. The Wall Street Journal reports that the FTC has also passed its concerns over the deal to …
Cade Metz, 07 Apr 2010
The Register breaking news

How Nokia and Microsoft will carve up mobile services

Nokia smartphones will be running Windows Phone, but the company is hoping to hang on to some of its service-provider identity even as Microsoft grabs the choicest morsels. Nokia tried hard to redefine itself as a provider of services, which is what everyone wants to be these days - hardware margins are tight and most software …
Bill Ray, 14 Feb 2011
The Register breaking news

Mobile operators combine to flog customer data

The UK's mobile operators have agreed to pool and sell customer data in an attempt to stimulate the mobile advertising sector. Announcing the move at Mobile World Congress in Barcelona, the GSM Association, whose members include 3, O2, Orange, T-Mobile and Vodafone, said it had created a "measurement process for mobile browsing …
The Register breaking news

T-Mobile answers Verizon iPhone with free handsets

Just as the much-ballyhooed Verizon Wireless iPhone is making its debut in the US, smaller rival T-Mobile is attempting to grab the spotlight with a new promotion: on this Friday and Saturday, all of its phones will be free with a two-year contract. And that "all" includes high-end models such as the Android-equipped HSPA+ …
Rik Myslewski, 07 Feb 2011
The Register breaking news

Google screams into top Opera soprano gig - again

Google will continue to serve as the default search engine for Opera Software's web browser for another two years, the Norway-based company confirmed today. The partnership between the ad giant and Opera applies to the outfit's mobile and desktop versions of its browser. Like other software of its ilk, Opera provides a little …
Kelly Fiveash, 22 Aug 2012
The Register breaking news

US drops Google mobile ad probe

The US Federal Trade Commission has dropped its probe into Google's acquisition of mobile advertising network AdMob. And despite the bad blood boiling between Mountain View and Cupertino these days, proper etiquette suggests that Google CEO Eric Schmidt should pen a kind thank-you note to Apple CEO Steve Jobs. "The Commission …
Rik Myslewski, 21 May 2010
The Register breaking news

Android passes iPhone in mobile ad race

Android is firmly crushing Apple's iOS in the smartphone ad wars, according to a report released Thursday by mobile advertising firm Millennial Media. The report, based on what Millennial Media identifies as "carrier, device and campaign data collected over billions of monthly ad requests," says that Android devices accounted …
Rik Myslewski, 13 Jan 2011
The Register breaking news

HipLogic tries to fan mobile spark

HipLogic's latest shell replacement, Spark, is trying to bring a consistent experience to Symbian and Android handsets, paid for through sponsored content and harvesting of user's data. Spark is a home screen replacement that provides news feeds, social networking and such like, controlled by HipLogic and sponsored by Sky News ( …
Bill Ray, 16 Dec 2010
The Register breaking news

US regulators deepen Google mobile ad probe

The US Federal Trade Commission has expanded its antitrust review into Google's proposed $750m acquisition of the mobile advertising outfit known as AdMob. Google announced the news this afternoon with a blog post. "This week, we received what's called a 'second request,' which means that the FTC is asking for more information …
Cade Metz, 23 Dec 2009
The Register breaking news

Google mobile ad chief fires back at Apple lockout

Google's mobile-advertising chieftan is none too happy about a recent tweak to Apple's developer agreement that locks his service's ads out of Cupertino's iPhone OS iOS devices — "magical and revolutionary" or not. "Let's be clear. This change is not in the best interests of users or developers," writes AdMob's founder and CEO …
Rik Myslewski, 10 Jun 2010
The Register breaking news

Facebook VOICE is what telco barons should fear - not a Zuckermobe

Facebook disappointed anyone expecting the unveiling of a "Facebook phone" last week - including me. But device manufacturers and mobile operators should watch their backs: it's barely the start of what the social-networking website can achieve. As a thought experiment, put yourself in Facebook boss Mark Zuckerberg's Adidas …
Andrew Orlowski, 08 Apr 2013
The Register breaking news

Lookout mulls flagging privacy-invading phone apps as adware

Lookout Mobile Security has taken steps towards classifying privacy-eroding phone apps as malign and ripe for removal from devices by its antivirus software. Many free mobile applications generate revenue by using advertising networks and exchanges to show in-app ads, and in most cases everything is ethical and above board. …
John Leyden, 09 Jul 2012
Supplied screen shot

Google gets the Baidu blues again after mapping losses

Google looks like being beaten again in China, as Baidu leaps ahead in the mobile mapping space. The text ads giant was still second in the Quarterly Survey of China's Mobile Map Client Market, but only just, according to Beijing-based Analysys International. Chinese player Autonavi was the market leader by a long way, with 25. …
Phil Muncaster, 14 Aug 2012