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The Register breaking news

4GEE data marketing campaign accidentally gets Irishmen salivating

A Reg reader has pointed out a little cultural snafu in Everything Everywhere's campaign for its 4G service. Everything Everywhere has naturally gone for EE as a moniker, making the campaign's logo, and Twitter hashtag, 4GEE. Unfortunately, the word 'gee' has a number of connotations that Everything Everywhere might not be …
Team Register, 14 Nov 2012

Apple and Samsung UNDER THREAT from local brands – study

A recent study by Netbiscuits has seen growth in locally made devices. While Samsung and Apple dominate globally – LG and HTC get something of a look-in, which is more than Sony, Nokia or Motorola manage – there is an interesting underlying trend of consumers becoming patriotic in their buying habits. The strength of Xiaomi is …
Simon Rockman, 30 Jul 2014

I've got 99 problems, but a Facebook boycott ain't one

A marketing campaign to convince Facebookers to quit the social network for 99 days has failed to thrill – even though many netizens expressed outrage at the website's recent, highly questionable emotion-furtling study. It turns out that Facebook is more addictive than an electronic crack pipe, if the response to a bunch of …
Team Register, 11 Jul 2014
BlackBerry logo

T-Mobile US makes peace offering with $250 BlackBerry olive branch

In a move to calm outraged BlackBerry fanbois after suggesting they should get an iPhone, T-Mobile US is offering them $200 towards any newer handset available, be it a BlackBerry, Android gadget or iPhone. The limited-time offer is open to subscribers and anyone who signs up to the wireless carrier. Folks already on T-Mob US …
Shaun Nichols, 20 Feb 2014
The Register breaking news

Dancing Sepp Blatter on 'World Cup site' creates security flap

The appearance of an animated Sepp Blatter dancing on what appeared to be a World Cup website caused confusion in anti-virus circles on Tuesday. Tweets such as "Brazil 2014 website hacked to show a dancing Sepp Blatter on the home page http://www.fifa-brazil-2014.com" were forwarded to El Reg's security desk, sports subsection …
John Leyden, 27 Jun 2013

Veteran Brit tech distie Chessington HQ to become 28 flats

Tech distie Northamber has submitted plans to transform its Chessington-based sales and marketing HQ into 28 residential apartments with scenic views overlooking an, er, industrial park. According to Kingston Council's Planning Database, the application to erect one, two and three bed flats was made on 23 March and consultation …
Paul Kunert, 07 Apr 2014
Microsoft 'Scroogled' mug

Microsoft touts SCROOGLE merch: Hopes YOU'LL PAY to dump on rival

If you're bothered by the various ways Google uses the data you submit to its services to serve you targeted ads, then Microsoft has the T-shirt for you. Or a coffee mug, perhaps. You know – stuff that totally isn't ads. Microsoft aims for subtlety with its new merchandise line The software giant has opened a new section of …
Neil McAllister, 21 Nov 2013
The Register breaking news

Check Point kills scareware-style pop-up campaign

Check Point has backed down in a row over a controversial scareware-style pop-up message warning to users of its ZoneAlarm personal firewall product, admitting that it got it wrong, and withdrawing the marketing campaign. The row began after ZoneAlarm users were hit by a warning that their PCs 'may be in danger' from a newly …
John Leyden, 21 Sep 2010
Four of EMC/XtremIO's Project X all flash arrays

It's tough at the top: Yet another hybrid startup knocks EMC

Nimble Storage is setting its sights on would-be EMC clients with competitive data tables showing that its product is better than both VNX hybrid arrays and also XtremIO all-flash arrays. This comes just days after Nutanix opened up its Nix vBlock marketing campaign against EMC-using Vblocks from VCE. It’s hard being top of the …
Chris Mellor, 13 Jun 2014
Cooper (Matthew McConaughey) and Murph (Mackenzie Foy)

Interstellar: An awesome sci-fi spectacle – just cut the hamminess, please

The weight of expectation is a heavy burden and thanks to a clever information-withholding marketing campaign, the formidable Batman trilogy and the eye-opening Inception, Christopher Nolan’s space epic Interstellar has more than its fair share. Perhaps it’s no surprise, then, that it buckles somewhat under the pressure. Alien …
BlackBerry logo

BlackBerry bottoms out: Vows to wow with new Berries

BlackBerry is staying in the handset market by the skin of its teeth by confirming two new models will arrive this year. The two new devices will be called BlackBerry Passport, a full touch device, and BlackBerry Classic, a QWERTY model designed to alleviate the awkwardness of BB10. The Passport and Classic will be released in …
Andrew Orlowski, 19 Jun 2014
Parliament in the clouds

Devs SLAM UK.gov's JavaScript-astic, 'shoddy' security education website

A high profile UK government cyber security campaign aimed at changing attitudes to online security has come under criticism for the poor quality of its expensive website. Cyber Streetwise was launched with great fanfare, and much positive comment from the IT security biz, last month. It was part of a campaign led by the Home …
John Leyden, 14 Feb 2014

Cisco sued by East Carolina University

East Carolina University (ECU), which is based in the rural town of Greenville on the hatchet face of North Carolina, is probably the last organization you would expect to pick a legal fight with networking giant and server wannabe Cisco Systems. But late last week ECU, whose football team is pretty good and goes by the name the …
The Register breaking news

Ofcom fines TalkTalk AGAIN - a whopping £750k over 'abandoned calls' gaffe

Ofcom has once again fined telco TalkTalk, after the company swamped potential customers with silent calls. It now has to pay £750,000 for failing to comply with UK law. The ISP was hit with a massive £3m penalty from the communications watchdog in 2011 for wrongly billing tens of thousands of customers for services they never …
Kelly Fiveash, 18 Apr 2013
mozilla foundation

Mozilla pulls offensive viral campaign

Mozilla apologised on Monday for an ill-advised viral marketing campaign that featured inappropriate references to cancer. The "wacky" "Firefox Users against Boredom" program featured a variety of off-beat "statistics" that compared Firefox and IE users. Firefox users were 15 per cent more likely to have watched cartoons but 21 …
John Leyden, 08 Jan 2008
The Register breaking news

Earn £8,000 a MONTH with bogus apps from Russian malware factories

Just 10 professionally run malware-making workshops in Russia are responsible for 30 per cent of the Trojans, spyware and other nasties infecting smartphones globally. That's according to a study by mobile security outfit Lookout. These underground crime labs churn out DIY kits ideal for scriptkiddies looking to make a fast buck …
John Leyden, 05 Aug 2013
Emulex Gen 5

Brocade: People try to put us down, talkin' 'bout my (Fibre Chan) generation

Is "fifth-generation Fibre Channel" marketing-speak or a useful term? Earlier this year the "Gen 5 Fibre Channel" term popped up from Brocade, which used it to describe 16GBit/s Fibre Channel, the computer network technology's highest available speed. And Brocade started using the Gen 5 term around the time Cisco finally …
Chris Mellor, 20 Jun 2013
The Register breaking news

Rampaging gnu crashes Microsoft Store, hands out literature

Activists representing the Free Software Foundation disrupted an event at the Microsoft retail store in Boston, Massachusetts on Thursday, urging passers-by to shun the software giant's Windows 8 operating system in favor of free software alternatives. The demonstrators, wearing Santa Claus and elf hats in the spirit of the …
Neil McAllister, 21 Dec 2012
estonia attack

Daddy, what will you do in the new security wars?

A senior figure at the anti-virus giant McAfee once told this writer the security industry was a mess. There were too many vendors trying to do too many things. But what the industry mirrors is the threat landscape it is trying to calm down. Just look at what’s happened in the past six months. Two of the most significant …
Tom Brewster, 24 Jun 2014

Seattle drinking den bans Google Glass geeks

A Seattle bar has issued a preemptive ban of Google Glass to preserve the privacy of its tipplers. The 5 Point Cafe in Seattle announced plans to suppress the futuristic devices on its Facebook page this week, and didn't mince words. "The 5 Point is the first Seattle business to ban in advance Google Glasses," the bar wrote. " …
Jack Clark, 09 Mar 2013
Huawei campus Shenzhen

Cisco lobbied telco customers to steer clear of Huawei

Lawmakers aren't the only ones who have been pushing to block Chinese networking companies, including Huawei and ZTE, from bidding on US telecom contracts. According to The Washington Post, some of the strongest pressure has come from the Chinese firms' US-based competitors, in particular Cisco. The networking giant has been …
Neil McAllister, 11 Oct 2012
Beer taps

Hey, Microsoft, why don't you grab a beer with us?

The IT community can be a wealth of information and support. There is always someone out there that has an opinion - good or bad - or a problem that is similar to yours. When you don’t know someone, you can bet that at least one of your contacts does. It’s like reaching out to the fifth cousin of your third uncle. I wouldn’t be …
The Register breaking news

UK probes Snickers over 'celebrity' Twitter adverts

The UK's Advertising Standards Authority (ASA) is to investigate a promotional campaign by confectionery giant Mars, which hired B-list celebrities to push its Snickers candy bars. “Following two complaints, the ASA has launched a formal investigation into tweets by Katie Price and Rio Ferdinand to establish whether Mars’ @ …
Iain Thomson, 26 Jan 2012
channel

Darth Vader mounts defence of doomed empire

Dixons Retail is turning to the dark side this Christmas by hiring jackbooted camp war mongerer Darth Vader to star in a marketing campaign. The parent of Currys and PC World wants to make hard-pressed shoppers aware of improvements in customer service at its chains, though Vader is a strange choice as he couldn't muster his …
Paul Kunert, 01 Nov 2011

Budweiser's bonkable Buddy Cup brings Facebook to the pub

Are you spending so much time on Facebook that the prospect of actually going out and socializing has become a little unnerving? Don't worry; mega-brewer Budweiser has got you covered, with a new beverage cup that helps merge the physical and online worlds. "The Buddy Cup brings together the in-bar experience with Facebook, the …
Neil McAllister, 30 Apr 2013

Reg man says '拜拜' to Honkers, ponders Asia's future role in tech world

Phil Muncaster, The Reg's man in Hong Kong, has said his final '拜拜' - that's bye-bye in simplified Chinese - to the special administrative region. Before he moved on, we asked him to assess his two-and-a-bit years covering Asia's technology industries. Here's his assessment on where Asia sits in the technology world. – Ed. Over …
Phil Muncaster, 06 May 2014
The Register breaking news

Optus censored but still selling

Optus will continue to sell, market and invest in wireless services despite a stringent condition regarding wireless marketing contained in its $AU800 million agreement with NBN Co. The agreement, which will see Optus decommission its HFC network and transfer customers to NBN Co, includes a provision that prevents Optus from …
The Register breaking news

JK Rowling's adult novel arrives on ebook full of FAIL

JK Rowling's first novel not to feature young bespectacled wizard Harry Potter was released on Wednesday, following a massive marketing campaign that effectively shrouded The Casual Vacancy in mystery before its debut on bookstore shelves. But it didn't all go according to plan, after the ebook version of the 506-page tome was …
Kelly Fiveash, 28 Sep 2012
The Register breaking news

Bundestag holds 'unusual' hearing on German Copyright Act

A "highly unusual" additional parliamentary hearing on proposed changes to German copyright law is a sign that there is increasing opposition to the publisher-driven plans, an expert has said. A cross-party sub committee on new media is scheduled to stage a hearing of stakeholders' views on the proposed amendments to the German …
OUT-LAW.COM, 22 Feb 2013
Chromebooks: Acer vs Samsung

The Chromebooks are coming! New models due late 2013

While sales of Windows PCs and notebooks continue to disappoint, Acer, Asus, and other hardware makers are readying a new volley of Chromebooks to launch in the second half of 2013, sources close to the companies' Asia-based supply chains claim. According to a report in Taiwanese tech pub DigiTimes, the new push will be …
Neil McAllister, 30 Apr 2013

Microsoft partners seriously underwhelmed by Windows 8.1

Microsoft CEO Steve Ballmer promised a flood of touch-enabled devices to fill the market as he previewed Windows 8.1, but is the technology channel raring to snap them up? Not really, it seems. Redmond's very own bald eagle last night said the "rapid release" upgrade - which comes with a revolutionary Start button - will blend " …
Paul Kunert, 28 Jun 2013
The Register breaking news

Resident Evil viral marketing ploy backfires

A marketing campaign to promote the latest version of the Resident Evil video game has provoked a panic about the spread of a non-existent mobile phone virus. Users have received unsolicited SMS text messages on their mobile phones telling them they are infected by the so-called T-Virus, prompting calls to AV company Sophos …
John Leyden, 18 Aug 2004

Motorola’s next Razr ‘leaks’ online

Yet another round of Motorola Droid Razr HD prototype-leak rumours has been kicked off by a post to the XDA forums, picked up by Android Headlines. With the phone having passed FCC approvals, it might almost seem that the leaks are a pre-launch marketing campaign by Motorola, with the latest pics showing a 4G logo that …

How Bodyform's farting 'CEO' became a viral sensation

Our story last week on just how the "CEO" of sanitary towel firm Bodyform set one traumatised man straight on the truth about women's periods raised a few eyebrows among cynical Reg commentards. Just how, they wondered, did the company manage to respond to Richard Neill's Facebook post of 8 October... Hi, as a man I must ask …
Lester Haines, 24 Oct 2012
The Register breaking news

LineOne kicks off aggressive promo campaign

British online service provider (OSP) LineOne is pumping £3.5 million into a high-profile marketing campaign designed to attract more Net users to its service. The campaign kicks off in September and will be led by new signing Mary Turner who joins LineOne from her post as marketing director at CompuServe. "LineOne's serious …
Tim Richardson, 19 Aug 1999
Acer Aspire S3 Ultrabook

Intel plans massive push around touchy-feely Ultrabooks

Intel is planning its biggest marketing campaign since the launch of Centrino in 2003 in an attempt to make Ultrabook laptops and tablet-hybrids more attractive to buyers. Speaking at Intel's investor briefing day, Kirk Skaugen, Chipzilla's recent replacement to head its PC Client group, promised 110 reference designs for …
Iain Thomson, 10 May 2012
The Register breaking news

Vote compass unmasks Canadian political opinion

Canada is gearing up for another federal election and The CBC – Canada’s state-owned broadcaster – has released an online tool to help the undecided. Called the “vote compass”, the application was created by an advisory panel of top political scientists. The tool is a flash application consisting of 30 questions. The results of …
Trevor Pott, 30 Mar 2011
The Register breaking news

‘Intel Inside’ campaign celebrates 10th anniversary

Intel's 'Intel Inside' marketing campaign is ten years old, the company wrote to inform us today. "It wasn't that long ago that only geeks and nerds knew or cared about microprocessors," Intel's release proudly states. They're the only ones who still do - as any fule kno - but the chip company's message is clear: that, thanks …
Tony Smith, 30 Apr 2001
The Register breaking news

Sony preps PSX update as retailers criticise marketing

The first in a series of free software upgrades for the recently launched PSX media centre is set to arrive in Japan at the beginning of February - but retailers in Japan are reported to be highly critical of the system's performance so far. This first update, which restores much of the functionality that was removed from the …
The Register breaking news

Broadcom's new chip aims NFC at every smartphone

Communications chipmaker Broadcom has made it easier and more cost-effective for smartphone manufacturers to include the new hotness of tap-to-communicate near-field communication (NFC) in their handsets with the release of a new quad-radio wireless chip that provides support for Wi-Fi, Bluetooth, FM, and NFC. Broadcom's new …
Rik Myslewski, 12 Dec 2012
Sony Ericsson Xperia Play

Xperia Play gets UK debut date

Sony Ericsson's PlayStation phone - the Xperia Play - now has a UK release date and price. It has also been confirmed that the gadget will come with six pre-installed games. The six titles have changed slightly since we discussed the launch of the Xperia Play at Mobile World Congress. The UK line-up is now: Bruce Lee Dragon …
Caleb Cox, 11 Mar 2011
The Register breaking news

Apple slapped with second Siri senility lawsuit

Apple has been slapped with a second class-action lawsuit alleging that its ads for the iPhone 4S's Siri voice-activated search feature constitute false advertising. "Through its nationwide multimedia marketing campaign, Apple disseminates false and deceptive representations regarding the functionality of the Siri Feature," …
Rik Myslewski, 29 Mar 2012
Broken CD with wrench

Is it time to take the fight into the Clouds?

Rackspace Hosting has a vested interest in convincing IT shops that they don't need to own and operate their own servers and that they should leave it to the professionals with "fanatical support." And it looks like many companies are getting grumpy enough to give clouds a whirl. Two and a half years ago, Rackspace started a …
The Register breaking news

Guerilla marketing tactics spawn viral fears

Users could be induced into spamming all their contacts after a greeting card site decided to apply highly questionable social engineering tricks to its latest marketing campaign. AV vendor Sophos reports receiving several calls from users concerned they have received or sent a virus disguised as a link to a greetings card on …
John Leyden, 25 Oct 2002
The Register breaking news

Spam a friend for Dubya! Bush campaign mounts email assault

A strangely spamlike viral marketing campaign is being cranked-up in support of George W Bush's campaign for the US presidency. We use the term "spamlike" advisedly; as we all know, spamming is what other people do, we do permissions-based email marketing, right? But The Register does have evidence that ClickAction, running the …
John Lettice, 10 Oct 2000
The Register breaking news

Ex-hacker to help Nintendo with viral marketing

A well-known former computer hacker has been hired to do viral marketing for games firm Nintendo and TV channel E4. Mathew Bevan, whose hacker handle is Kuji, was accused of breaking into US military computer systems but escaped without punishment when a 1997 case at Woolwich Crown Court was dropped after a long-running legal …
John Leyden, 29 Mar 2001

Can supermodel minx Heidi Klum SAVE Windows 8? NOT SO FAST

This year's MTV European Music Awards had everything: slinky supermodel presenter Heidi Klum, swathes of preposterous pop stars, and, er, an enormous Windows 8-powered video wall. Keen to suck up any excess stardust, Microsoft provided the screen to show what was happening backstage. The operating system’s appearance at the …
Steve Bell, 22 Nov 2012
The Register breaking news

Quickflix set to stream from next month

Australia’s latest IPTV aspirant Quickflix will launch its online based digital streaming subscription service from November 10. The ASX listed company launched its BWM created marketing campaign last night in Sydney with further details of its long anticipated move to digital. The company announced that it has secured a raft …
The Register breaking news

Windows Phone 7 Series website collapses under weight of traffic

The Windows Phone 7 Series website is currently titsup less than a day since Microsoft launched its iPhone-competing gadget. We asked the company what had gone wrong, but at time of writing Microsoft hadn't got back to us with comment. The website has one simple message that reads "Service Unavailable". Microsoft baptised its …
Kelly Fiveash, 16 Feb 2010
The Register breaking news

Home Office makes nice cartoon ID card ad

The Home Office is to spend over £500,000 this year on a marketing campaign for the identity card which features cartoon fingerprints. A departmental spokesperson told GC News that it is planning a public information campaign to alert businesses on the need to prepare for the introduction of the card, which will initially be …
Kable, 28 Sep 2009