Articles about Marketing Campaign

2x2 Rubik's cube

MBE? Pah! Gartner gurus made us an MQ L

Gartner’s magic quadrant-producing gurus have awarded Commvault the data centre backup and recovery Iron Throne. They have also added Veeam to the Leader’s quadrant and severely pruned the niche player section, following a market criteria review, in "response to Gartner client requests to focus more on backup and recovery …
Chris Mellor, 13 Jun 2016

Pepper robot acts like real teenager, gets job at Pizza Hut

SoftBank Robotic's "Pepper" humanoid robot will soon be put to work selling pizzas in Asia. The robotics division of the Japanese business giant has struck a deal with MasterCard and Pizza Hut to place Pepper units in select pizza parlors in the region. The Pepper bots will be used in the pilot program to both greet customers …
Shaun Nichols, 24 May 2016

Bug hype haters gonna hate hate hate: Badlock flaw more like Sadlock

The Badlock flaw in Windows and Samba file servers has been revealed after weeks of hype and anticipation. It is not as critical as feared, but it's still an annoyance. Fixes and mitigations are available today. In late March, we were alerted to what was described as a "crucial security bug" in Windows and Unix-flavored SMB …
Chris Williams, 12 Apr 2016
Laurel and Hardy on the phone

ICO fined cold-call firm £350k – so directors put it into liquidation

A Brighton-based robo-call spam operation has been hit by a record £350,000 fine by data privacy watchdogs. Since the firm has been closed down and entered liquidation, however, even the Information Commissioner admits the fine is unlikely to be paid. Prodial Ltd, a lead generation firm responsible for more than 46 million …
John Leyden, 29 Feb 2016
Week #25 - Pet Peeves SMS by https://www.flickr.com/photos/rwdave/  cc 2.0 attribution noderivs https://creativecommons.org/licenses/by-nd/2.0/

ICO fines PPI claims firm £80,000 over 1.3m spam SMS deluge

The Information Commissioner's Office has served up penalty of £80,000 to a PPI claims company that sent more than 1.3 million spam texts. Brum-based UKMS Money Solutions Limited (UKMS) had bought numbers in bulk from list brokers which it subsequently spammed to encourage people to make compensation claims for mis-sold …
Shoppers escalators1 photo via Shutterstock

Black Friday Blues: How to dodge a thankless day's online sales crush

Black Friday is the day after Thanksgiving, the day when – having celebrated the Pilgrim Fathers' survival of their first winter – the public celebrate by going shopping. Indeed, so enthusiastic was their celebration, retailers would see their balances slide into the black. Increasingly, Black Friday has moved into the …
Dave Cartwright, 09 Nov 2015
No junk mail. Pic: gajman, Flickr

Solar panel spammer hit by UK’s biggest ever nuisance calls fine

The UK's data privacy watchdog has issued its largest ever fine for a nuisance caller, £200,000, after a solar panels provider was found culpable for recklessly breaking marketing call regulations. An Information Commissioner’s Office (ICO) investigation discovered that Glasgow-based Home Energy & Lifestyle Management Ltd ( …
John Leyden, 30 Sep 2015
Dunce's cap graffiti by https://www.flickr.com/photos/lord-jim/ cc 2.0 attribution https://creativecommons.org/licenses/by/2.0/

Are you a digital leader or a high-maintenance digital dunce?

When it comes to implementing IT effectively, not all companies are equal. Some place a heavy emphasis on business outcomes, and tie deployment strongly to business outcomes. Some merely keep the engines running without really thinking about what they’re doing, or why. Some use IT to innovate and disrupt their businesses, and …
Robin Birtstone, 17 Aug 2015

Oracle pulls CSO's BONKERS anti-bug bounty and infosec rant

Updated While other IT industry heavyweights have embraced bug bounties and working with security researchers more generally, Oracle has set its face in the opposite direction in a blog post likening reverse engineering to cheating on your spouse. Mary Ann Davidson, Oracle's chief security officer (CSO), expressed corporate dislike …
John Leyden, 11 Aug 2015
ganesha_648

Uber unleashes $1bn war chest to crack Indian market

Uber is to throw $1bn (£642m) of investment into the Indian market, in an apparent attempt to blast incumbent "sharing economy" taxi biz Ola out of the water. As the company clearly won't be investing in any physical infrastructure, the war chest will presumably be going toward an aggressive advertising and marketing campaign …
Kat Hall, 31 Jul 2015
Violin_G_Dead_webpage

Violin Memory thinks it'll boost sales by copying face cream giants

Comment The Grateful Dead concert was only the start to a sustained, brand-led marketing effort by Violin Memory, which aims to rewrite the rules of tech product marketing. Techy speeds and feeds and flashy tactical positioning statements will be subsumed into a disciplined, co-ordinated and orchestrated marketing campaign led by Amy …
Chris Mellor, 27 Jul 2015
Distorting_Mirror

HP one of the fairest, claims Gartner's magic quadrant on the wall

Gartner has announced that HP has joined the leaders in its all-flash array magic quadrant, while Violin Memory, Nimbus Data and Cisco have been demoted, and Dell and HDS are excluded altogether from the MQ because of the research giant's peculiar classification criteria. The MQ classifies suppliers in what Gartner calls the …
Chris Mellor, 29 Jun 2015
Rackspace CTO John Engates

Rackspace sees future in cloud mgmt services – even on others' setups

Rackspace Solve London Speaking at the Rackspace Solve event in London, the company's CTO John Engates said an increased focus on cloud management services rather than just infrastructure might extend to running applications on third-party clouds. Rackspace is already rolling out what it calls Cloud Office: Microsoft Office 365, or Google Apps for …
Tim Anderson, 04 Jun 2015
Dido Harding, Chief Executive of TalkTalk

TalkTalk unveils best results ever – and its share price dips

TalkTalk's share price dropped two per cent after it delivered its best ever quarterly financial results, for the end of 2014. The company posted revenue in the 12 months to 31 March 2015 of £1.8bn, up 4.2 per cent on the previous year, and profit of £76m, up 24.6 per cent, helped by improved efficiency. Unusually for …
Simon Rockman, 14 May 2015
Salesforce's Analytics Cloud on Apple Watch

Salesforce straps sales analytics to Apple Watch

Never one to miss out on a bandwagon, Salesforce is trying to point out that the Apple Watch is not just a fanboi fashion accessory but is also a cloud-powered analytics and deal-closing wristputer for the modern entrepreneur. The cloudy CRM concern has let it be known that it will soon emit “Salesforce for Apple Watch, designed …
Simon Sharwood, 10 Mar 2015
Child swearing

Give biometrics the FINGER: Horror tales from the ENCRYPT

Something for the Weekend, Sir? This week’s sorry tale of security-lapse-by-design might reveal plenty about political interference but it tells us even more about human nature in general. Due to some poorly thought-out US government policy some 20 years ago, yet another security lapse has raised its ugly head, drawn back its lips and threatened to sink its …
Alistair Dabbs, 07 Mar 2015
VMware vSphere 5.1 Summary View

vSphere 6.0 is BADASS. Not that I've played with it or anything. Ahem

Sysadmin blog VMware has officially launched vSphere 6.0, and I can say without reservation that it is a truly excellent release. I have spent much of the past year expressing skepticism about VMware; face-first exposure to the darker, more political aspects of the organisation had caused me to lose faith in the company. So good is vSphere 6 …
Trevor Pott, 04 Feb 2015
Photo from stage looking out on crowd

Manchester festival marketers fined £70,000 over spam ‘mum’ texts

Organisers of a Manchester music festival have been fined £70,000 after sending unsolicited marketing text messages. The digital junk was sent to 70,000 people who had bought tickets for the 2014 edition of Manchester's annual festival, the Parklife Weekender, and appeared on the recipients’ mobes to have been sent by "Mum". …
John Leyden, 08 Dec 2014
netflix

Netflix: Sacre vache! French resistance from the vestibuleurs de consommation

Analysis Netflix has so far skipped neatly over all the French hurdles that have tripped up many lesser foreign invaders in what has become a minefield of bureaucracy and xenophobia, especially for US multinationals. To some extent, Netflix has turned its French resistance to its advantage, gaining valuable publicity on the back of it …
Faultline, 01 Dec 2014
Cooper (Matthew McConaughey) and Murph (Mackenzie Foy)

Interstellar: An awesome sci-fi spectacle – just cut the hamminess, please

Film Review The weight of expectation is a heavy burden and thanks to a clever information-withholding marketing campaign, the formidable Batman trilogy and the eye-opening Inception, Christopher Nolan’s space epic Interstellar has more than its fair share. Perhaps it’s no surprise, then, that it buckles somewhat under the pressure. Alien …

Apple and Samsung UNDER THREAT from local brands – study

A recent study by Netbiscuits has seen growth in locally made devices. While Samsung and Apple dominate globally – LG and HTC get something of a look-in, which is more than Sony, Nokia or Motorola manage – there is an interesting underlying trend of consumers becoming patriotic in their buying habits. The strength of Xiaomi is …
Simon Rockman, 30 Jul 2014

I've got 99 problems, but a Facebook boycott ain't one

A marketing campaign to convince Facebookers to quit the social network for 99 days has failed to thrill – even though many netizens expressed outrage at the website's recent, highly questionable emotion-furtling study. It turns out that Facebook is more addictive than an electronic crack pipe, if the response to a bunch of …
Team Register, 11 Jul 2014
estonia attack

Daddy, what will you do in the new security wars?

A senior figure at the anti-virus giant McAfee once told this writer the security industry was a mess. There were too many vendors trying to do too many things. But what the industry mirrors is the threat landscape it is trying to calm down. Just look at what’s happened in the past six months. Two of the most significant …
Tom Brewster, 24 Jun 2014
BlackBerry logo

BlackBerry bottoms out: Vows to wow with new Berries

BlackBerry is staying in the handset market by the skin of its teeth by confirming two new models will arrive this year. The two new devices will be called BlackBerry Passport, a full touch device, and BlackBerry Classic, a QWERTY model designed to alleviate the awkwardness of BB10. The Passport and Classic will be released in …
Andrew Orlowski, 19 Jun 2014
Four of EMC/XtremIO's Project X all flash arrays

It's tough at the top: Yet another hybrid startup knocks EMC

Nimble Storage is setting its sights on would-be EMC clients with competitive data tables showing that its product is better than both VNX hybrid arrays and also XtremIO all-flash arrays. This comes just days after Nutanix opened up its Nix vBlock marketing campaign against EMC-using Vblocks from VCE. It’s hard being top of …
Chris Mellor, 13 Jun 2014

Reg man says '拜拜' to Honkers, ponders Asia's future role in tech world

Phil Muncaster, The Reg's man in Hong Kong, has said his final '拜拜' - that's bye-bye in simplified Chinese - to the special administrative region. Before he moved on, we asked him to assess his two-and-a-bit years covering Asia's technology industries. Here's his assessment on where Asia sits in the technology world. – Ed. Over …
Phil Muncaster, 06 May 2014

Veteran Brit tech distie Chessington HQ to become 28 flats

Tech distie Northamber has submitted plans to transform its Chessington-based sales and marketing HQ into 28 residential apartments with scenic views overlooking an, er, industrial park. According to Kingston Council's Planning Database, the application to erect one, two and three bed flats was made on 23 March and consultation …
Paul Kunert, 07 Apr 2014
BlackBerry logo

T-Mobile US makes peace offering with $250 BlackBerry olive branch

In a move to calm outraged BlackBerry fanbois after suggesting they should get an iPhone, T-Mobile US is offering them $200 towards any newer handset available, be it a BlackBerry, Android gadget or iPhone. The limited-time offer is open to subscribers and anyone who signs up to the wireless carrier. Folks already on T-Mob US …
Shaun Nichols, 20 Feb 2014
Parliament in the clouds

Devs SLAM UK.gov's JavaScript-astic, 'shoddy' security education website

A high profile UK government cyber security campaign aimed at changing attitudes to online security has come under criticism for the poor quality of its expensive website. Cyber Streetwise was launched with great fanfare, and much positive comment from the IT security biz, last month. It was part of a campaign led by the Home …
John Leyden, 14 Feb 2014
Beer taps

Hey, Microsoft, why don't you grab a beer with us?

Opinion The IT community can be a wealth of information and support. There is always someone out there that has an opinion - good or bad - or a problem that is similar to yours. When you don’t know someone, you can bet that at least one of your contacts does. It’s like reaching out to the fifth cousin of your third uncle. I wouldn’t be …
Microsoft 'Scroogled' mug

Microsoft touts SCROOGLE merch: Hopes YOU'LL PAY to dump on rival

If you're bothered by the various ways Google uses the data you submit to its services to serve you targeted ads, then Microsoft has the T-shirt for you. Or a coffee mug, perhaps. You know – stuff that totally isn't ads. Microsoft aims for subtlety with its new merchandise line The software giant has opened a new section of …
Neil McAllister, 21 Nov 2013
Enterprise 64

Phantom Flan flinger: The story of the Elan Enterprise 128

Archaeologic Despite its name, Intelligent Software also had a nice little sideline designing hardware. Founded in 1981 by international chess champion David Levy and chess writer Kevin O’Connell, the company was best known for its chess programs, in particular Cyrus and SciSys Chess Champion. But it also developed chess computers for toy …
Tony Smith, 24 Oct 2013
The Register breaking news

Earn £8,000 a MONTH with bogus apps from Russian malware factories

Just 10 professionally run malware-making workshops in Russia are responsible for 30 per cent of the Trojans, spyware and other nasties infecting smartphones globally. That's according to a study by mobile security outfit Lookout. These underground crime labs churn out DIY kits ideal for scriptkiddies looking to make a fast buck …
John Leyden, 05 Aug 2013

Microsoft partners seriously underwhelmed by Windows 8.1

Microsoft CEO Steve Ballmer promised a flood of touch-enabled devices to fill the market as he previewed Windows 8.1, but is the technology channel raring to snap them up? Not really, it seems. Redmond's very own bald eagle last night said the "rapid release" upgrade - which comes with a revolutionary Start button - will blend " …
Paul Kunert, 28 Jun 2013
The Register breaking news

Dancing Sepp Blatter on 'World Cup site' creates security flap

The appearance of an animated Sepp Blatter dancing on what appeared to be a World Cup website caused confusion in anti-virus circles on Tuesday. Tweets such as "Brazil 2014 website hacked to show a dancing Sepp Blatter on the home page http://www.fifa-brazil-2014.com" were forwarded to El Reg's security desk, sports subsection …
John Leyden, 27 Jun 2013
Emulex Gen 5

Brocade: People try to put us down, talkin' 'bout my (Fibre Chan) generation

Interview Is "fifth-generation Fibre Channel" marketing-speak or a useful term? Earlier this year the "Gen 5 Fibre Channel" term popped up from Brocade, which used it to describe 16GBit/s Fibre Channel, the computer network technology's highest available speed. And Brocade started using the Gen 5 term around the time Cisco finally …
Chris Mellor, 20 Jun 2013

Budweiser's bonkable Buddy Cup brings Facebook to the pub

Are you spending so much time on Facebook that the prospect of actually going out and socializing has become a little unnerving? Don't worry; mega-brewer Budweiser has got you covered, with a new beverage cup that helps merge the physical and online worlds. "The Buddy Cup brings together the in-bar experience with Facebook, …
Neil McAllister, 30 Apr 2013
Chromebooks: Acer vs Samsung

The Chromebooks are coming! New models due late 2013

While sales of Windows PCs and notebooks continue to disappoint, Acer, Asus, and other hardware makers are readying a new volley of Chromebooks to launch in the second half of 2013, sources close to the companies' Asia-based supply chains claim. According to a report in Taiwanese tech pub DigiTimes, the new push will be …
Neil McAllister, 30 Apr 2013
The Register breaking news

Ofcom fines TalkTalk AGAIN - a whopping £750k over 'abandoned calls' gaffe

Ofcom has once again fined telco TalkTalk, after the company swamped potential customers with silent calls. It now has to pay £750,000 for failing to comply with UK law. The ISP was hit with a massive £3m penalty from the communications watchdog in 2011 for wrongly billing tens of thousands of customers for services they never …
Kelly Fiveash, 18 Apr 2013

Seattle drinking den bans Google Glass geeks

A Seattle bar has issued a preemptive ban of Google Glass to preserve the privacy of its tipplers. The 5 Point Cafe in Seattle announced plans to suppress the futuristic devices on its Facebook page this week, and didn't mince words. "The 5 Point is the first Seattle business to ban in advance Google Glasses," the bar wrote …
Jack Clark, 09 Mar 2013
The Register breaking news

Bundestag holds 'unusual' hearing on German Copyright Act

A "highly unusual" additional parliamentary hearing on proposed changes to German copyright law is a sign that there is increasing opposition to the publisher-driven plans, an expert has said. A cross-party sub committee on new media is scheduled to stage a hearing of stakeholders' views on the proposed amendments to the …
OUT-LAW.COM, 22 Feb 2013

Cisco sued by East Carolina University

East Carolina University (ECU), which is based in the rural town of Greenville on the hatchet face of North Carolina, is probably the last organization you would expect to pick a legal fight with networking giant and server wannabe Cisco Systems. But late last week ECU, whose football team is pretty good and goes by the name the …
The Register breaking news

Rampaging gnu crashes Microsoft Store, hands out literature

Activists representing the Free Software Foundation disrupted an event at the Microsoft retail store in Boston, Massachusetts on Thursday, urging passers-by to shun the software giant's Windows 8 operating system in favor of free software alternatives. The demonstrators, wearing Santa Claus and elf hats in the spirit of the …
Neil McAllister, 21 Dec 2012
The Register breaking news

Broadcom's new chip aims NFC at every smartphone

Communications chipmaker Broadcom has made it easier and more cost-effective for smartphone manufacturers to include the new hotness of tap-to-communicate near-field communication (NFC) in their handsets with the release of a new quad-radio wireless chip that provides support for Wi-Fi, Bluetooth, FM, and NFC. Broadcom's new …
Rik Myslewski, 12 Dec 2012

Can supermodel minx Heidi Klum SAVE Windows 8? NOT SO FAST

Feature This year's MTV European Music Awards had everything: slinky supermodel presenter Heidi Klum, swathes of preposterous pop stars, and, er, an enormous Windows 8-powered video wall. Keen to suck up any excess stardust, Microsoft provided the screen to show what was happening backstage. The operating system’s appearance at the …
Steve Bell, 22 Nov 2012
The Register breaking news

4GEE data marketing campaign accidentally gets Irishmen salivating

A Reg reader has pointed out a little cultural snafu in Everything Everywhere's campaign for its 4G service. Everything Everywhere has naturally gone for EE as a moniker, making the campaign's logo, and Twitter hashtag, 4GEE. Unfortunately, the word 'gee' has a number of connotations that Everything Everywhere might not be …
Team Register, 14 Nov 2012

How Bodyform's farting 'CEO' became a viral sensation

Our story last week on just how the "CEO" of sanitary towel firm Bodyform set one traumatised man straight on the truth about women's periods raised a few eyebrows among cynical Reg commentards. Just how, they wondered, did the company manage to respond to Richard Neill's Facebook post of 8 October... Hi, as a man I must ask …
Lester Haines, 24 Oct 2012
Huawei campus Shenzhen

Cisco lobbied telco customers to steer clear of Huawei

Lawmakers aren't the only ones who have been pushing to block Chinese networking companies, including Huawei and ZTE, from bidding on US telecom contracts. According to The Washington Post, some of the strongest pressure has come from the Chinese firms' US-based competitors, in particular Cisco. The networking giant has been …
Neil McAllister, 11 Oct 2012
The Register breaking news

JK Rowling's adult novel arrives on ebook full of FAIL

JK Rowling's first novel not to feature young bespectacled wizard Harry Potter was released on Wednesday, following a massive marketing campaign that effectively shrouded The Casual Vacancy in mystery before its debut on bookstore shelves. But it didn't all go according to plan, after the ebook version of the 506-page tome was …
Kelly Fiveash, 28 Sep 2012

Motorola’s next Razr ‘leaks’ online

Yet another round of Motorola Droid Razr HD prototype-leak rumours has been kicked off by a post to the XDA forums, picked up by Android Headlines. With the phone having passed FCC approvals, it might almost seem that the leaks are a pre-launch marketing campaign by Motorola, with the latest pics showing a 4G logo that …