Articles about Marketing

Trying to catch money in a net

Twitter: Finally, there's an affordable way to pay us actual money

Hoping to extinguish its eleven-year cash bonfire and finally turn a profit, Twitter has introduced premium APIs to allow businesses to make better use of its trove of troll tweets – for a fee. The hoi polloi seldom pay for anything online but developers, in particular those working for big biz, can be convinced to ante up in …
Thomas Claburn, 14 Nov 2017

UK data watchdog swots automated marketing call pest with £260k fine

Blighty's Information Commissioner's Office is claiming another big win after fining marketing firm Easyleads Ltd £260,000 for being a royal pain in the ass – or, more specifically, for making 16.7 million automated marketing calls. Illegally, the Coventry-based professional pesterers did not have the consent of unsuspecting …
Paul Kunert, 21 Sep 2017

Ad blocking basically doesn't exist on mobile

Ad blocking may prompt fearful publishers to seek help from consultancies, but it isn't actually interfering with the delivery of ads on mobile devices. According to Augustine Fou – a cybersecurity and ad fraud researcher who runs Marketing Science, an ad consultancy – the actual rate of ad blocking on mobile devices in the US …
Thomas Claburn, 25 Aug 2017

Road accident nuisance callers fined £270,000 for being absolute sh*tbags

A Hampshire company behind millions of nuisance calls regarding road traffic accidents has been fined £270,000 by the Information Commissioner's Office. The ICO's investigation into the business traced more than 22 million automated nuisance calls to Basingstoke-based business Road Accident Consult, trading as Media Tactics. …
Value pack of two tins of Spam

Florida Man jailed for 4 years after raking in a million bucks from spam

A marketer who used stolen email accounts to trouser more than a million dollars by spamming people has been sent down for four years. Timothy Livingston, 31, was handed the 48-month term after he pleaded guilty to counts of conspiracy to commit fraud in connection with computers and access devices, conspiracy to commit fraud …
Shaun Nichols, 18 Feb 2017
radbot -images copyright damon hart-davis

Marketing... or how I lost my soul to Lagos

Radbot Last time you said that a fair chunk of you have used crowdfunding to buy product. Allegedly, building a better mousetrap does not have the world beating a path to your door all by itself, maybe not even putting the design on Thingiverse. As our caped hero is finding out, you need to let your potential customers know that …
A farm and house

Just a little FYI: Small town ISPs want out of FCC privacy rules

An advocate group for rural broadband providers is asking the US Federal Communications Commission (FCC) to omit small ISPs from its planned privacy rules. The WTA (formerly known as the Western Telecommunications Alliance) has written [PDF] to secretary Marlene Dortch to request that the regulator omit small ISPs from rules …
Shaun Nichols, 24 Aug 2016
Oracle logo, image by GongTo via Shutterstock

Not an Oracle user? You're probably in an Oracle database anyway

You might have nothing to do with Oracle's databases, but you're probably in one: Big Red has announced it's selling a database of 400 million business profiles. Big Red calls this the “Oracle Data Cloud B2B audience solution” and labels it a “Data as a Service (DaaS) solution”. Oracle's fronting for other data-harvesters so …
Simon Sharwood, 15 Aug 2016

Ofgem sets up database so energy companies can spam Brits

The UK's energy regulator is creating a database service that farms out information on Britons' energy tariffs to rival companies for the sake of ensuring a “competitive market”. Earlier this year the Competition and Market Authority (CMA) published a mammoth 1,423-page report (PDF) followings its two-year investigation into …

Must listen: We've found the real Bastard Operator From Hell

Nobody likes having to deal with cold calls to the office. But when you're manning the IT help desk, you have no choice but to pick up the phone – even when it's a pushy sales pitch. So what to do about those annoying calls from over-enthusiastic sales staff itching to shift their technology wares? One spectacularly …
Shaun Nichols, 29 Apr 2016

Blah Blah blah ... I don't care! To hell with your tech marketing bull

Sysadmin blog Last week was the hardest time in recent memory for me. My best friend of over a decade, a feline companion by the name of Prometheus, has just passed away. While such a personal event might not seem relevant to things technological, it has served as something of a focusing effect for me. Trying to think through the haze of …
Trevor Pott, 7 Mar 2016
Photo of the Starship Enterprise's sick bay

Online pharmacy slapped with £130,000 fine for flogging customer data

Online pharmacy Pharmacy 2U has been slapped with a £130,000 fine by the Information Commissioner's Office for flogging customers to a marketing company without their consent. The ICO said Pharmacy 2U offered the customer names and addresses for sale through an online marketing list company. The ICO investigation found that …
Kat Hall, 20 Oct 2015
Don Draper is Sad

Dry those eyes, ad blockers are unlikely to kill the internet

There's worry out there that the spread of ad blockers will kill off the internet. Or at least, the idea that people are paid to create stuff for it but that people aren't charged to look at it. You know, like, umm, El Reg. This has all come up as Apple has allowed the technology in iOS9, and people started to offer the …
Tim Worstall, 14 Oct 2015
Cat from Cisco TV ad

Cisco re-orgs marketing to hide the brand, EMPTY YOUR WALLET

Given a relatively flat few years, it's probably no surprise that Cisco has told the warm bodies in its marketing departments to become cold-blooded revenue-making machines. Along the way, get ready for The Borg to try to out-Google Google in its data collection. In a blog post, head of digital transformation and analytics …
William Davies, The Happiness Industry: How the Government and Big Business Sold Us Well-Being

The Happiness Industry, Seveneves and Confessions of a Tinderella

Page File El Reg bookworm Mark Diston is joined by Vulture South's own Simon Sharwood and Vulture Central's Nigel Whitfield to pore through the latest from the publishing world. William Davies examines the current political and corporate obsession with wellbeing. Neal Stephenson's latest sci-fi tome adds a satirical spin to saving the …

Roll up, roll up for Oracle database flash tune-up – Violin

Comment Violin Memory has developed software to tell you how tune Oracle databases to run faster on its arrays, and is making it available through a lead-generation exercise where you (pretty much) qualify yourself. Its Oracle Performance Analysis Service (O-PAS) is free to end-users and resellers and generates reports which identify …
Chris Mellor, 11 Dec 2014

How HAPPY am I on a scale of 1 to 10? Where do I click PISSED OFF?

Something for the Weekend, Sir? I am in a long, slow-moving queue of anxious passengers trudging through airport security like chained natives thrown into the lava pit by Ursula Andress giving a “lesson in obedience”. I remove all items from my trouser pockets and put them in my coat pockets. I take off my coat and put it in a plastic tray. My laptop goes in …
Nervous girl bites nails

ICO to fine UNBIDDEN MARKETEERS who cause 'ANXIETY'

Businesses that send spam text messages, make nuisance calls or carry out other types of unsolicited direct electronic marketing activity could be fined up to £500,000 if their actions cause "annoyance, inconvenience or anxiety", under new plans unveiled by the UK government. The Department for Culture, Media and Sport (DCMS) …
OUT-LAW.COM, 28 Oct 2014

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