Articles about Marketing

Cat from Cisco TV ad

Cisco re-orgs marketing to hide the brand, EMPTY YOUR WALLET

Given a relatively flat few years, it's probably no surprise that Cisco has told the warm bodies in its marketing departments to become cold-blooded revenue-making machines. Along the way, get ready for The Borg to try to out-Google Google in its data collection. In a blog post, head of digital transformation and analytics …
Violins

Violin playing marketing Love songs with new CMO

All-flash array maker Violin has finally got over chief marketeer Eric Herzog's abrupt departure on the eve of a massive product announcement, and has appointed a new CMO, Amy Love. According to her LinkedIn entry, she comes to Violin via BizEthos, with a spell at NetApp prior to that, joining in May 2011. At NetApp she was VP …
Chris Mellor, 24 Apr 2015

AI finally understands primitive sketches – aka marketing presentations

Artificial intelligence scientists have developed a neural-network that understands incomprehensible scrawled drawings of the sort created by children, marketing departments, architects, design creatives, and so on. The academic developers of the "Sketch-a-Net" software proudly boast that their brainchild is actually better at …
Lewis Page, 22 Jul 2015

Hacker data dumps scrape to make huge grey marketing database

Former password collector Steve Thomas plans to tear up the contact broker market by offering a database of 30 million names for free, all built on data sourced by scraping the web. The former PwnedList founder, and now SalesMaple CEO, says the database will soon to balloon to almost 100 million records. Thomas said it will …
Darren Pauli, 20 May 2015
register logo

If IT isn’t careful, marketing will soon be telling us what to do

CIO Manifesto Every business today is a multichannel business with more communication channels generating more data than ever before. Marketing is a key driver here as it struggles to keep the business relevant and on the agenda of a new breed of buyer - and supplier. It needs to be social, integrated, responsive, open, honest. But IT has to …
Team Register, 20 May 2015
Register Roundtable at the Soho hotel

Has marketing grabbed the IT reins at your company?

CIO Manifesto IT execs face many threats, but perhaps their biggest nightmare is the prospect of IT strategy being driven by the whims of the marketing department. Yet aligning technology and the...softer business disciplines, could be the key to survival in a world where customers, and suppliers, expect to be hooked into your company as …
Team Register, 09 Jun 2015
linkedin logo

LinkedIn slurps B2B marketing bods Bizo for $175m

LinkedIn has slurped its second company in as many weeks, splashing out $175m on advertising firm Bizo. Last week, the professional network bought Newsle, a startup that searches the web for articles about people you know (yes, much like Google Alert), for an undisclosed amount. Bizo is a marketing firm that specialises in tech …
management strategy2

Insight grabs EMEA sales and marketing veep

Insight has plucked a former Microsoft licensing honcho to run its sales and marketing function across EMEA, at a time when it is looking to move well beyond straight software transactions. Alexander Kaatz is joining the reseller titan to fill the shoes vacated by Ashley Gatehouse, who departed last autumn along with a bunch of …
Paul Kunert, 04 Aug 2014
management strategy2

Insight Enterprises grabs Trustwave EMEA marketing director

Insight Enterprises has raided Trustwave's reservation and made off with EMEA marketing director Jill Murray, El Chan can reveal. She is not a direct replacement for Ashley Gatehouse, who ran Insight's marketing activities across mainland Europe and the UK until last year, as her remit will cover only Blighty. Sources told us …
Paul Kunert, 14 May 2014
Atlantis on the launch pad. Pic: NASA

Death of a Salesman: Enough with the marketing already

Storagebod Reflecting recently on the changes that I have seen in the enterprise IT market, more specifically the enterprise storage market, I have come to the conclusion that over the past five years or so, the changes have not been technological but rather having to do with everything around the technology and its packaging. There …
StorageBod, 09 Sep 2014
The Register breaking news

Adobe marketing cloud now to rain spam following Neolane slurp

Adobe has said that it will slurp up digital marketing software firm Neolane into its marketing cloud for $600m in cold, hard cash. Neolane, which operates a software platform for managing digital marketing campaigns across web, email, social and other channels, will be shoved into the Adobe Marketing Cloud, the firm said. The …
Bored girl

Hey, marketing drone, what's with the FUD - nothing GOOD to say about your own kit?

Storagebod Are we drifting into another round of the storage wars where FUD starts to fly? It always makes for good copy. The little guy complaining about the big guy, who in turn is complaining about the little guy: David with his sling versus Goliath with his rocket launcher. The thing with FUD is that it doesn’t really work unless there …
StorageBod, 01 May 2014

Say WHAT? Qualcomm, MediaTek scrap over who has best 'marketing gimmick' octacore

MWC 2014 Qualcomm launched its first 8-core processors at Mobile World Congress this week, after last year describing octacore chips as "a marketing gimmick". “You can’t take eight lawnmower engines, put them together and now claim you have an eight-cylinder Ferrari," Qualcomm's senior VP Anand Chandrasekher said last year. "We don’t do …
Andrew Orlowski, 25 Feb 2014
apple's 'intel inside' tv ad

Intel uncorks marketing syrup, pours over 16 cloud providers

Cloud computing has wrecked the carefully tended brands of tech infrastructure providers by smothering their dodgy logos in layers and layers of opaque software, and Intel is not content to let all that expensive marketing go to waste. Instead, the world's largest chip design company announced on Wednesday that it is slipping …
Jack Clark, 15 Jan 2014
Groupon office screen

Groupon plans MORE losses next quarter: Will lob wads of cash down marketing's maw

That brief period where it looked like voucher bazaar Groupon might actually make some money could be over already. The site has forecast a quarterly loss for its next financial results as it turns to advertising to try to keep its fortunes on track. Groupon said it was going to use a swathe of its money on advertising its …
The Register breaking news

Salesforce buys into cloud marketing with ExactTarget

Salesforce is a acquiring ExactTarget as the digital CRM company tries to do to marketing what it has done to CRM. The $2.5bn acquisition was announced by Salesforce on Tuesday, and will see the company make a tender offer of $33.75 per share in cash for all outstanding shares of ExactTarget – a substantial premium above the $22 …
Jack Clark, 04 Jun 2013
The Register breaking news

Oracle pinches Nirvanix's marketing VP

Oracle has lured Steve Zivanic away from his marketing VP position at enterprise cloud startup Nirvanix. He joins the technology juggernaut as a VP in its Storage Hardware Systems Business Group - home to the Exastuff stuff and storage arrays. Oracle Redwood Shores Nice digs: Oracle HQ at Redwood Shores Zivanic started work …
Chris Mellor, 14 Mar 2013
Computer 2000

Computer 2000 hands Hayward keys to marketing kingdom

Computer 2000 has lured Stewart Hayward, former head of UK marketing at rival Ingram Micro's as GM for its marketing function. Hayward left Ingram late last month after nearly two years at Milton Keynes-based Ingram but picks up the reins today at Basingstoke-based C2000, the UK arm of Tech Data. Andy Dow, who remains as …
Paul Kunert, 03 Sep 2012
The buttons on a mobile phone glow in the dark

Gov mulls making it easier for ICO to squash marketing pests

The legal test that the Information Commissioner's Office (ICO) must meet before it can justify serving fines on businesses that send unsolicited marketing communications could be lowered, a Government representative has said. Lord Gardiner of Kimble said that the measure could be used to address concerns about nuisance calls. …
OUT-LAW.COM, 18 Nov 2013

Golden age of invention or hyped-up age of overblown marketing?

Storagebod blog Barely a day passes without receiving an announcement from some vendor or another. Every one is "revolutionary" and a massive step forward for the industry – or so they keep telling me. It would seem that we are living in a golden age of invention. Yet many conversations with peer end users generally end up with us feeling …
StorageBod, 13 Aug 2014

One-time Evesham chief pops up as Centerprise marketing honcho

Centerprise International is becoming something of a retreat for the grandfathers of Blighty's once mighty PC building community. Richard Austin, founder at defunct Evesham Micros, has now pitched up as head of marketing. Only last month, Sam Kazerounian who set up local PC maker Compusys, landed at Basingstoke-based Centerprise …
Paul Kunert, 01 Jul 2013

Chief marketeer walks at Violin Memory

Updated Violin Memory has lost its chief marketing officer on the cusp of a major product launch. Eric Herzog has resigned to go to a Fortune 500-class large competitor to Violin for what has been described as an "amazing" amount of money. Herzog joined Violin from EMC in March 2014, and worked on the startup's marketing, with social …
Chris Mellor, 05 Feb 2015
The Register breaking news

Oracle plans deep integration of Eloqua marketing tech

Oracle will make sure its recently acquired Eloqua marketing cloud plays along with Microsoft and Salesforce systems, though it plans to closely link the marketing suite with its own sales technology as well. Describing Eloqua as "the centerpiece for Oracle's cloud," Oracle's president Mark Hurd said in a webcast on Thursday …
Jack Clark, 21 Feb 2013
Violin_G_Dead_webpage

Violin Memory thinks it'll boost sales by copying face cream giants

Comment The Grateful Dead concert was only the start to a sustained, brand-led marketing effort by Violin Memory, which aims to rewrite the rules of tech product marketing. Techy speeds and feeds and flashy tactical positioning statements will be subsumed into a disciplined, co-ordinated and orchestrated marketing campaign led by Amy …
Chris Mellor, 27 Jul 2015
River Nile

Hey, EMC. You and I are seriously falling out over this marketing crap

Storagebod Word has reached me that EMC's marketing dept may not be reacting quite so well to my previous post; yet if truth be known, I actually toned down what I really wanted to write because I wanted to ensure that people who I like and have time for didn’t catch too much flak. Although I speak only for myself, I know that I am not the …
StorageBod, 05 Sep 2013
management strategy3

Pure Storage snatches chief marketeer from rival EMC

Pure Storage is at it again: the all flash array startup has raided bitter rival EMC's reservation and made off with chief marketing officer Jonathan Martin, who will fulfil the same function at his new paymaster. Martin served as chief marketing bod at EMC for the past four years and prior to that spent five years at HP. He …
Chris Mellor, 24 Jun 2015
box_shifting_channel

Social media and the channel marketing Fear Factor

Are your favourite vendors helping you to market successfully? We just published a report for our clients where we highlight best practices in marketing enablement, based on a series of interviews with 10 channel partner marketing executives. The majority of these were companies with over $10bn in revenues - so they could afford …
Peter O'Neill, 04 Jan 2013
Elephant

UK.gov: Are we talking about Big Data enough? Should we plug it more?

The UK government's Science and Technology Committee has today opened an inquiry tasked with "examining the opportunities and risks of big data." The inquiry will look at whether the government is doing enough to promote the tech to Blighty's entrepreneurs, as well as issues around data protection and privacy. Nicola …
Kat Hall, 27 Jul 2015
The Register breaking news

Twitter signs ad deal for MEELLIONS with marketing bods

Twitter is well on its way to becoming an advertising giant after signing one of its biggest deals so far with media agency Starcom MediaVest Group (SMG). The partnership, which could be worth hundreds of millions of dollars over several years, will give SMG clients like Microsoft and Coca-Cola preferred advertising slots on …
Kaminario K-Blocks

Hey channel dudes, says Kaminario, we REALLY want to flog more kit

Kaminario, needing to enlarge its sales, is launching its first channel programme to increase its market points of presence. With its iSPC-1 benchmark-topping K2 all-flash array, Kaminario is facing steadily increasing competition selling to enterprises as EMC (XtremIO), Pure Storage, Solidfire and IBM (FlashSystem) chip away at …
Chris Mellor, 10 Feb 2015

EU ombudsman slams Commish handling of German ePrivacy laws

The EU Ombudsman has criticised the European Commission for failing to be rigorous enough in examining Germany’s implementation of the ePrivacy Directive. After a four-year battle, German digital activist Patrick Breyer finally had his arguments partially upheld by the ombudsman, Emily O'Reilly. In 2011, Breyer complained to …
Jennifer Baker, 08 Jul 2015

Apple prevails in Siri marketing lawsuit

A US judge has absolved Apple of charges that the company misled users with its Siri advertising campaigns. District Court judge Claudia Wilken has issued a final dismissal of a suit claiming that Apple ran ads which exaggerated the capabilities of its mobile device when Siri was first released in 2011. The judge found in favor …
Shaun Nichols, 14 Feb 2014

Accenture still a little peckish as it snaps up digi biz Chaotic Moon

Outsourcing giant Accenture has snapped up digital biz Chaotic Moon for an undisclosed pile of cash. The Austin-based, 200-strong team apparently has digital design, prototyping, and development nous. The move is just the latest of a series of acquisitions designed to move the outsourcer out of the traditional managed …
Kat Hall, 23 Jul 2015

New-age tech marketing secrets REVEALED

Sysadmin blog Traditional marketing is all about risk management. Say nice things about your product. Do whatever you can to prevent people from saying bad things about your product. Run down the competition, but do so without being obvious about it. Never under any circumstances admit you're wrong. This "control the message" marketing …
Trevor Pott, 25 Mar 2013
US_2_dollar_bill

Delphix is in a DaaS for cash after sponging up $75m

Database data virtualising startup Delphix has gained $75m in fourth round funding to scale sales, marketing, and operations across global geographies. It claims it's a DaaS company, meaning Data as a Service, and was started up in 2008 with these funding rounds: 2009 – $8.5m 2010 – $11m 2012 – $25m 2015 – $75m That's a …
Chris Mellor, 14 Jul 2015
SF9010 5-node

All-flash fight looms as SolidFire nabs former Bocada CEO

All-flash array startup SolidFire has recruited Nancy Hurley as product marketing veep, giving it a triumvirate of marketing execs, as competition with the industry's big boys looks set to intensify. Hurley was former CEO at Bocada, a data protection level reporting company, which she left in June 2013, after she and the board …
Chris Mellor, 13 Nov 2014

Is it me or did cloud marketing suddenly get really weird?

Comment As cloud computing shakes up the IT industry, marketing departments are going into overdrive attempting to somehow – no, anyhow – gain what they call "traction." And it's starting to get weird. We here at Vulture West appreciate that companies need to get the message out there, but everyone is prone to cock-ups, and the …
Jack Clark, 01 May 2013

Salesforce: Profit pah! We’ll be back in the red before you know it

Software service slinger Salesforce.com banked its first operating profit in 18 quarters — yes, you read that correctly — but reassuringly confirmed it will be back in the red again in the next trading period. The cloudy-based CRM and marketing apps maker reported sales of $1.51bn for the three months ended 30 April, up 23 per …
Paul Kunert, 21 May 2015
Una chooses the special offer

Android mobe biz OnePlus goes to the dogs - or maybe cats

The cat-video school of marketing has been used to promote OnePlus dropping its need for an invitation to buy one of its smartphones. The cat is called Una - except it isn’t a cat, it’s a dog. Perhaps it’s been watching too many O2 adverts*. When OnePlus launched the OnePlus One it put into place a system of invitations. If you …
Simon Rockman, 21 Apr 2015
Genus_Mustela

Hey WD. Are you killing off Arkeia? 'Solutions... contracts... burble'

Is WD killing off its Arkeia backup product? After writing about some WD community forum members who have been told the product is effectively going end-of-life, we were sent a "clear statement from WD." Here it is; see what you think. WD has been developing a full portfolio of network storage solutions for a number of years …
Chris Mellor, 13 Jul 2015
Three cows image via Shutterstock

Hey biz types: You don't grok Big Data. But you can use Salesforce, right?

Having sidled into the cash-rich analytics party seven months back, Salesforce is now out and proud on the hype-heavy big data field. The CRM-as-a-Service provider on Thursday announced Salesforce Wave for Big Data. It also announced that the big-data trio Google, Cloudera and Hortonworks plus Informatica - plus analytics …
Gavin Clarke, 28 May 2015

YouTube Kids 'showed nippers how to make nooses, play with fire'

Two advocacy groups have filed an update to their Federal Trade Commission complaint against Google's YouTube Kids app for "false and deceptive marketing", alleging that Google is deceiving parents by marketing YouTube Kids as a safe place for under-fives when they believe the app is "rife" with inappropriate content. The …
Google Cardboard VR

Google's Cardboard cutout VR headgear given away GRATIS by OnePlus ... SELLS OUT

Google's VR face goggles, dubbed Cardboard, were being given away for free, plus shipping by OnePlus. Until – that is – the smartphone maker sold out of the devices. The marketing stunt appeared to have paid off for the Chinese firm, at least in shipment fees ($5 a pop) and publicity. OnePlus was offering a modified version …
Team Register, 04 Jul 2015
eBay

eBay about to put part of self on eBay

eBay is about to sell off its enterprise services unit, according to folks whispering in the ear of The Wall Street Journal. The journal names private-equity outfit Permira as the buyer and suggests the company's pen is poised over a cheque with US$900m written in the “amount” field. Ebay Enterprise, as the division is known …
Simon Sharwood, 16 Jul 2015

HTC in crisis: How did it get to this point? How did it get this bad?

Analysis HTC's financial figures for its second quarter of 2015 look horrific. HTC says it lost 24 cents (or pence) for every dollar (or pound) of revenue it received. After four quarters of slender profits, the business just fell off a cliff. The Taiwanese giant's share price has halved from £146.5 ($224.63) to £68.50 ($105.03). If …
Andrew Orlowski, 08 Jul 2015
Photo from stage looking out on crowd

Manchester festival marketers fined £70,000 over spam ‘mum’ texts

Organisers of a Manchester music festival have been fined £70,000 after sending unsolicited marketing text messages. The digital junk was sent to 70,000 people who had bought tickets for the 2014 edition of Manchester's annual festival, the Parklife Weekender, and appeared on the recipients’ mobes to have been sent by "Mum". …
John Leyden, 08 Dec 2014

Huawei mimics Nokia Siemens Networks marketing

Nokia Siemens Networks has pointed out close similarities between its marketing material and Huawei's. “Rarely does a competitor turn out to be your biggest fan. But that’s the only conclusion that can be drawn from the ringing endorsement of how we market our consulting by Chinese company Huawei,” says a Nokia Siemens Networks …

GCHQ's cyberspooks had Nudge Unit envy – leak

As 10 Downing Street was establishing a Behavioural Insights Team, or "Nudge" unit, based on pop psychology, so too were the spooks at GCHQ. Clearly not wishing to be left out of the behavioural craze sweeping the chattering classes and the thinkfluencers in the ad world, spooks thought they should be brought up to speed on the …
Andrew Orlowski, 26 Jun 2015

Teradata tumbles off Wall Street pedestal, buys back paper

Big data and data warehouse shop Teradata has fallen from Wall Street grace with a Q1 revenue and profits miss. First quarter 2015 revenues of $582 million were 7.3 per cent down on the year-ago quarter's $628 million. The $22 million net income was 63 per cent less than the $59 million recorded a year ago. In the prior quarter …
Chris Mellor, 07 May 2015
Steal fighter

Datrium: Emerging from stealth any time soon

Comment Datrium, an upstart being developed by ex-Data Domain and VMware people, is gearing up to emerge from stealth; yes, it’s appointed a director of marketing. El Reg has been contacted in a non-committal way by Alison Deane, the said Director of Marketing, who joined Datrium in February, saying the new venture was taking shape. …
Chris Mellor, 06 Mar 2015