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LinkedIn slurps B2B marketing bods Bizo for $175m

LinkedIn has slurped its second company in as many weeks, splashing out $175m on advertising firm Bizo. Last week, the professional network bought Newsle, a startup that searches the web for articles about people you know (yes, much like Google Alert), for an undisclosed amount. Bizo is a marketing firm that specialises in tech …
management strategy2

Insight grabs EMEA sales and marketing veep

Insight has plucked a former Microsoft licensing honcho to run its sales and marketing function across EMEA, at a time when it is looking to move well beyond straight software transactions. Alexander Kaatz is joining the reseller titan to fill the shoes vacated by Ashley Gatehouse, who departed last autumn along with a bunch of …
Paul Kunert, 04 Aug 2014
management strategy2

Insight Enterprises grabs Trustwave EMEA marketing director

Insight Enterprises has raided Trustwave's reservation and made off with EMEA marketing director Jill Murray, El Chan can reveal. She is not a direct replacement for Ashley Gatehouse, who ran Insight's marketing activities across mainland Europe and the UK until last year, as her remit will cover only Blighty. Sources told us …
Paul Kunert, 14 May 2014
Atlantis on the launch pad. Pic: NASA

Death of a Salesman: Enough with the marketing already

Reflecting recently on the changes that I have seen in the enterprise IT market, more specifically the enterprise storage market, I have come to the conclusion that over the past five years or so, the changes have not been technological but rather having to do with everything around the technology and its packaging. There …
StorageBod, 09 Sep 2014
Bored girl

Hey, marketing drone, what's with the FUD - nothing GOOD to say about your own kit?

Are we drifting into another round of the storage wars where FUD starts to fly? It always makes for good copy. The little guy complaining about the big guy, who in turn is complaining about the little guy: David with his sling versus Goliath with his rocket launcher. The thing with FUD is that it doesn’t really work unless there …
StorageBod, 01 May 2014
The Register breaking news

Adobe marketing cloud now to rain spam following Neolane slurp

Adobe has said that it will slurp up digital marketing software firm Neolane into its marketing cloud for $600m in cold, hard cash. Neolane, which operates a software platform for managing digital marketing campaigns across web, email, social and other channels, will be shoved into the Adobe Marketing Cloud, the firm said. The …

Say WHAT? Qualcomm, MediaTek scrap over who has best 'marketing gimmick' octocore

Qualcomm launched its first 8-core processors at Mobile World Congress this week, after last year describing octocore chips as "a marketing gimmick". “You can’t take eight lawnmower engines, put them together and now claim you have an eight-cylinder Ferrari," Qualcomm's senior VP Anand Chandrasekher said last year. "We don’t do …
Andrew Orlowski, 25 Feb 2014
apple's 'intel inside' tv ad

Intel uncorks marketing syrup, pours over 16 cloud providers

Cloud computing has wrecked the carefully tended brands of tech infrastructure providers by smothering their dodgy logos in layers and layers of opaque software, and Intel is not content to let all that expensive marketing go to waste. Instead, the world's largest chip design company announced on Wednesday that it is slipping …
Jack Clark, 15 Jan 2014
Groupon office screen

Groupon plans MORE losses next quarter: Will lob wads of cash down marketing's maw

That brief period where it looked like voucher bazaar Groupon might actually make some money could be over already. The site has forecast a quarterly loss for its next financial results as it turns to advertising to try to keep its fortunes on track. Groupon said it was going to use a swathe of its money on advertising its …
The Register breaking news

Salesforce buys into cloud marketing with ExactTarget

Salesforce is a acquiring ExactTarget as the digital CRM company tries to do to marketing what it has done to CRM. The $2.5bn acquisition was announced by Salesforce on Tuesday, and will see the company make a tender offer of $33.75 per share in cash for all outstanding shares of ExactTarget – a substantial premium above the $22 …
Jack Clark, 04 Jun 2013

Golden age of invention or hyped-up age of overblown marketing?

Barely a day passes without receiving an announcement from some vendor or another. Every one is "revolutionary" and a massive step forward for the industry – or so they keep telling me. It would seem that we are living in a golden age of invention. Yet many conversations with peer end users generally end up with us feeling …
StorageBod, 13 Aug 2014
The buttons on a mobile phone glow in the dark

Gov mulls making it easier for ICO to squash marketing pests

The legal test that the Information Commissioner's Office (ICO) must meet before it can justify serving fines on businesses that send unsolicited marketing communications could be lowered, a Government representative has said. Lord Gardiner of Kimble said that the measure could be used to address concerns about nuisance calls. …
OUT-LAW.COM, 18 Nov 2013
The Register breaking news

Oracle pinches Nirvanix's marketing VP

Oracle has lured Steve Zivanic away from his marketing VP position at enterprise cloud startup Nirvanix. He joins the technology juggernaut as a VP in its Storage Hardware Systems Business Group - home to the Exastuff stuff and storage arrays. Oracle Redwood Shores Nice digs: Oracle HQ at Redwood Shores Zivanic started work …
Chris Mellor, 14 Mar 2013
Computer 2000

Computer 2000 hands Hayward keys to marketing kingdom

Computer 2000 has lured Stewart Hayward, former head of UK marketing at rival Ingram Micro's as GM for its marketing function. Hayward left Ingram late last month after nearly two years at Milton Keynes-based Ingram but picks up the reins today at Basingstoke-based C2000, the UK arm of Tech Data. Andy Dow, who remains as …
Paul Kunert, 03 Sep 2012

One-time Evesham chief pops up as Centerprise marketing honcho

Centerprise International is becoming something of a retreat for the grandfathers of Blighty's once mighty PC building community. Richard Austin, founder at defunct Evesham Micros, has now pitched up as head of marketing. Only last month, Sam Kazerounian who set up local PC maker Compusys, landed at Basingstoke-based Centerprise …
Paul Kunert, 01 Jul 2013
The Register breaking news

Oracle plans deep integration of Eloqua marketing tech

Oracle will make sure its recently acquired Eloqua marketing cloud plays along with Microsoft and Salesforce systems, though it plans to closely link the marketing suite with its own sales technology as well. Describing Eloqua as "the centerpiece for Oracle's cloud," Oracle's president Mark Hurd said in a webcast on Thursday …
Jack Clark, 21 Feb 2013
River Nile

Hey, EMC. You and I are seriously falling out over this marketing crap

Word has reached me that EMC's marketing dept may not be reacting quite so well to my previous post; yet if truth be known, I actually toned down what I really wanted to write because I wanted to ensure that people who I like and have time for didn’t catch too much flak. Although I speak only for myself, I know that I am not the …
StorageBod, 05 Sep 2013

Apple prevails in Siri marketing lawsuit

A US judge has absolved Apple of charges that the company misled users with its Siri advertising campaigns. District Court judge Claudia Wilken has issued a final dismissal of a suit claiming that Apple ran ads which exaggerated the capabilities of its mobile device when Siri was first released in 2011. The judge found in favor …
Shaun Nichols, 14 Feb 2014
The Register breaking news

Twitter signs ad deal for MEELLIONS with marketing bods

Twitter is well on its way to becoming an advertising giant after signing one of its biggest deals so far with media agency Starcom MediaVest Group (SMG). The partnership, which could be worth hundreds of millions of dollars over several years, will give SMG clients like Microsoft and Coca-Cola preferred advertising slots on …
box_shifting_channel

Social media and the channel marketing Fear Factor

Are your favourite vendors helping you to market successfully? We just published a report for our clients where we highlight best practices in marketing enablement, based on a series of interviews with 10 channel partner marketing executives. The majority of these were companies with over $10bn in revenues - so they could afford …
Peter O'Neill, 04 Jan 2013

New-age tech marketing secrets REVEALED

Traditional marketing is all about risk management. Say nice things about your product. Do whatever you can to prevent people from saying bad things about your product. Run down the competition, but do so without being obvious about it. Never under any circumstances admit you're wrong. This "control the message" marketing …
Trevor Pott, 25 Mar 2013

Is it me or did cloud marketing suddenly get really weird?

As cloud computing shakes up the IT industry, marketing departments are going into overdrive attempting to somehow – no, anyhow – gain what they call "traction." And it's starting to get weird. We here at Vulture West appreciate that companies need to get the message out there, but everyone is prone to cock-ups, and the …
Jack Clark, 01 May 2013

Verizon hit with $7.4 MEEELLION fine for slurping users' privates

Verizon has agreed to pay the US Treasury $7.4m to settle an investigation by the Federal Communications Commission into its failure to tell customers that it was using their personal information for marketing purposes. "In today's increasingly connected world, it is critical that every phone company honor its duty to inform …
Iain Thomson, 03 Sep 2014

Huawei mimics Nokia Siemens Networks marketing

Nokia Siemens Networks has pointed out close similarities between its marketing material and Huawei's. “Rarely does a competitor turn out to be your biggest fan. But that’s the only conclusion that can be drawn from the ringing endorsement of how we market our consulting by Chinese company Huawei,” says a Nokia Siemens Networks …
Bones, Kirk and Spock prepare to transport in Star Trek

TELEPORTABLE storage? Atlantis Computing's PR bods jump the shark

Altantis Computing has come up with a rather neat marketing hook for its new USX device. Fancy getting your hands on teleport-enabled storage? In Atlantis' latest vision of the storage world you would teleport your VM storage between DAS, NAS, SAN and the cloud, with VVOL support covering all storage. With Atlantis USX you …
Chris Mellor, 21 Aug 2014
Spam image

Ten years on, TEN PER CENT of retailers aren't obeying CAN-SPAM

One in 10 of the world’s largest online retailers are sill violating the CAN-SPAM Act, a full 10 years after the US anti-spam legislation went into effect. The finding comes from an audit by the Online Trust Alliance (OTA), a non-profit with the mission to enhance online trust. They also found that 70 per cent of 200 online …
John Leyden, 18 Sep 2014

Do YOU work at Microsoft? Um. Are you SURE about that?

What is being described as the "biggest round of job cuts" to hit Microsoft for five years is on its way, or so we've been told. The software mammoth “could” unveil staff cuts that were alluded to by chief executive Satya Nadella in his flabby PR-authored communication last week. The cuts are reported to be the biggest in five …
Gavin Clarke, 15 Jul 2014

Hybrid array startup Tegile plucks CMO from Violin

Hybrid array startup Tegile has hired a chief marketeer from the ranks of Violin Memory. Tegile is one of the three leading hybrid array suppliers, alongside Nimble Storage and Tintri. Narayan Venkat comes from a VP Product management and marketing role at Violin, which welcomed Eric Herzog in March this year. Herzog had moved …
Chris Mellor, 18 Jul 2014

Telefonica inks deal with mobile ads platform: Find your customer? There's an API for that

Spanish telco Telefonica has looked to Brainstorm Mobile to supply it with a platform to roll out its global marketing strategy. The Brainstorm platform is also behind Weve, which is the UK consortium of mobile operators working in mobile marketing. By working directly with Brainstorm, Telefonica can use the service outside the …
Simon Rockman, 11 Jul 2014

Top Gear Tigers and Bingo Boilers: Farewell then, Phones4U

"Their marketing seemed to be aimed at the more erm ... chav infested end of the market", wrote one Reg reader on the demise of Phones4U, which went into administration on Sunday. But the drinking classes needs phones too, and why shouldn't they have them? Phones4U catered to this need very astutely, and with more care than any …
Andrew Orlowski, 18 Sep 2014
Violin Memory 3200 Memory Array

Violin Memory gets flash new marketeer... from EMC of all places

There's faith for you: an EMC marketing veep, Eric Herzog, has jumped ship to join recovering/struggling flash array Violin Memory as its chief marketing officer. Herzog reports to brand shining new CEO Kevin DeNuccio, who is reshaping the company after a tumultuous period which included the ousting of CEO Don Basile, what's …
Chris Mellor, 04 Mar 2014

AMD loses marketing boss

Nigel Dessau, AMD's marketing boss, is departing the perennial number two CPU chip-maker to become a three-minute mentor. Dessau is AMD's SVP and chief marketing officer, and came from Sun where he was appointed as the VP for all of storage marketing and business operations in June 2006, and then VP for Alliances as well. Before …
Chris Mellor, 23 Dec 2011
MQ_file_sync_large

Gartner: To the right, to the right – biz sync firms who've won in a box to the right...

As if it needed another boost to its marketing efforts, EMC’s Syncplicity can be seen on the right-hand side of Gartner’s Magic Quadrant enterprise file sync and share box with Syncplicity, a timely marketing boost coming on Amazon's entry into the market with its Zocalo service. Gartner MQ for enterprise file sync Click …
Chris Mellor, 14 Jul 2014
Spam

Singapore slings £18k fine at text-spam-spaffing biz owner

A Singapore tuition agency and its director have become the first to be prosecuted and fined under the country’s Personal Data Protection Act (PDPA), which came into force on 2 January 2014. Star Zest Home Tuition, and its director, Law Han Wei, were each fined 39,000 Singapore dollars (SGD) (£18,800 $31,100) by the State Courts …
OUT-LAW.COM, 02 Sep 2014
Homer Simpson driving

Marketing told us: 'Justin Bieber is a fad. He’s not going to last.' – Company formerly known as RIM

This was the week when former senior BlackBerry bod Vincent Washington claimed the Canadian company turned down an offer from Justin Bieber to be the firm's brand ambassador back at the peak of its popularity. He said: One thing we missed out on was that Justin Bieber wanted to rep BlackBerry. He said: 'Give me $200,000 and 20 …

Mobile money firm Weve waves goodbye to David Sear

David Sear, the boss of mobile money joint venture Weve, has stood down, Mobile, Marketing Week and others have reported. The Weve platform is based around analytics as well as payments but works by enabling the wallet - which the operator or bank brings to the platform. Weve was originally positioned as a way for EE, …
Simon Rockman, 25 Jun 2014
By Mike.T https://www.flickr.com/photos/fallstreak_holes/

Welcome to Heathrow Terminal, er, Samsung Galaxy S5

Samsung has decided to allow its marketing department's imaginations to take flight, which has resulted in a rather crap plan to effectively rename Heathrow's Terminal Five. The mega airport terminal in London will feature signs that read "Terminal Samsung Galaxy S5" in a move a Sammy exec described as "one-off opportunity to …
Jasper Hamill, 19 May 2014

Apple and Samsung UNDER THREAT from local brands – study

A recent study by Netbiscuits has seen growth in locally made devices. While Samsung and Apple dominate globally – LG and HTC get something of a look-in, which is more than Sony, Nokia or Motorola manage – there is an interesting underlying trend of consumers becoming patriotic in their buying habits. The strength of Xiaomi is …
Simon Rockman, 30 Jul 2014
Apple iPhone 6

Bonking with Apple has POUNDED mobe operators' wallets

Weve, the bonk-tastic joint venture between EE, O2 and Vodafone to “create and accelerate the development of mobile marketing and wallet services in the UK”, has abandoned plans to launch a digital wallet. This follow on the heels of having lost £25m, on revenues of £13m in its first year, doing the mobile marketing stuff – as …
Simon Rockman, 16 Sep 2014
The Register breaking news

Monash Uni gets neuromancer lab for marketing boffins

Eye tracking and brain tracking simulation technologies feature in a new behavioural laboratory launched by Monash University to promote cross platform research. The laboratory features video monitoring equipment with eye-tracking capabilities, a suite of online survey software packages, a secure network operating system, eight …
Sennheiser SKM 900 wireless microphone

Vulturization: Who'd be a sysadmin today?

The Register presents the second installment of the Vulturization podcast series – listen here or from the player below. This time, your inordinately caffeinated host sits down with Dwayne Lessner of Nutanix and veteran sysadmin Phoummala Schmitt to talk about converged infrastructure, marketing hype, and the ever-increasing …
Trevor Pott, 01 Aug 2014
channel

Sepaton replaces marketing veep

Sepaton has appointed a new marketing boss after parting company with Jay Kramer, appointed just 18 months ago. Greg Mancusi-Ungaro joins the Enterprise deduplicating data protection array vendor after stints at Novell and Ximian, which was bought by Novell. Attachmate bought Novell in November last year. In a canned statement …
Chris Mellor, 03 Feb 2011
The Register breaking news

Teradata gobbles eCircle to biggen digi-marketing message blast

Data warehousing giant Teradata has been building up its application portfolio ahead of its acquisition of Aprimo in late 2010, and now it is fleshing out its app stack by snapping up eCircle, the largest provider of digital messaging software in Europe. The financial details of the acquisition were not disclosed. eCircle is …
The Register breaking news

4GEE data marketing campaign accidentally gets Irishmen salivating

A Reg reader has pointed out a little cultural snafu in Everything Everywhere's campaign for its 4G service. Everything Everywhere has naturally gone for EE as a moniker, making the campaign's logo, and Twitter hashtag, 4GEE. Unfortunately, the word 'gee' has a number of connotations that Everything Everywhere might not be …
Team Register, 14 Nov 2012
The Register breaking news

Microsoft says 'sorry' after Japan quake marketing gaffe

Microsoft offered to donate $100,000 to Japan's quake victims, one day after a devastating series of tsunamis struck the country on Friday 11 March. Unfortunately, the software giant initially turned its supposedly altruistic efforts into a marketing opportunity, with MS tweeting the following unwise message on its Bing Twitter …
Kelly Fiveash, 14 Mar 2011
Crystal ball via http://www.manoftaste.de/

Gartner mages throw deduping backup appliance bones, claim EMC's in lead

Gartner has released its first deduplication target backup appliance Magic Quadrant, confirming EMC's Data Domain in the lead but placing HP in a distinct second place, Quantum as a challenger and Exagrid as a visionary – surprise all round. The MQ is a (the) classic 4-box diagram, placing suppliers in a 2D space defined by " …
Chris Mellor, 12 Aug 2014

HP is giving away FREE* STORAGE to lucky server customers

HP is giving away a one terabyte software SAN licence to every Xeon E5 v3-based server buyer, whether they buy Dell, HP, IBM or Lenovo servers. The software is the StoreVirtual VSA (Virtual Storage Appliance), the old LeftHand iSCSI SAN software technology. It turns a server’s own direct-attached storage into a networked, block- …
Chris Mellor, 23 Sep 2014
emma watson

4chan outraged by Emma Watson nudie photo leak SCAM

The Emma Watson nude photo leak scandal has been exposed as a spoof - by a gang of spoofers. A mysterious "marketing firm" calling itself Rantic has been fingered as the architect of a fake threat to leak nude images of the Harry Potter starlet. The internet was set alight this week by rumours that 4chan nutjobs were planning …
Jasper Hamill, 24 Sep 2014
emma watson

Facebook scammers punt fake 'sexy vid' of Emma Watson

Scammers are taking advantage of Emma Watson’s growing popularity by using the Harry Potter star as bait to spread malware on Facebook. The supposed “sexy videos” of the British actress – who has recently stood up against sexism in her new role as Goodwill Ambassador for Women – drop Trojans rather than the promised salacious …
John Leyden, 10 Oct 2014

Apple's marketing honcho Schiller attacks Android, Samsung

When a company says that it's not worried about a competitor, it's a safe bet that it's worried about a competitor. And when that company is the notoriously close-mouthed Apple and its competitor, Samsung, is about to release a new version of its successful Galaxy S smartphone, you can double-down on that bet. "At Apple we know …
Rik Myslewski, 14 Mar 2013