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The Register breaking news

Adobe marketing cloud now to rain spam following Neolane slurp

Adobe has said that it will slurp up digital marketing software firm Neolane into its marketing cloud for $600m in cold, hard cash. Neolane, which operates a software platform for managing digital marketing campaigns across web, email, social and other channels, will be shoved into the Adobe Marketing Cloud, the firm said. The …

Say WHAT? Qualcomm, MediaTek scrap over who has best 'marketing gimmick' octocore

Qualcomm launched its first 8-core processors at Mobile World Congress this week, after last year describing octocore chips as "a marketing gimmick". “You can’t take eight lawnmower engines, put them together and now claim you have an eight-cylinder Ferrari," Qualcomm's senior VP Anand Chandrasekher said last year. "We don’t do …
Andrew Orlowski, 25 Feb 2014
apple's 'intel inside' tv ad

Intel uncorks marketing syrup, pours over 16 cloud providers

Cloud computing has wrecked the carefully tended brands of tech infrastructure providers by smothering their dodgy logos in layers and layers of opaque software, and Intel is not content to let all that expensive marketing go to waste. Instead, the world's largest chip design company announced on Wednesday that it is slipping …
Jack Clark, 15 Jan 2014
Groupon office screen

Groupon plans MORE losses next quarter: Will lob wads of cash down marketing's maw

That brief period where it looked like voucher bazaar Groupon might actually make some money could be over already. The site has forecast a quarterly loss for its next financial results as it turns to advertising to try to keep its fortunes on track. Groupon said it was going to use a swathe of its money on advertising its …
The Register breaking news

Salesforce buys into cloud marketing with ExactTarget

Salesforce is a acquiring ExactTarget as the digital CRM company tries to do to marketing what it has done to CRM. The $2.5bn acquisition was announced by Salesforce on Tuesday, and will see the company make a tender offer of $33.75 per share in cash for all outstanding shares of ExactTarget – a substantial premium above the $22 …
Jack Clark, 04 Jun 2013
The buttons on a mobile phone glow in the dark

Gov mulls making it easier for ICO to squash marketing pests

The legal test that the Information Commissioner's Office (ICO) must meet before it can justify serving fines on businesses that send unsolicited marketing communications could be lowered, a Government representative has said. Lord Gardiner of Kimble said that the measure could be used to address concerns about nuisance calls. …
OUT-LAW.COM, 18 Nov 2013
The Register breaking news

Oracle pinches Nirvanix's marketing VP

Oracle has lured Steve Zivanic away from his marketing VP position at enterprise cloud startup Nirvanix. He joins the technology juggernaut as a VP in its Storage Hardware Systems Business Group - home to the Exastuff stuff and storage arrays. Oracle Redwood Shores Nice digs: Oracle HQ at Redwood Shores Zivanic started work …
Chris Mellor, 14 Mar 2013

One-time Evesham chief pops up as Centerprise marketing honcho

Centerprise International is becoming something of a retreat for the grandfathers of Blighty's once mighty PC building community. Richard Austin, founder at defunct Evesham Micros, has now pitched up as head of marketing. Only last month, Sam Kazerounian who set up local PC maker Compusys, landed at Basingstoke-based Centerprise …
Paul Kunert, 01 Jul 2013
Computer 2000

Computer 2000 hands Hayward keys to marketing kingdom

Computer 2000 has lured Stewart Hayward, former head of UK marketing at rival Ingram Micro's as GM for its marketing function. Hayward left Ingram late last month after nearly two years at Milton Keynes-based Ingram but picks up the reins today at Basingstoke-based C2000, the UK arm of Tech Data. Andy Dow, who remains as …
Paul Kunert, 03 Sep 2012
River Nile

Hey, EMC. You and I are seriously falling out over this marketing crap

Word has reached me that EMC's marketing dept may not be reacting quite so well to my previous post; yet if truth be known, I actually toned down what I really wanted to write because I wanted to ensure that people who I like and have time for didn’t catch too much flak. Although I speak only for myself, I know that I am not the …
StorageBod, 05 Sep 2013
The Register breaking news

Oracle plans deep integration of Eloqua marketing tech

Oracle will make sure its recently acquired Eloqua marketing cloud plays along with Microsoft and Salesforce systems, though it plans to closely link the marketing suite with its own sales technology as well. Describing Eloqua as "the centerpiece for Oracle's cloud," Oracle's president Mark Hurd said in a webcast on Thursday …
Jack Clark, 21 Feb 2013

Apple prevails in Siri marketing lawsuit

A US judge has absolved Apple of charges that the company misled users with its Siri advertising campaigns. District Court judge Claudia Wilken has issued a final dismissal of a suit claiming that Apple ran ads which exaggerated the capabilities of its mobile device when Siri was first released in 2011. The judge found in favor …
Shaun Nichols, 14 Feb 2014
The Register breaking news

Twitter signs ad deal for MEELLIONS with marketing bods

Twitter is well on its way to becoming an advertising giant after signing one of its biggest deals so far with media agency Starcom MediaVest Group (SMG). The partnership, which could be worth hundreds of millions of dollars over several years, will give SMG clients like Microsoft and Coca-Cola preferred advertising slots on …
box_shifting_channel

Social media and the channel marketing Fear Factor

Are your favourite vendors helping you to market successfully? We just published a report for our clients where we highlight best practices in marketing enablement, based on a series of interviews with 10 channel partner marketing executives. The majority of these were companies with over $10bn in revenues - so they could afford …
Peter O'Neill, 04 Jan 2013

New-age tech marketing secrets REVEALED

Traditional marketing is all about risk management. Say nice things about your product. Do whatever you can to prevent people from saying bad things about your product. Run down the competition, but do so without being obvious about it. Never under any circumstances admit you're wrong. This "control the message" marketing …
Trevor Pott, 25 Mar 2013

Is it me or did cloud marketing suddenly get really weird?

As cloud computing shakes up the IT industry, marketing departments are going into overdrive attempting to somehow – no, anyhow – gain what they call "traction." And it's starting to get weird. We here at Vulture West appreciate that companies need to get the message out there, but everyone is prone to cock-ups, and the …
Jack Clark, 01 May 2013
Violin Memory 3200 Memory Array

Violin Memory gets flash new marketeer... from EMC of all places

There's faith for you: an EMC marketing veep, Eric Herzog, has jumped ship to join recovering/struggling flash array Violin Memory as its chief marketing officer. Herzog reports to brand shining new CEO Kevin DeNuccio, who is reshaping the company after a tumultuous period which included the ousting of CEO Don Basile, what's …
Chris Mellor, 04 Mar 2014

Huawei mimics Nokia Siemens Networks marketing

Nokia Siemens Networks has pointed out close similarities between its marketing material and Huawei's. “Rarely does a competitor turn out to be your biggest fan. But that’s the only conclusion that can be drawn from the ringing endorsement of how we market our consulting by Chinese company Huawei,” says a Nokia Siemens Networks …
Homer Simpson driving

Marketing told us: 'Justin Bieber is a fad. He’s not going to last.' – Company formerly known as RIM

This was the week when former senior BlackBerry bod Vincent Washington claimed the Canadian company turned down an offer from Justin Bieber to be the firm's brand ambassador back at the peak of its popularity. He said: One thing we missed out on was that Justin Bieber wanted to rep BlackBerry. He said: 'Give me $200,000 and 20 …

AMD loses marketing boss

Nigel Dessau, AMD's marketing boss, is departing the perennial number two CPU chip-maker to become a three-minute mentor. Dessau is AMD's SVP and chief marketing officer, and came from Sun where he was appointed as the VP for all of storage marketing and business operations in June 2006, and then VP for Alliances as well. Before …
Chris Mellor, 23 Dec 2011

HP: We're so down wid da kidz! Look at... er, Smithers, what DO yoof look at these days?

So desperate was HP's desire to get down with the kids that it made a child-like error in a job ad aimed at recruiting graduates. University leavers should forget trying to bag a role at one of the new breed of tech firms because there's plenty of positions in the, er, marketing department up for grabs at the grand old lady of …
Paul Kunert, 26 Feb 2014
The Register breaking news

4GEE data marketing campaign accidentally gets Irishmen salivating

A Reg reader has pointed out a little cultural snafu in Everything Everywhere's campaign for its 4G service. Everything Everywhere has naturally gone for EE as a moniker, making the campaign's logo, and Twitter hashtag, 4GEE. Unfortunately, the word 'gee' has a number of connotations that Everything Everywhere might not be …
Team Register, 14 Nov 2012
Easter Egg

Violin plays storage world like a fiddle, 140 characters at a time

Violin Memory's flash array fightback starts with a present from the Easter bunny: a whole new array. Violin, you will recall, lost CEO Don Basile after its IPO was followed by deepening losses and falling share prices. Incoming CEO Kevin DeNuccio has stabilised the ship, refocussed engineering and recruited new executives, one …
Chris Mellor, 11 Apr 2014

Apple's marketing honcho Schiller attacks Android, Samsung

When a company says that it's not worried about a competitor, it's a safe bet that it's worried about a competitor. And when that company is the notoriously close-mouthed Apple and its competitor, Samsung, is about to release a new version of its successful Galaxy S smartphone, you can double-down on that bet. "At Apple we know …
Rik Myslewski, 14 Mar 2013
The Register breaking news

Teradata gobbles eCircle to biggen digi-marketing message blast

Data warehousing giant Teradata has been building up its application portfolio ahead of its acquisition of Aprimo in late 2010, and now it is fleshing out its app stack by snapping up eCircle, the largest provider of digital messaging software in Europe. The financial details of the acquisition were not disclosed. eCircle is …
The Register breaking news

Monash Uni gets neuromancer lab for marketing boffins

Eye tracking and brain tracking simulation technologies feature in a new behavioural laboratory launched by Monash University to promote cross platform research. The laboratory features video monitoring equipment with eye-tracking capabilities, a suite of online survey software packages, a secure network operating system, eight …
The Register breaking news

It costs $450 in marketing to make someone buy a $49 Nokia Lumia

Every Windows phone Nokia sold in the US has been backed by a $450 slice of AT&T marketing cash, it's estimated. The mobile network threw its weight behind the handset maker's comeback device, the Lumia 900, with its biggest-ever advertising blitz for a phone: $150m, according to Ad Age. Nokia also spent $25m on Lumias for AT&T …
Andrew Orlowski, 16 Jul 2012
channel

Sepaton replaces marketing veep

Sepaton has appointed a new marketing boss after parting company with Jay Kramer, appointed just 18 months ago. Greg Mancusi-Ungaro joins the Enterprise deduplicating data protection array vendor after stints at Novell and Ximian, which was bought by Novell. Attachmate bought Novell in November last year. In a canned statement …
Chris Mellor, 03 Feb 2011
The Register breaking news

Microsoft says 'sorry' after Japan quake marketing gaffe

Microsoft offered to donate $100,000 to Japan's quake victims, one day after a devastating series of tsunamis struck the country on Friday 11 March. Unfortunately, the software giant initially turned its supposedly altruistic efforts into a marketing opportunity, with MS tweeting the following unwise message on its Bing Twitter …
Kelly Fiveash, 14 Mar 2011
frustration_anger_irritation_annoyance pain

Capita ITS asks to-be-axed staffers to pose for marketing pic

Capita IT Services staff waiting to hear if they have a future at the integrator-cum-reseller have been invited to attend a photo shoot to be used in marketing material. As exclusively revealed, Capita ITS put 1,000 workers at risk of redundancy on 30 March, giving back office employees 30 days notice and 90 days to programmers …
Paul Kunert, 29 Jun 2012
channel_teaser_exit

Exit stage left: Two more Insight big cheeses clear their desks

Change remains the order of the day at Insight Enterprises after it emerged that another couple of senior figures are on the way out. It has been confirmed that EMEA marketing director Ashley Gatehouse and veep of global sales Frank Bitoun are walking in the footsteps of other execs who have recently been made redundant. …
Paul Kunert, 12 Nov 2013

Veteran Brit tech distie Chessington HQ to become 28 flats

Tech distie Northamber has submitted plans to transform its Chessington-based sales and marketing HQ into 28 residential apartments with scenic views overlooking an, er, industrial park. According to Kingston Council's Planning Database, the application to erect one, two and three bed flats was made on 23 March and consultation …
Paul Kunert, 07 Apr 2014
The Register breaking news

UK.gov spunks £500k to create jobs in startup marketing businesses

A pot of £1m has been promised to 10 UK start-ups as part of a "business accelerator" plan managed by Creative England. Funding for the venture has been partly provided by the Department of Business, Innovation and Skills, whose Regional Growth Fund poured £500k in loan capital into the pot. The other £500k is equity investment …
Anna Leach, 16 Oct 2012
The Register breaking news

New tool turns any marketing wonk into a mobile app whiz

Calling a company Antenna when what you make is an abstraction platform, rather than antennas, might not be sensible – especially at a congress stuffed with mobile techies – but what the firm actually does works well for the trend of this age. Technology follows fashion more than we’d like to admit, and apps are where it is at …
Simon Rockman, 29 Feb 2012

Oz couple get jiggy in pharmacy in 'banned' condom ad

Oz prophylactic outfit Four Seasons Condoms is enjoying a runaway viral marketing success with a "banned" advert for its Naked Condoms deemed unfit for Downunder TV. The firm teamed up with comedian Gary Eck to produce a series of "spots" featuring the escapades of "Raquel and Tyson", and intended to "create a campaign aimed at …
Lester Haines, 11 Dec 2013

WAIT! Don't you dare send that ad-spaff email without 'specific' consent

Organisations need to obtain "extremely clear and specific" consent from individuals in order to conduct direct marketing to them via email or through any other form of electronic marketing message, according to new guidelines. The Information Commissioner's Office (ICO) said that rules set out in the UK's Privacy and Electronic …
OUT-LAW.COM, 11 Sep 2013
management social3

Life after Insight for execs swept away by new broom

A pair of former Insight Enterprises execs that exited last autumn in a wave of senior redundancies have emerged in pastures new, both at software firms. One-time EMEA marketing veep Ashley Gatehouse has rocked up at software asset management firm Crayon, with ex-Insight global sales veep Frank Bitoun landing in the same role at …
Paul Kunert, 25 Feb 2014
Larry Ellison and Cobra

Snowden saga scares Oracle away from spy-flick sponsorship

The ongoing tensions between the government and private sectors over Edward Snowden's document leaks has reportedly pushed Oracle to cancel a high-profile film placement deal. Citing unnamed sources familiar with the matter, The Financial Times claims that Oracle first made, then sought a way out of, a product-placement deal in …
Shaun Nichols, 07 Feb 2014

Wikimedia wants forced disclosures of paid edits

The Wikimedia Foundation will attempt to alter its terms of service so that users who create articles or make edits as part of their jobs or a paid engagement must disclose their affiliation. Paid edits and articles are often considered to be astroturfing – the marketing technique of making something look like a grass roots …
Simon Sharwood, 05 Mar 2014
Microsoft CEO Satya Nadella

Satya Nadella shakes up Microsoft, appoints 'Scroogled' man Mark Penn as strategy chief

Reports have emerged of new senior appointments at Microsoft, events that are being interpreted as new CEO Satya Nadella putting his stamp on the organisation. According to Re/Code and Bloomberg, Mark Penn will soon be confirmed as chief strategy officer. The two outlets also report that Skype supremo Tony Bates and head of …
Simon Sharwood, 03 Mar 2014

Nearly HALF of South Korea hacked in insider data theft

The personal details of as many as 20 million South Koreans may have been exposed after an employee at a credit ratings firm was arrested on suspicion of selling the records to marketing firms. The temporary consultant, who worked at the Korea Credit Bureau (KCB), is suspected of lifting the data from the servers of KB Kookmin …
Phil Muncaster, 20 Jan 2014
The Register breaking news

Mobile kingpins to marketing mavens: Bonking is brilliant, wanna try?

Vodafone, O2 and EE sent their respective CEOs to Ronnie Scott's Jazz Club this morning, hoping to seduce the UK's advertising industry with the promise of SMS and banner deliveries across networks, with bonking to follow. The event was part of Advertising Week Europe, and the operators were pushing their cross-network …
Bill Ray, 20 Mar 2013
The Register breaking news

Microsoft sharpening axe for marketing heads - report

Another year and another shake-up is coming to Microsoft. A restructuring of the team responsible for how Redmond is perceived and sells itself will be announced in the next 30 days, Bloomberg reports. "Hundreds" of staffers in Microsoft's Central Marketing Group (CMG) may find themselves on the business end of an axe wielded by …
Gavin Clarke, 12 Jan 2012

Dell will AXE up to ONE IN THREE workers in its US & EMEA sales teams

We're hearing from two sources that Dell is making 30 per cent of its sales and marketing staff in Europe, the Middle East and Africa redundant while cutting 20 per cent of its US-based sales staffers. One source said: "Precisely 30 per cent, across EMEA." There is no word on what's happening on the sales floor in the Asia …
Chris Mellor, 09 Jan 2014
BlackBerry logo

T-Mobile US makes peace offering with $250 BlackBerry olive branch

In a move to calm outraged BlackBerry fanbois after suggesting they should get an iPhone, T-Mobile US is offering them $200 towards any newer handset available, be it a BlackBerry, Android gadget or iPhone. The limited-time offer is open to subscribers and anyone who signs up to the wireless carrier. Folks already on T-Mob US …
Shaun Nichols, 20 Feb 2014
Gartner's Digital Marketing Transit Map

Gartner magicians conjure technological TUBE MAP

Gartner's Magic Qudrants are beloved by vendors (when they appear in its best bits) but often draw disapproving doubts from Reg readers, who doubt their independence What, then, to make of the analyst outfit's latest visualisation, the “Digital Marketing Transit Map” with its promise to help viewers “Find your digital direction— …
Simon Sharwood, 21 Jun 2013

Malaysia Airlines mystery: Click here for the TRUTH

Scammers are asking truth-seeking conspiracy theorists to ignore the inherent irony and give up some of their private data in order to find out the "truth" about the disappearance of Malaysia Airlines Flight MH370. Scams circulating on Facebook and Twitter purport to offer video reports of the plane being found, some of which …
John Leyden, 17 Mar 2014

Twitter jacks up IPO price range as the blabbergasm begins

Twitter upped its initial public offering price range to $23 - $25 on Sunday, an updated filing with the Securities and Exchange Commission shows. The micro-blogging site, which is imminently set to float onto the New York Stock Exchange, said that it had hiked its IPO share price range after talking to the company's …
Kelly Fiveash, 04 Nov 2013
The Register breaking news

4G or 'faux G', it's a mealy-mouthed marketing mishmash

If you find yourself a bit unsure as to exactly what marketeers mean when they use the term "4G", you're not alone – telecom and research execs are equally unhappy with the fog surrounding that term. "I'm not sure there is an exact definition," Mike Nielsen, Ciena's VP for Carrier Ethernet and Switching Solutions told The Reg …
Rik Myslewski, 26 Sep 2011

LG offers BRAIN-SAVING CANCER-BL... er 'good luck charms'

What LG would like us to be writing about is its Knock Code – a system which takes the idea of drawing a shape to unlock a phone and replaces it with a Simon-style pattern of taps. That might have been the case if LG hadn’t chosen to promote the technology by handing out a, ahem, "radiation shield". This will "protect" you, but …
Simon Rockman, 25 Feb 2014