Articles about Marketing

Intel and pals chuck money at another Fibre Channel killer

+Comment Kazan Networks just got $4.5m A-round funding from Intel, Samsung Ventures and Western Digital Corp for its storage array access acceleration technology. So what? So Fibre Channel and iSCSI external array access are poised to be devastated by NVME over Fabrics (NVMeF) and Kazan is developing a hot little ASIC number that it …
Chris Mellor, 22 Jul 2016

World religions stake out positions on Pokemon Go

Pokemon’s potential for precipitating the end of civilization has been starkly highlighted as the world’s major religions begin to take up positions on the game which sees grownups wandering the planet in pursuit of non-existent entities. Time reports that Saudi clerics have taken a stand against the game, reiterating a pre- …
Joe Fay, 22 Jul 2016

Internet exchange Linx cuts peering prices by 40% after rip-off claims

The London Internet Exchange (Linx) has announced it will slash prices – just one month after the non-profit was pointedly criticized for charging too much. The internet exchange point is Europe's largest provider of internet interconnect services and announced this week it would cut the cost of its LON2 port fees by 40 per …
Kieren McCarthy, 20 Jul 2016
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Acronis 12 is fastest backup product out there

French data protection supplier Acronis is making a big move into enterprise data protection with a comprehensive new software release, Acronis 12, a beefed-up marketing team, and a profile-raising one race-only sponsorship deal with the Toro Rosso Formula 1 Grands Prix team. The new SW "takes 35.6 minutes to backup a 180GB …
Chris Mellor, 20 Jul 2016
Microsoft CEO Satya Nadella

Microsoft Azure doubles up to $800m a quarter – and is wiped out by dying phone sales

Analysis All eyes were on Microsoft's cloud business today as it published its fourth-quarter and full-year financial results. Amid the numbers, Redmond boasted that its Azure revenues from the quarter were up 102 per cent year-on-year – we estimate the cloud service's revenue to be about $800m in total for the period. Meanwhile, …
Iain Thomson, 20 Jul 2016

Euro IP study finds 25 Tor-and-Bitcoin-loving pirate business models

Knock us over with a feather: a study by the European Union Intellectual Property Office (EUIPO) has found that those who infringe intellectual property for a living are quite fond of anonymity technologies that cover their tracks. The Office last week emitted a Deloitte-penned study titled Research on Online Business Models …
Simon Sharwood, 18 Jul 2016
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Security firm clarifies power-station 'SCADA' malware claim

Malware hyped as aimed at the heart of power plants is nothing of the sort according to security outfit Damballa, which has put its name to analysis claiming the "SFG" malware is run-of-the-mill code without sufficient smarts to target SCADA systems. The so-called SFG malware is the spawn of Furtim, and hit headlines as …
Darren Pauli, 18 Jul 2016

Newbie NVXL flashes takes-a-kicking NVMDurance offering

NVXL is bringing an enhanced endurance SSD to market by using NVMdurance technology. NVMdurance is an Irish startup that uses firmware in an FPGA to control and manage how data is written to an SSD in such as way as to extend its working life up to 10 times longer than before. It has a partnership with Intel to use the Altera …
Chris Mellor, 15 Jul 2016
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One in five consumers upgraded to Win10 for free instead of buying a PC

Microsoft’s free upgrade of Windows 10 hit PC makers where it hurt though the extent of this was apparently a surprise to the software giant, data druids at Gartner have claimed. According to a survey by the holders of the Magic Quadrant, one in five consumers that upgraded to the free version of the OS decided they didn’t …
Paul Kunert, 15 Jul 2016

Springpath to focus on Cisco OEM development

Springpath is becoming a Cisco-only development shop, we hear. It’s going to concentrate on its Cisco OEM deal for the hyper-converged Data Platform product and we’re hearing it will defocus from other marketing and selling activities. The hyper-converged infrastructure area is a high-growth one. EMC converged systems …
Chris Mellor, 15 Jul 2016
Autopilot

Dear Tesla, stop calling it autopilot – and drivers are not your guinea pigs

Tesla is misleading drivers about the efficacy of its Autopilot feature and is putting lives at risk, according to Consumer Reports. The automaker's autopilot system, when engaged, is supposed to control the speed of the vehicle and its distance from other rides and objects – but it's more of a super-cruise-control than a …
Iain Thomson, 15 Jul 2016
Giant Pikachu Pokemon balloon flown at the 89th Annual Macy's Thanksgiving Day Parade on Columbus Circle. EDITORIAL USE ONLY. Photo credit: Lev Radin / Shutterstock.com

Speaking in Tech: Pokemon – the internet spills over into real life

Podcast speaking_in_tech Greg Knieriemen podcast enterprise This week in El Reg's weekly techcast roundup, Sarah and Eddie chase down Pokémon, Ashley Madison, Privacy Shield and Theranos. Their special guest this week is Michael Coté, Director of Technical Marketing at Pivotal to jump into the future of Platform as a Service (PaaS …
Team Register, 13 Jul 2016
Partnership

IBM caps '20 years' of deep MS love with Surface deal

IBM has become the latest sometime hardware giant to agree to push software giant Microsoft’s client hardware - years after selling off its own client devices business. MS device marketing general manager Brian Hall said in a blog post that IBM had joined the Surface Enterprise Initiative along with consultancy and contracting …
Joe Fay, 12 Jul 2016
Iris flowers

Hype-filled upstart Symbolic IO hires one-time Micron veep

Rob Peglar, Micron’s departed VP for Advanced Storage, is joining Symbolic IO. Instead of evangelising 3D XPoint memory he’ll be talking about ten times faster IRIS Compute. Peglar becomes an SVP and CTO at Symbolic. CEO Brian Ignomirello said in a canned quote: “ When Rob approached us about joining the company, it reinforced …
Chris Mellor, 12 Jul 2016
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NetApp CEO Kurian: Buying SolidFire was a long-term strategic bet

Interview Chief executives of multi-billion dollar corporations have to have several characteristics, including steel, the ability to see things as they are, and possession of a personal value system that meshes with their corporation’s culture. Some CEOs, when promoted to the top chair after long employment in a corporation, sometimes …
Chris Mellor, 11 Jul 2016
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Tintri 'consolidates' Australian office to Singapore

Storage vendor Tintri has “decided to consolidate APAC operations out of regional headquarters in Singapore”, effectively shuttering the Sydney office from which it served Australia and New Zealand. As archive.org records, Tintri had an office in Sydney as recently as May 7th, 2016. The company's Contact Us page now contains …
Simon Sharwood, 11 Jul 2016
Kevin Turner

Farewell to Microsoft's Sun Tzu: Thanks for all the cheese, Kevin Turner

Kevin Turner’s departure as Microsoft’s chief salesman after 11 years marks the final passing of the Redmond old guard. Chief operating officer Turner - KT, as he was known - was a chief of the old-school corporate kind; sales, marketing and Microsoft’s stores all reported into Turner. His departure is part of a massive sales …
Gavin Clarke, 08 Jul 2016
Abstract newspaper letters

ICO smacks lying spammers

The Information Commissioner's Office had said that passing off nuisance calls as legitimate market research “will not wash”. Steve Eckersley, the head of enforcement at the ICO, has issued a "stop order" against Bolton-based Change and Save Ltd that lied to claim it was phoning people as part of a lifestyle survey – a …
A group of people hold out mobile phones in a circle. Photo by Shutterstock

The truth about Silent Circle's super-secure, hyper-privacy phones: No one's buying them

It seems that the Blackphone, the handset created by Silent Circle and Spanish firm Geeksphone, isn't as popular as its makers would like. Geeksphone has sued [PDF] its erstwhile partner for $5m in a New York court, claiming that disappointing hardware sales have crippled the partnership and left the Switzerland-based Silent …
Iain Thomson, 06 Jul 2016

UK patients should have greater data slurp opt-out powers – report

Patients must be allowed to opt out of their personal data being used for purposes beyond their direct care, a long-awaited report addressing concerns raised by the Care.data debacle has recommended. The report: Review of Data Security, Consent and Opt-Outs by the National Data guardian Fiona Caldicott and the Care Quality …
Kat Hall, 06 Jul 2016
Car on Monopoly board. PHOTO BY Kamira, editorial use ONLY VIA SHUTTERSTOCK

Microsoft devolves sales ops powers to the UK

Microsoft has finally admitted its internal systems aren’t up to the job as it devolves control of sales operations from a centralised team in Europe to certain local country teams including the UK. Clare Barclay, GM for small, medium solutions and partners at the vendor, confirmed the shift will take place from “early 2017” …
Paul Kunert, 05 Jul 2016
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Get ready for mandatory porn site age checks, Brits. You read that right

Digital Economy Bill The UK government is to lay its digital bill before Parliament today, which, among other things, is intended to create a legal right for every household to access 10Mbps broadband. Age verification will also be required for people browsing pornographic websites, supposedly for the protection of children from online porn. The …
Kat Hall, 05 Jul 2016
The Big Question

Nuvias, hmm? What does this shiny new brand mean, Rigby?

Nuvias: 1) a psychotropic substance used in coming-of-age ceremonies by Amazonian tribes, 2) an Egyptian god, 3) the name for a holding company housing UK-based IT distributors Zycko and Wick Hill. The answer to this Call My Bluff-style question is, of course, 3) – it is the umbrella brand that Rigby Private Equity (RPE), …
Paul Kunert, 04 Jul 2016

Microsoft: Enterprise Advantage will be 'a step in quite a long journey to modernize our licensing'

Recognizing it has to do something about its tortuous licensing deals, Microsoft has come up with a new program: Enterprise Advantage. Enterprise Advantage – not be confused with an Enterprise Agreement – will be available from early 2017 to companies with a Microsoft Products and Services Agreement (MPSA). It's aimed at …
Chris Williams, 04 Jul 2016
Grab The Controls

Microsoft hands interim global partner chief the controls PERMANENTLY

Microsoft has decided to make Gavriella Schuster the overlord (or corporate veep if you prefer) of its Worldwide Partner Group after what seems like a short trial period - she was made interim boss in May. Schuster was supposed to replace previous incumbent Phil Sorgen on a temporary basis until a “permanent replacement” was …
Paul Kunert, 01 Jul 2016
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Microsoft names Cindy Rose as first first lady of UK ops

The fires were lit and a chicken sacrificed at Microsoft’s Reading HQ campus today as new UK CEO Cindy Rose was sworn in* - the first female to run the business locally. Rose was poached from Vodafone where she was head of the consumer division. 1 July was her official start date though she won’t slip into the CEO hot seat for …
Paul Kunert, 01 Jul 2016
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Cisco looks to LoRaWAN for IoT device connectivity

Cisco has anointed another industry alliance into its Internet of Things embrace, with LoRaWAN The company's added a LoRaWAN-capable gateway to its sprawling product set, a decision that its global marketing and corp comms veep Doug Webster explains lets service providers create networks of low-powered sensors – “devices and …
Bin

Atlantis retreats to core VDI software and appliance market

Atlantis Computing, the software house that produced a VDI (virtual desktop infrastructure) offering and then expanded into general virtual server acceleration and on into hyper-converged appliances, is scaling its product line back to workspace software and hyper-converged appliances, with consequent job losses. Its current …
Chris Mellor, 29 Jun 2016
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Body of evidence: Biometrics and YOU

The proliferation of password protection has become an assault on the senses. The rise of biometric authentication is helping to create some balance, enabling verification with a simple interaction, which, for many, is the fingerprint reader on a mobile phone. And once you start using the fingerprint/phone combo for NFC payments …
Bob Dormon, 29 Jun 2016
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Pure Storage’s FlashBlade is great on paper. But it's still only on paper

I'm not very fond of proprietary hardware. But, as I wrote in March when I saw it for the first time, Pure Storage's FlashBlade seems to demonstrate that Pure has all the attributes to become a primary storage vendor and compete on equal terms against the usual suspects. No longer a startup Pure Storage is demonstrating to …

ICO slapped data blabbers with £2m in fines last year

The Information Commissioner's Office doubled the amount of fines it dished out to organisations in breach of data protection rules last year, issuing £2m in penalties, according to its annual report. The hike in fines was mainly due to changes in the rules on nuisance marketing. For the previous year 2014/15, the commission …
Kat Hall, 28 Jun 2016
Super-villain Dr Evil puts finger to lip in scheming manner, asks for one million dollars. Pic: New Line Cinema

Tesco Mobile does what? Hahahahahahaha. Sorry customers

Tesco Mobile’s 4.5 million customers might want to get ready to panic note that call centre customer support is to be outsourced to Capita from 1 August in a five-year contract worth £140m. The grocer’s MVNO arm is to transfer around 550 permanent staffers under TUPE regs and around 240 temps will continue to work for Tesco …
Paul Kunert, 28 Jun 2016

Another container-sized nugget: Scality S3 server joins nice and small party

Scality has announced a new S3 server, so small that it can run in a container. By doing so, it has joined a few others, like Minio and OpenIO, in providing a new tool for developers as well as opening new, interesting and unconventional applications for object storage deployments. This is an open source project which is also …
Harry Potter

All right, pet? Getting owlish about Hedvig

Comment Trying to position Hedvig's software-defined storage in a market function way is next to impossible as the software is so flexible. And that could be a brilliant position for Hedvig to be in. The startup's distributed storage platform can provide storage for traditional workloads, new-style containerised workloads, hyper- …
Chris Mellor, 28 Jun 2016
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Facebook's new stalker tool

Any time Facebook's marketing and dev teams have a bright idea, the result is another privacy invasion. This time around, it's location services: the ad-farm has decided to suggest strangers as new friends partly based on where you are and where you've been. The Social NetworkTM app tracks the location of your smartphone to …

Now Intel swings axe at sales, marketing peeps

Intel has turned its axe on sales and marketing staff as part of its ongoing workforce decimation. In April, Chipzilla announced it will lay off 12,000 employees worldwide – roughly one in ten of its 107,000 staffers – over the coming months as it weans itself off the dwindling desktop computer market. People working on doomed …
Chris Williams, 27 Jun 2016

Hewlett Packard Enterprise CTO, CCO to call it a day

Martin Fink, the chief techie straddling Hewlett Packard Enterprise’s global Labs is quitting just as the prototype of his most ambitions project to date, The Machine, edges closer. In a blog note today, CEO Meg Whitman confirmed the CTO will be “retiring” at the end of the year after more than three decades at the company. “ …
Paul Kunert, 27 Jun 2016
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Hyperconverger Springpath pivots to OEM channel. Yes, we said pivots. What of it?

Hyperconverged software startup Springpath is on a Cisco express hurtling to assault the market and bring UCS server-based HyperFlex systems to prominence. Springpath CEO Terry Cunningham joined in May 2015, coming from running EVault, the cloud backup service unit of Seagate, which Seagate folded back into its own …
Chris Mellor, 27 Jun 2016
backdoor_648. Pic via Shutterstock

NetApp loses Lee Caswell to VMware

NetApp's flash marketeer, Lee Caswell, has resigned and joined VMware. A NetApp statement said: “Lee Caswell has decided to leave NetApp. We are grateful for Lee’s contributions to NetApp and wish him success in his new ventures. As we continue our market momentum — including our recent leadership position in flash as …
Chris Mellor, 27 Jun 2016
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Oracle: Cloud-first for 12.2 update – on-prem world will have to wait

Oracle is cranking up the pressure on customers to consume its wares as-a-service by initially distributing the updated 12.2 database on a cloud-only basis. Talk of the shift - that will prevent the company’s existing installed base of on-premise punters from accessing new multi tenancy functions - was first spotted across the …
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Tech firms reel from Leave's Brexit win

BREXIT Tech firms are reeling at British voters’ decision to leave the single European market. Firms are rattled as Gartner has forecast that Britain’s tech buyers will now stop spending in 2016 and 2017, turning earlier growth numbers negative. Also of concern, hiring of EU workers, uncertainty over VAT levels and possible new …
Gavin Clarke, 24 Jun 2016
US Navy man crawling under barbed wire in tough mudder competition

Ericsson: 5G migration won't be a terrifying slog. No. We have ‘plug-ins’

Analysis All the network equipment providers are engaged in major operator projects which they hope will guarantee them a place in those MNOs’ 5G rollouts in the coming years. This week, it was certainly the turn of Ericsson to score 5G marketing points, with a series of operator engagements around the world, and the announcement of 5G …
Wireless Watch, 24 Jun 2016

Ho hum, yet another storage startup. But, but, we're objectively different, yell newbies

Comment Lately I've been worried about the lack of differentiation in the storage startup ecosystem, but two newbies have made me think again. If you look at the container ecosystem, storage startups are popping up like mushrooms but most of them look very much alike. Yet, on the contrary, NooBaa and Iguaz.io have the most interesting …
Samsung WW9000 series smart washing machine

Considerate CTERA comes running to tell us of a Nasuni outage

A CTERA spokesperson kindly got in touch to tell us cloud storage gateway Nasuni's customers had an outage last week. Nasuni says you have to be a real service provider to have an outage. CTERA's spokesperson said: "Last week, enterprise storage company Nasuni, suffered a multi-day outage. This resulted in customers with no …
Chris Mellor, 23 Jun 2016
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Put storage inside the individual hosts of a virtual cluster? You're CRAZY... Like a fox

Sysadmin blog Hyperconvergence, putting storage inside the individual hosts of a virtual cluster, was supposed to save us from the cost and expense of centralized storage. Thus far, mainstream providers of hyperconvergence have largely failed to deliver on this promise. 2016 looks set to be the year this finally changes. Nutanix has been …
Trevor Pott, 23 Jun 2016

Datrium adds insane mode to boost speed

Datrium, the startup disaggregating a SAN by having host-based controller SW and flash caches, has added an Insane Mode to turbo-charge performance. The DVX system strips out virtually everything from an external array, leaving a single box with NVRAM and disk capacity (12 x 4TB 7.2K drives and 48TB raw/29TB usable capacity), …
Chris Mellor, 22 Jun 2016

Hacker, Bromium donate $30,000 in bug bounty cash to charity

Google hacker Tavis Ormandy and security firm Bromium have handed Amnesty International US$30,000 (£20,443, AU$40,242) in bug bounty cash awarded after the former broke the latter's security controls. Ormandy donated his US$15,000 (£$10,214, A$20,104) winnings under Bromium's hacking challenge, in which researchers were …
Darren Pauli, 22 Jun 2016
Railway line split. Pic: Ian Sane

Neustar to split in two

Information services company Neustar will split into two separate public companies, it announced Tuesday. The split will see its current security, marketing and related data services put into one company and its traditional order management and numbering services in another. Current CEO Lisa Hook will run the first, and …
Kieren McCarthy, 21 Jun 2016
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Netflix picks fight with internet exchange industry

The internet exchange industry is ripping customers off, charging too much for features people don't need, and spending millions on staff salaries, unnecessary marketing and social events. That's according to the vice president of network strategy and architecture for Netflix, David Temkin, who created a stir at a meeting of …
Kieren McCarthy, 20 Jun 2016
Terminator head

Baidu tech chief: AI smart enough to take our jobs, not our lives. Yet

ISC (RotM) Artificial intelligence is about to transform society in the same way electricity did 100 years ago, but researchers are nowhere near producing the sort of self-aware sociopathic systems beloved of sci-fi writers. At least that’s what Andrew Ng, Silicon Valley-based chief scientist at Chinese Web giant Baidu, when he kicked …
Joe Fay, 20 Jun 2016