Articles about Marketing

linkedin logo

LinkedIn slurps B2B marketing bods Bizo for $175m

LinkedIn has slurped its second company in as many weeks, splashing out $175m on advertising firm Bizo. Last week, the professional network bought Newsle, a startup that searches the web for articles about people you know (yes, much like Google Alert), for an undisclosed amount. Bizo is a marketing firm that specialises in tech …
management strategy2

Insight grabs EMEA sales and marketing veep

Insight has plucked a former Microsoft licensing honcho to run its sales and marketing function across EMEA, at a time when it is looking to move well beyond straight software transactions. Alexander Kaatz is joining the reseller titan to fill the shoes vacated by Ashley Gatehouse, who departed last autumn along with a bunch of …
Paul Kunert, 04 Aug 2014
management strategy2

Insight Enterprises grabs Trustwave EMEA marketing director

Insight Enterprises has raided Trustwave's reservation and made off with EMEA marketing director Jill Murray, El Chan can reveal. She is not a direct replacement for Ashley Gatehouse, who ran Insight's marketing activities across mainland Europe and the UK until last year, as her remit will cover only Blighty. Sources told us …
Paul Kunert, 14 May 2014
Atlantis on the launch pad. Pic: NASA

Death of a Salesman: Enough with the marketing already

Storagebod Reflecting recently on the changes that I have seen in the enterprise IT market, more specifically the enterprise storage market, I have come to the conclusion that over the past five years or so, the changes have not been technological but rather having to do with everything around the technology and its packaging. There …
StorageBod, 09 Sep 2014
The Register breaking news

Adobe marketing cloud now to rain spam following Neolane slurp

Adobe has said that it will slurp up digital marketing software firm Neolane into its marketing cloud for $600m in cold, hard cash. Neolane, which operates a software platform for managing digital marketing campaigns across web, email, social and other channels, will be shoved into the Adobe Marketing Cloud, the firm said. The …
Bored girl

Hey, marketing drone, what's with the FUD - nothing GOOD to say about your own kit?

Storagebod Are we drifting into another round of the storage wars where FUD starts to fly? It always makes for good copy. The little guy complaining about the big guy, who in turn is complaining about the little guy: David with his sling versus Goliath with his rocket launcher. The thing with FUD is that it doesn’t really work unless there …
StorageBod, 01 May 2014

Say WHAT? Qualcomm, MediaTek scrap over who has best 'marketing gimmick' octacore

MWC 2014 Qualcomm launched its first 8-core processors at Mobile World Congress this week, after last year describing octacore chips as "a marketing gimmick". “You can’t take eight lawnmower engines, put them together and now claim you have an eight-cylinder Ferrari," Qualcomm's senior VP Anand Chandrasekher said last year. "We don’t do …
Andrew Orlowski, 25 Feb 2014
apple's 'intel inside' tv ad

Intel uncorks marketing syrup, pours over 16 cloud providers

Cloud computing has wrecked the carefully tended brands of tech infrastructure providers by smothering their dodgy logos in layers and layers of opaque software, and Intel is not content to let all that expensive marketing go to waste. Instead, the world's largest chip design company announced on Wednesday that it is slipping …
Jack Clark, 15 Jan 2014
Groupon office screen

Groupon plans MORE losses next quarter: Will lob wads of cash down marketing's maw

That brief period where it looked like voucher bazaar Groupon might actually make some money could be over already. The site has forecast a quarterly loss for its next financial results as it turns to advertising to try to keep its fortunes on track. Groupon said it was going to use a swathe of its money on advertising its …
The Register breaking news

Salesforce buys into cloud marketing with ExactTarget

Salesforce is a acquiring ExactTarget as the digital CRM company tries to do to marketing what it has done to CRM. The $2.5bn acquisition was announced by Salesforce on Tuesday, and will see the company make a tender offer of $33.75 per share in cash for all outstanding shares of ExactTarget – a substantial premium above the $22 …
Jack Clark, 04 Jun 2013
The Register breaking news

Oracle pinches Nirvanix's marketing VP

Oracle has lured Steve Zivanic away from his marketing VP position at enterprise cloud startup Nirvanix. He joins the technology juggernaut as a VP in its Storage Hardware Systems Business Group - home to the Exastuff stuff and storage arrays. Oracle Redwood Shores Nice digs: Oracle HQ at Redwood Shores Zivanic started work …
Chris Mellor, 14 Mar 2013

Golden age of invention or hyped-up age of overblown marketing?

Storagebod blog Barely a day passes without receiving an announcement from some vendor or another. Every one is "revolutionary" and a massive step forward for the industry – or so they keep telling me. It would seem that we are living in a golden age of invention. Yet many conversations with peer end users generally end up with us feeling …
StorageBod, 13 Aug 2014
The buttons on a mobile phone glow in the dark

Gov mulls making it easier for ICO to squash marketing pests

The legal test that the Information Commissioner's Office (ICO) must meet before it can justify serving fines on businesses that send unsolicited marketing communications could be lowered, a Government representative has said. Lord Gardiner of Kimble said that the measure could be used to address concerns about nuisance calls. …
OUT-LAW.COM, 18 Nov 2013
Computer 2000

Computer 2000 hands Hayward keys to marketing kingdom

Computer 2000 has lured Stewart Hayward, former head of UK marketing at rival Ingram Micro's as GM for its marketing function. Hayward left Ingram late last month after nearly two years at Milton Keynes-based Ingram but picks up the reins today at Basingstoke-based C2000, the UK arm of Tech Data. Andy Dow, who remains as …
Paul Kunert, 03 Sep 2012

Chief marketeer walks at Violin Memory

Updated Violin Memory has lost its chief marketing officer on the cusp of a major product launch. Eric Herzog has resigned to go to a Fortune 500-class large competitor to Violin for what has been described as an "amazing" amount of money. Herzog joined Violin from EMC in March 2014, and worked on the startup's marketing, with social …
Chris Mellor, 05 Feb 2015

One-time Evesham chief pops up as Centerprise marketing honcho

Centerprise International is becoming something of a retreat for the grandfathers of Blighty's once mighty PC building community. Richard Austin, founder at defunct Evesham Micros, has now pitched up as head of marketing. Only last month, Sam Kazerounian who set up local PC maker Compusys, landed at Basingstoke-based Centerprise …
Paul Kunert, 01 Jul 2013
The Register breaking news

Oracle plans deep integration of Eloqua marketing tech

Oracle will make sure its recently acquired Eloqua marketing cloud plays along with Microsoft and Salesforce systems, though it plans to closely link the marketing suite with its own sales technology as well. Describing Eloqua as "the centerpiece for Oracle's cloud," Oracle's president Mark Hurd said in a webcast on Thursday …
Jack Clark, 21 Feb 2013
River Nile

Hey, EMC. You and I are seriously falling out over this marketing crap

Storagebod Word has reached me that EMC's marketing dept may not be reacting quite so well to my previous post; yet if truth be known, I actually toned down what I really wanted to write because I wanted to ensure that people who I like and have time for didn’t catch too much flak. Although I speak only for myself, I know that I am not the …
StorageBod, 05 Sep 2013
Kaminario K-Blocks

Hey channel dudes, says Kaminario, we REALLY want to flog more kit

Kaminario, needing to enlarge its sales, is launching its first channel programme to increase its market points of presence. With its iSPC-1 benchmark-topping K2 all-flash array, Kaminario is facing steadily increasing competition selling to enterprises as EMC (XtremIO), Pure Storage, Solidfire and IBM (FlashSystem) chip away at …
Chris Mellor, 10 Feb 2015
box_shifting_channel

Social media and the channel marketing Fear Factor

Are your favourite vendors helping you to market successfully? We just published a report for our clients where we highlight best practices in marketing enablement, based on a series of interviews with 10 channel partner marketing executives. The majority of these were companies with over $10bn in revenues - so they could afford …
Peter O'Neill, 04 Jan 2013
The Register breaking news

Twitter signs ad deal for MEELLIONS with marketing bods

Twitter is well on its way to becoming an advertising giant after signing one of its biggest deals so far with media agency Starcom MediaVest Group (SMG). The partnership, which could be worth hundreds of millions of dollars over several years, will give SMG clients like Microsoft and Coca-Cola preferred advertising slots on …

Apple prevails in Siri marketing lawsuit

A US judge has absolved Apple of charges that the company misled users with its Siri advertising campaigns. District Court judge Claudia Wilken has issued a final dismissal of a suit claiming that Apple ran ads which exaggerated the capabilities of its mobile device when Siri was first released in 2011. The judge found in favor …
Shaun Nichols, 14 Feb 2014
SF9010 5-node

All-flash fight looms as SolidFire nabs former Bocada CEO

All-flash array startup SolidFire has recruited Nancy Hurley as product marketing veep, giving it a triumvirate of marketing execs, as competition with the industry's big boys looks set to intensify. Hurley was former CEO at Bocada, a data protection level reporting company, which she left in June 2013, after she and the board …
Chris Mellor, 13 Nov 2014

New-age tech marketing secrets REVEALED

Sysadmin blog Traditional marketing is all about risk management. Say nice things about your product. Do whatever you can to prevent people from saying bad things about your product. Run down the competition, but do so without being obvious about it. Never under any circumstances admit you're wrong. This "control the message" marketing …
Trevor Pott, 25 Mar 2013

Is it me or did cloud marketing suddenly get really weird?

Comment As cloud computing shakes up the IT industry, marketing departments are going into overdrive attempting to somehow – no, anyhow – gain what they call "traction." And it's starting to get weird. We here at Vulture West appreciate that companies need to get the message out there, but everyone is prone to cock-ups, and the …
Jack Clark, 01 May 2013
Photo from stage looking out on crowd

Manchester festival marketers fined £70,000 over spam ‘mum’ texts

Organisers of a Manchester music festival have been fined £70,000 after sending unsolicited marketing text messages. The digital junk was sent to 70,000 people who had bought tickets for the 2014 edition of Manchester's annual festival, the Parklife Weekender, and appeared on the recipients’ mobes to have been sent by "Mum". …
John Leyden, 08 Dec 2014
Steal fighter

Datrium: Emerging from stealth any time soon

Comment Datrium, an upstart being developed by ex-Data Domain and VMware people, is gearing up to emerge from stealth; yes, it’s appointed a director of marketing. El Reg has been contacted in a non-committal way by Alison Deane, the said Director of Marketing, who joined Datrium in February, saying the new venture was taking shape. …
Chris Mellor, 06 Mar 2015
Whiptail XLR8r appliance

Invicta saddles up for another tilt at the 'acceleration' market

After having withdrawn its Invicta all-flash array (AFA) from sale last year, Cisco is trying to crack the AFA market again Cisco bought Whiptail and its Invicta flash array technology for $415 million in 2013, and wants to build it into a $1bn business. However, it withdrew it from sale in September 2014 after scaling problems …
Chris Mellor, 25 Mar 2015

Calling all cybercrooks: Ready-made phone attack rig for sale

Cybercrooks are marketing a hardware-based tool for running denial of service attacks on telephone systems. The Telephone Denial of Service attacks (TDoS) rig is being sold by a group of cybercriminals called “TNT” from Eastern Europe via underground cybercrime forums. The tool, called “TNT Instant Up”, features a special …
John Leyden, 23 Feb 2015
Mike Stonebraker

Big Data high priest Stonebraker anointed with Turing Award

Michael Stonebraker of MIT's Computer Science and Artificial Intelligence Laboratory (CSAIL) has won the Association for Computing Machinery's (ACM) Turing Award. As a professor of computer science at the University of California, Berkeley, Stonebraker helped develop the Ingres and Postgres relational databases. He has …
Glorious future of China

Huawei preps to drop mobile & wearables lovebombs on U.S.

Chinese comms kit giant Huawei plans to try to woo American consumers in a marketing blitz promoting its mobes and wearables in the US – a country where it has failed to expand thanks to national security concerns expressed by the White House. On a number of occasions over the past few years, Huawei – which has a strong …
Kelly Fiveash, 03 Mar 2015

Huawei mimics Nokia Siemens Networks marketing

Nokia Siemens Networks has pointed out close similarities between its marketing material and Huawei's. “Rarely does a competitor turn out to be your biggest fan. But that’s the only conclusion that can be drawn from the ringing endorsement of how we market our consulting by Chinese company Huawei,” says a Nokia Siemens Networks …

UK call centre linked to ‘millions’ of nuisance robo-calls raided by ICO

UK data privacy watchdogs raided Thursday a call centre allegedly linked to millions of nuisance calls. Officers from the ICO (Information Commissioner's Office) and Trading Standards conducted the operation against a business in the Brighton area suspected of using automatic dialling technology to make four to six million …
John Leyden, 12 Mar 2015

EMC and Cloudera withdraw from Indiana big data event

The technology industry's objections to the US State of Indiana's new Religious Freedom Restoration Act, which permits businesses to decline to serve people on the basis of sexuality or other traits, have deepened after EMC and Cloudera cancelled their presence at a forthcoming conference. On Saturday, Cloudera veep of marketing …
Simon Sharwood, 30 Mar 2015
Tornado_funnel

Violin Memory hires ex-Egnyter to add heat to global channel sales

Flash storage biz Violin Memory is hoping to pump up its channel sales volume by recruiting an ex-Egnyte channel sales VP to replace a guy who went to HGST. Jeff Nollette joins from Egnyte, where he spent seven months as its VP for Channels, helping to build a channel for that company's file sync and share product. Before that …
Chris Mellor, 04 Dec 2014
management cio1

Avnet TS names vet Zammit as global el presidente

Patrick Zammit, the latest exec to grab global control of Avnet Technology Solutions (ATS), will be close at hand from his Brussels base to mastermind a sustained growth plan in EMEA, something that continues to elude the firm. A former senior auditor at Arthur Anderson - like many beanies now working in the channel - Zammit …
Paul Kunert, 06 Jan 2015

AMD loses marketing boss

Nigel Dessau, AMD's marketing boss, is departing the perennial number two CPU chip-maker to become a three-minute mentor. Dessau is AMD's SVP and chief marketing officer, and came from Sun where he was appointed as the VP for all of storage marketing and business operations in June 2006, and then VP for Alliances as well. Before …
Chris Mellor, 23 Dec 2011
Anthony Hopkins as Odin in Marvel's Thor

By Odin, Parallels thinks cloud service providers should buy Odin

Parallels is changing its branding again – partly – this time to help customers better distinguish between its virtualization software and service provider businesses. The desktop virtualization and management side of the company will be keeping the Parallels brand. But the service provider side – which offers automation, …
Neil McAllister, 26 Mar 2015
Lock security

Check Point snaps up mobile security outfit Lacoon

Check Point is buying Lacoon Mobile Security, in a deal that expands the security software firm beyond its core firewall and IDS market while pushing it further into mobile. Terms of the deal, announced Thursday, were undisclosed. Lacoon develops security apps for both iOS and Android, as well as marketing real-time mobile …
John Leyden, 02 Apr 2015

Qumulo: What the scale-out NAS market has been waiting for

StorageBod One of the things I have been lamenting for some time with many vendors is that there's been a lack of truly credible alternatives to EMC’s Isilon product in the scale-out NAS space. There are some technologies out there that could compete, but they just seem to fall/fail at the last hurdle. There are also technologies packaged …
StorageBod, 20 Mar 2015
management management4

Industry vet rocks up at Phoenix Software

Industry and distribution veteran Johnny Ellis has crossed into reseller land for the first time, rocking up as sales and marketing director at York-based Microsoft enterprise licensing partner Phoenix Software. Ellis, who only exited Arrow Enterprise Computing Solutions at the end of November, will also control the S&M …
Paul Kunert, 05 Dec 2014

Verizon hit with $7.4 MEEELLION fine for slurping users' privates

Verizon has agreed to pay the US Treasury $7.4m to settle an investigation by the Federal Communications Commission into its failure to tell customers that it was using their personal information for marketing purposes. "In today's increasingly connected world, it is critical that every phone company honor its duty to inform …
Iain Thomson, 03 Sep 2014
Bones, Kirk and Spock prepare to transport in Star Trek

TELEPORTABLE storage? Atlantis Computing's PR bods jump the shark

Altantis Computing has come up with a rather neat marketing hook for its new USX device. Fancy getting your hands on teleport-enabled storage? In Atlantis' latest vision of the storage world you would teleport your VM storage between DAS, NAS, SAN and the cloud, with VVOL support covering all storage. With Atlantis USX you …
Chris Mellor, 21 Aug 2014

Do YOU work at Microsoft? Um. Are you SURE about that?

What is being described as the "biggest round of job cuts" to hit Microsoft for five years is on its way, or so we've been told. The software mammoth “could” unveil staff cuts that were alluded to by chief executive Satya Nadella in his flabby PR-authored communication last week. The cuts are reported to be the biggest in five …
Gavin Clarke, 15 Jul 2014
channel

Sepaton replaces marketing veep

Sepaton has appointed a new marketing boss after parting company with Jay Kramer, appointed just 18 months ago. Greg Mancusi-Ungaro joins the Enterprise deduplicating data protection array vendor after stints at Novell and Ximian, which was bought by Novell. Attachmate bought Novell in November last year. In a canned statement …
Chris Mellor, 03 Feb 2011
The Register breaking news

Monash Uni gets neuromancer lab for marketing boffins

Eye tracking and brain tracking simulation technologies feature in a new behavioural laboratory launched by Monash University to promote cross platform research. The laboratory features video monitoring equipment with eye-tracking capabilities, a suite of online survey software packages, a secure network operating system, eight …

Hybrid array startup Tegile plucks CMO from Violin

Hybrid array startup Tegile has hired a chief marketeer from the ranks of Violin Memory. Tegile is one of the three leading hybrid array suppliers, alongside Nimble Storage and Tintri. Narayan Venkat comes from a VP Product management and marketing role at Violin, which welcomed Eric Herzog in March this year. Herzog had moved …
Chris Mellor, 18 Jul 2014
Spam image

Ten years on, TEN PER CENT of retailers aren't obeying CAN-SPAM

One in 10 of the world’s largest online retailers are sill violating the CAN-SPAM Act, a full 10 years after the US anti-spam legislation went into effect. The finding comes from an audit by the Online Trust Alliance (OTA), a non-profit with the mission to enhance online trust. They also found that 70 per cent of 200 online …
John Leyden, 18 Sep 2014
Dyson DC37 vacuum cleaners

Daddy Dyson keeps it in the family and hoovers up son’s energy biz

Blighty billionaire inventor, philanthropist, and land owner Sir James Dyson has snapped his son's energy efficient lights company, Jake Dyson Products, placing Dyson Junior in pole position to take over the family biz. In an interview with the Financial Times Dyson said: “I want the business to remain a family business." He …
Kat Hall, 10 Apr 2015
Violin Memory 3200 Memory Array

Violin Memory gets flash new marketeer... from EMC of all places

There's faith for you: an EMC marketing veep, Eric Herzog, has jumped ship to join recovering/struggling flash array Violin Memory as its chief marketing officer. Herzog reports to brand shining new CEO Kevin DeNuccio, who is reshaping the company after a tumultuous period which included the ousting of CEO Don Basile, what's …
Chris Mellor, 04 Mar 2014