Articles about Marketing

Remember that amazing video of the whale leaping out the gym floor and splashing down? Yeah, it was BS

It was a shared "wow!" for millions across the globe: a video showing kids in a gym watching as a whale appeared to breach the floor, leap high in the air and come crashing down with water flying everywhere. It was, we were told, on every TV channel and all over the internet, technology that we can soon expect to see in our …
Kieren McCarthy, 09 Dec 2016
The British Pound - Sterling currency tumbles post Brexit

Brexflation hits Lenovo's Phab2

Any prospective buyers in Britain wanting to slip a Lenovo Phab2 Pro into a loved one’s stocking this Chrimbo will have to dig deeper than folk in the US or mainland Europe, much deeper. The smartphone and phablet family, which includes Tango, a new tech from Google that runs augmented reality gaming and utilities, was put on …
Paul Kunert, 09 Dec 2016

Reg readers vent their frustrations with AFA vendors

As part of a recent survey we asked Register readers to give us some thoughts on a hot area in the storage world but with a slightly provocative edge, namely: “What frustrates you the most about how storage vendors sell their products, and are there any specific irritations in relation to all-flash in particular?” You clearly …
Tony Lock, 08 Dec 2016

Huawei Nova: A pleasant surprise in a 5in phone

Hands-on Last year, Huawei built a phone for Google called the Nexus 6P, and everyone who had one loved it. Huawei's "nova" (officially lowercase) resembles a slimline version of the Nexus 6P. But while it retains the quite beautiful design, the Nova is not a Nexus 6P at all. The five-inch Nova is the latest in a rapidly proliferating …
Andrew Orlowski, 08 Dec 2016
Snake oil salesman

So. A new tech upstart wants 'feedback'. Um, maybe it actually does

Sysadmin Blog I have met the enemy, and he is me. I stand astride a line. On one side I am an "IT decision-maker", on the other an "evangelist" for some startups I truly believe in. This year, I have learned a lot more about how the data centre sausage is truly made. As the recipient of the unending stream of sales phone calls, surveys and …
Trevor Pott, 08 Dec 2016
My Friend Cayla and i-Que robot

Playtime's over: Internet-connected kids toys 'fail miserably' at privacy

The Electronic Privacy Information Center (EPIC) and the European Consumer Organization (BEUC) are calling for US and EU data protection authorities to take action against insecure networked toys. Declaring that "My Friend Cayla," a Bluetooth-enabled doll released in 2014, and "i-Que," a connected robot released last year, " …
Thomas Claburn, 08 Dec 2016

Sage evaluates sale of North American payments biz

Accounting and payroll firm Sage may offload part of its North American business. The UK firm is evaluating what it called “potential strategic options for the North American payments business", including sale. “There can be no certainty that this evaluation will lead to any transaction,” the firm said in a statement. The …
Gavin Clarke, 07 Dec 2016
Apple Watch wireless charging

Everything at Apple Watch is awesome, insists Tim Cook

Apple typically leaves the phone ringing when reporters call, so an instant rebuttal from the CEO is almost newsworthy in itself. Yesterday Tim Cook broke his monastic silence to respond to a report that Apple Watch sales were in a funk. Nonsense, said Cook, who emailed the Reuters news agency to tell it that the Apple Watch's …
Andrew Orlowski, 07 Dec 2016
Dell EMC Frankenstein's Monster

Two top EMCers bail from Dell EMC

Two of EMC's most senior product line executives have resigned, deciding that Michael Dell's Dell Technologies and the David Goulden-run Dell EMC business unit is not their ideal future workplace. The two are Core Technologies Division President Guy Churchward and Emerging Technologies Division President CJ Desai. Churchward …
Chris Mellor, 07 Dec 2016

cat Infinit.tgz | docker import - Infinit:acquired

Docker, creator of easy-to-use software containers for applications and all-round DevOps darling, is adding a storage option to its software. On Tuesday, in a blog post, Docker founder and CTO Solomon Hykes announced the acquisition of Infinit, a Paris-based distributed storage startup. No price was disclosed. Infinit makes …
Thomas Claburn, 06 Dec 2016
Nutanix Logo

Nutanix finds Waters flows away

Nutanix has a new head of marketing and corporate communications – Raj Badarinath. He joined in May 2016, having been VP of product marketing, alliances and growth services at Avangate, a SaaS fintech company, since 2012. The previous head of corporate comms, Declan Waters, has or is, we understand, moved/moving on. …
Chris Mellor, 06 Dec 2016
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Datrium: $55m burning hole in its pocket and raring to go global

Datrium has gained $55m C-round funding to grow its business to global scale. The startup was founded in 2012 by Data Domain and VMware vets. Its DVX product is a 2-tier design, revealed in January this year, and involving controller and data services software running in from one to 32 accessing servers, each with at least …
Chris Mellor, 05 Dec 2016

Violin Memory axes staff just before Christmas, gives CFO $150k bonus

Violin Memory is cutting staff while rewarding chief financial officer Cory Sindelar with a bonus to persuade him to stay for another two months. Merry Christmas, Silicon Valley style. Chief marketing officer Amy Love told The Register today: “Violin is resizing the company as part of its overall turnaround efforts. More news …
Chris Mellor, 02 Dec 2016

Wearable eats wearable: Fitbit 'to buy Pebble' with a steal of a deal

Crowdfunding hero and smart bling pioneer Pebble is about to be acquired by Fitbit. The Information was first with the story, and subsequent reports suggest the price is modest: around $35 to $40m. The company launched its first smartwatch under the Pebble name on Kickstarter in 2012 after Vancouver engineering student Eric …
Andrew Orlowski, 01 Dec 2016
big dog little dog, image Shutterstock

NVMe too brigade update: DDN sees limited appeal in NVMe fabrics

Interview How does HPC array vendor DataDirect Networks view NVMe drives and NVMe over Fabrics? We are running a series of interviews with vendors as NVMeF is looking increasingly likely to be the future way to access Fibre Channel SAN storage, replacing the current Fibre Channel implementations, either the hardware or the HBA software …
Chris Mellor, 01 Dec 2016
milhouse_vs_nelson_648

No, Andy, AWS and Oracle aren't in a database death match

AWS re:Invent Speaking at his opening keynote for the 2016 re:Invent conference, AWS chief Andy Jassy made a point of going after Oracle. The repeated jabs at the Redwood City goliath and its iconic boss Larry Ellison came fast as Jassy showed off new AWS database offerings, and raised speculation that perhaps AWS and Oracle would be going …
Shaun Nichols, 01 Dec 2016

Cheap virtual box hosters – Amazon's Lightsail is out to destroy you (yes, you, Digital Ocean)

AWS re:Invent Now that it dominates the public cloud market, Amazon is setting its sights lower – on developers deploying small projects – in the hope that these customers will remain within the AWS ecosystem. In conjunction with AWS re:Invent in Las Vegas on Wednesday, Amazon introduced Lightsail, a service that allows customers to launch …
Thomas Claburn, 30 Nov 2016
iot_internet_of_things

How much does HPE's credible IoT bundle cost? Anyone? Hello?

Hewlett Packard Enterprise made a nice claim today: it can cut the time to lob operational tech (IoT devices) on to a network and the cost of doing so – the blockers, it said, to wider enterprise and industrial adoption. The big questions the company didn't answer in a particularly convincing way were how much the new bundle …
Paul Kunert, 30 Nov 2016
Space_Shuttle_launch

Nutanix makes thundering great loss, stock market hardly blinks

A thundering great loss: that’s the first thing to notice about Nutanix’s latest quarterly results. It’s more than three times worse than the loss of the previous quarter: $162.2m vs $49.9m and the year-ago quarter’s $38.5m loss; sales grew only 19 per cent sequentially so the rate of loss-making would seem to have accelerated …
Chris Mellor, 30 Nov 2016
AWS boss Andy Jassy speaking at AWS SFO Summit 2015

AWS hops aboard Internet of Things bandwagon

Amazon has jumped aboard the Internet of Things bandwagon, offering to certify its APN Partners as "Amazon IoT Competency Partners", it announced at its AWS re:Invent conference. "To become an AWS IoT Competency Partner, you must meet a number of requirements, such as providing use case-specific public customer references, and …
Gareth Corfield, 30 Nov 2016
Skydivers photo via Shutterstock

'Significant' number of HPE OpenStackers flung to SUSE

A "significant" number of Hewlett Packard Enterprise staff are accompanying OpenStack code going to SUSE Linux. The Linux shop is taking them along with software and people for HPE's Platform as a Service and its Cloud Foundry efforts. SUSE would not reveal financial terms of the deal nor how many HPE staff are shifting. …
Gavin Clarke, 30 Nov 2016
shutterstock_183801788_container ship

Channel partner programmes: Sure you're getting good deal?

Sponsored Recent history is littered with reseller liquidations and relationship break-ups, the sort that make the Brangelina divorce look like a kids’ party. Resellers have had to adapt to commoditisation, internet-based competition, mixed direct and indirect models, the emergence of cloud-based services and the complex demands of an …
David Gordon, 29 Nov 2016
GSM bugged double UK mains socket

Double-DIMMed XPoint wastes sockets

Analysis A Xitore white paper compares coming XPoint DIMMs and Xitore's own flash DIMMs, and claims each XPoint DIMM needs a companion DRAM cache DIMM, obviously halving XPoint DIMM density. The startup has its own tech to push – NVDIMM-X – but, even so, is revealing about XPoint DIMMery. Doug Finke, director of product marketing at …
Chris Mellor, 29 Nov 2016
Intersecting above-ground highways (skyways) constructed in intricate pattern, shot from below at night. Photo by Shutterstock

SwiftStack, Cohesity add public cloud on-ramps

+Comment On-premises IT storage suppliers are actively working to water down the importance of on-site hardware by building on-ramps to the public cloud. SwiftStack's Cloud Sync syncs on‑premises object-stored data with the AWS S3-accessed and Google Cloud Storage public clouds. Cohesity's Data Platform has had a Cloud Edition added …
Chris Mellor, 28 Nov 2016
I quit

Dell EMC UK and Ireland commercial boss quits

Dell EMC today told the workforce that UK exec Tim Griffin is standing down to pursue pastures new – the second senior exec to exit the business in as many months. Griffin rocked up at Dell in October 2003 as APJ sales and marketing director for services. He held numerous posts until he was made the UK and Ireland CEO and …
Paul Kunert, 28 Nov 2016

Storage newbie: You need COTS to really rock that NVMe baby

NVMe drives need NVMe fabrics to give shared arrays the data access latency killing benefits of NVMe. Unlike Nimble architect Dimitris Krekoukias, storage startup E8 believes putting NVMe SSDs in today’s all-flash arrays will be futile; it claims we need NVMe fabrics to get the NVMe performance boost. And NVMe over fabrics- …
Chris Mellor, 28 Nov 2016
Gavel

Rivals' keyword marketing activity censured by High Court

Online marketing activity carried out separately by two rival bathroom retailers respectively infringed trade mark and passing off rights, the High Court in London has ruled. The case related to keyword advertising on Google's search engine by Victoria Plum and Victorian Plumbing. Keyword adverts appear when words an …
OUT-LAW.COM, 28 Nov 2016
Shopping cart photo, via Shutterstock

Loyalty card? Really? Why data-slurping store cards need a reboot

Loyalty cards – the little buggers are everywhere these days. When British supermarket chain Tesco launched its Clubcard back in 1995, it was a forward-looking idea, so much so that Lord Ian MacLaurin, then Tesco chairman, suggested that he knew more about his customers after three months than he did after 30 years in the retail …
Sooraj Shah, 28 Nov 2016
Sad, disappointed-looking baby. Photo by Shutterstock

HDS kicks flash array baby out of pram

We’re hearing HDS is retiring or downgrading its 11-month-old HFS A-Series all-flash array. We understand this 60 x 2.5-inch slotter is an OEM’d version of a Raid Inc. box which has 30 side-mounted drives either side of a 2U tray. There are six rows of five stacked SSDs per side. Nimbus Data also uses the hardware in its …
Chris Mellor, 25 Nov 2016
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2.1Gbps speeds over LTE? That's not a typo, EE's already done it

MBBF2016 Engineers at EE recently managed to get speeds of 2.1Gbps out of a trial LTE deployment, according to Tom Bennett, the British telco’s director of network services and devices. “Correct me if I’m wrong but that’s the fastest anyone’s got LTE to go anywhere,” Bennett told the world’s tech press at Huawei’s Global Mobile …
Gareth Corfield, 25 Nov 2016
Pop art style illustration of man exclaiming "WHAT?" in shock/horror/bemusement. Illustration via Shutterstock

Microsoft’s ‘Home Hub’ probably isn’t even hardware at all

Microsoft isn’t in a rush to follow Amazon and Google by planting a pair of creepy listening ears in your living room, disguised as a robot buddy. Microsoft’s fabled “Home Hub” may not even be hardware at all. But you can see why tongues are wagging. Given the success of Amazon’s Echo speaker, and with Google launching a me- …
Andrew Orlowski, 24 Nov 2016

Imation agrees deal to offload Nexsan to private equity

+ Comment Imation has reached an agreement to sell its Nexsan storage array and Connected Data subsidiaries to private equity company Spear Point Capital Management in a non-cash deal. The stock purchase agreement is detailed in an Imation 8K SEC filing. Here's a timeline of the relevant events: Jan 2013 - Imation buys Nexsan for $ …
Chris Mellor, 24 Nov 2016
Skeptical hipster. photo by shutterstock

Big Music goes mad for chat bots and AI

The BPI has embraced the post-human era, with a report of the use of AI in music by consultancy MusicAlly. “AI is enabling the creation of hyper-personalised playlists using contextual data and deep analysis of the relationship between songs, while artists and labels are now using chatbots to engage fan-bases in campaigns,” we …
Andrew Orlowski, 24 Nov 2016

Huawei wheels out X Labs brainbox farm for wireless industry

GMBBF2016 Huawei rotating co-CEO Ken Hu today announced the company’s new X Labs initiative, which is aimed at helping stimulate the inevitable “ecosystem” for the wireless comms market. The spinning top man - a one-time chief marketing and innovation officer for the Chinese tech firm - introduced the initiative in his opening speech at …
Gareth Corfield, 24 Nov 2016

Sorry, iPhone fans – only Fandroids get Barclays' tap-to-withdraw

Barclays is trialling smartphone cash withdrawals. The UK's first contactless mobile cash service will allow the bank's customers to withdraw up to £100 in-branch, with just a tap of their Android smartphone or contactless debit card. The technology offers an alternative to traditional cash withdrawals from specially outfitted …
John Leyden, 23 Nov 2016

HP Inc CEO Dion: Whey-hey, we're on the pull

HP Inc has delivered its first full year of financial results, and they aren't looking good. Profits fell 63 per cent, revenue was down 6 per cent, and its earnings per share were down over a quarter. It had been a difficult year, CEO Dion Weisler acknowledged during Tuesday's earnings call, but the company is now planning to …
Iain Thomson, 23 Nov 2016

Hyperconvergence 101: More than a neatly packaged box of tricks

In a world of complex technologies and unforgiving business environments, simplicity in IT is good. Technology teams want to get the job done with as little fuss – and as little drain on management resources – as possible. Hyperconvergence promises to deliver that simplicity, but how does it differ from more traditional …
Danny Bradbury, 22 Nov 2016
Burning money, photo via Shutterstock

Brocade's sales growth outpaced by costs, ahead of Broadcom buyout

Ahead of its acquisition by Broadcom, Brocade has turned in another quarter of growing revenue but slumping net income. Revenue for the quarter was up 12 per cent year-on-year to US$675 million, and the company's full year 2016 result at $2.35 billion was 4 per cent better than 2015. Fourth quarter profit was $66 million ( …
Crystal ball. Pic: Shutterstock

Wikibon invokes the old gods to make six tech predictions for 2017

Analysis Wikibon's chief technology guy, David Floyer, has put out his top six disruptive tech tips for 2017, seeing that ARM and Open CAPI will separately grow at Intel's Xeon expense, the cloud at on-premises' Server SAN expense, and flash at disk drive's expense, while XPoint will be a 2017 dud. Here's his list: AWS will …
Chris Mellor, 21 Nov 2016
suicidal_clown_shutterstock_648

LinkedIn competitor offers to drop Russians into same legal trap that caught LinkedIn

When misfortune befalls a market leader, smaller companies often exhort Register hacks to report on the wonderful alternative they offer readers seeking safe harbour from the latest SNAFU. And so it was over the weekend when, in an attempt to capitalise on LinkedIn's troubles in Russia, rival social network for businesses “ …
Simon Sharwood, 20 Nov 2016
Migrating birds in the cloud

Getting to the bottom of the cloud debate

Reader Survey We've put up with relentless marketing and promotion of cloud for over five years now, but how much has the world really moved on? Money is clearly changing hands for various hosted services and cloudy technologies, and some suppliers seem to be doing pretty well out of this. And yet when we survey you, Vulture readers, you …
Dale Vile, 16 Nov 2016
Tornado

This tornado shlurps data, stores for less, CTERA, CTERA

Analysis The Dummies' Guide to Cloud Storage Gateways for Suppliers says: "Cloud Storage Gateways are incoming data tornadoes that will suck up data from your on-premises arrays and splat it down on cheaper competitors' kit or, worse, send it to the public cloud forever." Just kidding. That Dummies' Guide doesn't exist – we invented it …
Chris Mellor, 15 Nov 2016
Fear photo via Shutterstock

Fear of Staxit: What next for ASF's Cassandra as biggest donor cuts back

I've been a user of Cassandra for quite a number of years. I've suggested fixes for Apache Cassandra and – I believe – was the first to build a small cluster on Raspberry Pi computers. This year I was lucky enough to be voted an Apache Cassandra MVP. It's for these reasons that I've been saddened by this year's falling out …
Andrew Cobley, 14 Nov 2016
Embarrassed/exhausted man sits in front of laptop in hipstery office. Photo by Shutterstock

Pay up or your data gets it. Ransomware highwaymen's attacks on small biz octuple

Small businesses faced eight times more ransomware attacks in the third quarter of 2016 than the same quarter last year, according to stats from Kaspersky Lab. Kaspersky Small Office Security thwarted 27,471 attempts to block access to corporate data in Q3 2016, compared to 3,224 similar attacks in Q3 2015. Ransomware makes …
John Leyden, 14 Nov 2016

WileyFox Swift 2: A new champ of the 'for around £150' market

Review British startup WileyFox has made the best "for around £150"* phone since the first Moto G shook up the market for low-cost smartphones back in 2013. There are two models, the Swift 2 at £159 (list) and dual SIM Swift 2+ at £189 (list), both the same size. I tested the "Plus size" here. Both variants have a fingerprint sensor …
Andrew Orlowski, 14 Nov 2016
F16

Kaminario's Dani Golan reaches for the sky

Profile Dani Golan stands on the roof of his Israeli headquarters and points out features of the scenery: an 8,000 year-old ruin here, an ancient trade route there, a modern highway alongside the building, a sign to Nazareth, and fighter jets taking off from a nearby airforce base with thunderous, sky-filling roars. Dani is …
Chris Mellor, 14 Nov 2016
Noah's Ark

Arkivum's new CEO gets £3m cash boost to play with – now what?

Interview Arkivum has gained £3m funding after appointing a new CEO. The firm is in the AaaS business, archiving as a service. When Guy Yaniv became CEO in June, the previous grand fromage, Jim Cook, became Chief Customer Officer. But he left in October and is now a Project Lead at Genomics England. We asked Arkivum some questions, …
Chris Mellor, 14 Nov 2016
Mark Zuckerberg with memorial Facebook header

Mark Zuckerberg is dead – Facebook confirmed

A day after Facebook CEO Mark Zuckerberg declared it's a "crazy idea" that fake Facebook news may have influenced the election – never mind the persuasive power of its ads – the web giant took to issuing fake death notices. The piffling cyber-sideshow of holiday photos and made-up headlines plastered remembrance banners atop …
Thomas Claburn, 11 Nov 2016
sale

Facebook agrees to dial back 'racial affinity' ads

Facebook says it will stop allowing advertisers to set display-by-race preferences for certain types of ads. The House of Zuck said in a Friday blog post that it would not remove its "racial affinity" preference outright, but would "build tools to detect and automatically disable" the preference in ads for housing, job …
Shaun Nichols, 11 Nov 2016
Darin Fisher at the Chrome Dev Summit

Google's crusade to make mobile web apps less, well, horrible

Chrome Dev Summit At SFJazz – the first freestanding jazz arts center in the US – on Thursday in San Francisco, Google riffed on the virtues of Progressive Web Apps as a vehicle for efficient and engaging content delivery. "Our mission is to move the web platform forward," said Darin Fisher, VP of Chrome engineering, at the Chrome Developers …
Thomas Claburn, 11 Nov 2016