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REAR-END my CLOUD: HDS embiggens its object storage

Cloud back-ending is becoming more and more popular with storage system vendors and HDS has added cloud as a storage tier to its HCP object storage offering. The HCP (Hitachi Content Platform) supports so-called adaptive cloud tiering which supports the automated movement of data "to and from a choice of leading public clouds …
Chris Mellor, 24 Jun 2014
Borg

HDS inks deal with Symantec: Plans to borg archive tech for DO-IT-ALL product set

Hitachi Data Services has extended a deal with Symantec to OEM its NetBackup and Enterprise Vault software so it can supply a single storage array, server, data protection and archiving software product set. Symantec's Brett Simon, VP for global system integrators and partners, said: “This agreement extends our partnership, …
Chris Mellor, 18 Feb 2014

HDS: channel STILL 60-65% of UK biz, says local COO

HDS' UK COO reckons the proportion of channel sales relative to the direct biz hasn't shifted in recent years because it failed to carve up "solutions" and "services" for partners. The previous management including UK boss Stephen Ball - a Computacenter staffer - said in 2011 that within three years he wanted partners to …
Paul Kunert, 21 Mar 2014
Hitachi Accelerated Flash detail

EMC ships '17PB' of biz flash, brags it's NAND numero uno ... That's cute, grins HDS

Mirror, mirror on the wall, who is the fairest flash shipper of them all? Well, never mind fairer – EMC says it's the fattest enterprise flash slinger of all. The storage giant's CEO David Goulden said in its latest earnings call: "Over 70 per cent of VMAX and VNX2 systems shipped with some flash capacity. EMC sold more than 17 …
Chris Mellor, 05 May 2014

HDS gives EMC and NetApp a good benchmark kicking

HDS folks are full of glee after beating EMC and NetApp in the SPEC filer benchmark. The company ran 2- and 4-node all-flash HUS VM configurations in the SPECsfs2008 NFS benchmark. The scores were: HDS all-flash HUS VM 4 x HNAS 4100 node - 607,647 Ops/sec and 0.89 msecs overall response time (ORT) HDS all-flash HUS VM 2 x HNAS …
Chris Mellor, 10 Oct 2013

Speaking in Tech: Unix beards, coders in hoodies - we're live at HDS Summit

speaking_in_tech Greg Knieriemen podcast enterprise Our regular podcast was recorded live this week at the HDS Influencers Summit, where host Greg Knieriemen has a panel chock-full of those very people – including at least one person who appears to have been in hiding over the past few months... But after emerging in Moscow …
Team Register, 04 Jun 2014
Verizon Wireless 4G LTE 2010 Launch Markets

HDS and Verizon pair up to take on Rackspace, Amazon in the clouds

Verizon’s public cloud, which we've already heard is to use Oracle's Database, is going to offer a storage service based on HDS’s Content Platform. The two suppliers have announced an agreement to develop a software-defined storage solution using HCP and HCP Anywhere. Verizon is huge, with, for example, 100 million retail …
Chris Mellor, 15 Jan 2014

HDS scores 6PB slice of Oz research cloud

Australia’s ambitious Research Data Storage Infrastructure (RDSI), a project aimed at creating a federated cloud of high-class storage rigs that will allow wider sharing of research data, will use kit from Hitachi Data Systems (HDS) in one of its nodes. RDSI plans to establish nodes around the nation, housed at universities and …
Simon Sharwood, 01 Aug 2013
Gone fishing

HP goes fishing for a UK storage boss, hooks HDS sales director

HP has raided Hitachi Data Systems UK and snapped up director Nick Venables to run its local storage division, following a recent shake-up of the team. Warren Duke, the former head of storage at HP, was made channel boss of the business unit at the start of this month, among numerous other changes within the Enterprise Group. …
Paul Kunert, 15 Nov 2013
HAF supported by most HDS arrays

HDS unveils embiggened array: We HAF vays of making you flash

HDS has updated its HAF all-flash array, doubling the size of its proprietary SSDs to 3.2TB and the resulting maximum capacity to 38.4TB. It has picked the week of EMC's XtremIO announcement to release the news. The HUS 150 array has had support for Hitachi Accelerated Flash storage modules added, bringing, HDS claims, " …
Chris Mellor, 12 Nov 2013
HDS VSP Front Panel

New HDS array: It's a G1000 Jim, but not as we know it*

HDS has updated its 2010 vintage high-end VSP array with the VSP G1000 and a new operating system, together providing the "highest performance and most available unified storage system in the industry," and claiming it's "the most reliable hardware on the planet." There are three mainstream high-end enterprise arrays; EMC's VMAX …
Chris Mellor, 23 Apr 2014
channel_partners_deal_handshake

Storage veteran Murphy returns to HDS after HP fling

Storage tech veteran Steve Murphy has returned Hitachi Data Systems as a vice-president following a brief flirtation with rival HP. Murphy rocked up at HDS in early 2007 and spent four years in various senior positions in the UK and elsewhere. Then in April 2011, he was persuaded to work for HP to oversee its major accounts biz …
Paul Kunert, 05 Dec 2012
cloud_channel

What's that Dell? You're out? HDS punts pay-per-use cloud storage

Hitachi Data Services will begin offering pay-per-use cloud storage services to its customers and for use by service providers to build their own services as part of its Cloud Service Provider programme. This move by HDS comes as Dell withdraws from public cloud services and after its cancellation of its DX6000 object storage …
Chris Mellor, 23 May 2013
box_shifting_channel

HDS keeps filer sales ticking over, just don't mention the mid-range

Hitachi Data Systems (HDS) has sold quite a few file storage boxes and has kept its revenues more or less at the same level, with sales of its virtual storage platform (VSP) enterprise array growing strongly as well. Mid-range modular array sales look sad in comparison - newbie Hitachi Unified Storage (HUS) just isn't hustling. …
Chris Mellor, 05 Feb 2013
flash_gordon_rocketship

HDS gives HUS a flashy boost, polishes NAS platters too

HDS has bumped up the power of its mid-range HUS VM array with an all-flash box, added new UCP flavours and bumped up the power of its disk-based HUS and Hitachi NAS Platform arrays. All-flash HUS VM HDS's HUS VM is the upper-end version of its Hitachi Unified Storage (HUS) array with top-end VSP array micro-code added. The HUS …
Chris Mellor, 10 Jul 2013
HUS VM in HDS array range

HDS CTO: Man, I could just throttle our array... er, in a good way

Hitachi Data Systems has bunged primary deduplication into its network-attached storage (HNAS) kit and Hitachi Unified Storage (HUS) mid-range array. That's according to the company's chief technology officer Hu Yoshida. HNAS is the hardware-accelerated filer HDS obtained when it bought BlueArc; the system relies on programmable …
Chris Mellor, 08 Apr 2013

Want a promotion? Study economics, says HDS economist

Want to get noticed by the higher-ups in your workplace? Forget about a new certification or home lab, an appreciation of economics and its application as a tool to define precise metrics about just what it costs to operate your employer's IT kit will see you get ahead. That's the opinion of Hitachi Data Systems' (HDS') chief …
Simon Sharwood, 06 Mar 2013
HDS array range

HDS's young HUS array gets BIG new brother

HDS has merged its high-end array code with its low-end HUS hardware. The unified file, block and object storage HUS 100 array is barely two months old and now has a larger brother. HUS VM in HDS array range The HUS VM is the enterprise version of HUS, and combines microcode from HDS's enterprise VSP array with the HUS …
Chris Mellor, 26 Sep 2012
DVD it in many colours

HDS to flaunt young HUS array for money

HDS quarterly revenues are slipping down and need the recently launched Hitachi Unified Storage array to ramp sales and reverse the slide. In its first fiscal 2012 quarter, HDS recorded $1.047bn revenues from storage sales by itself and Hitachi in Japan. (This figure does not include OEM sales such those to HP.) This is a record …
Chris Mellor, 03 Aug 2012
Queen Mary

HDS bigwigs gaze into optical storage at IEEE storage confab

Hitachi Data Systems is thinking about optical storage; its director of strategy, Ken Wood, chaired a revival session on Optical Storage Technologies at the 2013 IEEE Massive Storage Conference held at the Queen Mary Hotel in Long Beach, California. The Queen Mary Hotel is not a building but the old Cunard ocean liner of that …
Chris Mellor, 08 Jul 2013
graph up

HDS joins string of disk floggers hiking drive prices

All mainstream disk array suppliers seem to be raising prices. Here's what Hitachi Data Systems, the latest one to do so, says: As with other companies in our industry, HDS has witnessed a global cost increase from hard disk drive (HDD) manufacturers due to the devastating floods in Thailand. To date, Hitachi has absorbed these …
Chris Mellor, 09 Jan 2012

HDS: 'We're out of the traps to become a grown-up channel biz'

Hitachi Data Systems has for the first time handed its sales team in the UK and Ireland a channel component within their overall revenue target. This is one of a number of changes made by the new guard at the storage vendor in the wake of a shakeup of local management last year, including the additions of new regional veep …
Paul Kunert, 31 May 2012
Verizon

Verizon: Only a CROWD of storage tech firms can hold up our hefty cloud

While Verizon has adopted Amplidata’s Himalaya object technology for its Cloud Storage service, it told The Register that this does not mean it has given up on HDS’s Content Platform (HCP) – which is also object-based. We suggested this might be the case yesterday, but Kevin King, Verizon Enterprise Solutions’ corporate comms …
Chris Mellor, 12 Jun 2014
channel

A history of HUS: HDS's file-development hustle

Hitachi Data Storage's new unified storage – HUS – has had an involved file storage background, according to channel sources. In the post-millennium years, HDS had its AMS2000 (Hitachi model name: DF600F) mid-range block array and Essential NAS (eNAS) filer. Back in 2010/2011, our source says, Hitachi in Japan was going to …
Chris Mellor, 24 Apr 2012
chart

HDS channel boss: We must become relevant to resellers

Hitachi Data Systems wants to make itself relevant to the channel by working deeply with fewer partners on specific biz plans. The Japanese storage firm has undergone a shakeup during which regional veep and GM Stephen Ball pitched up last summer and 11-year Computacenter veteran Neill Burton joined in January. Burton, UK and …
Paul Kunert, 28 Mar 2012
chart

HDS training up partners for enterprise sales

HDS wants its top partners to become more specialised to sell its storage gear into enterprises. Enterprise provide around 80 per cent of HDS revenues as they buy the majority of the mid-range HDS storage as well as the high-end VSP. HDS wants its partners to take on more professional services skills in consulting and the …
Chris Mellor, 18 May 2011
chart

HDS unwraps 'data ingestor'

Hitachi Data Systems has revved its cloud object storage on-ramp, the file data-gulping HDI, to share data, restore old versions of files, and continuously migrate new files into a Hitachi-based cloud. Hitachi Data Ingestor (HDI) is a physical or virtual caching appliance that presents a NAS interface through which file data …
Chris Mellor, 14 Dec 2011
Broken CD with wrench

HDS to launch unified storage systems

Hitachi Data Systems is replacing its mid-range AMS storage arrays with a new HDS Unified Storage (HUS) array. We know this not because of any type of release or announcement from HDS or Hitachi, but rather because Avnet Belgium has spilled the beans. Have a look at this Avnet Belgium website. The webpage text says: Hitachi …
Chris Mellor, 18 Apr 2012
fingers pointing at man

HDS swaps out AMS for HUS file-block-and-object stuffed box

Hitachi Data Systems (HDS) has replaced its mid-range AMS storage array with the Hitachi Unified Storage (HUS) array that stores block, file and object data in one box. It is managed by the Hitachi Command Suite which is now a single software management facility for all HDS products. HDS claims "HUS stores multiple data types …
Chris Mellor, 24 Apr 2012

HDS boss submits to Infosmack grilling

Each year in April, the storage industry swarms to an American watering hole, some say to breed. Other say they are hanging at Storage Networking World. Who knows what's right? We asked Infosmack hosts Greg Knieriemen and Marc Farley and their trusty friend Diva of Disruptive Technologies Christina Weil to investigate. Their …
Drew Cullen, 12 Apr 2011
fingers pointing at man

Now HDS joins server flash party

Hitachi Data Systems intends to join the server flash storage party, throwing its NAND hat into the ring to speed application I/O and increase the virtual machine population. It is joining EMC, NetApp and possibly HP. Dell has said it is doing something too, leaving IBM as the only unknown. Here is an HDS' statement from Ricky …
Chris Mellor, 08 Feb 2012

Hitachi Data Systems hands out P45s ... to EXECUTIVES

Cost-cutting Hitachi Data Systems has put a couple of senior execs on notice of redundancy, including UK and Ireland channel bigwig Neill Burton and veep for emerging markets Russell Hill. Staff were told about the potential redundancies yesterday, and promptly leaked it to The Channel. "The company has got to find further cost …
Paul Kunert, 28 Feb 2014
channel

HDS drops the Ball at Arsenal's Emirates Stadium

Hitachi Data Systems' CEO Jack Domme kicked off yesterday's Information Forum for partners by inviting on stage UK managing director Stephen Ball just 24 hours after his appointment. This ends the near five-month search for a successor to previous incumbent Steve Murphy, poached by HP in January to become UK sales director, and …
Paul Kunert, 03 Jun 2011
globalisation

Dell channel boss heads to HDS

Dell UK channel boss Paul Harrison is set to leave at the end of the week to join Hitachi Data Systems, The Register can reveal. In a note sent to resellers today, the Texan titan confirmed that after 11 years on board, including the last two-and-a-half as reseller lead, Harrison is in the process of handing the reins to Bill O' …
Paul Kunert, 05 Sep 2011
channel

HDS sells 'more BlueArc than BlueArc'

According to a person who should know, Hitachi Data Systems is now selling more BlueArc systems than BlueArc itself. HDS sells its BlueArc-sourced high-performance NAS (Network-attached Storage) products through its channel, and has done for four years. HDS's channel has little overlap with BlueArc's own channel, we're told, and …
Chris Mellor, 01 Dec 2010
channel_teaser_exit

Hitachi Data Systems says UK boss Ball dropped it

Stephen Ball's relatively brief reign at the top of Hitachi Data Systems UK has come to an end, with company veterans Steve Murphy and Tony Reid baby-sitting the role until a permanent successor is found. Industry veteran Ball landed at HDS as regional veep and GM in June 2011, and later admitted the firm "lacked teeth" in its …
Paul Kunert, 03 Sep 2013
cable

HDS extends BlueArc OEM agreement

We hear that Hitachi Data Systems may have extended its OEM agreement with BlueArc for an additional two years, meaning a nice vote of support. The OEM deal was originally signed in December 2006 with a five year life, meaning it would end in December 2011. HDS took BlueArc's high-end Titan network-attached storage (NAS) product …
Chris Mellor, 03 Aug 2010

Speaking in Tech: Electronic data and the law – how compelling is an email as proof?

speaking_in_tech Greg Knieriemen podcast enterprise This week El Reg's Speaking in Tech techcast takes place in the growing economic powerhouse of the Asia Pacific region. Your host Greg Knieriemen is in Singapore with special guests Adrian De Luca, Asia Pacific chief technology officer for HDS, and Michael "Heff" Heffernan, …
Team Register, 18 Jun 2014
Out Run

Gartner: Array makers. Think performance counts? WRONG

A Gartner report looking at high-end enterprise storage arrays published this month has concluded that because of SSDs, an array's performance is no longer a differentiator in its own right. “Critical Capabilities for General-Purpose, High-End Storage Array” was published on 7 March. It put HDS kit out front for "Best Overall", …
Chris Mellor, 20 Mar 2014
channel

FalconStor wins HDS as VTL reseller

Hitachi Data Systems is going to resell FalconStor Virtual Tape Library (VTL) software, with deduplication, integrated with its AMS 2000 mid-range storage arrays. HDS will also resell FalconStor's File-interface Deduplication System (FDS), integrated with the AMS boxes. FalconStor claims its VTL technology achieves single-node …
Chris Mellor, 17 Jun 2010
channel

HDS coy about future compression tech

Hitachi Data Systems doesn't have its own compression/deduplication technology but looks set to get it. Dell is buying Ocarina for such technology and HDS is the array supplier holdout, as competitors EMC, HP, IBM and NetApp each have their own technology for data reduction. What is HDS going to do? Senior executives are being …
Chris Mellor, 23 Jul 2010
channel

HDS fixin' to bring out common storage platform

El Reg understands that Hitachi Data Systems wants to move to having a single storage platform that can cover both high-end and mid-range storage needs. Discussions with HDS executives and Bob Plumridge, its chief technology officer in EMEA, covered the AMS mid-range storage area and what lies ahead. The point was made that …
Chris Mellor, 19 May 2011
For Sale sign detail

HDS first past VAAI post

Hitachi Data Systems says it's the first virtualised storage array vendor to fully integrate with VMware's vStorage API and relieve the hypervisor of storage grunt work. The VMware storage API is called VAAI (vStorage APIs for Array Integration), and the intent is that ESX can offload many storage-related operations to a storage …
Chris Mellor, 08 Feb 2011
globalisation

Oracle/Sun ditches HDS

Oracle/Sun will no longer resell Hitachi Data Systems' high-end USP array product, the 9990V and 9980V systems. The writing had potentially been on the wall since Oracle acquired Sun and spoke about storage products it valued, like the 7000 product, and left the 9900s out of the spotlight. HDS' USP-V line is OEM'd by HP from …
Chris Mellor, 03 Mar 2010
hands waving dollar bills in the air

HDS and its awfully good VMware integration

I'm here sitting at the second Hitachi Data Systems (HDS) blogger's day with a bunch of other bloggers to hear about the company's vision and strategy. My company was an HDS partner in the past and I remember very well its Closed - the capitalised C isn't a typo - point of view about storage and the rest of the world. But now, I …
NetApp product range

Life in the FAS lane: We reveal NetApp's four new flash-disk arrays

NetApp is replacing the top and bottom of its FAS array range with new boxes – and getting rid the separate FAS3000 class mid-range product. When the FAS8000 series was launched in February, this was the FAS array family photo: FAS Range with FAS8000 The models are roughly positioned in a 2-dimensional space; the vertical …
Chris Mellor, 09 May 2014
Evian ice

A storage press release FROM the FUTURE

"Evian Storage – Storage so Pure it’s like a torrent of glacial water - announced today the end of the All-Flash-Array with the announcement of its StupendoStore 20000 based around the HyperboleHype storage device. "Our research shows that all-flash arrays are slowing down businesses in their move to meet the new business …
server room

HDS kicks Hitachi-partner HP in the array

A senior HDS blogger says HP has added no value to its OEM'd P9500 storage array and that its supposedly unique APEX storage service level software isn't unique at all: HDS does the same thing. HDS (Hitachi Data Systems) is a wholly-owned Hitachi subsidiary responsible for selling and supporting Hitachi storage and server …
Chris Mellor, 15 Oct 2010
Echostar HDS-600RS

Echostar HDS-600RS Freesat HD recorder

Freesat, launched three years ago, hasn’t quite caught the imagination in the same way as Freeview HD, but if you don’t have terrestrial coverage, or you want more channels than Freeview provides, without having to go for pay TV, it’s a good option. Echostar HDS-600RS Echostar's HDS-600RS includes Slingbox functionality for …
Nigel Whitfield, 03 Jun 2011

C'mon... lower the drawbridge, NetApp: You could explore Amazon – and Azure

NetApp has a closed cloud strategy – no OpenStack opening and limited third-party array support. But there is a way its engineers could remedy this – providing its product and corporate marketing strategists and CTO concurred – and that would be to use FlexArray technology as an on-ramp. NetApp had a diskless head product, the V …
Chris Mellor, 13 May 2014