Articles about Direct Mail

Those online ads driving you bonkers are virtually 'worthless for brands'

One dollar of online display advertising will buy you approximately $0.03 worth of actual ads seen by real people, according to Bob Hoffman, a partner in media consultancy Type A Group. Hoffman, who used to run the Hoffman/Lewis Advertising agency, is well known for his skepticism of online ads, a view that has found some …
Thomas Claburn, 03 Jan 2017

Cybercrooks are pimping out pwned RDP servers

Cybercriminals are buying and selling access to compromised servers for as little as $6 each. The xDedic marketplace, which appears to be run by a Russian-speaking group, lists 70,624 hacked Remote Desktop Protocol (RDP) servers for sale. Kaspersky Lab researchers warn that crooks can abuse the compromised systems to hack …
John Leyden, 15 Jun 2016
Woman pays for something online with her credit card. Photo by Shutterstock

Experian Audience Engine knows almost as much about you as Google

We have grown so used to credit reference giants like Experian knowing almost as much about us as Google, but unlike Google, they put this information up for sale. This is perhaps why we have forgotten that Experian could form the basis of one of the most powerful personal intelligence systems in the world. And that it is a …
Faultline, 09 May 2016

BT slapped down by BSkyB over O2 broadband 'switch off' porkies

A BT direct mail advertising campaign spectacularly backfired on the telco after it claimed BSkyB would switch off O2 users' broadband. Sky bought the consumer broadband and fixed-line biz of Telefónica UK-owned O2 in March last year. The telecoms giant had claimed in a shouty flyer posted through Brits' letterboxes that …
Kelly Fiveash, 09 Jul 2014

Rival BT sics ad watchdog on EE: ASA growls at 'most reliable broadband' claim

BT has successfully shot down EE's claim in a direct mail ad that it offered "Britain's most reliable broadband for staying connected". The telecoms giant convinced Blighty's advertising watchdog that EE had misled customers in three different ways. BT argued to the Advertising Standards Authority that EE had failed to …
Kelly Fiveash, 21 May 2014

Ads bandog berates Virgin Media in BSkyB broadband bumf bust-up

Virgin Media was successfully muzzled by rival BSkyB today – for failing to adequately explain the basis of a savings claim it made in a direct mail, and for omitting material that showed the differences between competing services. The UK's ad watchdog upheld two of three complaints submitted by BSkyB in which it moaned about …
Kelly Fiveash, 30 Apr 2014

Oracle's Ellison wanted an NBA team for Xmas - instead he got Eloqua

Larry Ellison has made no secret that he wants to own a professional basketball team. Now he owns a company called Eloqua, which does the marketing for some NBA teams and about 1,200 large corporations. While that is not quite the same thing, Borg'ing small, nice software companies is certainly more Oracle's game than owning …

Telstra to hand T-box customers to Foxtel

Telstra is expected to shut down its aggressive IPTV ambitions and hand over its 300,000 plus T-Box customers to Foxtel, once the merger of Foxtel and Austar is completed, sources close to the deal have told The Register. Speculation has been rife that Telstra’s burgeoning IPTV division would be the casualty of the AUD$1.9 …
The Register breaking news

Political targeting: An unhealthy business

Over-targeting of electoral messages can cause problems, as the Labour Party found out to its cost last week when opponents accused it of exploiting confidential individual data to warn breast cancer sufferers that they might die under a Tory government. The episode was, according to Tory leader David Cameron "sick" and "an …
Jane Fae , 19 Apr 2010
The Register breaking news

Hippie windfarm kingpin Dale Vince slapped down by ASA

Self-proclaimed "hippie" windmill kingpin Dale Vince has been slapped down by the Advertising Standards Authority (ASA) for violating truthfulness requirements in a direct-mail ad campaign. According to the ASA, Vince's company Ecotricity stated in a mailshot regarding a planned windfarm in the Cotswolds that it had "consulted …
Lewis Page, 17 Feb 2010
The Register breaking news

Manchester ID staff suffer isolation as new dawn fades

The people of Manchester have either lost all interest in travelling abroad and drinking, or couldn't give a monkey's about the government's lame duck ID card scheme, if a commons answer is anything to go by. Manchester is the first big trialling ground for the ID card scheme, before a broader trial across the rest of the …
Joe Fay, 21 Jan 2010
The Register breaking news

Sky downplays Spook behavioural link

BSkyB has been downplaying concerns about its AdSmart behavioural advertising technology, which will launch next year. It's a touchy subject, since the furore over Phorm's WebWise made behavioural ad tech - used by most web publishers - synonymous with spoofing and borderline-illegal traffic interception. Sky's use of …
Andrew Orlowski, 12 Nov 2009
The Register breaking news

ContactPoint will cost more than thought

The government has revealed that the ContactPoint children's directory will cost just under £44m a year to run, £3m more than previously stated. Children's minister Beverly Hughes provided the figures in a parliamentary written answer on 9 March 2009. "Most will go directly to local authorities to fund staff to ensure the …
Kablenet, 12 Mar 2009
The Register breaking news

Aussie government muffs plans for internet filtering

Plans for filtering of all internet content in Australia could well backfire on the Labour Government, with talk of "socialism" banned, and muffins off the menu entirely. On a more serious note, the Rudd Government has finally scared a concerted anti-censorship movement into being, which could in the long run lead to a …
Jane Fae , 26 Nov 2008

Dell rapped for £60 delivery charge on £200 laptop

Dell has been criticised by the advertising watchdog for not making it clear enough that a laptop would incur a £60 delivery charge. The Advertising Standards Authority (ASA) said that the charge "added significantly" to the cost of the computer. In a direct mail advert for Dell computers a £199 laptop computer was offered for …
OUT-LAW.COM, 30 May 2008
ABC childrens blocks

Can Microsoft teach tots digital-age virtue?

Analysis Earlier this month, word got out that Microsoft was funding its own intellectual property rights curriculum in schools. The reaction was understandably negative. The basis of Redmond's pitch was a small survey they sponsored where nearly half of the kids polled said they were unfamiliar with the rules and guidelines of using …
Austin Modine, 27 Feb 2008
Bell Microproducts

Bell Micro waves new marketing tool at resellers

Bell Micro yesterday announced a new online marketing tool for its reseller partners to use to punt their wares and keep costs low. Dubbed campaignWORKS, the new site has been set up for channel sales, marketing and management staff to create inhouse campaigns. Resources available to Bell Micro partners include a template …
Kelly Fiveash, 13 Nov 2007

Print beats net for fraud

With Nigerian 419 scams, phishing attempts and other dubious spam flooding your inbox, you may be tempted to think the net is the epicenter for today's shysters. But it turns out print advertising beat out the internet as the most common means for spreading fraudulent pitches, according to a US consumer survey released Monday by …
Dan Goodin, 29 Oct 2007

Online ads rouse 33% hike in complaints

Complaints about online adverts in the UK rose by 33 per cent in 2006, according to an annual report from the Advertising Standards Authority (ASA). It found that internet adverts were second only to national press as the most complained about non-broadcast format, and said this reflected a need for tighter regulation of web- …
Kelly Fiveash, 10 May 2007
The Register breaking news

Bloggers unite to save astroturfing for Mankind

Silicon Justice Apparently, the blogosphere buys into every press release they read. In an all-too-familiar scene, bloggers, Slashdot readers and several news outlets were taken in by the hype surrounding a provision in the Senate ethics reform bill that would have required grassroots lobbying firms to register with the US Congress. …
Kevin Fayle, 22 Jan 2007
The Register breaking news

Email marketing abuse is rife among top UK companies

A study of the UK's biggest companies has found 31 per cent of them breaking anti-spam laws by sending marketing emails without either prior consent or an existing customer relationship. CDMS, a data and marketing firm, examined compliance with the EU Directive on Privacy and Electronic Communications by the top 200 companies …
OUT-LAW.COM, 12 Jan 2007
The Register breaking news

Our Saddam picture - too shocking?

Letters Some heads of state lie around dead for decades. But when we ran a picture of a very-recently-deceased Saddam Hussein, readers emailed - and even phoned in - to complain. You can read a sample of views here. But not everyone agreed. Having read the letters from your angry readers, I'd like to step up by your side to at …
Andrew Orlowski, 05 Jan 2007

Apple discontinues UK mail-in repair service

In a manoeuvre distinguished by both its stealth and audacity, Apple UK has discontinued its mail-in repair service without notifying its customers or, it appears, its resellers. The move came to Ping Wales' attention when regular contributor and resident Mac guru David Chisnall contacted Apple to schedule a repair for a …
The Register breaking news

Sell your personal data and receive tax cuts

The leader of Bracknell Forest BC has suggested people who allow their data to be sold to marketing firms could receive council tax cuts. Paul Bettison told a Conservative party conference fringe meeting that the information from the council's smartcard system could be sold if controls on government databases were loosened. " …
Kablenet, 04 Oct 2006

Millions of UK households at risk of ID theft

Almost 20m UK households are opening themselves up to fraud by failing to take precautions against identity theft, according to new research marking the UK's first-ever National Identity Fraud Prevention Week. A 'bin raiding' exercise by MEL Research found that 77 per cent of household waste contained at least one or more items …
John Leyden, 17 Oct 2005

Time shutters stores

Time Computers has closed its retail stores, which trade as The Computer Shop, because they can no longer process card payments. A spokesman for Time said: "All stores are currently closed. We have a problem with card processing and we're talking to the bank about it. It shouldn't take more than a few days to sort out." Asked …
John Oates, 26 Jul 2005
The Register breaking news

TechScape: On marketing and mobile phones

Column One cannot be involved in business today, much less technology, without getting bombarded with talk of location-based services and many variations of this idea—that our cell phones (or whatever mobile devices win the day) will “know” where we are and that this will generate the opportunity for marketers from Starbucks to Sears …
Bill Robinson, 01 Jul 2005
homeless man with sign

Simply Computers changes name

Simply Computers, hit by huge redundancies last week, is rebranding as "Misco Consumer". Simply customers are unaffected by the name change. with warranties honoured, as before. A spokeswoman for Misco told El Reg: "Misco is well known in the business market and the Simply name will be gradually phased out over the next few …
John Oates, 02 Feb 2005
The Register breaking news

Voda says sorry for sending horrid letter to low-rents

Vodafone UK has issued an apology to thousands of pre-paid customers for threatening to cut them off, unless they started using their phones more often. In a direct mail, the company had told customers, "many of them old" as The Mail on Sunday helpfully points out, that due to "extremely high demand for mobile phone numbers' …
Drew Cullen, 21 Jul 2003
The Register breaking news

DirecTV dragnet snares innocent techies

In recent months the satellite TV giant has filed nearly 9,000 federal lawsuits against people who've purchased signal piracy devices. But some of those devices have legitimate uses, and innocent computer geeks are getting caught in the crackdown, writes Kevin Poulsen of SecurityFocus. In 2000, Texas-based physician Rod Sosa …
Kevin Poulsen, 17 Jul 2003
The Register breaking news

Intel touts Wi-Fi in Marriott hotels

Semiconductor giant Intel and Marriott are expected to reveal details of a marketing alliance to promote the availability of Wi-Fi access in 400 Marriott hotels. According to the Wall Street Journal, the two companies are expected to announce the alliance on Thursday, in a move aimed at luring more business travellers to …
The Register breaking news

“Replicant” theory emerges in US Astroturf scandal

A new theory emerged today to rebuff the "Astroturf" scandal that's the talk of the web. A week ago a weblogger who calls himself Atrios discovered that identical letters praising "the leadership of President Bush" had appeared in dozens of local American newspapers. Before Christmas, Mr.Atrios - whoever he is - had done much …
Andrew Orlowski, 21 Jan 2003
The Register breaking news

Where the heck is all this spam coming from?

ComputerWire: IT Industry Intelligence The growth of the spam problem in 2002 has been exponential, writes Kevin Murphy. Companies that sell spam filtering software say currently the percentage of email that is spam could be 20%, 33%, or even up to 50%, compared to less than 10% a year ago. While the rise in spam is easy …
ComputerWire, 29 Nov 2002
SGI logo hardware close-up

Dropping Dell: now it's 3Com's turn

Dell is getting the networking vendors seriously rattled. This week it's 3Com's turn to announce that it is to drop Dell as a reseller, effective immediately, following the PC vendor's decision to sell its own switches. In an interview with CRN, 3Com sales veep Dave Smith said: "Dell was selling 3Com product when a Dell …
Drew Cullen, 20 Sep 2002
The Register breaking news

Intel directs channel funds to small biz market

Intel today opened out its channel organisation to small computer dealers. Called the Intel Reseller Programme, this new entry-level accreditation even has some co-op marketing funds at its disposal, we think -the company's alloted press spokesperson is not speaking to the press today. Intel is keen to attract resellers serving …
Drew Cullen, 17 Sep 2002
The Register breaking news v. Domain Registry of Canada

ComputerWire: IT Industry Intelligence Inc is suing a competitor for allegedly using deceptive tactics to lure away its domain name registration customers. But defendant Domain Registry of Canada Inc seems to think is using very similar tactics itself, Kevin Murphy writes. sued DROC …
ComputerWire, 13 Sep 2002
The Register breaking news

VeriSign settles slamming charge with BulkRegister

ComputerWire: IT Industry Intelligence BulkRegister Inc and VeriSign Inc said yesterday they have settled a false advertising lawsuit that helped spark a US Federal Trade Commission investigation into a VeriSign marketing campaign that ended in May. Terms were not disclosed, but it seems likely VeriSign will part with …
ComputerWire, 08 Aug 2002
The Register breaking news

FTC probes VeriSign over slamming claims

ComputerWire: IT Industry Intelligence The US Federal Trade Commission is investigating a recent VeriSign Inc domain name marketing campaign, following allegations from competitors that it constituted deceptive business practices, a spokesperson for the company confirmed yesterday. "We've been asked by the FTC not to comment …
ComputerWire, 07 Aug 2002
The Register breaking news

VeriSign still Slamming, Go Daddy lawsuit says

VeriSign Inc is still sending allegedly "deceptive" direct mail to customers of rival domain name registrars, despite being enjoined from doing so with one competitor, a "domain slamming" lawsuit filed this week by Go Daddy Software Inc claims, Kevin Murphy writes. Go Daddy sued VeriSign in Arizona, claiming the company's …
ComputerWire, 07 Jun 2002
The Register breaking news

Systemax UK reins in Misco ops

Systemax UK is closing the Wellingborough, Northants warehouse of its Misco reseller sub, transferring all logistics, except for Systemax-branded PCs, to its main warehouse Globaldirect Greenock, Scotland. Too small for its needs, it says. At the same time, the company is transferring the Uxbridge sales operations of …
Drew Cullen, 21 May 2002
The Register breaking news

Microsoft's License to Confuse

ComputerWire: IT Industry Intelligence Microsoft Corp has blamed confusion over forthcoming changes to its licensing model for sparking a revolt among enterprise customers, who are threatening to throw out Windows operating systems and applications for cheaper alternatives, Gavin Clarke writes. The Redmond, Washington-based …
ComputerWire, 15 Apr 2002
The Register breaking news

Telewest mocks BT for ‘unlimited’ slap

Telewest was in impish mood today when they pitched up outside BT's HQ in London to poke fun at the monster telco's latest brush with the adverting watchdog. Yesterday the ASA ruled that BT misled punters when headlined a direct mail campaign with 'unlimited free calls' only to say later that the "free" calls were only …
Tim Richardson, 04 Apr 2002
The Register breaking news

Insight completes Action takeover

In the end, it happened quickly: Insight Enterprises yesterday completed the takeover of Action Computer Supplies two years after it first agreed to buy the direct mail reseller. As of last night, Insight has received valid acceptances of 84 per cent of Action's share capital; the offer to buy the company's £27m is now wholly …
Drew Cullen, 09 Oct 2001
The Register breaking news

Pay to Play with the Mandrake Team?

The dust is still settling over at MandrakeSoft. The company dumped its CEO, dismissed rumors of financial troubles, assured NewsForge's Robin Miller that the company was "on course to break even within a few months" and continuing to plan for a future IPO. That may sound like brave talk and little else, but co-founder Jacques …
Jack Bryar, 01 Jun 2001
The Register breaking news

Pubes more offensive than ntl ad – just

Cableco and ISP, ntl, was responsible for publishing one of the most complained-about adverts of last year according to the annual report from the Advertising Standards Authority (ASA). The advert - part of a direct mail campaign for "a free Internet service" - was fourth in a list of adverts that drew the most complaints from …
Tim Richardson, 24 Apr 2001
The Register breaking news

BSA offers piracy truce in five US cities

The Business Software Alliance (BSA) is launching a piracy truce for small and medium businesses in five American cities. The companies are to be encouraged to turn themselves in if they suspect they are harbouring unlicensed or counterfeit software. They will not be prosecuted for any dodgy software in operation before …
Linda Harrison, 30 Jan 2001
The Register breaking news

Xmas PC sales slump: the proof

PC sales in the consumer sector fell 24 per cent in December compared to the previous year. Retail and direct/mail companies shifted just over one million desktop PCs last month, with December representing the fifth consecutive month of figures lagging behind 1999. Full year sales dropped 0.8 per cent on 1999 to 10.1 million, …
Linda Harrison, 05 Jan 2001
The Register breaking news

Taxan scraps plan to make PCs in UK

Taxan Europe has ditched plans to manufacture PCs in the UK after its Japanese parent company got the jitters. The monitor maker was planning to set up a separate division and open a PC factory in Wales. It was even in the process of submitting plans to the Welsh National Assembly for funding and had poached the general manager …
Linda Harrison, 16 Oct 2000
The Register breaking news

Simply falls into Global Direct Mail's arms

Analysis This article was first published in February 1999 In 1997, Simply Computers declared its intention of reaching an annual sales target of £130 million by June 1999, an ambitious aim considering the reseller was selling £70 million a year at the time. The east London PC builder also expressed an interest in floating on the stock …
Drew Cullen, 28 Aug 1999
The Register breaking news

Interactive Investor slammed for running teeny-weeny ads

Investors Chronicle has taken a pop at online rival Interactive Investor ( for running smaller than average banner ads (like what The Register sometimes does) It quotes an unnamed advertiser, who says "The pages impressions were nothing like we anticipated. The banners were cut to half the size expected. We …
Drew Cullen, 20 Aug 1999