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Articles about Digital Marketing

The Register breaking news

Adobe marketing cloud now to rain spam following Neolane slurp

Adobe has said that it will slurp up digital marketing software firm Neolane into its marketing cloud for $600m in cold, hard cash. Neolane, which operates a software platform for managing digital marketing campaigns across web, email, social and other channels, will be shoved into the Adobe Marketing Cloud, the firm said. The …
The Register breaking news

Salesforce buys into cloud marketing with ExactTarget

Salesforce is a acquiring ExactTarget as the digital CRM company tries to do to marketing what it has done to CRM. The $2.5bn acquisition was announced by Salesforce on Tuesday, and will see the company make a tender offer of $33.75 per share in cash for all outstanding shares of ExactTarget – a substantial premium above the $22 …
Jack Clark, 04 Jun 2013
The Register breaking news

Hearst bets on digital

Hearst Magazines has committed to a target of gaining more than a million paid digital subscribers via iTunes, Zinio, Nook, Amazon and Next Issue Media. In an internal email to staff reported on Folio, the publishing giant’s company president David Carey also flagged that all sites were on a fast-track transition to HTML5. The …
Targeted Spam

Fed-up bloke takes email spammers to court – and WINS PILE of CASH

It's 9am. You open your email client and wade through the usual pile of spam that's dropped in overnight. It's boring and tiresome. But what if you could earn yourself a few hundred quid and kill the spam off as well? In a landmark court hearing last week, Sky News producer Roddy Mansfield won unspecified damages from retail …
Gareth Corfield, 05 Jun 2014
Gartner's Digital Marketing Transit Map

Gartner magicians conjure technological TUBE MAP

Gartner's Magic Qudrants are beloved by vendors (when they appear in its best bits) but often draw disapproving doubts from Reg readers, who doubt their independence What, then, to make of the analyst outfit's latest visualisation, the “Digital Marketing Transit Map” with its promise to help viewers “Find your digital direction— …
Simon Sharwood, 21 Jun 2013

27 Data-Slurping Facts BuzzFeed Doesn't Want You To Know!

When Buzzfeed first began to offer the world a constant free stream of inane listicles, cat pics and funny fail GIFs, it seemed too good to be true. Yet it turns out that the world's biggest content aggregator isn't just shiny and happy – it's curious too. In fact, according to a digital marketer, Big Buzzfeed is watching us all …
Jasper Hamill, 25 Jun 2014
Adobe's Creative Cloud replaces Creative Suite

Adobe CEO admits need to 'tweak' Creative Suite's cloud-only policy

Adobe dropped the D-bomb during a Q2 conference call with analysts after admitting some customers are "disappointed" it decided to murder future copies of its boxed Creative Suite. Clearly top brass at the company were living in er…cloud cuckoo land when they revealed last month that future Creative Suite versions would only be …
Paul Kunert, 19 Jun 2013

Raised £350bn in crowdsourced funding? Tell me about it (not)

His Girl Friday, All The President’s Men, Pravda, Broadcast News... As a journalist, I ought to be thrilled by reading books and watching dramatisations about other journalists being journalists and generally going about doing their journalisming. Yet there are few things in popular media as forlorn as a journalist talking about …
Alistair Dabbs, 28 Mar 2014
Facebook drowning

Forrester to Facebook: you're SHALLOW and a BAD FRIEND

Analyst house Forrester has unloaded on Facebook, accusing it of doing a terrible job for ad-slingers. Forrester veep and principal analyst Nate Elliot has penned a blog post, styled as an open letter to Mark Zuckerberg that opens with the blunt assertion “Facebook is failing marketers.” The letter goes on to back up that …
Simon Sharwood, 01 Nov 2013
management regulation2

Startup CEO Chahal fired for domestic violence incident

Self-described “die hard entrepreneur” Gurbaksh Chahal, founder of two online advertising startups and recently CEO and chair of soon-to-list digital marketing outfit RadiumOne, has been fired after becoming the subject of intense pressure from online activists after being fined for domestic violence. This chapter in Chahal's …
Simon Sharwood, 28 Apr 2014
Photo of HTC First with Facebook Home

HTC woes prompts 'leave now' tweet from former staffer

Life just got even harder for struggling Taiwanese mobe-maker HTC, with chief product officer Kouji Kodera walking out the door and another former staffer posting nasties to Twitter. Kodera, who held a similar position at previous employer Sony Ericsson, joins recent departees VP of global comms Jason Gordon, global retail …
Phil Muncaster, 22 May 2013
The Register breaking news

EMI rejigs digital unit, waves goodbye to ex-Google CIO

EMI Music split with its digital head yesterday after the troubled record company decided to move the unit he oversaw into its main business operations. Ex-Google CIO Douglas Merrill joined the firm less than a year ago. Terra Firma boss Guy Hands, whose private equity company bought the record label for close to $3.5bn in May …
Kelly Fiveash, 24 Mar 2009
adobe

Adobe moving its users into the Cloud: Wants middlemen to help

Adobe says its direct sales force will be competing with resellers when its Creative Cloud (CC) suite reaches enterprise punters. The software maker has reported sales for Q3 ended 31 August of $1.08bn, down from $1.13bn a year ago with 52 per cent of revenues coming from the US, 27 per cent in Europe and 21 per cent in Asia. …
Paul Kunert, 20 Sep 2012

Apple under CEO Angela Ahrendts? Hmm ... (beard stroke)

Cloud king Marc Benioff has hailed "future Apple CEO" Angela Ahrendts, Apple’s new head of retail and online sales, as "the most important hire Tim Cook has ever made". Some have interpreted the tweet by Benioff, chief executive of software-as-a-service success Salesforce.com, as more than just a bit of encouragement for his …
Gavin Clarke, 30 Oct 2013
The Register breaking news

Steve Jobs' death clears way for Adobe CTO defection

Long-standing chief technology officer Kevin Lynch has left Adobe, but why? Adobe has just announced first quarter 2013 results that were a little ahead of its target and show strong take-up of Creative Cloud - by which it offers up its cloudy software services for subscription rather than one-off purchase - roughly akin to an …
Tim Anderson, 21 Mar 2013
The Register breaking news

Bullseye gets marked by STW

Australian marketing giant STW has added digital services and technology provider Bullseye to its portfolio. Co-founded by Australian telecommunications stalwart Jim McKerlie in 2000, offering dotcom-era-style integrated digital marketing and technology services to Australian businesses, Bullseye now has a 51 per cent …
The Register breaking news

Oh, those crazy Frenchies: Facebook faces family photo tax in France

Facebook should pay the French government for hosting the holiday photos and status updates of the French people, a new report commissioned by the French government has suggested. The new 200-page report* on taxing the digital economy - commissioned by four French Cabinet Ministers - proposes that France should tax data …
Anna Leach, 24 Jan 2013
The Register breaking news

Microsoft to offload digital ads agency?

A French marketing specialist is reportedly the latest beau being targeted by Microsoft for an arranged marriage with its digital advertising pick-up Razorfish. Microsoft has appointed Morgan Stanley to find a buyer for Razorfish, with Publicis thought to be in the running for an acquisition the FT has reported. Razorfish has …
Gavin Clarke, 29 Jun 2009
box_shifting_channel

Product-led campaigns just don't work for vendors or resellers

Nobody really cares about product feature differentiation anymore - feeds and speeds just don't cut the mustard. But the battle among tech vendor marketers to configure their programmes and content to this new engagement model has now really heated up. Their marketing content now needs to be compelling to business buyers as well …
Peter O'Neill, 30 Jul 2012
arrow pointing up

Adobe axes 750 jobs to focus on HTML5, cloud

Adobe has confirmed it is slashing 750 jobs across its enterprise licensing biz and focusing on HTML5 work as part of a restructure to pump up its digital media and marketing software. The proposal to cut around seven per cent of its workforce came as the maker of reassuringly expensive graphic design software reaffirmed …
Paul Kunert, 09 Nov 2011
The Register breaking news

Adobe takes on Efficient Frontiers

Adobe is building up its anti-Google fire power with the inclusion of advertising services outfit Efficient Frontier into its armoury. The new advertising asset will sit snugly with last month’s acquisition of Palo Alto based video advertising company Auditude, data management company Demdex, purchased earlier this year, and …
The Register breaking news

Wotif get ad serving smarts from Webfirm

Online travel group Wotif has struck a commercial deal with ASX-listed digital media solutions company Webfirm to implement its Adslot end-to-end self-serve display sales platform. The Adslot self-serve platform will enable advertisers, which include 19,000 properties, to buy, build and serve display advertising campaigns on …
Kevin Lynch

Adobe reports great re$ult$ but loses CTO Kevin Lynch to Apple

It's been a mixed day for Adobe – exceeding analyst's expectations for its first quarter financial results but having this overshadowed by the news that its long-standing CTO Kevin Lynch handed in his notice on Monday and will gone by the end of the week . "Kevin Lynch resigned from his position as Executive Vice President, …
Iain Thomson, 20 Mar 2013
The Register breaking news

Virgin Media: SO SORRY we fined your dead dad £10 for unpaid bill

Virgin Media has apologised after charging a dead man £10 for being unable to pay his broadband bill. The bloke's son-in-law Jim Boyden posted a photo of the demand for the tenner on Facebook, along with an open letter accusing the UK internet provider's staff of a "special kind of meanness". Almost 100,000 people have now …
Jasper Hamill, 25 Apr 2013
globalisation

Adobe can't penetrate punters' tight wallets: Users holding out for CS6

Adobe's first quarter profits took a bashing as customers of its legacy desktop software deferred purchases in anticipation of forthcoming Creative Suite 6 and Creative Cloud. The maker of reassuringly expensive software saw net income slide 21 per cent to $185.2m for the first quarter ended 2 March. Total sales edged up 1.3 …
Paul Kunert, 20 Mar 2012

Microsoft takes a $6.2bn bath with aQuantive web ads write-down

Microsoft has taken a $6.2bn hit by writing down the value of aQuantive - the mega acquisition Steve Ballmer boasted would transform his company into an online advertising biz. The Windows software giant suffered the financial blow in its fourth fiscal quarter, which closed at the end of June and the results of which are due to …
Gavin Clarke, 03 Jul 2012
The Register breaking news

Adobe buys Auditude

Adobe continues to spend up expanding its advertising business with the acquisition of Auditude, an online video ad management platform. Terms of the deal were not disclosed but speculation suggests the transaction was worth around $US100 million. Palo Alto based Auditude has raised nearly $US40 million in the past four years, …
adobe

Adobe's future is controlling what you watch, not delivering it

Adobe's decision to stop developing mobile Flash shouldn't surprise: Adobe can see there's more money in preventing people watching stuff than enabling them to do so. The news came on the back of 750 layoffs and a refocusing of the company which will see Adobe "investing aggressively in Digital Media and Digital Marketing" – …
Bill Ray, 11 Nov 2011
Collective intelligence cost-cutting: first cut where?

My name is Trevor, and I'm ... an IT consultant

For years I worked as a sysadmin, as addicted to late night security patch updates as I was to bad coffee and long hours. One day I woke and decided enough was enough. It was time to get clean and become an IT consultant. This is my story. While the barriers to setting up your own IT consultancy vary from jurisdiction to …
Trevor Pott, 05 Nov 2012

Search engines we have known ... before Google crushed them

Remember when the internet was young, moving your bulky monitor was a two-person job and 1.4MB disks didn't look like a typo? Back then (most) people didn't have to choose which web search engine they were going to use: it came prepared by the operating system maker, such as Microsoft and MSN Search, or the folks you got your …
The Register breaking news

Google slaps down China resellers in 'very important market'

Google has reportedly cut ties with seven ad resellers in China and, at the same time, renewed its vows to search users in that region – despite their undying love for the firm's rival Baidu. Mountain View came under fire from Beijing officials earlier this year, after it provided China-based surfers with a search redirect via …
Kelly Fiveash, 19 Oct 2010
The Register breaking news

Debating the power of the Chocolate Factory

The RSA plays host to a debate tomorrow 'Is Google getting too powerful?' with a bumper harvest of Reg staff present. Panelists include policy expert Damian Tambini of the LSE, Becket McGrath, partner at Edwards Angell Palmer & Dodge and Tom Hyde of digital marketing agency, Profero. Joining them is our own Andrew Orlowski, who …
Team Register, 17 Mar 2010
The Register breaking news

Phones 4U not responsible for iPhone sex appeal survey

UK mobile phone retailer Phones 4U has distanced itself from research released yesterday that claimed women are more likely to fancy men who own iPhones. The study, which relied on the testimony of 1500 British women, found that 54 per cent of respondents said they would more likely date a guy if he owns an Apple handset. Just …
Tony Smith, 22 Apr 2010
The Register breaking news

Virgin Media sticks with Phorm

Claims that Virgin Media is seeking to dump Phorm in favour of more conventional behavioural targeting firms have been denied by both firms today. A report in the digital marketing trade magazine New Media Age today suggested Virgin Media was seeking to distance itself from Phorm by working with Audience Science, another …
The Register breaking news

Google extends controversial trade mark purchasing policy

Google has increased by 190 the number of countries in which advertisers will be able to pay for their ads to appear when a rival's trade mark is typed into its search engine. That policy previously only applied in the US, Canada, the UK and Ireland. Google will still investigate the use of trade marked terms to trigger adverts …
OUT-LAW.COM, 07 May 2009
The Register breaking news

Indie music mogul: The net's great for us

Beggars Group office in a suburban street in Wandsworth doesn't look much like a media corporation. There's no chocolate ice sculpture in reception, and no giant video screens or inspirational slogans. It does look a lot like you'd expect a real independent record company to look, though: behind the receptionist's desk is the …
Andrew Orlowski, 04 May 2010
The Register breaking news

Manx P2P for 'one Euro a year'?

The Isle of Man's e-commerce minister says he wants to legalise P2P music file sharing - taking just one Euro a year from broadband subscribers. Tim Craine told us today that such a scheme would be voluntary. The Manx government is hopeful that blanket P2P schemes would be rolled out in other countries - including the UK. "If …
Andrew Orlowski, 21 Jan 2009
The Register breaking news

DoubleClick redefines the rainbow paradigm

Google's recently-acquired adserving tentacle DoubleClick has pulled off a bit of a rebranding coup in completely redefining the rainbow paradigm for its reworked logo. DoubleClick's new logo According to GoogleClick's president (international) Ben Regensburger, the company is pretty excited about its new corporate identity " …
Lester Haines, 01 May 2007
The Register breaking news

Is Hitwise in the Phorm biz?

Front Porch – a Silicon Valley startup offering a Phorm-like online ad system – has sued several companies for patent infringement, including NebuAd, Hitwise, and Microsoft. The patent at the heart of this suit does not cover the sort of ISP-based behavioral ad targeting that Phorm, NebuAd, and Front Porch are now famous for. …
Cade Metz, 29 Sep 2008
The Register breaking news

Dutch judge tears up bulk mail ban

An Amsterdam court has thrown out a lawsuit requiring Dutch outfit AbFab to pay €50 every time it sent unsolicited email to customers of ISP XS4ALL. XS4ALL had issued a lawsuit arguing that, based on telecommunications law, the right to privacy and network ownership rights, Abfab was committing a civil wrong every time its sent …
John Leyden, 19 Jul 2002
The Register breaking news

Geldof and Moore plug WapWorld

Sir Bob Geldof, dot-com avatar, is joining the WAP phone scrum with Brian Moore, former England rugby union international and current city solicitor to the rich and famous. They are promoting WapWorld, supposedly Europe's "first free, independent dial-up WAP gateway and portal", The Guardian reports. Moore and Saint Bob will use …
Drew Cullen, 09 Feb 2000
channel

Attackers end-run around IE security

The dependence of Internet Explorer on other Windows components has allowed online attackers to work around the shored-up security of Microsoft's latest browser. Last weekend, security researchers discovered a website using an previously unknown, or zero-day, vulnerability in a relatively unused ActiveX component of Windows to …
Robert Lemos, 08 Nov 2006
The Register breaking news

HP must open source Tru64 goodies - users

So, the Tru64 era has ended at the hands of HP. Compaq/DEC's vaunted clustering and file system technology have been sent to the place where software dies, and Veritas has been adopted. HP's Inkvent agenda doesn't seem to support much Unix research and development these days - much to the dismay of the old Compaq hands and …
Ashlee Vance, 03 Dec 2004
The Register breaking news

MAPS under fire as Harris sues MS, AOL over spam block

At first glance, pollster Harris International's legal action against AOL, Microsoft's Hotmail and others seems heavy-handed. Harris had been blacklisted in the Mail Abuse Prevention System (MAPS) Realtime Blackhole List for spamming, but a dig behind the scenes shows there's much more to this one than the bare facts suggest. …
Graham Lea, 04 Aug 2000