Articles about Digital Marketing

Cthulu emerges from a printer. Image created by illustrator Andy Davies. Copyright: The Register

You can always rely on the Ancient Ones to cock things up

Something for the Weekend, Sir? We have installed a water feature in Dabbs Mansions. It’s an impressive vertical fountain with a splash radius of two metres. In hindsight, it was probably a mistake to install it in the utility room. To be honest, I don’t even remember ordering it. The first I knew about the whole thing was returning home after an hour and a …
Alistair Dabbs, 06 May 2016
Funnel of cash. Credit: via SXC – http://www.sxc.hu/profile/Leonardini

Q. What's orange and white, has a new CEO but is red all over? A. Teradata

+Comment Data warehouse and biz intelligence wrangler Teradata made a loss in its first quarter of 2016. It also recruited a new CEO to get the company motoring again. The new broom is 67 years old, and you don't need big-data analytics to see he won't be around for long. Teradata's revenues for the three months to March 31 were $545m …
Chris Mellor, 05 May 2016
Adobe announced cross-device user tracking at its Summit event in Las Vegas

Adobe will track you across all your devices with new co-op project

Adobe has announced what it calls "cross-device co-operation" at its Summit digital marketing event under way in Las Vegas. The goal, said Adobe Target Director Kevin Lindsay, is to "provide the ability, through all our marketing solutions, for marketers to be able to market to their consumers as people rather than as separate …
Tim Anderson, 22 Mar 2016

With Facebook shafted, India now belongs to Google

With Facebook’s Free Basics out of the way, Google has a free hand at capturing personal data from Indians who aren’t on the internet. Google is reportedly in talks with two Indian telecom operators to provide backhaul for its Google Loon pilot in India. The all-seeing solar powered balloons float around 20km above the Earth' …
Andrew Orlowski, 08 Mar 2016
Screaming kid

Teradataaaaargghh! How to go from years in the black right into the red

Data warehouser and analyzer Teradata is suffering still. It's made a full-year loss as fourth-quarter 2015 revenues continued a multi-quarter tumble. Sales were $719m, down 6 percent year-on-year, and full year revenues of $2.53bn were down 7 per cent year-on-year. The fourth quarter net income was a profit of $41m, 65.3 per …
Chris Mellor, 04 Feb 2016
Young "creatives" whip out their mobile phones. Photo by Shutterstock

IBM buys two digital ad agencies in a week

One for the record: IBM is buying an online creative ad agency – the second in a week – for an undisclosed sum. This one is a 300-strong company Aperto, which is headquartered in Berlin and counts Airbus, Volkswagen and Siemens among its customers. The company will become part of IBM’s IX – as in "interactive experience" – …
Drew Cullen, 02 Feb 2016
Carbonite_rack_appliance

Carbonite goes on exec hiring spree despite deepening losses

SMB backer-upper Carbonite has gone on an exec hiring spree. The company offers on-premises and cloud backup and is looking for a big boost in growth. Carbonite has hired: Christopher Doggett as SVP for global sales, coming from Kaspersky Norman Guadagno as SVP for marketing, hired from digital marketing agency Wire Stone …
Chris Mellor, 07 Jan 2016
The Azure Portal: Microsoft is betting on cloud for its future business

Microsoft in 2015: Mobile disasters, Windows 10 and heads in the clouds

The last twelve months have been pivotal for Microsoft, the company which once promised to put a PC on every desk but now settles for a vague mission statement about “achieve more”. The new mission statement was announced by CEO Satya Nadella in June, replacing Ballmer’s 2013 commitment to “a family of devices and services". …
Tim Anderson, 25 Dec 2015

Rackspace turns into a fanatical AWS cloud-flinger

Managed cloud computing company Rackspace will now sell and support Amazon’s mighty AWS, echoing a similar partnership with Microsoft. The company Tuesday unveiled Fanatical Support for AWS, initially for US customers with support for those outside the US in beta mode. Rackspace will also now sell and consult on Jeff Bezos' …
Gavin Clarke, 06 Oct 2015

Accenture extends tentacles with €25m Dublin R&D centre

Accenture is the latest company to expand its base into low-tax Ireland, opening a €25m (£16.5m) R&D centre in Dublin and hiring 200 new bodies. The move by the consultancy and outsourcing biz will apparently focused on cognitive computing, the "internet of things", advanced analytics, security and digital marketing, according …
Kat Hall, 01 Oct 2015
Wall St bull image via Shutterstock

Wall Street turns off music at Adobe results after-party

Financial analysts last night ejected everyone from Adobe’s party prematurely as weaker-than-expected forecasts for the current quarter eclipsed the good progress made in cloud services, causing a share dip. The Creative Suite developer reported a 21 per cent bounce in turnover to $1.22bn in its Q3 of fiscal ’15 ended ended 28 …
Paul Kunert, 18 Sep 2015

What sounds like a silly yoga-fitness-dance craze, and lost $325m in value in 8 years? Zimbra

Email and collaboration biz Zimbra has lost 93 per cent of its value in eight years, and has been bought by Synacor for just seven per cent of the price Yahoo! paid for the company in 2007. Scott Dietzen, currently the CEO of Pure Storage, was the president and chief technical officer at Zimbra from March 2005 to October 2007 …
Chris Mellor, 31 Aug 2015
Dunce's cap graffiti by https://www.flickr.com/photos/lord-jim/ cc 2.0 attribution https://creativecommons.org/licenses/by/2.0/

Are you a digital leader or a high-maintenance digital dunce?

When it comes to implementing IT effectively, not all companies are equal. Some place a heavy emphasis on business outcomes, and tie deployment strongly to business outcomes. Some merely keep the engines running without really thinking about what they’re doing, or why. Some use IT to innovate and disrupt their businesses, and …
Robin Birtstone, 17 Aug 2015
Derailed train wagon. Pic: New York MTA

Teradata blots copy book with first loss in years

Teradata lost $265m in its second quarter 2015 as a $340m goodwill impairment charge hammered profits, along with continued deferrals of large transactions and longer sales cycles. Revenues in its second calendar 2015 quarter were 8 per cent down year-on-year at $623m, while net income plunged from $96m a year ago to a the $ …
Chris Mellor, 07 Aug 2015
Whitehall road sign. Sgt Tom Robinson RLC/Crown copyright

Former GDS chief Mike Bracken joins Crystal Methodist's old firm

Outgoing head of the Government Digital Service Mike Bracken is to join the troubled Co-operative Group, in the newly created role of chief digital officer. Bracken will be responsible for the retailer's digital content and strategy. Last year Bracken drew a salary of between £155,000 and £159,999 at the GDS. A spokesman from …
Kat Hall, 06 Aug 2015
eBay

eBay's new plan: sell the shirt off your back

Having spent much of 2015 shedding non-core businesses like PayPal, its Craigslist stake and its enterprise services unit, eBay has announced a back-to-the-roots acquisition of Twice. The San Francisco startup gives the company second-hand women's clothing sales, something that's sure to delight eBay sellers who specialise in …
eBay

eBay about to put part of self on eBay

eBay is about to sell off its enterprise services unit, according to folks whispering in the ear of The Wall Street Journal. The journal names private-equity outfit Permira as the buyer and suggests the company's pen is poised over a cheque with US$900m written in the “amount” field. Ebay Enterprise, as the division is known …
Simon Sharwood, 16 Jul 2015

'Why Digital?' Seriously? You plainly don't Get It enough. Or at all

¡Bong! "Why Digital?", some of you occasionally ask me. Some get into more detail: "Why Digital, Steve?" It's a question that invites pity and contempt, naturally. Merely asking marks you out as a knuckle-dragging revanchiste. But sometimes I put pity aside; this is a brave thing to ask in 2015. So today, I'm here to help rather than …
Steve Bong, 06 Mar 2015

Adobe appoints former Reg man as open-source chief mobile lead

Adobe, maker of such renowned proprietary products as Flash Player and Creative Suite, has hired a career open-sourcer to lead mobile marketing. Matt Asay has quietly been appointed Adobe’s vice president of mobile for the firm’s digital marketing business, The Reg has learned. He left his post as vice president of community at …
Gavin Clarke, 14 Nov 2014

HP is giving away FREE* STORAGE to lucky server customers

HP is giving away a one terabyte software SAN licence to every Xeon E5 v3-based server buyer, whether they buy Dell, HP, IBM or Lenovo servers. The software is the StoreVirtual VSA (Virtual Storage Appliance), the old LeftHand iSCSI SAN software technology. It turns a server’s own direct-attached storage into a networked, block- …
Chris Mellor, 23 Sep 2014

27 Data-Slurping Facts BuzzFeed Doesn't Want You To Know!

When Buzzfeed first began to offer the world a constant free stream of inane listicles, cat pics and funny fail GIFs, it seemed too good to be true. Yet it turns out that the world's biggest content aggregator isn't just shiny and happy – it's curious too. In fact, according to a digital marketer, Big Buzzfeed is watching us …
Jasper Hamill, 25 Jun 2014
Targeted Spam

Fed-up bloke takes email spammers to court – and WINS PILE of CASH

It's 9am. You open your email client and wade through the usual pile of spam that's dropped in overnight. It's boring and tiresome. But what if you could earn yourself a few hundred quid and kill the spam off as well? In a landmark court hearing last week, Sky News producer Roddy Mansfield won unspecified damages from retail …
Gareth Corfield, 05 Jun 2014
management regulation2

Startup CEO Chahal fired for domestic violence incident

Self-described “die hard entrepreneur” Gurbaksh Chahal, founder of two online advertising startups and recently CEO and chair of soon-to-list digital marketing outfit RadiumOne, has been fired after becoming the subject of intense pressure from online activists after being fined for domestic violence. This chapter in Chahal's …
Simon Sharwood, 28 Apr 2014

Raised £350bn in crowdsourced funding? Tell me about it (not)

Something for the Weekend, Sir? His Girl Friday, All The President’s Men, Pravda, Broadcast News... As a journalist, I ought to be thrilled by reading books and watching dramatisations about other journalists being journalists and generally going about doing their journalisming. Yet there are few things in popular media as forlorn as a journalist talking about …
Alistair Dabbs, 28 Mar 2014
Facebook drowning

Forrester to Facebook: you're SHALLOW and a BAD FRIEND

Analyst house Forrester has unloaded on Facebook, accusing it of doing a terrible job for ad-slingers. Forrester veep and principal analyst Nate Elliot has penned a blog post, styled as an open letter to Mark Zuckerberg that opens with the blunt assertion “Facebook is failing marketers.” The letter goes on to back up that …
Simon Sharwood, 01 Nov 2013

Apple under CEO Angela Ahrendts? Hmm ... (beard stroke)

Analysis Cloud king Marc Benioff has hailed "future Apple CEO" Angela Ahrendts, Apple’s new head of retail and online sales, as "the most important hire Tim Cook has ever made". Some have interpreted the tweet by Benioff, chief executive of software-as-a-service success Salesforce.com, as more than just a bit of encouragement for his …
Gavin Clarke, 30 Oct 2013
The Register breaking news

Adobe marketing cloud now to rain spam following Neolane slurp

Adobe has said that it will slurp up digital marketing software firm Neolane into its marketing cloud for $600m in cold, hard cash. Neolane, which operates a software platform for managing digital marketing campaigns across web, email, social and other channels, will be shoved into the Adobe Marketing Cloud, the firm said. The …
Gartner's Digital Marketing Transit Map

Gartner magicians conjure technological TUBE MAP

Gartner's Magic Qudrants are beloved by vendors (when they appear in its best bits) but often draw disapproving doubts from Reg readers, who doubt their independence What, then, to make of the analyst outfit's latest visualisation, the “Digital Marketing Transit Map” with its promise to help viewers “Find your digital …
Simon Sharwood, 21 Jun 2013
Adobe's Creative Cloud replaces Creative Suite

Adobe CEO admits need to 'tweak' Creative Suite's cloud-only policy

Adobe dropped the D-bomb during a Q2 conference call with analysts after admitting some customers are "disappointed" it decided to murder future copies of its boxed Creative Suite. Clearly top brass at the company were living in er…cloud cuckoo land when they revealed last month that future Creative Suite versions would only be …
Paul Kunert, 19 Jun 2013
The Register breaking news

Salesforce buys into cloud marketing with ExactTarget

Salesforce is a acquiring ExactTarget as the digital CRM company tries to do to marketing what it has done to CRM. The $2.5bn acquisition was announced by Salesforce on Tuesday, and will see the company make a tender offer of $33.75 per share in cash for all outstanding shares of ExactTarget – a substantial premium above the $22 …
Jack Clark, 04 Jun 2013
Photo of HTC First with Facebook Home

HTC woes prompts 'leave now' tweet from former staffer

Life just got even harder for struggling Taiwanese mobe-maker HTC, with chief product officer Kouji Kodera walking out the door and another former staffer posting nasties to Twitter. Kodera, who held a similar position at previous employer Sony Ericsson, joins recent departees VP of global comms Jason Gordon, global retail …
Phil Muncaster, 22 May 2013
The Register breaking news

Virgin Media: SO SORRY we fined your dead dad £10 for unpaid bill

Virgin Media has apologised after charging a dead man £10 for being unable to pay his broadband bill. The bloke's son-in-law Jim Boyden posted a photo of the demand for the tenner on Facebook, along with an open letter accusing the UK internet provider's staff of a "special kind of meanness". Almost 100,000 people have now …
Jasper Hamill, 25 Apr 2013
The Register breaking news

Steve Jobs' death clears way for Adobe CTO defection

Long-standing chief technology officer Kevin Lynch has left Adobe, but why? Adobe has just announced first quarter 2013 results that were a little ahead of its target and show strong take-up of Creative Cloud - by which it offers up its cloudy software services for subscription rather than one-off purchase - roughly akin to an …
Tim Anderson, 21 Mar 2013
Kevin Lynch

Adobe reports great re$ult$ but loses CTO Kevin Lynch to Apple

It's been a mixed day for Adobe – exceeding analyst's expectations for its first quarter financial results but having this overshadowed by the news that its long-standing CTO Kevin Lynch handed in his notice on Monday and will gone by the end of the week . "Kevin Lynch resigned from his position as Executive Vice President, …
Iain Thomson, 20 Mar 2013
The Register breaking news

Oh, those crazy Frenchies: Facebook faces family photo tax in France

Facebook should pay the French government for hosting the holiday photos and status updates of the French people, a new report commissioned by the French government has suggested. The new 200-page report* on taxing the digital economy - commissioned by four French Cabinet Ministers - proposes that France should tax data …
Anna Leach, 24 Jan 2013

Search engines we have known ... before Google crushed them

Feature Remember when the internet was young, moving your bulky monitor was a two-person job and 1.4MB disks didn't look like a typo? Back then (most) people didn't have to choose which web search engine they were going to use: it came prepared by the operating system maker, such as Microsoft and MSN Search, or the folks you got your …
Collective intelligence cost-cutting: first cut where?

My name is Trevor, and I'm ... an IT consultant

Feature For years I worked as a sysadmin, as addicted to late night security patch updates as I was to bad coffee and long hours. One day I woke and decided enough was enough. It was time to get clean and become an IT consultant. This is my story. While the barriers to setting up your own IT consultancy vary from jurisdiction to …
Trevor Pott, 05 Nov 2012
adobe

Adobe moving its users into the Cloud: Wants middlemen to help

Adobe says its direct sales force will be competing with resellers when its Creative Cloud (CC) suite reaches enterprise punters. The software maker has reported sales for Q3 ended 31 August of $1.08bn, down from $1.13bn a year ago with 52 per cent of revenues coming from the US, 27 per cent in Europe and 21 per cent in Asia. …
Paul Kunert, 20 Sep 2012
box_shifting_channel

Product-led campaigns just don't work for vendors or resellers

Nobody really cares about product feature differentiation anymore - feeds and speeds just don't cut the mustard. But the battle among tech vendor marketers to configure their programmes and content to this new engagement model has now really heated up. Their marketing content now needs to be compelling to business buyers as well …
Peter O'Neill, 30 Jul 2012

Microsoft takes a $6.2bn bath with aQuantive web ads write-down

Microsoft has taken a $6.2bn hit by writing down the value of aQuantive - the mega acquisition Steve Ballmer boasted would transform his company into an online advertising biz. The Windows software giant suffered the financial blow in its fourth fiscal quarter, which closed at the end of June and the results of which are due to …
Gavin Clarke, 03 Jul 2012
globalisation

Adobe can't penetrate punters' tight wallets: Users holding out for CS6

Adobe's first quarter profits took a bashing as customers of its legacy desktop software deferred purchases in anticipation of forthcoming Creative Suite 6 and Creative Cloud. The maker of reassuringly expensive software saw net income slide 21 per cent to $185.2m for the first quarter ended 2 March. Total sales edged up 1.3 …
Paul Kunert, 20 Mar 2012
The Register breaking news

Wotif get ad serving smarts from Webfirm

Online travel group Wotif has struck a commercial deal with ASX-listed digital media solutions company Webfirm to implement its Adslot end-to-end self-serve display sales platform. The Adslot self-serve platform will enable advertisers, which include 19,000 properties, to buy, build and serve display advertising campaigns on …
The Register breaking news

Hearst bets on digital

Hearst Magazines has committed to a target of gaining more than a million paid digital subscribers via iTunes, Zinio, Nook, Amazon and Next Issue Media. In an internal email to staff reported on Folio, the publishing giant’s company president David Carey also flagged that all sites were on a fast-track transition to HTML5. The …
The Register breaking news

Bullseye gets marked by STW

Australian marketing giant STW has added digital services and technology provider Bullseye to its portfolio. Co-founded by Australian telecommunications stalwart Jim McKerlie in 2000, offering dotcom-era-style integrated digital marketing and technology services to Australian businesses, Bullseye now has a 51 per cent …
The Register breaking news

Adobe takes on Efficient Frontiers

Adobe is building up its anti-Google fire power with the inclusion of advertising services outfit Efficient Frontier into its armoury. The new advertising asset will sit snugly with last month’s acquisition of Palo Alto based video advertising company Auditude, data management company Demdex, purchased earlier this year, and …
adobe

Adobe's future is controlling what you watch, not delivering it

Analysis Adobe's decision to stop developing mobile Flash shouldn't surprise: Adobe can see there's more money in preventing people watching stuff than enabling them to do so. The news came on the back of 750 layoffs and a refocusing of the company which will see Adobe "investing aggressively in Digital Media and Digital Marketing" – …
Bill Ray, 11 Nov 2011
arrow pointing up

Adobe axes 750 jobs to focus on HTML5, cloud

Adobe has confirmed it is slashing 750 jobs across its enterprise licensing biz and focusing on HTML5 work as part of a restructure to pump up its digital media and marketing software. The proposal to cut around seven per cent of its workforce came as the maker of reassuringly expensive graphic design software reaffirmed …
Paul Kunert, 09 Nov 2011
The Register breaking news

Adobe buys Auditude

Adobe continues to spend up expanding its advertising business with the acquisition of Auditude, an online video ad management platform. Terms of the deal were not disclosed but speculation suggests the transaction was worth around $US100 million. Palo Alto based Auditude has raised nearly $US40 million in the past four years, …
The Register breaking news

Google slaps down China resellers in 'very important market'

Google has reportedly cut ties with seven ad resellers in China and, at the same time, renewed its vows to search users in that region – despite their undying love for the firm's rival Baidu. Mountain View came under fire from Beijing officials earlier this year, after it provided China-based surfers with a search redirect via …
Kelly Fiveash, 19 Oct 2010
The Register breaking news

Indie music mogul: The net's great for us

Interview Beggars Group office in a suburban street in Wandsworth doesn't look much like a media corporation. There's no chocolate ice sculpture in reception, and no giant video screens or inspirational slogans. It does look a lot like you'd expect a real independent record company to look, though: behind the receptionist's desk is the …
Andrew Orlowski, 04 May 2010