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Articles about Asa

Crying girl being comforted by a woman

UK IT supplier placed on ASA naughty step over 'misleading' HDD ad

Aria Technology has received a telling-off from the Advertising Standards Agency for failing to respond to a complaint about a hard drive promotion which the toothless watchdog deemed to be "misleading". The Manchester-based reseller was put on the ASA naughty step over a "500 GB Seagate Barracuda SATA III Hard Drive - Clean …
Paul Kunert, 22 Jan 2014
Three UK logo

Three used cheap deal to lure me into buying expensive slab, chap tells ASA

UK mobile network Three has been rapped for touting a tablet computer that customers couldn't actually buy – and then, having got the interested punters on the phone, tried flogging them a more expensive slab instead. One outraged man told the advertising watchdog that an ad on Three's website stated that the operator's online …
Bill Ray, 04 Sep 2013

ASA slaps down BT over 'misleading' broadband claims

Those toothless tigers gummy stripy cats at the Advertising Standards Agency have given BT a talking to over "misleading" claims about overall broadband speeds, outpacing packages from both Sky and TalkTalk. The Brit telco made an ad headed "Official", claiming it could "Superpower your broadband". It contained a cartoon man …
Paul Kunert, 04 Dec 2013
The Register breaking news

ASA bans Samsung's 'misleading' free Galaxy Tab 2 ad

The Advertising Standard Agency has ordered Samsung to pull two "misleading" online and television adverts. In an adjudication published today, the ASA said it had received complaints over adverts which claimed customers would receive a free Samsung Galaxy tab or money off the firm's products when they upgraded to high-end …
Jasper Hamill, 26 Jun 2013
The Register breaking news

ASA says 'unlimited' broadband can have 'moderate' limits on it

Britain's advertising regulator has upheld complaints brought against Virgin Media by BSkyB and BT over the cable company's "unlimited" broadband claims. The Advertising Standards Authority ruled that Virgin Media had misled customers with an ad on the ISP's website that claimed punters could "get unlimited downloads". But BT …
Kelly Fiveash, 28 Mar 2013
The Register breaking news

Carbonite disputes ASA censure of cloud storage ads

US cloud backup vendor Carbonite has said it will contest the UK Advertising Standards Authority (ASA) ruling that its adverts claiming unlimited storage are misleading. A single UK punter complained to the ASA that Carbonite's adverts with the unlimited storage offer were misleading and breached its guidelines. The ASA found …
Iain Thomson, 03 Aug 2012

ASA keelhauls Ebuyer AGAIN - this time for dodgy disk ad

Web souk Ebuyer has been scolded for misleading promos about the price and warranty options for a disk drive. This is the second time this year the Advertising Standards Agency (ASA) has sent the East Yorkshire-based online reseller to the naughty step: back in July the toothless watchdog pulled apart Ebuyer's sales pitch for a …
Paul Kunert, 19 Sep 2012

ASA shakes finger sternly at naughty eBuyer over hard drive promo

Gummy mouthed watchdog the Advertising Standards Authority has again told web shop eBuyer to stop misleading customers over hard drive promos. This is the fourth time in less than a year that the toothless independent regulator has put Huddersfield-based eBuyer on the naughty step for making unjustified savings claims. The …
Paul Kunert, 17 Oct 2012
The Register breaking news

BT's 'unbeatable' Infinity broadband ads banned by ASA

BT has been collared by Blighty's advertising regulator, the ASA, which upheld four complaints brought against the telco giant. It ruled that BT's Infinity ads as shown on telly, published in the press and run online were misleading. The watchdog added that none of the commercials should appear in their current form again. …
Kelly Fiveash, 18 Apr 2012
The Register breaking news

ASA: Rooney tweet was advert, not written expression of his thoughts

Nike UK has been slapped for slipping a marketing tweet into Wayne Rooney's Twitter account without clearly marking it as an advert. In the ruling today, The Advertising Standards Agency banned Nike from doing it again. Followers of Wayne Rooney might have mistaken his tweet about Nike in January as a genuine expression of the …
Anna Leach, 20 Jun 2012
chart

ASA upholds customer complaint against eBuyer

The Advertising Standards Agency has rapped eBuyer over a Wi-Fi internet radio promo that it concluded misled consumers. The watchdog received a complaint claiming eBuyer was trying to create a favourable impression of the Foehn & Hirsch product by selecting 17 positive reviews and displaying them next to a four-and-a-half out …
Paul Kunert, 07 Dec 2011
The Register breaking news

ASA tuts at TalkTalk over broadband speed estimator

TalkTalk got rapped on the knuckles by the Advertising Standards Authority today after it upheld a complaint that its broadband speed checker was rather overestimating the actual speed of web surfing. A customer had complained that when he typed his postcode into the box, he was told his estimated speed was 3.8Mbps with a range …
Virgin Media

ASA upholds complaint against 'best gaming' Virgin ads

Another slap on the wrist for Virgin Media from the Advertising Standards Authority: the ISP was today told not to claim its 50Mb/s broadband package is the "best for online gaming". To be fair, Virgin responded to the ASA's investigation into complaints received about an advertising feature in the June issue of PC Gaming by …
Hard Reg, 19 Oct 2011
The Register breaking news

Just trolling: It's OK to poke fun at Christians, says ASA

The fact that trolls can smell Christian blood is well-known, the Advertising Standards Agency (ASA) has ruled, and a reference to it in a fake job advert used to promote a film was unlikely to cause widespread offence, it said today. After receiving two complaints about the advert "Troll Hunters Required" listed in The Guardian …
Anna Leach, 16 Nov 2011
frustration_anger_irritation_annoyance pain

Cloud backup drama: Mozy kicks Carbonite after ASA's had a go

Cloud backup service vendor Carbonite recently had its knuckles rapped by the UK's Advertising Standards Authority for misleading punters by saying its cloud backup service is "unlimited". Now EMC-backed Mozy, a Carbonite competitor which doesn't offer unlimited backup data amounts, has waded in to the fray. The ASA quoted a …
Chris Mellor, 07 Aug 2012
cloud

ASA probes Microsoft cloud reliability claims

The Advertising Standards Agency (ASA) is checking out a complaint about claims from Microsoft that it can guarantee 99.9 per cent uptime on its cloud services. The Business Productivity Online Suite (BPOS) has been prone to outages. And even its successor, Office 365, has gone down twice since its launch in late June, leading …
Paul Kunert, 14 Sep 2011
The Register breaking news

ASA upholds a brace of ads gripes against Groupon

The Advertising Standards Agency (ASA) has admonished Groupon for misleading web surfers about online sales promotions. In two separate rulings, the ASA upheld complaints brought against the privately-held e-commerce coupons website about various banner and Google-sponsored search ads. The promotions included promises of steep …
Kelly Fiveash, 11 May 2011
The Register breaking news

ASA bitchslaps Motorola on 'most powerful' Atrix boast

The UK's Advertising Standards Agency has upheld complaints about the TV ad for Motorola's Atrix, which stated that the gadget was "the world's most powerful smartphone". Two complainants, who either felt enraged enough by this hyperbole to comment or were feeling particularly brand-loyal, said they believed that the Samsung …
The Register breaking news

Half of Virgin Media broadband ads are wrong, says ASA

Virgin Media has been taken to task by ad regulators over 10 separate adverts. The complaints centred on three separate national press adverts, a leaflet, a TV ad and a radio advert. BT complained that the first newspaper advert said that Virgin's fibre optic broadband is twice as fast as that of BT. BT bitched that this …
Team Register, 14 Jul 2011
The Register breaking news

Nipples and teen lesbians sexy even when ironic, ASA rules

The Advertising Standards Authority has put the kibosh on an ad for Duke Nukem Forever that confronted post-watershed viewers with pole dancers, schoolgirl lesbians and multiple nipple flashes. The ad regulator said it had received 34 complaints about the ad, shown last June, that had questioned whether it was "offensive and …
Joe Fay, 19 Oct 2011
The Register breaking news

ASA smackdown for Yahoo! Thelma & Louise

The UK's advertising regulator has slammed the brakes on a Yahoo! ad which is said encourage irresponsible driving. The ASA received a complaint about "an ad on a login screen, for an email service provider, [which] was headed 'Faster is funner. Introducing the 2x faster New BT Yahoo! Mail. Find out more about BT Yahoo! Mail …
Joe Fay, 25 May 2011
The Register breaking news

Groupon still on ASA naughty step with more complaints upheld

Groupon has yet again been busted by the Advertising Standards Authority for misleading customers with separate promotions on its website. This brings the grand total of complaints brought against the e-coupon outfit to 50 for the year, and 2011 isn't even over yet. MyCityDeal Ltd, which trades as Groupon, was told that claims …
Kelly Fiveash, 07 Dec 2011
Sky HD box

Sky rapped over PREMATURE SEXY CONDOM ad

The Advertising Standards Authority has ordered Sky to be more careful with its telly scheduling after it showed a racy condom advert just after a kids' film. A viewer wrote to the ASA to complain about the Durex ad, which was shown directly after Ice Age 4 at 9.32pm on Sky Movies Premiere. The concerned telly lover was grumpy …
Jasper Hamill, 18 Dec 2013
channel

Digital player maker 'incited consumers to break the law', says ASA

A company must change the way it advertises its digital music player because the ads encourage people to copy music in a way that breached copyright law, the advertising industry regulator has said. The Advertising Standards Authority (ASA) has told 3GA Ltd to find a new way to advertise the Brennan JB7 machine, which is a CD …
OUT-LAW.COM, 31 Mar 2011

Virgin Media spanked by ad watchdog over 'in your neighbourhood' fibs

Virgin Media is on the naughty step with the UK's advertising watchdog, after wrongly claiming in two separate circulars that its broadband service was available in areas where the ad was posted through people's letterboxes. Two complainants successfully refuted the telco's fibs, after taking their gripes to the Advertising …
Kelly Fiveash, 08 Jan 2014
padlock

Java bug burns Borg

Cisco has asked users of its Secure Access Control System 5.5 or lower to implement an urgent patch, as it has spotted several problems with its RMI implementation. There are three independent bugs: one privilege escalation vuln (CVE ID CVE-2014-0649, here), an unauthenticated user access vulnerability (CVE 2014-0648 here), and …
The Register breaking news

ASA rules BT Wi-Fi service works with invisible routers

The Advertising Standards Authority has ruled that BT's Wi-Fi network does extend into open spaces, even if the router isn't visible in the adverts. Despite running adverts showing people happily surfing the internet in the open air BT has successfully argued that every one of them was within 25 metres of an OpenZone or BT Fon …
Bill Ray, 09 Mar 2011
The Register breaking news

ASA: You can't say 'f**k'

The use of expletives in advertising and marketing can cause offence. That remains true even if some letters in swearwords are replaced by asterisks, the Advertising Standards Authority (ASA) has ruled. A direct mailing for marketing firm The Fuel Agency Ltd took the form of a valentine's card. The text on the front stated: "I F …
OUT-LAW.COM, 12 Aug 2010

London's King of Clamps shuts down numberplate camera site

The inventor of the much-hated London wheel clamp has shut down a website which advertised a automatic numberplate recognition system which he'd claimed was capable of spotting tax dodgers, disabled people and terrorists. Trevor Whitehouse voluntarily closed the site ANPRinabox.com after parking activists filed a complaint with …
Jasper Hamill, 04 Feb 2014
The Register breaking news

Microsoft's IE 8 'most widely used browser', rules ASA

The UK’s advertising watchdog has ruled that Microsoft’s Internet Explorer 8 browser is the most widely used web surfing tool, following an investigation of one of the company's ads. The Advertising Standards Agency (ASA) probed a complaint about an internet ad in which Microsoft said that Blighty surfers could “Download the …
Kelly Fiveash, 03 Nov 2010
traffic lights

Virgin Media only puts limited limits on its Unlimited service

Earlier this year the UK's advertising watchdog made the "unlimited" term used by broadband providers redundant, by confirming that moderate restrictions could be applied to network traffic, all the while letting the telcos continue to make "no caps" claims to subscribers. That surprise decision came in a ruling from the …
Kelly Fiveash, 30 Oct 2013
Sliced Bread

BT jabbed by ad watchdog AGAIN over fibre deployment fibs

BT has been caught fibbing to Manchester residents, after the telecoms giant wrongly claimed that its fibre optic Infinity product was already available throughout the city. The Advertising Standards Authority ruled today that BT had misled customers with a poster ad that shouted: "MANCHESTER BUSINESSES. IT'S ARRIVED". A …
Kelly Fiveash, 13 Nov 2013
The Register breaking news

ASA rules 'Bare T*Ts Project' ad offensive

The ASA has ruled that an ad for a smutty premium rate phone service breached taste guidelines after it was broadcast on a sex channel at 6.40am. The ASA recounts that the ad on the Tease Me 2 channel featured mock documentary footage titled The Bare Tits Project, and stated "In 2009 4 students went out to make a naughty …
Joe Fay, 10 Nov 2010
The Register breaking news

ASA goes online to swing stick at new media advertisers

From 1 March 2011 the Advertising Standards Agency will be taking over responsibility for the regulation of online marketing communications, and this week they launched a cross-media ad campaign (outdoor, radio, press, online) to make sure you know about the change. The campaign, running up until 27 February will inform …
Jane Fae Ozimek, 19 Jan 2011
Derisive laugh

BT's mobe interference claim laughed off air by ad watchdog

BT misled consumers with a TV ad that wrongly claimed that mobile phones and radios caused interference with wireless networks, the Advertising Standards Authority has ruled. A voice-over in BT's commercial crowed that such devices, alongside other household gadgets, caused "no end" of disruption to Wi-Fi internet connections in …
Kelly Fiveash, 24 Oct 2013

Virgin Media's 'little(ish)' book of deals contained BIG FIBS, rules ad watchdog

Virgin Media has been walloped by Britain's advertising watchdog for failing to clearly explain that a half-price deal it was flogging did not apply to line rental. A complaint about a direct mailing promotion that came loaded with a "little(ish) book" of offers was upheld by the Advertising Standards Authority, which concluded …
Kelly Fiveash, 22 Jan 2014
channel

Windows 7 really was some girl's idea, rules ASA

The ASA has ruled that it's perfectly plausible to claim that Windows 7 was developed by a bunch of rugby players' girlfriends, "private-browsing" dads, and spud-faced kids in Spanish cafes rather than a bunch of highly trained, generously paid developers in Redmond. The ruling came in response to eight complaints about one of …
Joe Fay, 15 Dec 2010
The Register breaking news

ASA tuts at Orange after 9 months pondering complaint

The Advertising Standards Authority has upheld a complaint against Orange's claims that its 3G network is the biggest in the UK. Orange won't be able to repeat the claim that its 3G network "covers more people in the UK than any other operator", but coming nine months after 3UK filed its complaint the decision is hardly going to …
Bill Ray, 30 Jun 2010

Kevin Bacon avoids slapped wrist after TV pipe-fatness claims

EE has received a stern talking to from the Advertising Standards Authority for website claims of "superfast" connectivity, though when Kevin Bacon says the same thing on TV that's OK. The difference is the context: on TV Kevin's words are accompanied by numbers and comparisons to 3G, while the web ad just made the "superfast" …
Bill Ray, 31 Jul 2013
The Register breaking news

Barnes & Noble booked for running out of £29 Nooks

Struggling bookshop Barnes & Noble has been taken to task by the UK's advertising watchdog for running out of stocks of its ebook reader, the Nook, just a few days after slashing prices down to £29 in a nationwide campaign. B&N started an ad campaign on 24 April that touted the whopping discount from £79 to £29 for the ereader …
AllSeen Alliance

Open source bods magic up Qualcomm tech to unlock Internet of Things

The Linux Foundation has established an industry-wide initiative to create an accessible-to-all framework for the Internet of Things - or the “Internet of Everything”, as the Foundation now wants us to call it. Dubbed the AllSeen Alliance - sounds a bit Harry Potter or Terry Pratchett, no? - the organisation will do what no one …
Tony Smith, 10 Dec 2013
The Register breaking news

Nandos 'village bike' ad not sexist, rules ASA

Referring to the village bike or asking to borrow a friend's girlfriend is not sexist, offensive or derogatory to women, the ASA has ruled, as long as it is done in a comical Portuguese accent. The Advertising Standards Authority made the ruling in response to a series of complaints about adverts for Nandos, the periperi chicken …
Joe Fay, 01 Sep 2010
The Register breaking news

Voda in 3G blackhole probe by ASA

Serious network problems in Glasgow have left Vodafone customers with a dicky 3G service for at least six months, according to a complaint the Advertising Standards Agency is investigating. “A smartphone without 3G is an expensive paperweight and I am fed up paying £30 a month for this one,” writes one pissed-off Glaswegian at …
Anna Leach, 17 Oct 2011
The Register breaking news

BSkyB-owned BE slams into traffic pile-up over 'unlimited' broadband lie

Telco BE - now owned by BSkyB - has been admonished by Blighty's ad watchdog for misleading its customers with unsubstantiated claims about its broadband. The Advertising Standards Authority (ASA) upheld gripes from three complainants who challenged the ISP's claims that it offered "unlimited usage" to customers - despite having …
Kelly Fiveash, 05 Jun 2013
The Register breaking news

ASA bans tyrannical German boss ad

The Advertising Standards Authority has banned a Reed Online radio ad featuring a shouty German boss because it "reinforced a negative and outdated cultural stereotype of German people as overpowering and tyrannical". The offending advert "featured a man speaking to his boss, who responded angrily and loudly in German". The …
Lester Haines, 20 Jan 2010
The Register breaking news

ASA to take over Facebook, Twitter regulation

Advertising regulator the Advertising Standards Authority (ASA) will take over the regulation of companies' social networking pages by the end of the year, according to advertising industry proposals. The ASA hopes that the move will plug a regulatory gap that has resulted in two thirds of the complaints it receives relating to …
OUT-LAW.COM, 08 Mar 2010

BRUCE WILLIS (ad) DIES HARD (in Sky broadband telly fib ban)

Hollywood action hero Bruce Willis has been sensationally banned from appearing on the UK's small screen ... in misleading ads touting Sky broadband. Blighty's advertising watchdog, the Advertising Standards Authority, ruled the telco's telly adverts featuring the Die Hard star were somewhat economical with the truth. One …
Kelly Fiveash, 14 Aug 2013
Barnes and Noble Nook HD

Barnes & Noble knock Nook slate down to £79

Barnes & Noble has knocked a further 20 quid off the price of its Nook HD and HD+ tablets as it continues to try to shift existing stocks of the gadgets. Originally introduced in September 2012, the 7-inch and 9-inch Nook tablets were priced at launch at £159 for a 16GB HD and £226 for the same-capacity HD+. Both tablets, …
Tony Smith, 04 Sep 2013
The Register breaking news

Plusnet's 'Everyone's a winner' claim is a plus-sized whopper

BT-owned ISP Plusnet misled would-be customers by boasting in a telly ad that its broadband service was available to "everyone", says a watchdog. And the blurb wrongly gave the impression that all of its products were part of a half-price sale. The Advertising Standards Authority ruled the Plusnet ad in question, which stated …
Kelly Fiveash, 01 May 2013
The Register breaking news

BT's 'six-month free broadband' offer is a big fat FIB - ads watchdog

BT misled customers by wrongly claiming that one of its broadband products was "free for six months", says Blighty's ad watchdog. This is the second time this year the national telco has been scolded by the Advertising Standards Authority (ASA). The offending press advert boasted that "the UK's most complete broadband package" …
Kelly Fiveash, 16 Jan 2013