Articles about Asa

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ASA slaps Ebuyer AGAIN - this time for ignoring regulator

Toothless ad regulator the Advertising Standards Authority has put online souk Ebuyer on the naughty step again for using misleading advertising – the seventh complaint upheld against the company roughly three years. However, it seems Ebuyer is so bored of the gummy watchdog it has simply ceased responding to its enquiries. …
Kat Hall, 17 Dec 2014

ASA raps 'F*CK YOU GOOGLE' vlogger + chums over VIDEO LICKFEST

The Advertising Standards Authority has rapped the knuckles of video bloggers for making it unclear when they’re actually recommending something and when they’ve been paid to hawk it to unsuspecting YouTubers. Vloggers, as we’re apparently meant to call them now, are big business these days with stars like Blighty’s Zoella …

Cisco sprinkles Sourcefire goodies on ASA firewalls

Cisco has taken the next step in wrapping the technology it acquired along with Sourcefire, by putting its Adaptive Security Appliance (ASA) next-gen firewalls and the FirePOWER technology into the blender and giving it a good spin. The idea is to run up a combination of firewall, application control, intrusion prevention and …

Rival BT sics ad watchdog on EE: ASA growls at 'most reliable broadband' claim

BT has successfully shot down EE's claim in a direct mail ad that it offered "Britain's most reliable broadband for staying connected". The telecoms giant convinced Blighty's advertising watchdog that EE had misled customers in three different ways. BT argued to the Advertising Standards Authority that EE had failed to …
Kelly Fiveash, 21 May 2014
Crying girl being comforted by a woman

UK IT supplier placed on ASA naughty step over 'misleading' HDD ad

Aria Technology has received a telling-off from the Advertising Standards Agency for failing to respond to a complaint about a hard drive promotion which the toothless watchdog deemed to be "misleading". The Manchester-based reseller was put on the ASA naughty step over a "500 GB Seagate Barracuda SATA III Hard Drive - Clean …
Paul Kunert, 22 Jan 2014
Three UK logo

Three used cheap deal to lure me into buying expensive slab, chap tells ASA

UK mobile network Three has been rapped for touting a tablet computer that customers couldn't actually buy – and then, having got the interested punters on the phone, tried flogging them a more expensive slab instead. One outraged man told the advertising watchdog that an ad on Three's website stated that the operator's online …
Bill Ray, 04 Sep 2013

ASA slaps down BT over 'misleading' broadband claims

Those toothless tigers gummy stripy cats at the Advertising Standards Agency have given BT a talking to over "misleading" claims about overall broadband speeds, outpacing packages from both Sky and TalkTalk. The Brit telco made an ad headed "Official", claiming it could "Superpower your broadband". It contained a cartoon man …
Paul Kunert, 04 Dec 2013
The Register breaking news

ASA bans Samsung's 'misleading' free Galaxy Tab 2 ad

The Advertising Standard Agency has ordered Samsung to pull two "misleading" online and television adverts. In an adjudication published today, the ASA said it had received complaints over adverts which claimed customers would receive a free Samsung Galaxy tab or money off the firm's products when they upgraded to high-end …
Jasper Hamill, 26 Jun 2013

Ads watchdog slams Mind Candy for upselling subscriptions to kids

UK entertainment company Mind Candy has been slammed by the Advertising Standards Authority (ASA) for targeting membership ads at kiddies in an attempt to up-sell its paid-for content. The Competition and Markets Authority (CMA) believed Mind Candy's kids' game Moshi Monsters contained "a direct exhortation to buy a membership …
Kat Hall, 26 Aug 2015

Ad watchdog terminates Vodafone's cherry-picked 'unbeatable connecting calls' claims

Blighty's ad watchdog has given Vodafone a ticking off following a complaint from rival carrier Three, which successfully challenged the firm's "unbeatable at connecting calls" claims. A press and website advert were found to have cherry-picked locations across the UK to support Voda's assertion that it was "unbeatable" at …
Kelly Fiveash, 02 Sep 2015
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Carbonite disputes ASA censure of cloud storage ads

US cloud backup vendor Carbonite has said it will contest the UK Advertising Standards Authority (ASA) ruling that its adverts claiming unlimited storage are misleading. A single UK punter complained to the ASA that Carbonite's adverts with the unlimited storage offer were misleading and breached its guidelines. The ASA found …
Iain Thomson, 03 Aug 2012
The Register breaking news

ASA says 'unlimited' broadband can have 'moderate' limits on it

Britain's advertising regulator has upheld complaints brought against Virgin Media by BSkyB and BT over the cable company's "unlimited" broadband claims. The Advertising Standards Authority ruled that Virgin Media had misled customers with an ad on the ISP's website that claimed punters could "get unlimited downloads". But BT …
Kelly Fiveash, 28 Mar 2013

Cisco security software needs security patch

Cisco's ASA FirePOWER services and ASA CX Services are vulnerable to a denial of service (DoS) bug in the virtualisation layer. The just-updated ASA FirePOWER threat-detection platform and ASA CX (which adds application and user ID awareness to the system) could be forced to reload by an attacker hosing their management …

ASA keelhauls Ebuyer AGAIN - this time for dodgy disk ad

Web souk Ebuyer has been scolded for misleading promos about the price and warranty options for a disk drive. This is the second time this year the Advertising Standards Agency (ASA) has sent the East Yorkshire-based online reseller to the naughty step: back in July the toothless watchdog pulled apart Ebuyer's sales pitch for a …
Paul Kunert, 19 Sep 2012

ASA shakes finger sternly at naughty eBuyer over hard drive promo

Gummy mouthed watchdog the Advertising Standards Authority has again told web shop eBuyer to stop misleading customers over hard drive promos. This is the fourth time in less than a year that the toothless independent regulator has put Huddersfield-based eBuyer on the naughty step for making unjustified savings claims. The …
Paul Kunert, 17 Oct 2012
The Register breaking news

BT's 'unbeatable' Infinity broadband ads banned by ASA

BT has been collared by Blighty's advertising regulator, the ASA, which upheld four complaints brought against the telco giant. It ruled that BT's Infinity ads as shown on telly, published in the press and run online were misleading. The watchdog added that none of the commercials should appear in their current form again. …
Kelly Fiveash, 18 Apr 2012
The Register breaking news

ASA: Rooney tweet was advert, not written expression of his thoughts

Nike UK has been slapped for slipping a marketing tweet into Wayne Rooney's Twitter account without clearly marking it as an advert. In the ruling today, The Advertising Standards Agency banned Nike from doing it again. Followers of Wayne Rooney might have mistaken his tweet about Nike in January as a genuine expression of the …
Anna Leach, 20 Jun 2012

YouTube bloggers told to slap 'advert' stickers on their vid posts

The UK's Committee of Advertising Practice (CAP) has told video bloggers (vloggers) on YouTube et al to admit when they are getting paid to shill a product. The CAP's new set of guidelines gives tips for the producers and stars of video blogs on how to disclose when they have been paid or stand to gain from endorsing a product …
Shaun Nichols, 20 Aug 2015

ASA upholds customer complaint against eBuyer

The Advertising Standards Agency has rapped eBuyer over a Wi-Fi internet radio promo that it concluded misled consumers. The watchdog received a complaint claiming eBuyer was trying to create a favourable impression of the Foehn & Hirsch product by selecting 17 positive reviews and displaying them next to a four-and-a-half out …
Paul Kunert, 07 Dec 2011

Ads watchdog: Er, what does woman in her undies have to do with ‘slim’ phone?

Mobile phone company Kazam has been put on the naughty step by the Advertising Standards Authority after viewers complained its "world's slimmest phone" ad caused offence by overtly sexualising women. The ASA noted that much of the ad focused entirely on an actor in her underwear, "including scenes that featured several close-up …
Kat Hall, 25 Feb 2015

Watchdog slaps American Apparel's youthful naked arse

The UK's Advertising Standards Authority has ordered US clothing outfit American Apparel to pull a snap from its website which featured a prominent pair of youthful buttocks promoting the "Lips Print Cotton Spandex Sleeveless Thong Bodysuit". A cropped version of the offending image The watchdog received a single complaint …
Lester Haines, 18 Mar 2015
Virgin Media

ASA upholds complaint against 'best gaming' Virgin ads

Another slap on the wrist for Virgin Media from the Advertising Standards Authority: the ISP was today told not to claim its 50Mb/s broadband package is the "best for online gaming". To be fair, Virgin responded to the ASA's investigation into complaints received about an advertising feature in the June issue of PC Gaming by …
Hard Reg, 19 Oct 2011
The Register breaking news

ASA tuts at TalkTalk over broadband speed estimator

TalkTalk got rapped on the knuckles by the Advertising Standards Authority today after it upheld a complaint that its broadband speed checker was rather overestimating the actual speed of web surfing. A customer had complained that when he typed his postcode into the box, he was told his estimated speed was 3.8Mbps with a range …
The Register breaking news

Just trolling: It's OK to poke fun at Christians, says ASA

The fact that trolls can smell Christian blood is well-known, the Advertising Standards Agency (ASA) has ruled, and a reference to it in a fake job advert used to promote a film was unlikely to cause widespread offence, it said today. After receiving two complaints about the advert "Troll Hunters Required" listed in The Guardian …
Anna Leach, 16 Nov 2011

ASA probes Microsoft cloud reliability claims

The Advertising Standards Agency (ASA) is checking out a complaint about claims from Microsoft that it can guarantee 99.9 per cent uptime on its cloud services. The Business Productivity Online Suite (BPOS) has been prone to outages. And even its successor, Office 365, has gone down twice since its launch in late June, leading …
Paul Kunert, 14 Sep 2011
The Register breaking news

ASA upholds a brace of ads gripes against Groupon

The Advertising Standards Agency (ASA) has admonished Groupon for misleading web surfers about online sales promotions. In two separate rulings, the ASA upheld complaints brought against the privately-held e-commerce coupons website about various banner and Google-sponsored search ads. The promotions included promises of steep …
Kelly Fiveash, 11 May 2011

Quadsys Five hacking fraud trial set for mid-December

The fraud case against the Quadsys Five accused of hacking into a rival security reseller’s systems is due to start in earnest on 14 December. As we revealed last month, Quadsys owner Paul Streeter, director Alistair Barnard, account manager Steve Davies and in-house security consultant Jon Townsend were charged with …
Paul Kunert, 28 Sep 2015

Hackers now popping Cisco VPN portals

Crackers are popping customised Cisco virtual private networks, stealing credentials and spraying malware using a flaw reported by Aussie hacker Alec Stuart-Muirk, the company warns. Organisations running the Cisco Clientless SSL VPN portal in customised configurations risk attack if they do not update to versions released 8 …
Darren Pauli, 20 Feb 2015

Cisco pitches security for SMEs

Small and/or medium businesses and branch offices rejoice: Cisco has joined the ranks of vendors deciding you warrant security you can afford. As incidents like the Target “hack” demonstrated, a small contractor can easily provide a path into an enterprise network, so one of the key chunks of The Borg's latest announcement is to …
The Register breaking news

ASA bitchslaps Motorola on 'most powerful' Atrix boast

The UK's Advertising Standards Agency has upheld complaints about the TV ad for Motorola's Atrix, which stated that the gadget was "the world's most powerful smartphone". Two complainants, who either felt enraged enough by this hyperbole to comment or were feeling particularly brand-loyal, said they believed that the Samsung …

Ad regulator pulls down Branson-backed magic undies

The UK's Advertising Standards Authority (ASA) has decided that Wireless Armour, which promises to protect your crown jewels from nasty WiFi signals, can't be advertised in Blighty. The underwear, which has sought funds on Indiegogo and later attracted the high-profile backing of Richard Branson, claimed that silver threads in …

CHAINSAW HORROR advert earns GiffGaff a slap from regulator

GiffGaff has been slapped for a second time by the UK's advertising regulator, this time for scaring kids with its YouTube advert depicting a woman screaming in terror while being pursued by a chainsaw-wielding maniac. After yelling "Someone please help me" a stream of other screaming characters appeared in its ad last year, …
Kat Hall, 04 Feb 2015
Man wrinkles his eyes in an expression of pain, annoyance or dsicomfort

Cloud backup drama: Mozy kicks Carbonite after ASA's had a go

Cloud backup service vendor Carbonite recently had its knuckles rapped by the UK's Advertising Standards Authority for misleading punters by saying its cloud backup service is "unlimited". Now EMC-backed Mozy, a Carbonite competitor which doesn't offer unlimited backup data amounts, has waded in to the fray. The ASA quoted a …
Chris Mellor, 07 Aug 2012
The Register breaking news

Half of Virgin Media broadband ads are wrong, says ASA

Virgin Media has been taken to task by ad regulators over 10 separate adverts. The complaints centred on three separate national press adverts, a leaflet, a TV ad and a radio advert. BT complained that the first newspaper advert said that Virgin's fibre optic broadband is twice as fast as that of BT. BT bitched that this …
Team Register, 14 Jul 2011
Hilary Clinton by cc 2.0 attribution generic

Hacker chancer looking for $500,000 after offering Clinton emails for auction

A hacker, claiming to be in possession of former US Secretary of State Hillary Clinton's secret emails, plans to auction them off, hoping to make at least $500,000 from the sale. The unnamed “computer specialist” told US-based entertainment publication RadarOnline that 32,000 emails from Clinton's private server are on offer …
John Leyden, 04 Sep 2015
The Register breaking news

ASA smackdown for Yahoo! Thelma & Louise

The UK's advertising regulator has slammed the brakes on a Yahoo! ad which is said encourage irresponsible driving. The ASA received a complaint about "an ad on a login screen, for an email service provider, [which] was headed 'Faster is funner. Introducing the 2x faster New BT Yahoo! Mail. Find out more about BT Yahoo! Mail …
Joe Fay, 25 May 2011

What's the nature of your emergency, Vodafone?

Vodafone has been chided for misleading customers with a telly ad that wrongly implied that the majority of Blighty's emergency services' staff personally subscribed to the mobile operator. Britain's ad watchdog agreed with three out of four complaints submitted by the parent company of rival O2 - Telefonica UK. The TV …
Kelly Fiveash, 13 Aug 2014
The Register breaking news

Nipples and teen lesbians sexy even when ironic, ASA rules

The Advertising Standards Authority has put the kibosh on an ad for Duke Nukem Forever that confronted post-watershed viewers with pole dancers, schoolgirl lesbians and multiple nipple flashes. The ad regulator said it had received 34 complaints about the ad, shown last June, that had questioned whether it was "offensive and …
Joe Fay, 19 Oct 2011
The Child Catcher

Universal Pictures told off for scaring kids with nasty vid

Universal Pictures has had its hand slapped by the Advertising Standards Authority for scaring kiddies by featuring a 15-rated horror film clip before Youtube videos of Minecraft characters. The complaint was made after an eight-year-old boy saw a Youtube ad for the film As Above, So Below and became distressed by it. Scenes …
Kat Hall, 31 Dec 2014
The Register breaking news

Groupon still on ASA naughty step with more complaints upheld

Groupon has yet again been busted by the Advertising Standards Authority for misleading customers with separate promotions on its website. This brings the grand total of complaints brought against the e-coupon outfit to 50 for the year, and 2011 isn't even over yet. MyCityDeal Ltd, which trades as Groupon, was told that claims …
Kelly Fiveash, 07 Dec 2011
The Register breaking news

ASA: You can't say 'f**k'

The use of expletives in advertising and marketing can cause offence. That remains true even if some letters in swearwords are replaced by asterisks, the Advertising Standards Authority (ASA) has ruled. A direct mailing for marketing firm The Fuel Agency Ltd took the form of a valentine's card. The text on the front stated: "I F …
OUT-LAW.COM, 12 Aug 2010

Digital player maker 'incited consumers to break the law', says ASA

A company must change the way it advertises its digital music player because the ads encourage people to copy music in a way that breached copyright law, the advertising industry regulator has said. The Advertising Standards Authority (ASA) has told 3GA Ltd to find a new way to advertise the Brennan JB7 machine, which is a CD …
OUT-LAW.COM, 31 Mar 2011
The Register breaking news

ASA rules BT Wi-Fi service works with invisible routers

The Advertising Standards Authority has ruled that BT's Wi-Fi network does extend into open spaces, even if the router isn't visible in the adverts. Despite running adverts showing people happily surfing the internet in the open air BT has successfully argued that every one of them was within 25 metres of an OpenZone or BT Fon …
Bill Ray, 09 Mar 2011
The Register breaking news

Microsoft's IE 8 'most widely used browser', rules ASA

The UK’s advertising watchdog has ruled that Microsoft’s Internet Explorer 8 browser is the most widely used web surfing tool, following an investigation of one of the company's ads. The Advertising Standards Agency (ASA) probed a complaint about an internet ad in which Microsoft said that Blighty surfers could “Download the …
Kelly Fiveash, 03 Nov 2010
TalkTalk YouView set top box launch

TalkTalk's 'unbeatable signal strength' and 'fastest Wi-Fi tech' FIBS silenced by ad watchdog

TalkTalk is the latest ISP to be rapped by the UK's advertising watchdog for telling porkies about its broadband service. The budget telco was admonished by the Advertising Standards Authority for failing to substantiate claims it made about its network. TalkTalk made the following outlandish assertion in a circular advert: …
Kelly Fiveash, 12 Nov 2014

BEST EVER broadband? Oh no you DIDN'T, Sky – ad watchdog

The telecoms giant formerly known as BSkyB has been ordered to remove a "best ever" broadband ad after rival BT claimed it was "misleading". The Advertising Standards Authority (ASA) said the context of Sky's "BEST EVER broadband offer" in July had not been substantiated and was likely to mislead. Last week BSkyB ditched the …
Kat Hall, 21 Nov 2014

Virgin Media's ad fibs EXPOSED by bitter rival BT

BT successfully convinced Britain's advertising watchdog to admonish rival ISP Virgin Media for "misleading" its customers with unsubstantiated savings claims. The cable company failed to defend itself against three separate complaints filed by BT, which had griped about five national press ads and one posted on Virgin Media's …
Kelly Fiveash, 10 Dec 2014
A hammer and bent screw

Cisco wipes its memory from susceptible-to-Row Hammer list

Cisco has worked through data centre and switch products that may have been vulnerable to the Row Hammer vulnerability, and decided there's nothing with the bridge brand on the front that's subject to the bug. Back at the beginning of the month, Google cheerily announced to the world that writing and re-writing memory in DRAMs …

GiffGaff spanked for clumsy attempt at mum-and-dad-humping humour

Vid GiffGaff has been admonished by the UK's advertising watchdog, after a publicity stunt backfired for being too fruity. The mobile network posted a video on Twitter that read: "The situations in our new videos are, well, awkward." The tweet also carried the NSFW (not safe for work) hashtag. The Advertising Standards Authority …
Kelly Fiveash, 19 Nov 2014
The Register breaking news

ASA rules 'Bare T*Ts Project' ad offensive

The ASA has ruled that an ad for a smutty premium rate phone service breached taste guidelines after it was broadcast on a sex channel at 6.40am. The ASA recounts that the ad on the Tease Me 2 channel featured mock documentary footage titled The Bare Tits Project, and stated "In 2009 4 students went out to make a naughty …
Joe Fay, 10 Nov 2010