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Articles about Advertising Standards Authority

Virgin Media

Advertising prefect spanks Virgin

Virgin Media must not claim it delivers "the UK's fastest broadband", the nation's advertising watchdog has judged. The cableco said it offered exactly that in a magazine ad published earlier this year. The ad invited punters to "get the edge in gaming" with Virgin's 50Mbps offering. However, rival provider BT took umbrage and …
Tony Smith, 09 May 2012
The Register breaking news

Groupon cops triple slam from ads authority, blames newbies

Voucher site Groupon has promised not to republish adverts judged by the Advertising Standards Authority to be misleading. The company said that during its exponential growth it had hired hundreds of new staff and the ads in question were written by new starters. The ASA upheld complaints against an email advert which said: " …
John Oates, 06 Jan 2011

London's King of Clamps shuts down numberplate camera site

The inventor of the much-hated London wheel clamp has shut down a website which advertised a automatic numberplate recognition system which he'd claimed was capable of spotting tax dodgers, disabled people and terrorists. Trevor Whitehouse voluntarily closed the site ANPRinabox.com after parking activists filed a complaint with …
Jasper Hamill, 04 Feb 2014

Virgin Media spanked by ad watchdog over 'in your neighbourhood' fibs

Virgin Media is on the naughty step with the UK's advertising watchdog, after wrongly claiming in two separate circulars that its broadband service was available in areas where the ad was posted through people's letterboxes. Two complainants successfully refuted the telco's fibs, after taking their gripes to the Advertising …
Kelly Fiveash, 08 Jan 2014

Virgin Media's 'little(ish)' book of deals contained BIG FIBS, rules ad watchdog

Virgin Media has been walloped by Britain's advertising watchdog for failing to clearly explain that a half-price deal it was flogging did not apply to line rental. A complaint about a direct mailing promotion that came loaded with a "little(ish) book" of offers was upheld by the Advertising Standards Authority, which concluded …
Kelly Fiveash, 22 Jan 2014
The Register breaking news

Barnes & Noble booked for running out of £29 Nooks

Struggling bookshop Barnes & Noble has been taken to task by the UK's advertising watchdog for running out of stocks of its ebook reader, the Nook, just a few days after slashing prices down to £29 in a nationwide campaign. B&N started an ad campaign on 24 April that touted the whopping discount from £79 to £29 for the ereader …
Three UK logo

Three used cheap deal to lure me into buying expensive slab, chap tells ASA

UK mobile network Three has been rapped for touting a tablet computer that customers couldn't actually buy – and then, having got the interested punters on the phone, tried flogging them a more expensive slab instead. One outraged man told the advertising watchdog that an ad on Three's website stated that the operator's online …
Bill Ray, 04 Sep 2013
Sliced Bread

BT jabbed by ad watchdog AGAIN over fibre deployment fibs

BT has been caught fibbing to Manchester residents, after the telecoms giant wrongly claimed that its fibre optic Infinity product was already available throughout the city. The Advertising Standards Authority ruled today that BT had misled customers with a poster ad that shouted: "MANCHESTER BUSINESSES. IT'S ARRIVED". A …
Kelly Fiveash, 13 Nov 2013
Sky HD box

Sky rapped over PREMATURE SEXY CONDOM ad

The Advertising Standards Authority has ordered Sky to be more careful with its telly scheduling after it showed a racy condom advert just after a kids' film. A viewer wrote to the ASA to complain about the Durex ad, which was shown directly after Ice Age 4 at 9.32pm on Sky Movies Premiere. The concerned telly lover was grumpy …
Jasper Hamill, 18 Dec 2013
Derisive laugh

BT's mobe interference claim laughed off air by ad watchdog

BT misled consumers with a TV ad that wrongly claimed that mobile phones and radios caused interference with wireless networks, the Advertising Standards Authority has ruled. A voice-over in BT's commercial crowed that such devices, alongside other household gadgets, caused "no end" of disruption to Wi-Fi internet connections in …
Kelly Fiveash, 24 Oct 2013
traffic lights

Virgin Media only puts limited limits on its Unlimited service

Earlier this year the UK's advertising watchdog made the "unlimited" term used by broadband providers redundant, by confirming that moderate restrictions could be applied to network traffic, all the while letting the telcos continue to make "no caps" claims to subscribers. That surprise decision came in a ruling from the …
Kelly Fiveash, 30 Oct 2013
The Register breaking news

Advertising Standards boss gets Information Commissioner nod

Christopher Graham, the director general of the Advertising Standards Authority (ASA), has been selected by the government to take over as Information Commissioner when Richard Thomas retires in June. Following a "rigorous selection process", the Ministry of Justice said today that the Commons Justice Select Committee would be …

Broadband advertising speed gap widens

The gap between the marketing and reality of broadband speeds has grown even wider, according to figures released today by Ofcom. The average package is now sold as 11.5Mbit/s but in fact delivers just 5.2Mbit/s downstream, a 54 per cent shortfall. A year ago the average actual performance of 4.1Mbit/s was 42 per cent less than …
SixAxis_PlayStation_SM

Advertising watchdog okays 'gaming equals early grave' ad

The Advertising Standards Authority has stood behind an advert that some consumers complained connected videogames with an early death. Gaming_lifestyle_advert Advert A-OK, rules ASA The UK's advertising watchdog ruled that “the ad did not claim that playing computer or console games alone would lead to illness or premature …
James Sherwood, 19 Mar 2009
Barnes and Noble Nook HD

Barnes & Noble knock Nook slate down to £79

Barnes & Noble has knocked a further 20 quid off the price of its Nook HD and HD+ tablets as it continues to try to shift existing stocks of the gadgets. Originally introduced in September 2012, the 7-inch and 9-inch Nook tablets were priced at launch at £159 for a 16GB HD and £226 for the same-capacity HD+. Both tablets, …
Tony Smith, 04 Sep 2013

BRUCE WILLIS (ad) DIES HARD (in Sky broadband telly fib ban)

Hollywood action hero Bruce Willis has been sensationally banned from appearing on the UK's small screen ... in misleading ads touting Sky broadband. Blighty's advertising watchdog, the Advertising Standards Authority, ruled the telco's telly adverts featuring the Die Hard star were somewhat economical with the truth. One …
Kelly Fiveash, 14 Aug 2013
The Register breaking news

Advertising Standards slap down BT complaint

The Advertising Standards Authority (ASA) has rejected a complaint made by BT against BSkyB's "free" broadband campaign last year. BT complained to watchdogs that Sky falsely advertised its broadband offering as "free", since customers had to pay a £40 connection fee. Sky rolled out the service in summer last year, soon after …

Kevin Bacon avoids slapped wrist after TV pipe-fatness claims

EE has received a stern talking to from the Advertising Standards Authority for website claims of "superfast" connectivity, though when Kevin Bacon says the same thing on TV that's OK. The difference is the context: on TV Kevin's words are accompanied by numbers and comparisons to 3G, while the web ad just made the "superfast" …
Bill Ray, 31 Jul 2013

Don't trust us? Try these Office 365 stats, says Microsoft

Microsoft will publish data on the reliability of Office 365 to boost confidence in the online service – and yet it also warned that more outages are possible. The software giant said in a blog titled Cloud services you can trust: Office 365 availability that it now plans to publish uptime numbers for Office 365. The figures …
Gavin Clarke, 09 Aug 2013
The Register breaking news

TalkTalk's tiny package most certainly not 'best value', tuts watchdog

TalkTalk has been ordered to never brag again about its "best value" broadband, telly and phone package after BSkyB complained to the ads watchdog. The Advertising Standards Authority berated budget ISP TalkTalk for claiming its service was directly comparable to its rivals' products but at a lower price. In fact, TalkTalk's …
Kelly Fiveash, 08 May 2013
The Register breaking news

Plusnet's 'Everyone's a winner' claim is a plus-sized whopper

BT-owned ISP Plusnet misled would-be customers by boasting in a telly ad that its broadband service was available to "everyone", says a watchdog. And the blurb wrongly gave the impression that all of its products were part of a half-price sale. The Advertising Standards Authority ruled the Plusnet ad in question, which stated …
Kelly Fiveash, 01 May 2013
The Register breaking news

Watchdog bites bar over 'offensive' Facebook ad

The Advertising Standards Authority has sunk its teeth into the Manhattan Bar in Stoke on Trent, for a Facebook promotion "likely to cause serious or widespread offence". The offending Manhattan Bar promotion as seen on Facebook The ASA ruled the offending ad, seen right, in breach of CAP Code (Edition 12) rule 4.1 (Harm and …
Lester Haines, 16 May 2012
The Register breaking news

Advertising Standards Authority desperate for online complaints…

The guardians of "high standards" in advertising want more people to complain about online ads. Staff are twiddling their thumbs and generally looking for odd jobs to do in the Online Ads/Scrutiny Of department at the Advertising Standards Authority (ASA). "The ASA has received relatively few complaints about Internet …
Tim Richardson, 13 May 1999
First text

UK payday loaners cop MEGA £175K fine for 'misleading' SMS spam

A UK-based payday loans firm has received a £175,000 fine after it was found to have sent millions of spam text messages that provoked thousands of complaints. First Financial violated The Privacy and Electronic Communications Regulations governing electronic marketing by sending SMS messages without consent. The messages …
John Leyden, 17 Dec 2013
The Register breaking news

ASA says 'unlimited' broadband can have 'moderate' limits on it

Britain's advertising regulator has upheld complaints brought against Virgin Media by BSkyB and BT over the cable company's "unlimited" broadband claims. The Advertising Standards Authority ruled that Virgin Media had misled customers with an ad on the ISP's website that claimed punters could "get unlimited downloads". But BT …
Kelly Fiveash, 28 Mar 2013
The Register breaking news

BSkyB-owned BE slams into traffic pile-up over 'unlimited' broadband lie

Telco BE - now owned by BSkyB - has been admonished by Blighty's ad watchdog for misleading its customers with unsubstantiated claims about its broadband. The Advertising Standards Authority (ASA) upheld gripes from three complainants who challenged the ISP's claims that it offered "unlimited usage" to customers - despite having …
Kelly Fiveash, 05 Jun 2013
The Register breaking news

Kids LIE about age on Facebook, gasps Brit ad watchdog

Britain's advertising watchdog has spotted the blindingly obvious: kids are giving false ages to allow them to sign up to Facebook and other social media sites. Mark Zuckerberg's free content ad network states that users have to be 13 or over to have a Facebook account. However, the company does not closely control this …
Kelly Fiveash, 29 Jul 2013
channel

OFT to probe online advertising, pricing tactics

Consumer protection watchdog the Office of Fair Trading (OFT) will investigate online pricing tactics and internet advertising techniques that mislead consumers, it has said. It will also probe price comparison sites and behavioural advertising. The OFT, which polices the behaviour of businesses on behalf of consumers, may …
OUT-LAW.COM, 20 Aug 2009
The Register breaking news

TalkTalk ads banned by watchdog over 'misleading' YouView offer

Budget ISP TalkTalk has been warned to be careful with how its uses the term "free" in the future, after the telco was found by the ads watchdog to have "misled" customers over claims it had made about one of its promotional deals. The company had run a TV commercial and sent out a direct mailing late last year for a broadband, …
Kelly Fiveash, 17 Apr 2013
The Register breaking news

T-Mobile UK ordered into humiliating Full Monty strip

T-Mobile UK can no longer describe its "Full Monty" mobile broadband tariff as "unlimited", thanks to a ruling by the advertising watchdog. And all because the network operator slowed down BitTorrent traffic during the day. The Advertising Standards Authority (ASA) has decreed that "unlimited" can legitimately be applied to an …
Bill Ray, 18 Apr 2013

PC World ordered to rip up promo for next-day repair promise

PC World has been ordered by the UK ads watchdog to pull claims it offers a next-day collection service for repairs under its Care Plan Premier warranty. Pcworld.co.uk boasted that the biz would pick up a customer's dicky gear the following day if the punter called before 3pm and had shelled out for the aforementioned warranty. …
John Leyden, 06 Mar 2013
The Register breaking news

ASA tuts at TalkTalk over broadband speed estimator

TalkTalk got rapped on the knuckles by the Advertising Standards Authority today after it upheld a complaint that its broadband speed checker was rather overestimating the actual speed of web surfing. A customer had complained that when he typed his postcode into the box, he was told his estimated speed was 3.8Mbps with a range …
Microsoft CEO Satya Nadella

'I plead guilty to DDoS conspiracy and these GCHQ b*stards were doing the SAME thing?'

This was the week when Microsoft finally announced who was going to take over from outgoing chief Steve Ballmer, awarding the heavy crown to Satya Nadella. Bill Gates, who is stepping down as chairman but staying on the board as founder in the newly created role of "technology advisor", said in a video message that he reckoned …
toyota logo 75

Watchdog halts Toyota Grand Theft Auto-esque advert

An advert for the Toyota GT86 has been banned in the UK after the Advertising Standards Authority (ASA) judged that it glamorises reckless driving. The Toyota 'Real Deal' ad - which was released on YouTube and shown in UK cinemas - features a virtual male who discovers 'feeling' after he hops into the driving seat of the GT86. …
Caleb Cox, 14 Nov 2012
The Register breaking news

BT's 'six-month free broadband' offer is a big fat FIB - ads watchdog

BT misled customers by wrongly claiming that one of its broadband products was "free for six months", says Blighty's ad watchdog. This is the second time this year the national telco has been scolded by the Advertising Standards Authority (ASA). The offending press advert boasted that "the UK's most complete broadband package" …
Kelly Fiveash, 16 Jan 2013
Advertising Standards Authority

LG 3D TV ads misled buyers, judges watchdog

LG has had is knuckles rapped by the Advertising Standards Authority (ASA) following a complaint made about its 3D TVs by consumers arch-rival telly maker Samsung. The bigger of the two South Korean giants said LG was wrong to say the Cinema 3D TV, which uses passive 3D technology, could produce a "full HD 3D picture" or that …
Tony Smith, 01 Feb 2012
The Register breaking news

Carbonite disputes ASA censure of cloud storage ads

US cloud backup vendor Carbonite has said it will contest the UK Advertising Standards Authority (ASA) ruling that its adverts claiming unlimited storage are misleading. A single UK punter complained to the ASA that Carbonite's adverts with the unlimited storage offer were misleading and breached its guidelines. The ASA found …
Iain Thomson, 03 Aug 2012
The Register breaking news

Watchdog sniffs David Beckham's wedding tackle

The Advertising Standards Authority has ruled that a poster campaign featuring David Beckham in his undies and displaying a fine pair of goldenballs is unlikely to traumatise wide-eyed kiddies. David Beckham poses for his Bodywear range. Pic: H&M Earlier this year, Becks got most of his kit off for the launch of his "Bodywear" …
Lester Haines, 04 Apr 2012
Advertising Standards Authority

Ads watchdog bites Virgin Media over 'con' claims

The Advertising Standards Authority (ASA) has upheld eight out of eight complaints brought by BT and Sky against rival service provider Virgin Media's 'Stop the Broadband Con' ad campaign. Virgin's plan was to highlight that ISPs don't deliver the broadband speeds they claim to offer, a result of the infamous 'up to' caveat …
Tony Smith, 29 Jun 2011
The Register breaking news

Watchdog sets rules on ad-slinging in vid-streaming services

Media companies that provide video-on-demand (VOD) services are responsible for ensuring compliance with VOD advertising rules when advertising appears as a direct result of a user choosing to view VOD programmes, the Committee of Advertising Practice (CAP) has said. Those media service providers are not responsible for …
OUT-LAW.COM, 06 Aug 2012
The Register breaking news

Virgin Media spanked for 'we've already cabled up your house' mailshot

Virgin Media has once again been sent to the headmaster's office for a caning after producing a misleading ad. This time the Advertising Standards Authority lambasted the telco's attempts to convince some of its customers that they could receive Virgin Media's "state-of-the-art fibre optic cable" product even though it was clear …
Kelly Fiveash, 31 Oct 2012

ASA shakes finger sternly at naughty eBuyer over hard drive promo

Gummy mouthed watchdog the Advertising Standards Authority has again told web shop eBuyer to stop misleading customers over hard drive promos. This is the fourth time in less than a year that the toothless independent regulator has put Huddersfield-based eBuyer on the naughty step for making unjustified savings claims. The …
Paul Kunert, 17 Oct 2012
Apple iPad 2

Apple drops '4G' label from new iPad

Apple has stopped using the term “4G” to describe the new iPad in the UK and Australia, after regulators took it to task for doing so because the device would not work with what carriers call 4G in both nations. In the UK the company now says the fondleslab works with “fast mobile data networks”, as you can see in the screen …
Simon Sharwood, 14 May 2012
The Register breaking news

Nokia apologizes for faking Lumia 920 ad

Nokia has issued an apology over charges that it sexed up the qualities of its new Lumia 920 handsets in an ad intended to show off its new image stabilization system, dubbed "PureView". The advert shows a typecast tall, thin Nordic woman riding a bicycle and funfair ride before dancing in the street, all the while being …
Iain Thomson, 06 Sep 2012
The Register breaking news

'As seen on TV' claims can't be made about unbranded props

Companies cannot claim that the product they are advertising is '... as seen on TV ' or '... as seen in' certain publications if those products merely featured as unbranded props in programmes or in paid-for ads in those mediums, an ad body has said. The Committee of Advertising Practice (CAP) said it could be misleading for …
OUT-LAW.COM, 11 Apr 2012
The Register breaking news

BT in ad slapdown after 'misleading' punters on fibre deployment dates

BT has been rapped by the UK's advertising watchdog, which found that the national telco had "misled" customers about when its broadband products would be available in their areas. The Advertising Standards Authority upheld complaints submitted by 15 people, who griped about BT because its "availability checker" website for its …
Kelly Fiveash, 09 Jan 2013
The Register breaking news

Ads overseer told to bring down 'up to' broadband speeds

UK watchdog the Advertising Standards Authority has been advised to ban the advertising of broadband speeds prefixed with the phrase 'up to'. The Communications Consumer Panel (CCP), a body formed by comms watchdog Ofcom to be its independent ear on the street, warned the advertising regulator last week that "the current …
Tony Smith, 28 Feb 2011
Advertising Standards Authority

Ads watchdog slaps down Sony smartphone battery life claim

The Advertising Standards Authority (ASA) has told Sony Ericsson never again to claim that a smartphone's battery will run for more than 18 days on a single charge without making it clear in what conditions that battery life can be achieved. The ruling follows a complaint from a punter who spotted the statement, "standby time ( …
Hard Reg, 12 Oct 2011
The Register breaking news

TalkTalk watchdog smackdown after ad complaint

The Advertising Standards Authority has upheld a complaint brought by BT against TalkTalk for exaggerating savings claims it made in a TV ad. It said TalkTalk had misled viewers of the advert by overstating the savings that customers might achieve. The regulator said the ad's on-screen declaration that punters could "Save over …
Kelly Fiveash, 20 Jul 2011
The Register breaking news

UK probes Snickers over 'celebrity' Twitter adverts

The UK's Advertising Standards Authority (ASA) is to investigate a promotional campaign by confectionery giant Mars, which hired B-list celebrities to push its Snickers candy bars. “Following two complaints, the ASA has launched a formal investigation into tweets by Katie Price and Rio Ferdinand to establish whether Mars’ @ …
Iain Thomson, 26 Jan 2012