Original URL: https://www.theregister.com/2014/05/28/o2_launches_new_data_tariffs/

Hey, we'll do 4G for £15, says O2 (just mind how you go on the 1GB limit)

And please don't look at the Three UK website

By Simon Rockman

Posted in Personal Tech, 28th May 2014 11:01 GMT

O2 is touting a new low-cost, low-limit route to 4G mobile broadband, and slipped in a few price rises for good measure. It's still not quite as low as Three UK.

Calls on O2 Pay & Go are now billed by the minute, rounding up to the nearest minute; so a call lasting 1min 21sec will now count as 2min. And O2 has dropped its Talkalot tariffs that lowered call costs from 25p a minute to 2p a minute. They are now always 25p a minute, and picture messaging goes up from 25p to 35p.

O2 however cannot rest on its laurels having lost 208,000 pay-and-go customers the first three months of this year, and has introduced pay-as-you-go data tariffs where there is no price difference between 3G and 4G.

These pay-as-you-go SIM-only Big Bundles include:

(O2 quotes its monthly data allowances in Mb and Gb – megabits and gigabits – but we assume the telco's marketing bods meant bytes.)

Compare these bundles to Three's "pay monthly" SIM-only selection, which offers:

Note, we're comparing one-month pay-as-you-go contracts; committing to a year-long deal will lower the per-month cost, of course.

The O2 decision to level the playing field between 3G and 4G follows a similar move by Tesco – Tesco Mobile is a joint venture between Tesco and O2. The new O2 prices take effect from 29 May. ®