Original URL: http://www.theregister.co.uk/2014/04/14/cisco_selling_invicta_against_emc_and_pure/

Cisco reps flog Whiptail's Invicta arrays against EMC and Pure

Storage reseller report reveals who's selling what

By Chris Mellor

Posted in Storage, 14th April 2014 14:59 GMT

A recent report based on views gathered from resellers reveals Cisco reps are enthusiastically selling Invicta all-flash arrays as both stand-alone and UCS converged arrays against EMC's XtremIO and Pure Storage.

William Blair's Data Networking and Storage Tracker findings are based on "in-depth interviews with 41 US and European (UK, Western Europe) resellers."

The first quarter 2014 edition finds continued robust demand for Cisco’s UCS offering.

The tracker says:

Despite Cisco’s public commentary about not wanting to leverage its Whiptail acquisition (renamed Invicta) as a stand-alone enterprise storage system, our industry contacts indicate that the Cisco salesforce is enthusiastically selling the all-flash-array as a stand-alone platform and competing directly against vendors such as Pure and EMC/XtremIO in the field.

Cisco is also bundling the platform with its UCS server line as a converged infrastructure play. Over time, we expect Cisco to attempt to displace both EMC/Vblock and NetApp/Flexpod deployments with its UCS/Whiptail converged offering as the company aims to address new markets and find growth.

Other suppliers

As in the previous quarter, the tracker noted that many Dell sales reps have left the company for newer storage upstarts such as Nimble and also claims that the company is laying off its own salespeople as it tries to cut costs. This is good news for Dell's channel.

This Storage Tracker's findings are based on views in the reseller community. ®