Original URL: http://www.theregister.co.uk/2014/01/21/nimble_set_to_conquer_japan/

Nimble set to conquer Japan after sealing Toshiba distie deal

Hybrid flash arrays ascend over the Land of the Rising Sun

By Chris Mellor

Posted in Storage, 21st January 2014 13:19 GMT

Hybrid flash/disk drive array flogger Nimble Storage has won Toshiba as its master distie for Japan, virtually assuring it of success there.

Toshiba Cloud and Solutions Company has a group of distributors and resellers across Japan that will pump the Nimble gear out to their customers, with Toshiba IT Services Corporation providing support on a 24/7 basis.

The omens are good. Hironobu Nishikori, Toshiba Corporation Cloud and Solutions Company’s CEO and president, said: “We are experiencing a strong demand in Japan for Nimble Storage’s hybrid storage platform.”

It’s interesting that Toshiba, a NAND chip and disk drive supplier, should ally with Nimble, whose products use flash chips and disk drives.

Nimble CEO Suresh Vasudevan said: “Our partnership with Toshiba is a great stepping stone for our growth plans in Japan. This is a very important market for Nimble and aligning with a reputable partner that has its history steeped in flash technology, provides great momentum for our company.”

There’s a flickering hint of a flash deal here... or is there?

Perhaps we’re seeing more than there is to be actually seen. You know, 1 + 1 = 5, that kind of thing. The deal is probably just about flooding the Japan market with Nimble storage gear.

We could well expect Nimble's results, after the mid-point of 2014, to show a Japanese market-induced uplift. These guys are on an accelerating train and no slow-down is in sight. ®