Original URL: http://www.theregister.co.uk/2013/12/11/disk_storage_market_shrinks/

UNSTOPPABLE data GROWTH in storage has ... er, stopped

EMC remains dancing atop shrinking storage sales number-pile

By Chris Mellor

Posted in Storage, 11th December 2013 11:01 GMT

The global disk storage market shrank 5.6 per cent from the third quarter last year to the third quarter this year, the third quarter of decline in a row.

IDC’s Worldwide Quarterly Disk Storage Systems Tracker says the third 2014 quarter saw total disk storage systems revenue of $7.44bn, compared to $7.88bn a year ago, and down by 4.1 per cent compared to the second 2013 quarter. If we abstract out external disk storage system revenues (the stuff not attached to servers) it fell 3.5 per cent over the same period, from $5.95bn to $5.75 billion.

It seems that unstoppable data growth has, well, stopped.

IDC's storage research director, Eric Shephard, attributed the drop to: "reduced spending from the U.S. government, increased use of storage efficiency technologies, increased investment in public cloud capacity, and general price pressures associated with increased competitive environments."

The damage was done by SAN sales, files growing still:

Here are the numbers for external disk systems:

IDC WW External Disk revenues Q3cy2013

IDC worldwide external disk systems revenues Q3cy2013

Charting these numbers along with previous IDC storage tracker reports gets us this graph:

IDC ww disk system revenues to Q3 2013

To see more detail use a magnifying glass... or, click the chart.

This shows us that nothing has changed much. EMC is ahead of the pack and they're trailing a long way behind, revenue-wise. On an annual compare NetApp grew most, at 5.9 per cent, but that’s misleading; the chart shows two recent quarters of decline for NetApp.

Here are IDC's numbers for total disk storage systems revenues in the quarter:

Total IDC Storage Tracker numbers Q3cy3013

Top 5 Vendors, Worldwide Total Disk Storage Systems Market, Third Quarter of 2013 (revenues are in millions)

The big question this chart suggests we ask is: can HP break free of the IBM, Dell and NetApp group? ®