Original URL: http://www.theregister.co.uk/2013/11/18/simplivity_streaking_ahead_with_more_cash/

Rip-'n'-replace box maker gets $58m to make data centre poison cubes

Do-it-all SimpliVity gets funding oomph

By Chris Mellor

Posted in Storage, 18th November 2013 15:37 GMT

Do-it-all converged server-storage-networking upstart SimpliVity has raised $58m in a C-round.

The cash will be used to bolster the OmniCube's engineering team, expand its service and support organisation, and boost its field team.

The OmniCube is a replacement for existing point IT server, storage and networking products and appeals to customers fed up to the back teeth with IT complexity, sprawl and cost. Dairylea, one of the US’s largest dairy cooperatives, is one of its customers.

The SimpliVity release quoted Jeremy Wheeler, innovation architect for Dairylea: “After months of analysing alternative infrastructure solutions, we discovered SimpliVity’s OmniCube and were quickly convinced. We recognised that SimpliVity’s innovative data architecture would offer superior functionality while allowing us to significantly reduce costs.

"Within 12 days, we decided to standardise on OmniCube for all of our virtualised workloads, and purchased our first 6 systems. OmniCube allowed us to replace our SAN environments in two sites, while introducing significant improvements to backup and DR — all at a price point lower than what we would have paid simply to deploy a new traditional backup system.”

Swisscom, a telco in Switzerland, "recently selected OmniStack as the technology on which to standardise its cloud infrastructure". Customers are asked to make a pretty big commitment and, despite this, sales are growing.

CEO Doron Kempel is projecting:

Simplivity reckons its OmniCube delivers "inline, accelerated deduplication, compression, and optimisation of all data, once and forever, across a global federated framework that allows for the highly efficient movement, accessibility, and management of data around the globe".

It certainly has built up impressive momentum in a short while. Total SimpliVity funding now stands at $101m. If it carries on like this, the big beasts in the IT jungle are going to start paying attention. ®