Google fluffs DEATH DEFEATING startup Calico
If we're all filthy rich, why haven't we become immortal?
Google has helped found a company that will focus on life extension technologies, presumably because if you die, then you can't click on ads.
The death-defeating company "Calico" was announced by Google chief Larry Page in an insubstantial blog post on Wednesday, along with a PR-puffed article in Time magazine.
Calico's chief exec will be Arthur Levinson, who chairs both Genentech and Apple and who will continue on in both roles while running the company.
"With some longer term, moonshot thinking around healthcare and biotechnology, I believe we can improve millions of lives. It's impossible to imagine anyone better than Art – one of the leading scientists, entrepreneurs and CEOs of our generation – to take this new venture forward," Page said in a canned quote.
The only fact about Calico to squeak through the plasticized fact wall created by Google's PR team is that the company will "use its core data-handling skills to shed new light on familiar age-related maladies," according to a Time magazine article on the company.
"Art and I are excited about tackling aging and illness. These issues affect us all – from the decreased mobility and mental agility that comes with age, to life-threatening diseases that exact a terrible physical and emotional toll on individuals and families," Page wrote in a post to Google+. "While this is clearly a longer-term bet, we believe we can make good progress within reasonable timescales with the right goals and the right people."
Google recently hired life-extension obsessive Ray Kurzweil to work on artificial intelligence research initiatives, and Google co-founder Sergey Brin's former wife co-founded genome analysis company 23andMe.
With Calico, Google is hoping to tackle something that has a dramatic effect on its core business of advertising – namely the tendency for its richer, older users to die and deprive the Chocolate Factory of ad revenue. ®