Original URL: http://www.theregister.co.uk/2013/09/17/flash_boy_violin_looking_to_raise_162_million/

Flash biz Violin plays for $162m shower of notes - will rivals drown it out?

IPO at end of month, but upstart needs to be heard over the storage array din

By Chris Mellor

Posted in Storage, 17th September 2013 11:19 GMT

Flash array startup Violin Memory wants to raise $162m in a stock-market debut, according to paperwork filed for its IPO.

Earlier this month rival Pure Storage received $150m in a funding round, which may or may not be significant in Violin's pricing calculations.

Other recent big-bucks flash-array news this month has included:

According to Investors.com Violin intends to sell 18 million shares priced between $8 and $10 apiece. That's 180 million at the high point, but the banks have to take their cut. At the $9 mid-point Violin would be capitalised at $877m.

As a reminder, Violin's mainstream storage competitors EMC and NetApp have their own acquired XtremIO and in-house built FlashRay products respectively, and HP has its own all-flash 3PAR 7450 array. There are also other flash array startups such as Nimbus Data, Skyera and SolidFire, and Fusion-io has a flash array capability with its NexGen acquisition.

Add all these to the mix and there's a whole orchestra of flash array players out there. Violin Memory will have to play a distinctive tune loud and strong to be heard. ®