Original URL: http://www.theregister.co.uk/2012/10/18/bodyform_video/

Sanitary towel firm's 'CEO' sets traumatised man straight

'Bought her five boxes, she still hasn't been skydiving'

By Lester Haines

Posted in Bootnotes, 18th October 2012 12:19 GMT

Sanitary towel outfit Bodyform has gained itself some serious internet kudos with a video response to a Brit chap's complaint that women's periods are not a rollercoaster ride of joy and outdoor activity, as the firm's ads suggest.

Richard Neill recently challenged Bodyform on Facebook:

Hi, as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

So seriously did Bodyform take Richard's post that it rolled out "Caroline Williams", its fictional CEO (the trademark is actually part of a larger conglomerate, and so doesn't have its own CEO), for what is arguably the finest riposte in recent history:

As one YouTube commentard puts it: "Well played Bodyform, well played." ®