Original URL: http://www.theregister.co.uk/2012/10/17/big_data_paper/

Big data? Big challenge

Eating the data management elephant, one bite at a time

By David Gordon

Posted in Data Centre, 17th October 2012 14:28 GMT

Do you find dealing with data like drinking from a fire hydrant? Even as existing data silos continue to grow, an increasing range of external information sources offer new opportunities to understand customers better, to make better decisions or improve service delivery.

No organisation is working in a vacuum, however. Time and again we see new information management solutions become part of the problem as they hit limitations of scale and reach, relative to the needs of the business.

So, what to do?

In this latest Register white paper written in collaboration with Microsoft we look at:

Alongside the theory we look at the practice, drawing on examples from a variety of industry sectors to illustrate the challenges and ask:

When faced with such complexity, growth and speed of change, it can be difficult to know where to start. Our recommendation? Start with this paper here. You won’t regret it. ®