Original URL: http://www.theregister.co.uk/2012/10/08/red_hat_guerrilla_marketing_at_vmworld_europe/

Red Hat stalks VMware in field sport ambush

Gets message out to VMworld via grassroots channels

By Drew Cullen

Posted in Virtualization, 8th October 2012 11:54 GMT

Pic

Giant Red Hat shadowman logo in field, with message, "Calling all enterprisers"

Red Hat, you cheeky, cheeky monkeys

Red Hat wants to grab the attention of delegates to VMworld Europe in Barcelona with a guerrilla marketing stunt that deploys the biggest hashtag we have seen.

For its "Red Hat welcome", the vendor daubed the Shadowman logo, measuring 60x60 metres, in a massive field located directly under the flight path of Barcelona airport.

VMware opens its doors to VMWorld Europe tomorrow (9 October). ®