Original URL: http://www.theregister.co.uk/2012/08/31/htc_shows_fresh_desire_to_tackle_market_decline/

HTC hawks fresh Desire for market boost

X marks the spot

By Caleb Cox

Posted in Phones, 31st August 2012 12:30 GMT

IFA 2012 HTC launched the Desire X at IFA this week and simplified its product range by bringing an end to its low-end Wildfire lineup.

HTC Desire X

The HTC Desire X rolls with a dual-core 1GHz Snapdragon S4 processor powering an Android 4.0 Ice Cream Sandwich build. There's a 4in WVGA display, a 5Mp camera and 4GB of internal storage.

While such specs will hardly have the IFA crowds salivating, the decision to cut back to merely two product ranges - the Desire and the One series - should help the firm's flailing business, which according to analysts was hampered by an overload of products.

The fact that the firm lost the $40m OnLive investment couldn't have helped matters much, either.

The news of product cutback was confirmed by HTC's Graham Wheeler as the firm unveiled the Desire X. It appears the HTC Desire C is moving to replace the Wildfires as the firm's low-end offering.

HTC Desire X

The HTC Desire X launches towards the mid-range market this October. Prices have yet to be set. ®