Original URL: http://www.theregister.co.uk/2012/06/08/twitter_bird/

Twitter bird reborn to the sound of whalesong

Trending now: #freedom, #hope, #inanebanter

By Lester Haines

Posted in Media, 8th June 2012 10:02 GMT

LogoWatch Just when we all thought the interwebs had put the worst excesses of trendy Strategy Boutiques behind them, Twitter has proved there are still some who prefer to do their rebrandings to the sound of whalesong while sitting in the lotus position and enveloped in a thick joss-stick fug.

The new Twitter logo. Pic: TwitterDoug Bowman, Twitter's creative director, explained earlier this week: "Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase 't' to represent Twitter."

Bowman then cranked up the cetacean ambient CD to 11, blathering:

Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.

It's a pity Twitter didn't limit this complete flocking tosh to 140 characters, or better still, no characters whatsoever. Anyone up for some #birdhuntingrifle hot trending? ®