Original URL: http://www.theregister.co.uk/2012/05/25/huawei_loves_nsn_marketing/

Huawei mimics Nokia Siemens Networks marketing

Plagiarism or total coincidence?

By Natalie Apostolou

Posted in Business, 25th May 2012 07:37 GMT

Nokia Siemens Networks has pointed out close similarities between its marketing material and Huawei's.

“Rarely does a competitor turn out to be your biggest fan. But that’s the only conclusion that can be drawn from the ringing endorsement of how we market our consulting by Chinese company Huawei,” says a Nokia Siemens Networks blog post.

The post compares headlines, text, layout, themes and phrases from Huawei’s 2012 brochure on telecom consulting services, “Achieving Business Success“ (PDF), which looks an awful lot like Nokia Siemens Networks’ 2011 brochure “Achieving your business objectives” (PDF).

Nokia Siemens Networks thinks it has caught Huawei out.

“Of course it’s not the first time our enthusiastic competitors have paid us the ultimate compliment," the post says. "It was November 2011 that a rather familiar slide popped up in a Huawei presentation, (we think it’s been seen a few times) using copyrighted content generated in our Smart Labs in Finland,” the blog adds, referring to a slide featuring signalling traffic generated by Angry Birds.

A Huawei spokesman told The Register the company was "aware of the matter and it was being looked into internally." ®