Original URL: http://www.theregister.co.uk/2012/05/17/mma_google/

Google offers up new mobile usage interface to attract ad loot

Just the thing to bulk out any business pitch

By Bill Ray

Posted in Business, 17th May 2012 08:02 GMT

The Mobile Marketing Association and Google have again gathered smartphone usage, from 40 countries this time, and provided a snazzy interface capable of generating comparison charts of XLS files on demand.

The Our Mobile Planet data follows on from the work the companies did in 2011, but adds another 10 countries as well as asking slightly different questions. Having said that, there's enough data to pull out changes over the last six months, so we can see that the number of young Danes using a phone while watching TV is creeping up:

The data isn't complete for every country, but there's new information for 26 countries, including China, which could prove useful for those looking to expand into the East.

Which is the whole point: the data is supplied in the hope of encouraging companies to spend money on mobile advertising around the world, to the benefit of Google and the members of the Mobile Marketing Association. If you don't like the interface, which is everything we'd expect from Google, then the data is available in raw XLS and you can even cherry-pick the stats for inclusion in a custom XLS file. ®