Original URL: https://www.theregister.com/2012/04/12/emc_vspex/

We were right: EMC's VSPEX will take on FlexPods

Sub-Vblocks built by channel

By Chris Mellor

Posted in Channel, 12th April 2012 14:58 GMT

EMC has devised a set of converged server system reference templates called VSPEX, offering complete application, soup-to-nuts modular stack designs to be sold and built by its Velocity Partner channel.

Customers get faster and simpler implementations while EMC's channel gets additional high-margin business with EMC selling and marketing help. The systems are generally not as powerful as the VCE Vblocks and not delivered by EMC as products.

VSPEX is being introduced against a background of Cisco and NetApp extending their Flexpod converged stack architecture downwards and IBM introducing its PureSystem single product converged stack. All these converged systems aim to take away varying amounts of the pain involved in customer IT departments implementing IT systems based on buying and integrating components at each stack layer.

EMC says customers should see faster implementations and reduced management and operational procedures as well as, hopefully, lower costs than those encountered with a DIY approach, if they choose VSPEX systems.

There are 14 initial VSPEX configurations, but details of these have not yet been made available.

The main stack layer components are as follows:

EMC partners can customise VSPEX systems to better meet customers' needs. They could, for example, add their own management software.

VSPEX systems will be co-branded by EMC and Velocity partners such as Avnet, Azlan, Ingram Micro and Magirus. These partners can brand the server and networking components themselves.

The partners have access to EMC-provided VSPEX Labs and its cloud infrastructure to test, validate and demonstrate designs, and check out application performance and management. We understand distribution and alliance partners are building their own equivalent of VSPEX labs to help scale the validation process.

EMC will help with go-to-market activities such as marketing campaigns, demand-generation tools and possible financial incentives. It will also provide complete configuration and sizing guidelines for the most common workloads.

It seems likely that VSPEX goes lower down the IT scale in terms of the number of supported users than Cisco and NetApp's FlexPods, with VCE's Vblocks going higher up the scale than FlexPods. EMC considers that VSPEX is more open than FlexPod as there are more component choices partners and customers can make.

Additional VSPEX configurations may be provided by EMC based on partner demand. For example, a VMAX-based VSPEX could be a future possibility. No price or availability information was provided by EMC. ®