Australian gaming developer Halfbrick is working on strategies to monetize its hit games such as Fruit Ninja with indie app store GetJar.

The gaming house will be developing virtual currency integration in its games with GetJar’s Gold Virtual Currency programme.

GetJar Gold is backed entirely by advertising spend rather than consumer real world dollar spend. Under the programme consumers are rewarded for their loyalty by receiving Gold Coins that they can then spend on premium apps and in-app purchases of their choice.

“We’ve been working with GetJar on the initial phase of GetJar Gold and will continue to work with them on the Virtual Currency integration so we can offer our customers a choice on how they want to pay,” said Shainiel Deo, CEO of Halfbrick.

Deo claims that it is a good alternative to monetizing Halfbrick’s premium games. The program is gaining traction with developers who are interested in getting a global reach and provide an alternative payment method.

The GetJar Gold Virtual Currency took on one million users in one month of operation.