Original URL: http://www.theregister.co.uk/2012/03/13/apple_to_kick_start_itv_production_in_q2/

Apple to kick start 'iTV' production in Q2

2-5m units pipelined, reckons analyst

By Tony Smith

Posted in Hardware, 13th March 2012 14:01 GMT

Apple will start punching out 2-5m so-called 'iTVs' during the latter part of Q2, one financial analyst has forecast.

Peter Misek, an analyst with US stockbroker Jeffries, told investor clients this week that he believes the companies making the display units have already started receiving core components, albeit in small numbers.

But, crucially, the shipments have begun and that, Misek reckons, points to full-scale production commencing in the May-June timeframe and ramping up volumes from then on.

He expects 2-5m units to be produced, Business Insider reports.

That, in turn, will allow stocks to accumulate - and manufacturing and part glitches to be trapped - in time for a Q4 launch, Misek thinks.

That timeline aligns with recent rumours that Apple will launch a subscription-based streaming service in the run-up to Christmas.

Even if these two product offerings are not directly related, we think Apple would be daft not to enter the TV business. The potential is there to shift way more units that it ever will with its Apple TV set-top box, and with Apple's proven design, UI and content sales skills, it has a strong proposition. It may not sell as many sets as Samsung or Sony, but it can make a mark. ®