Original URL: http://www.theregister.co.uk/2012/02/23/linkedin_buys_rapportive/

LinkedIn scoops up browser plugin Rapportive: 'We fell in love'

Start-up wets pants over marriage to social-network-for-suits

By Kelly Fiveash

Posted in CIO, 23rd February 2012 12:47 GMT

LinkedIn has bought browser plugin outfit Rapportive for an undisclosed sum.

The two-year-old start-up told its users that its handling of their data was now covered by LinkedIn's privacy policy and terms of service.

"During our partnership with LinkedIn, we got to know them very well. We found a great overlap between our visions. We found a high-calibre and extremely driven team. We found, crucially, a 'members-first' company: everything that LinkedIn does is about making its members more successful," the company's CEO Rahul Vohra gushed.

"In business, partnership is dating - and we went on a lot of dates with LinkedIn. Slowly, but surely, we fell in love."

Rapportive said support for its product, which according to All Things Digital overlays Google's Gmail with contextual info about email contacts, would continue under LinkedIn.

Beyond that, very little has been said about what the social-network-for-suits plans to do with the browser plugin maker. ®