Original URL: http://www.theregister.co.uk/2012/02/09/kodak_signals_end_of_digital_camera_line/

Kodak to kill off digital cameras

End in sight for snappers, camcorders

By Hard Reg

Posted in Hardware, 9th February 2012 17:16 GMT

Kodak is knocking its line of budget digital cameras on the head, part of its plan to revive the fortunes of the troubled firm.

Out go its YouTube-oriented handheld video cameras and digital photo frames too. Production will have ceased by the middle of the year.

Kodak will continue to support these products, and honour warranties, it promised.

However, the film photography pioneer said it was open to licensing its brand to camera makers keen to cash in on the Kodak name.

It's hard to see there being too many takers. Kodak's camera line had a low-end focus - a market now being consumed by smartphone sellers - and few models won particular praise for the firm. If there had been value in the brand, Kodak's cameras might have sold better than they have thus far.

Kodak said it will spend $30m closing down its camera and related divisions, though the move will save it $100m each year. The company entered Chapter 11 bankruptcy protection on 19 January. ®