Original URL: http://www.theregister.co.uk/2012/01/19/lg_says_lovefilm_now_available_through_its_smart_tvs/

LG, Lovefilm sign smart TV pact

More tellies to get Amazon IPTV

By Hard Reg

Posted in Hardware, 19th January 2012 10:27 GMT

LG is to add Lovefilm to its smart TVs, the telly maker and Amazon-owned video streaming firm said today.

LG's sets have so far provided access to Acetrax, a Lovefilm rival without the latter's DVD rental option.

Lovefilm, meanwhile, is keen to get its service onto as many IPTV-capable platforms as possible, not merely to help it compete with its arch-rival, Netflix, but also to encourage more consumers to sign up.

This month, Lovefilm introduced an unlimited streaming-only package which provides access to films and TV programmes for an "introductory" price of £4.99 per month.

Netflix's equivalent package is £5.99 a month. How long will Lovefilm stay a pound ahead, we wonder?

Watch out for lots more IPTV coverage on Reg Hardware next week. ®