Original URL: https://www.theregister.co.uk/2012/01/06/kanye_west/
The next Steve Jobs is: Kanye West
Hip-hop star launches design institute stuffed with dope ... minds
Steve Jobs may have passed away, but his mantle has fallen on ready shoulders... those of the hip-hop artist Kanye West, who promised last night on Twitter that he would continue the great man's work.
Citing Steve Jobs, Michael Jackson and an unspecified McQueen as inspirations, Kanye announced that the time had come to make the world a better place by bringing together scientists and "top world designers" in a design company that will be known as DONDA.
Kanye, a rapper and Jay-Z protégée, is loved as much for his strange inappropriate outbursts and as his records, and has five million followers on Twitter. He chose the social network to announce his plans for changing the world:
DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas...
Kanye said he wanted to fill the DONDA institute with people with minds "waaaay doper" than his own. Plenty of techies will be required in DONDA - Kanye specifically mentioned video game designers, scientists, tech guys and social media experts as some of the people he'd like to welcome into his institute.
He wants nutritionists and DJs in there too...
West's meanderings revealed a Jobs-like focus on products and user experience:
We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.
He also expressed the aim to make products that people want and can afford as well as fixing the prison system, education and the economy.
Apple fans get ready to meet your next leader. ®