Original URL: http://www.theregister.co.uk/2011/12/02/facebook_outpaces_google_thousandfold/

Facebook now has 1,000 times the referrals of Google+

Numbers dropping fast as Google plans major upgrades

By Iain Thomson

Posted in Media, 2nd December 2011 10:42 GMT

The amount of activity on Google+ is falling, according to the latest data from web monitoring firm NetApplications, with Facebook massively ahead of the competition.

The data showed that Google+ was outpaced not only by Facebook, but also sites like YouTube, Reddit and LinkedIn. While Google+ is still relatively news to the social networking game, its data is no longer rising, but falling away.

“In November, Google+ social media referrals have dropped again,” the company reports. “Facebook now has over 1,000 times the amount of referrals [that] Google+ [has].”

When contacted by The Register, Google said that, as a matter of policy, it doesn’t comment on third-party figures like this. In public Google says that the takeup of Google+ has exceeded expectations, but it is clear from this data that Facebook is still demolishing it.

The company is, however, planning further major upgrades to Google+. In a Q&A session on Wednesday, Google Pages team member Kristoffer Sorensen confirmed that the site will allow multi-administrator control by the end of the year, and analytics capabilities are also planned – which might use its BigQuery cloud data analytics engine. ®