Original URL: http://www.theregister.co.uk/2011/11/29/customer_bi/
Driving customer focus with information
Big data to the rescue?
Broadcast Given today's economic background, organisations of all shapes and sizes are recognising they can no longer just spend money on new technology. While prevalent in the past, this approach has led to information and process silos that can be a long way from optimal. With quantities of information continuing to increase, but with belts tightening and budgets cut, how can such organisations move forward?
The word on the street is that a renewed focus on customers can take organisations a lot closer to the answer. Such that for example - customer needs can be better understood; better services can be developed; needs can be better mapped and more genuine opportunities for new business can be identified, at the same time as helping to keep on top of risk profiles and to reach regulatory and transparency goals. Technology can help, and clearly, in this era of big data, more affordable BI and so on, it has a lot to offer but it is important not to put the cart before the horse.
How to achieve this? You can join us on the 7th of December at 12:00 GMT with a live broadcast that will explore evolving best practices from an information management and architecture perspective, and look at how tools and technology can help draw together information from different silos to enable such a renewed focus on the customer and, therefore, deliver better business.
Jon Collins is the host for the day and he’s joined by Martha Bennett from our friends at Freeform Dynamics and Will Thompson from Microsoft. If this is something you need to know more about, you could do a lot worse than join us. You can register for free right here.