Original URL: http://www.theregister.co.uk/2011/11/03/speedo_vs_hot_blogger/

Court forces bisexual budgie smuggling blogger to go down

Downunder Speedo is a sacred domain

By Natalie Apostolou

Posted in Bootnotes, 3rd November 2011 21:30 GMT

Bisexual blogger, Dave Evans, has been ordered by an Australian Federal Court to shut down his websites because they featured swimwear manufacturer Speedo’s swimming costumes and domain names using the company's trademark.

The manufacturer took Evans to the Federal Court, claiming his websites infringed trademarks and threatened the company's reputation. His main blog was called Aussiespeedoguy and has now been changed to Aussiegayguy, he also has four other blog sites featuring many boys in and out of swimwear.

Justice Geoffrey Flick ordered Evans to close the websites and not register new domain names using the Speedo trademark. He has also ordered that 24-year-old Evans to pay the swimwear giant’s legal costs.

The action by Speedo is perhaps one of the most foolish pieces of marketing self-sabotage witnessed since the Qantas shut down.

Australian swimwear competitor Aussie Bums has built its brand globally on the marketing of its swim wear via the flagrant display of homoerotic images.

Evans has been a brand ambassador for Speedo like no other: he started the blog in 2005 after “having a steamroom Speedo threesome. I wanted to share it with someone but ... I couldn't, so I created this blog to share these kind of experiences.”

Reporting on his stoush with the ‘Evil Speedo Corporation’ on his blog, Evans revealed that he will have to sell his family’s cabin in Bonnie Doon to pay for the legal costs. “I couldn’t afford a free lawyer to defend me but now I’m up for the cost of the entire Speedo Empire … Looks like ‘speedo’ is a sacred word now guys. Every time you use the word you have to chuck 50c into the jar which goes to a British Company,” he warns. ®