Original URL: http://www.theregister.co.uk/2011/10/03/vodafone_offers_customers_unlimited_data_trial/

Vodafone dishes out free unlimited data

Three-month see-what-you-need period

By Caleb Cox

Posted in Mobile, 3rd October 2011 10:23 GMT

Folk after a fresh handset might like to consider Vodafone, which is offering new and upgrading mobile customers truly unlimited data for a three-month period.

The company's Data Test Drive incentive is available for anyone who enrolls or upgrades to a pay-monthly contract with one of Vodafone's range of smartphones.

After a punter signs up to a deal, choosing their favourite handset and price plan, they're free to go on a data munching spree, downloading and using apps, streaming content and even tethering to other devices.

"Use the internet as much as you like," said Vodafone.

This'll last for three months, after which Vodafone will inform the customer how much data they've used and whether the plan they initially chose is suitable.

Of course, Vodafone would like us to think this is all about helping the customer gain confidence in using their smartphone, exploring the apps and features they will use regularly.

More cynical readers will view it as an attempt to get buyers downloading like billy-o so they adopt a much higher data tariff when they start paying than they would otherwise have chosen.

And note the Vodafone offer's Ts&Cs: "The Three Month Data Test Drive is for data use in the UK only and does not apply to SIM only, mobile broadband and price plans where data is not included. If you move to a different price plan during the trial, sorry but the offer will not transfer to the new plan so you’ll be charged our standard data charges if you exceed your data allowance. Don’t forget after the 3 months if you exceed your UK data allowance our standard data charges will be applied."

Meanwhile, the company's rivals Three recently opened its renowned unlimited data plans to every customer on any price plan for an extra £3 per month. ®