Original URL: http://www.theregister.co.uk/2011/10/02/intel_invests_in_sweet_startup/

SweetLabs gets sugar from Intel

Desktop app platform gets big gun's tick

By Natalie Apostolou

Posted in Business, 2nd October 2011 22:30 GMT

Software developer start-up SweetLabs Inc has scored $US13 million in Series C funding led by Intel Capital.

The new funding will be mainly used to grow its Pokki desktop app developer platform. However the company will continue to expand the OpenCandy advertising network, which shows ads for other downloadable programs while consumers are downloading and installing software.

The San Diego based outfit launched in 2008 under the name OpenCandy. The company’s launch remit was to “help developers reach more users and make more money by powering relevant software recommendations during the download and install process for third-party applications.” The OpenCandy Software Network has now powered over 350 million application installations globally.

In June last year the company launched the Pokki platform, which enables web developers to create connected desktop applications using standard web languages like HTML 5.

“The SweetLabs strategy aligns well with Intel’s computing vision. Pokki has the potential to reinvent the PC experience and help unify an ecosystem where users interact with rich, always-on apps across all their platforms and devices,” said Intel Capital MD Marc Yi. ®