Skitch gets stitched by Evernote
Another Aussie digital start-up heads to the Valley
Australian digital imaging app developer, Skitch, has been snapped up by Mountain View start-up Evernote.
Evernote, which launched in 2008, is a platform with 12 million users that "stores memories" digitally. Users can store notes, photos, PDFs and other digital information in online notebooks that are synchronised and readable on any device with an internet connection.
It says the one-year-old startup Skitch will bring new functionality to Evernote. "We love Skitch so much that we decided to buy the company. Skitch is an amazing Mac application that’s changed the way people capture, annotate and share images," said Evernote CEO Phil Libin.
Skitch founders, Cris Pearson and Keith Lang, are moving from Australia to Silicon Valley and joining Evernote to lead a significantly expanded Skitch team focused on "supercharging" the product. The Skitch application, which was priced at $AU20, will now be given away for free. A smartphone version for Android was released on Thursday, and development is under way on products for Windows and other platforms, the company said.
"Our goal is to be the ubiquitous productivity platform, Whatever your life's work is, we want you to feel like whenever you use Evernote you've advanced it," Libin stated.
He added on the company blog that an additional goal was to make Skitch a household name for anyone who wants to draw, sketch, annotate, doodle, sign or highlight something.
"Our engineers are working on tying the two services together. We're combining our years of experience with inking, handwriting recognition and pen input with the fantastic capabilities of Skitch," Libin said. ®