Original URL: http://www.theregister.co.uk/2011/03/08/steve_jobs_misrepresents_ipad_pricing/

Steve Jobs bends iPad price reality

Ordure on order

By Rik Myslewski

Posted in Tablets, 8th March 2011 18:56 GMT

When he unveiled the iPad 2 last Wednesday, Steve Jobs hammered home the point that it was a bargain buy when compared to the competition. He was, at best, stretching the truth. At worst, he was shoveling bullshit.

"Some folks are out there saying, well, they're only a little bit more expensive than us at $799," Jobs told his San Francisco audience in a clear reference to the Motorola Xoom, which shipped late last month.

Standing in front of a slide that displayed the iPad 2's prices, Jobs continued: "When you take a look at this matrix of six models, five of these six models are less expensive than $799. So they've really moved up into high ground. We only have one model that's more expensive than $799."

Steve Jobs explains iPad 2 pricing

We resisted the temptation to Photoshop Steve Jobs with a growing nose, à la Pinocchio

Brett Arends of MarketWatch, in a price-comparison article this Tuesday, begs to differ. And he makes some rather incontrovertible points:

"None of this, naturally, is to suggest the Xoom is inherently the better product or that you should buy one instead," writes Arends. "But it does counter the suggestion that the iPad is always the much cheaper alternative. It isn't. Despite what Jobs would have you believe, the picture is more mixed."

In his concise monograph On Bullshit, philosophy professor Harry Frankfurt of Princeton University writes: "However studiously and conscientiously the bullshitter proceeds, it remains true that he is ... trying to get away with something."

We'll leave it to you, Reg reader, to divine Jobs' intent, but when comparing pricing, we advise that it's always best to compare, shall we say, apples to apples. ®