Original URL: http://www.theregister.co.uk/2011/01/18/sky_rjigs_epg/

Sky to rejig EPG to push HD

Pay TV channels lifted up too

By Hard Reg

Posted in Hardware, 18th January 2011 12:27 GMT

Sky subscribers will soon see all the satellite broadcasters HD channels first when they take a look at its electronic programme guide (EPG), which is due to be redesigned on 1 February.

The EPG revamp also sees pay-TV channels placed closer to the start, the better to encourage punters to cough up.

Rob Webster, Sky’s Commercial Director, said: “We want our customers to be able to discover and enjoy the content they are most passionate about." Surely, 'bring us the most revenue' - Ed.

On the HD side, 40 channels in Sky’s HD pack will ‘swap’ positions in the EPG with their standard definition equivalents. For example, HD subscribers will find Sky 1 HD at channel 106, with Sky 1 moving to channel 170. ®