Original URL: http://www.theregister.co.uk/2010/12/08/ad_man_macbook/
Ad man offers fine drugs and finer print to Macbook thief
Fabulous stash probably a pipe dream
A Philadelphia ad exec is offering a "fabulous drug stash" reward in a bid to get back the Macbook he foolishly left in his unlocked car.
Kurt Shore was leaving his office car park in early November when he realised he'd left something inside. He rushed back in, leaving the lights on, but not the central locking.
On his return to the car he realised his Macbook - complete with family pics collection and notes for the great unwritten novel - had been nicked.
Luckily the blag was caught on surveillance video. Shore posted the video on a local website hoping to ID the tealeaf, or at least get the laptop back.
When that failed he decided to fight fire with smoke, and printed up posters offering the fabulous stash to anyone who returned the Mac.
The offer - together with the surveillance video - is also detailed on YouTube.
To be honest, the degree of fabulous is up for debate - the stash in question is one ounce of marijuana. In fact, the reward is not really an ounce of weed as that would of course be illegal - and Shore, in true adman style, adds a footnote advising actual prize may vary.
Even so, pot price sites seem to agree that an eighth of an ounce of good grade goes for 40 to 50 bucks in Pennsylvania, suggesting a total cash value of up to $300 to $400. Which is probably more than the thief would get for fencing the Mac.
The thief could arguably jack up the price higher by quoting the US DEA's figures for drug values - typically much higher.
Of course the cynic could suggest this is simply a stunt to pull some ad business Shore's way Philadelphia's street drugs underworld may not be the most glamorous demographic, but even pawn shops, residential hotels and rolling paper manufacturers need to advertise. Don't they? ®